How to productize your service

25,688
-1

Published on

Why and how to turn your service into a product

Published in: Business
4 Comments
31 Likes
Statistics
Notes
No Downloads
Views
Total Views
25,688
On Slideshare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
641
Comments
4
Likes
31
Embeds 0
No embeds

No notes for slide

How to productize your service

  1. Productize your service Aarni Heiskanen ©2010 AE Partners
  2. Products are standardized and inflexible
  3. ...whereas services are flexible and adaptable
  4. So, what is the point in “productizing” a service?
  5. The idea is not to make the service inflexible
  6. The idea is to systematize the service in a way that benefits both the customer and the provider
  7. Effect of service systematization on service tasks Customer- 50...75% specific work 85...95% Standardized 25...50% Automated 5...15% Repeatable Before After
  8. How can productization improve your service business?
  9. It establishes trust and reduces the customer’s risk
  10. It makes the intangible more tangible
  11. It increases service productivity
  12. It can make your service stand out
  13. Through consistent delivery it increases customer satisfaction
  14. “A service is productized when its ownership can be traded” Jorma Sipilä
  15. How to start productizing a service?
  16. 1. Explore what new value a productized service would provide to your customers
  17. 2. Define what is standardized and what customizable in your service
  18. 3. Make a service blueprint
  19. 4. Automate parts of the service process with online tools
  20. 5. Devise a simple pricing system
  21. 6. Create a consistent look and feel for tangible service elements
  22. 7. Train your people how to fulfill the customer proposition
  23. Examples
  24. Text editing and proofreading with an online service process (Wordy)
  25. Mass-customized home design (Moor)
  26. Software care service (Fujitsu, Finland)
  27. www.aepartners.fi
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×