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Turkey Fast Food Market Report 2010B2C E-Commerce and Internet Trends in 18 Eastern European CountriesTurkey Multi-Sector Trends 20101.) 1.) B2C E-Commerce in Asia is an emerging market The “Asia B2C E-Commerce Report 2011” by Hamburg-based market research firm yStats.com provides a detailed overview of B2C E-Commerce in Asia. In addition to the major players dominating this market, the report also presents figures relating to internet users and online shoppers. The report covers the most important markets in Japan, South Korea, China and India along with eleven further Asian countries. 2.) KEY FINDINGS • Japan: B2C E-Commerce sales reached double-digit growth rates within the last years. As a result, sales reached almost JPY 8 trillion in 2010. In January 2011, more than 80% of the Japanese Internet audience visited “Retail” websites. • South Korea: In 2010, B2C E-Commerce reached almost 7% of retail sales in South Korea. Furthermore, “Clothes, Fashion related Goods” and “Home electric Appliances” were the leading product categories. • China: Chinese shoppers are very enthusiastic about online shopping. As a result, the number of online shoppers is expected to increase to more than 300 million by 2015. Convenience and good deals are most frequently cited as the advantages of online shopping. • India: Indian online shops have to take into consideration the average Indian’s hesitation to online shopping. However, some B2C E-Commerce players established themselves on the market. Homeshop18.com and Letsbuy.com were leading in terms of unique visitors in October 2011. Furthermore, Amazon is set to enter India in the first quarter of 2012.2.) More Reportshttp://www.aarkstore.com/search/viewresults.asp?search=E-Commerce%20Report&PubId=&pagenum=1http://www.aarkstore.com/search/viewresults.asp?search=2012&PubId=&pagenum=1http://www.aarkstore.com/search/viewresults.asp?search=country&PubId=&pagenum=1