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Social Media for Business CREA November 2010

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An introduction to social media presented to business in Cumbria at an event arranged by Cumbria Rural Enterprise Agency in November 2010

An introduction to social media presented to business in Cumbria at an event arranged by Cumbria Rural Enterprise Agency in November 2010

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    Social Media for Business CREA November 2010 Social Media for Business CREA November 2010 Presentation Transcript

    • socialtime togetjoining the conversationAndrew ArmitageArmitage Online Limited
    • Andrew Armitageabout armitage online limited digital consultancy –  website design –  online retail –  digital marketing
    • are social networks?what forums blogs multi-media sharing feeds bookmarking comment platforms
    • any place where real people are engaging online
    • thesocial name game
    • do we know about social?what Fundamental shift in online communication All major sites now have a social influence 25% of search results for the worlds top 20 brands are links to user generated content.
    • is using social networks?who? Facebook users –  More than 3.5 billion pieces of information shared every week –  300 million active users –  50% of active users log on at least once a day –  over 60 million status updates every day! –  Fastest growing segment is females aged 55-65
    • is using social networks?who? Twitter users: –  55 million tweets each day –  37% of Twitter users use their phone to tweet –  300,000 new users each day –  3 million tweets from 3rd party sites (eg. BBC) –  Over 100 million users
    • “we don’t have a choice whether we do social media, thequestion is how well we do it”Erik Qualman
    • twitterwhat’s micro-blog 140 characters to share your message people follow each other use ‘#’ tags to categorise your posts or emotion re-tweet (RT) to share posts you like and support your peers informal conversation
    • facebookwhat’s join networks organised by city/workplace/school engage with interest groups set up a business page or pay per click advertising add ‘social connectors’ to your website most effective for B2C businesses can business audiences even get to Facebook?
    • linkedinwhat’s business oriented join groups and engage in discussion your online cv link to your blog and twitter feed
    • of engagementrules participate in conversation make new connections help people listen to your audience think before you post don’t block the competition!
    • do I say?what reference interesting statistics share your followers posts link to your other online profiles occasional special offers personal thoughts don’t bore people – say something remarkable!
    • social media is notwhat a sales pitch pr search engine optimisationbut it does support the above
    • social media responsibilitywith comes messages should be consistent always be transparent the professional/personal divide dissatisfied customer now have a very public voice
    • might my strategy look like?what use corporate and personal accounts choose the channels your customers choose engage and support should there be a return? add value to your followers who will be ‘the voice’?
    • social media work for youmake driving targeted traffic alone won’t sell your stuff define a success metric -  visits -  followers -  number of conversations about you -  new leads
    • tweeting locallywho’s westmorland gazette sldc english lakes hotels burnetts solicitors hawkshead relish beatrix potter the wineyard brewery arts kendal cumbria tourism
    • where to start…http://twitter.comhttp://facebook.comhttp://linkedin.comand…http://socialnomics.comhttp://mashable.com
    • finally…don’t miss out on the conversation… …even if you just mostly listen in.
    • did you know? “Over 200 hours of video content have been uploaded to You Tube since I started this presentation!”
    • thank youhttp://uk.linkedin.com/in/andrewarmitagehttp://www.flickr.com/photos/andrewarmitage@aarmitage on twitterawarmitage on facebookwww.armitageonline.co.uk015395 61956