Mobile Marketing
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Mobile Marketing

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Presentation given to the Cumbria branch of the Chartered Institute of Marketing, November 2012. ...

Presentation given to the Cumbria branch of the Chartered Institute of Marketing, November 2012.

This presentation seeks to define mobile and covers the approaches within the mobile discipline. Mobile marketing isn't a stand alone category, and should be part of your wider marketing campaigns.

This presentation covers:

- What is mobile?
- Apps
- Email
- Mobile websites
- Responsive web design
- Planning your mobile marketing activity.

This talk was given in Kendal on 6th November 2012 to the Cumbria branch of the Chartered Institute of Marketing. Visit out website for further explanations, resources and examples of the content discussed in these slides.

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  • Should be a reason for choosing mobile
  • 10% of adults own a dedicated eReader device, such as Amazon’s Kindle
  • Time spent on mobile each day
  • compared to 46% who would miss their TV.40% of these are aged 16 – 241% of these are aged 65 +
  • Don’t be tempted to do an app because you’ve seen it on Dragons Den!More useful for B2C?App will likely have the highest conversion – but cost the mostBlackberry – business people – or Rappers
  • Mobile is more personal - We expect instant reactions, don’t want our personal space to be invaded, don’t have the attention span

Mobile Marketing Mobile Marketing Presentation Transcript

  • Concentratio n Large displayComfy Desk Keyboard andchair mouse http://www.flickr.com/photos/worldbank/7556691542
  • Distractions Inconsistent network coverage Limited battery life Small displayNo desk http://www.flickr.com/photos/sudhi_yhoo/6861692416
  • https://twitter.com/rhodri
  • http://blog.grapplemobile.com/?p=1200