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Consumer trends in the food and drinks
 

Consumer trends in the food and drinks

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Meals, Savory, Snacks, Fish & Seafood, Soup, Soy Products, Syrups & Spreads, Pasta & Noodles, Seasonings, Dressings & Sauces, Ice Cream US, Feminine Care, Chilled,...

Meals, Savory, Snacks, Fish & Seafood, Soup, Soy Products, Syrups & Spreads, Pasta & Noodles, Seasonings, Dressings & Sauces, Ice Cream US, Feminine Care, Chilled,
Dairy, Confectionery, Haircare, Make-up, Personal Hygiene, Skincare, Suncare, Fragrances, Oral Hygiene, Personal Hygiene, Beer, Cider, Hot Drinks, Spirits. Soft Drinks

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    Consumer trends in the food and drinks Consumer trends in the food and drinks Document Transcript

    • Consumer Trends in the Food and Drinks MarketAarkstore.com announces, a consumer trends market research report is available in its vast collection.This report provides the results for highly detailed and proprietary survey of consumers’ ConsumerPackaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG productmarkets. Its coverage includes, but is not limited to, consumption behaviors, the extent to whichconsumer trends influence their consumption and the value of the market these trends influence, brandand private label choices as well as retailer choices. Much of this information can also be analyzed byspecific consumer group, providing hard and fast data on consumers and markets at the productcategory level.SummaryWhy was the report written?Marketers in the Oils & Fats market in the UK face a major challenge. Understanding market size andsegmentation is valuable, but the keys to effective targeting are to know just how valuable specificconsumer groups are, and to be able to quantify the impact of consumer trends.This report solves theseproblems by providing integrated survey-based data on consumer trends, consumer groups and marketdata which show exactly the size of consumer groups, how much of the oils & fats market they accountfor and which consumer trends drive their behavior.What is the current market landscape and what is changing?Health concerns, budget constraints, opting for different types of products, are all issues that affect themarketing landscape in this market, particularly for Oils. Marketers will need to be aware which agegroups and which Consumer Trends are driving the market and therefore what marketing strategies arelikely to be the best in the future.What are the key drivers behind recent market changes?Consumers’ uptake of products and the influence of consumer trends are fundamental causes of changein markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market andexamines the share of sales across 26 consumer groups – providing through the data a detailed insightinto exactly who the consumer is and just how much impact the latest consumer trends are having.
    • What makes this report unique and essential to read?The data provided is unique in the market as it tracks consumer behavior through to its actual valueimpact on a product market. This provides readers with a unique data analysis of the market allowingmarketing tactics and strategy to be updated in line with the very latest consumer behaviors.ScopeConsumer survey data for the following specific categories: oils and solid fats.Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumertrends and consumption frequency for each product category.Volume shares in 2011 for brands and private label sales tracked by the survey.Unique retailer choice and switching data as tracked by the survey are provided at the product categorylevel for 2011.Key HighlightsBrand analysis reveals that private labels have a presence of 30%-40% by volume in the oils & solid fatsmarket in the UK. Private label penetration is higher in the oils market than in the fats market.Oils alone account for 90% of the overall oils & fats market in the UK in value terms. This makes the Oilscategory the key driver of growth in this market, and marketers will need to be aware of what thehotspots to target are.Results indicate that consumers want good value for money and quick and easy to use products when itcomes to their Oils & Fats, but there are not always directly affecting their choices. These trends stilloffer potential, but marketers should be aware that a challenge exists in encouraging consumers toconsistently act on these trends and to help them avoid the temptation to “trade down” to lower pricedalternatives.http://www.aarkstore.com/search/viewresults.asp?search=Consumer Trends&PubId=&pagenum=1
    • Related ReportsConsumer Trends in the Oils & Fats Market in the UKConsumer Trends in the Prepared Meals Market in the UKConsumer Trends in the Savory Snacks Market in the UKConsumer Trends in the Fish & Seafood Market in ItalyConsumer Trends in the Soup Market in ItalyConsumer Trends in the Soy Products Market in FranceConsumer Trends in the Syrups & Spreads Market in GermanyConsumer Trends in the Pasta & Noodles Market in SpainConsumer Trends in the Seasonings, Dressings & Sauces Market in SpainConsumer Trends in the Ice Cream Market in the USConsumer Trends in the Feminine Care Market in IndiaConsumer Trends in the Chilled & Deli Foods Market in the UKConsumer Trends in the Dairy Market in the UKConsumer Trends in the Confectionery Market in FranceConsumer Trends in the Haircare Market in the UKConsumer Trends in the Make-up Market in UKConsumer Trends in the Personal Hygiene Market in the UKConsumer Trends in the Skincare Market in the UKConsumer Trends in the Suncare Market in The UKConsumer Trends in the Fragrances Market in IndiaConsumer Trends in the Oral Hygiene Market in FranceConsumer Trends in the Personal Hygiene Market in SpainConsumer Trends in the Beer, Cider & Pre-mixed Spirits Market in the UKConsumer Trends in the Hot Drinks Market in the UKConsumer Trends in the Spirits Market in the UKConsumer Trends in the Soft Drinks Market in the USJessica SJessica@aarkstore.comhttp://www.aarkstore.comhttps://plus.google.com/u/0/101896455849112822210http://in.linkedin.com/in/aarkstorehttps://twitter.com/#!/aarkstore