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Social Media for Business



A presentation on using social media for business, originally given at the Lancaster University Management School in November 2010.

A presentation on using social media for business, originally given at the Lancaster University Management School in November 2010.



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    Social Media for Business Social Media for Business Presentation Transcript

    • socialtime togetjoining the conversationAndrew ArmitageArmitage Online Limited
    • Andrew Armitageabout armitage online limited digital consultancy –  website design –  online retail –  digital marketing
    • are social networks?what forums blogs multi-media sharing feeds bookmarking comment platforms
    • any place where real people are engaging online
    • thesocial name game
    • do we know about social?what Fundamental shift in online communication All major sites now have a social influence Social networks and blogs now reach 88 per cent of the online population in the UK, accounting for 20 per cent of the total time spent online. 25% of search results for the worlds top 20 brands are links to user generated content.
    • is using social networks?who? Facebook users –  300 million active users –  more than 3.5 billion pieces of information shared every week –  50% of active users log on at least once a day –  over 60 million status updates every day! –  fastest growing segment is females aged 55-65
    • is using social networks?who? Twitter users: –  55 million tweets each day –  37% of Twitter users use their phone to tweet –  300,000 new users each day –  3 million tweets from 3rd party sites (eg. BBC) –  Over 100 million users
    • “we don’t have a choice whether we do social media, thequestion is how well we do it”Erik Qualman
    • “companies can now communicate with their marketsdirectly. if they blow it, it could be their last chance”
    • “consumers can now influence the market directly. ifcompanies blow it, it could be their last chance”
    • twitterwhat’s micro-blog 140 characters to share your message people follow each other use ‘#’ tags to categorise your posts or emotion re-tweet (RT) to share posts you like and support your peers informal conversation
    • facebookwhat’s join networks organised by city/workplace/school engage with interest groups set up a business page or pay per click advertising add ‘social connectors’ to your website most effective for B2C businesses can business audiences even get to Facebook?
    • linkedinwhat’s business oriented join groups and engage in discussion your online cv link to your blog and twitter feed add presentations about your company
    • slidesharewhat’s upload presentations add to your linked in profile easy to upload and share content in word, powerpoint, pdf and more add pre-recorded audio – slide casting
    • of engagementrules participate in conversation make new connections help people listen to your audience think before you post don’t block the competition!
    • do I say?what reference interesting statistics share your followers posts link to your other online profiles occasional special offers personal thoughts don’t bore people – say something remarkable!
    • about mobile opportunities?what
    • about mobile opportunities?what ‘apps’ location based services –  facebook –  gowalla –  4sq people ‘check-in’ using their phones gps the ability to quickly upload photos and links
    • about mobile opportunities?what
    • social media is notwhat a sales pitch pr search engine optimisationbut it does support the above
    • social media responsibilitywith comes messages should be consistent always be transparent the professional/personal divide dissatisfied customer now have a very public voice
    • might my strategy look like?what use corporate and personal accounts choose the channels your customers choose engage and support should there be a return? add value to your followers who will be ‘the voice’?
    • social media work for youmake driving targeted traffic alone won’t sell your stuff define a success metric -  visits -  followers -  number of conversations about you -  new leads
    • the big picture
    • to manage social mediahow make use of a social media ‘client’ –  tweetdeck –  hootsuite add all your profiles update from a single place check occasionally update frequently
    • to measure social mediahow google analytics number of ‘likes’, ‘views’ and ‘followers’ social media ‘sentiment’ tracking direct campaign analysis
    • tweeting locallywho’s westmorland gazette sldc english lakes hotels burnetts solicitors hawkshead relish beatrix potter the wineyard brewery arts kendal cumbria tourism
    • on facebookwho’s The Sweet Jar Red Bull Dell Harley Davidson Cumbria Tourism Locks Express Locksmith Lancashire & Cumbria
    • what not to do “social media is visible to everyone. A small mistake can soon go ‘viral’ causing huge damage to your brand”
    • not to dowhat
    • not to dowhat
    • not to dowhat
    • twittertwitter.comadd some information about yourselflink back to your websiteadd a photochange your backgroundadd a link to your website
    • facebookfacebook.comcreate a personal pagecreate a page for your businesschange your facebook username to get anappropriate ‘short url’add your company information, logo etc.add social connectors to your website
    • wordpresswordpress.comsimply signup, choose a theme and start writing!
    • “don’t forget your website”
    • your websitemake sure the content is up to dateuse landing pagesdo the links work?does it support your digital strategy?your website will be the ultimate authority onyour businessis your website optimised for the search enginesget the basics right first
    • “our results from social media”
    • successes from twitterour new clients supported offline networking built a wider network of contacts enabled us to keep up to date with new developments even quicker collaboration opportunities with competitors
    • where to find out more…http://twitter.comhttp://facebook.comhttp://linkedin.comhttp://wordpress.comand…http://socialnomics.comhttp://mashable.com
    • finally…don’t miss out on the conversation… …even if you just mostly listen in.
    • did you know? “Over 2000 hours of video content have been uploaded to You Tube since I started this presentation!”
    • thank youhttp://uk.linkedin.com/in/andrewarmitagehttp://www.flickr.com/photos/andrewarmitagehttp://www.slideshare.net/aarmita@aarmitage on twitterawarmitage on facebookwww.armitageonline.co.uk015395 61956