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PBL Project: Fear factor synopsis
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PBL Project: Fear factor synopsis

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  • 1. The Fear Factor “The oldest and strongest emotion of mankind is fear.” H.P. Lovecraft. According to research in neuromarketing, fear is the most effective technique used in industries to sell goods/ideas. From entertainment, politics, healthcare, nonprofits, and more- using fear as a motivating factor works. For this project, students addressed the following essential and guiding questions: The Fear Factor Learning Targets (content standards) 1. I can use technology to produce and publish a variety of writing pieces and projects. 2. I can work collaboratively in a group and express my ideas clearly. 3. I can read and comprehend high level literature. 4. I can use multiple sources to research a topic. The Fear Factor Habits of Mind HOW DOES FEAR MOTIVATE (DRIVE) US AS HUMAN BEINGS? 1. Applying past knowledge to new situations. A. HOW CAN I USE FEAR APPEAL TO “SELL” MY GUIDED READING BOOK? 2. Thinking and communicating with clarity and precision. B. HOW CAN WE USE FEAR TO RAISE AWARENESS OF A SOCIAL ISSUE AND AFFECT CHANGE? 3. Creating, imagining, and innovating. What are the biological and psychological responses to fear? How do different industries use fear to sell a product or idea? What are current social issues (local or global) and how can we utilize fear to raise awareness/work to create change? 4. Thinking interdependently. The Fear Factor 21st Century Skills 1. Information Literacy 2. Collaboration and Communication Skills 3. Self-monitoring and self-direction skills 4. Project management skills