social
time to
get
Andrew Armitage
Armitage Online Limited
joining the conversation
armitage online limited
digital consultancy
– website design
– online retail
– digital marketing
about
Andrew Armitage
forums
blogs
multi-media sharing
feeds
bookmarking
comment platforms
what
are social networks?
any place where
realpeople
are
engaging
online
the
social namegame
Fundamental shift in online communication
All major sites now have a social influence
25% of search results for the worlds ...
Facebook users
– More than 3.5 billion pieces of information shared
every week
– 300 million active users
– 50% of active ...
Twitter users:
– 55 million tweets each day
– 37% of Twitter users use their phone to tweet
– 300,000 new users each day
–...
“we don’t have a choice whether we do social media, the
question is how well we do it”
Erik Qualman
micro-blog
140 characters to share your message
people follow each other
use ‘#’ tags to categorise your posts or emotion
...
join networks organised by city/workplace/school
engage with interest groups
set up a business page or pay per click
adver...
business oriented
join groups and engage in discussion
your online cv
link to your blog and twitter feed
what’s
linkedin
participate in conversation
make new connections
help people
listen to your audience
think before you post
don’t block the...
reference interesting statistics
share your followers posts
link to your other online profiles
occasional special offers
pe...
a sales pitch
pr
search engine optimisation
what
social media is not
but it does support the above
messages should be consistent
always be transparent
the professional/personal divide
dissatisfied customer now have a very ...
use corporate and personal accounts
choose the channels your customers choose
engage and support
should there be a return?...
driving targeted traffic alone won’t sell your stuff
define a success metric
-  visits
-  followers
-  number of conversatio...
westmorland gazette
sldc
english lakes hotels
burnetts solicitors
hawkshead relish
beatrix potter
the wineyard
brewery art...
http://twitter.com
http://facebook.com
http://linkedin.com
and…
http://socialnomics.com
http://mashable.com
where to start…
don’t miss out on the conversation…
…even if you just mostly listen in.
finally…
“Over 200 hours of video content have been uploaded to
You Tube since I started this presentation!”
did you know?
http://uk.linkedin.com/in/andrewarmitage
http://www.flickr.com/photos/andrewarmitage
@aarmitage on twitter
awarmitage on fa...
Social Media for Business CREA November 2010
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Social Media for Business CREA November 2010

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An introduction to social media presented to business in Cumbria at an event arranged by Cumbria Rural Enterprise Agency in November 2010

Published in: Business, Technology
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Social Media for Business CREA November 2010

  1. 1. social time to get Andrew Armitage Armitage Online Limited joining the conversation
  2. 2. armitage online limited digital consultancy – website design – online retail – digital marketing about Andrew Armitage
  3. 3. forums blogs multi-media sharing feeds bookmarking comment platforms what are social networks?
  4. 4. any place where realpeople are engaging online
  5. 5. the social namegame
  6. 6. Fundamental shift in online communication All major sites now have a social influence 25% of search results for the worlds top 20 brands are links to user generated content. what do we know about social?
  7. 7. Facebook users – More than 3.5 billion pieces of information shared every week – 300 million active users – 50% of active users log on at least once a day – over 60 million status updates every day! – Fastest growing segment is females aged 55-65 who? is using social networks?
  8. 8. Twitter users: – 55 million tweets each day – 37% of Twitter users use their phone to tweet – 300,000 new users each day – 3 million tweets from 3rd party sites (eg. BBC) – Over 100 million users who? is using social networks?
  9. 9. “we don’t have a choice whether we do social media, the question is how well we do it” Erik Qualman
  10. 10. micro-blog 140 characters to share your message people follow each other use ‘#’ tags to categorise your posts or emotion re-tweet (RT) to share posts you like and support your peers informal conversation what’s twitter
  11. 11. join networks organised by city/workplace/school engage with interest groups set up a business page or pay per click advertising add ‘social connectors’ to your website most effective for B2C businesses can business audiences even get to Facebook? what’s facebook
  12. 12. business oriented join groups and engage in discussion your online cv link to your blog and twitter feed what’s linkedin
  13. 13. participate in conversation make new connections help people listen to your audience think before you post don’t block the competition! rules of engagement
  14. 14. reference interesting statistics share your followers posts link to your other online profiles occasional special offers personal thoughts don’t bore people – say something remarkable! what do I say?
  15. 15. a sales pitch pr search engine optimisation what social media is not but it does support the above
  16. 16. messages should be consistent always be transparent the professional/personal divide dissatisfied customer now have a very public voice with social mediacomes responsibility
  17. 17. use corporate and personal accounts choose the channels your customers choose engage and support should there be a return? add value to your followers who will be ‘the voice’? what might my strategy look like?
  18. 18. driving targeted traffic alone won’t sell your stuff define a success metric -  visits -  followers -  number of conversations about you -  new leads make social media work for you
  19. 19. westmorland gazette sldc english lakes hotels burnetts solicitors hawkshead relish beatrix potter the wineyard brewery arts kendal cumbria tourism who’s tweeting locally
  20. 20. http://twitter.com http://facebook.com http://linkedin.com and… http://socialnomics.com http://mashable.com where to start…
  21. 21. don’t miss out on the conversation… …even if you just mostly listen in. finally…
  22. 22. “Over 200 hours of video content have been uploaded to You Tube since I started this presentation!” did you know?
  23. 23. http://uk.linkedin.com/in/andrewarmitage http://www.flickr.com/photos/andrewarmitage @aarmitage on twitter awarmitage on facebook www.armitageonline.co.uk 015395 61956 thank you
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