Transcript of "Research aarkstore enterprise mobile marketing & advertising 2013 challenges and opportunities"
Research Aarkstore Enterprise Mobile Marketing & Advertising 2013:Challenges and OpportunitiesOverview:No longer a niche value-added service (VAS), mobile marketing and advertising is now amainstream service offering. As is the case with many VAS applications, there is aninterdependency between the mobile operator and various third parties including mediacompanies, advertisers, portals, content providers, brands, and various otherintermediaries.Drivers for mobile marketing include a dramatic increase in smartphone usage, over-the-top applications, introduction of new methods such as abbreviated dial codes, and manyother factors. Worldwide share of mobile web traffic alone has increased from 3.8% to10% from 2010 to 2012. Mobile Internet usage is expected to overtake desktop usage asearly as 2014. SMS remains the most common denominator among mobile marketingmodalities with approximately 3B SMS enabled phones worldwide. Smartphonepenetration of about 1B global users is a significantly gaining end-user target, especiallyas LTE is deployed allowing for increasingly more interactive, multimediamarketing/advertising solutions.This research focuses on the challenges and opportunities within mobile marketing andadvertising in 2013 and beyond. The report includes a vendor assessment, solutionanalysis, and prospects for various mobile marketing and advertising modalities. Thereport also includes the following forecasts:Global Mobile Advertising and Marketing Expenditures to 2015Global Mobile Advertising and Marketing Expenditures by Ad Type to 2015Global Mobile Marketing and Advertising Expenditures by Modality to 2015Report buyers at the Company-wide License level for this report will also receive a copyof the following reports at no additional charge:Mobile Marketing in India: Opportunity Analysis and Forecast 2012-2017Google in Mobile and Online Video Advertising: YouTube, Android, and MoreMobile Bar Code Marketing: Challenges, Opportunities, Global Outlook 2012-2017
Target Audience:Traditional media outletsMobile platform developersMobile advertising networksMarketing and Advertising AgenciesSmartphone and PDA manufacturersMobile search and content aggregatorsTable of Contents :1.0 BRIGHTNESS ON THE MOBILE ADVERTISING HORIZON 41.1 THE RAPIDLY CHANGING MOBILE ADVERTISING LANDSCAPE 41.2 MOBILE MESSAGING VENDORS GROW UP 121.3 MOBILE MESSAGING, MOBILE SEARCH CRITICAL ADVERTISING TOOL 121.4 LOCALIZED MOBILE ADS DRIVE KEY SALES IN SPECIFIC VERTICALS 151.5 MOBILE VIDEO AND APPS IS FASTEST GROWING CONTENT SECTOR 181.6 DATA TRAFFIC CHANGES FROM MEGABYTE TO GIGABYTE 202.0 SECTION 2 THE MOBILE MARKETING OPPORTUNITY 222.1 ADVERTISING SPENDING GROWTH FORECASTS 2012 TO 2020 222.2 EUROPEAN MOBILE MARKETING WILL GROW GRADUALLY 222.3 EUROPE MOBILE MARKETING EFFORTS MATURE SLOWLY 252.4 ASIA REMAINS MOBILE GLOBAL LEADER; U.S. LAGS 252.5 GROWTH OF MOBILE MARKETING SPENDING FACES CHALLENGES 263.0 SECTION 3 MOBILE MARKETING VENDORS MAKE THEIR MARK 283.1 SUPPLIERS PROVIDE DIVERSE SET OF OFFERINGS 28
3.2 ADVERTISING NETWORKS VIE FOR LEADING BRAND CLIENTELE 293.3 GLOBAL MARKET SPENDING TO REACH $54B BY 2020 333.4 MOBILE VIDEO ADVERTISING 413.4.1 CASE STUDY: HOW MOBILE VIDEO ADVERTISING CAN INCREASESALES 413.5 YOUTUBE 433.5.1 YOUTUBE MOBILE VIDEO ADS 453.5.2 CASE STUDY: YOUTUBE VIDEO ADVERTISING WITH MOBILECOMMERCE APPLICATIONS 463.5.3 CASE STUDY: VIDEO ADVERTISING IN MOBILE APPS (HOW TOATTRACT NEW USERS IN A CROWDED APP STORE?) 474.0 SECTION 4 RECOMMENDATIONS FOR THE MOBILE MARKETER 494.1 DURING AN ECONOMIC DOWNTURN 494.2 IMMEDIATE MEASUREMENT OF SUCCESS ATTRACTS ADVERTISERS 50TABLESTable 1 Worldwide Mobile Advertising analysis 5Table 2 Global Spending on Mobile Advertising and Marketing (in U.S. $ billion), 2011to 2015 7Table 3 Percentage of Mobile Subscribers Accessing Mobile Web (at least monthly) 8Table 4 Percentage of Mobile Web Users Who Never or Rarely Use the Desktop Web 8Table 5 U.S. Spending by Type of Mobile Marketing and Advertising (in $ millions),2011 to 2015 9Table 6 Year-Over-Year Growth Rates in Mobile Ad Spending by Type of Advertising,2011 to 2015 10
Table 7 Global Spending (in U.S. $ billions) on Mobile Advertising and Marketing by Ad Type, 2011 to 2015 11 Table 8 Subscriber Monthly Consumption of Content and Applications in 2012 14 Table 9 Mobile Content Consumption on iPhones and Smartphones 15 Table 10 Percentage of Searches Conducted Via of Mobile Advice, by Type of Search 17 Table 11 Global Spending (in U.S. $ billions) on Mobile Advertising and Marketing, 2012 to 2016 23 Table 12 Global Spending (in U.S. $billions) on Mobile Advertising and Marketing by Type of Ad, 2012 to 2016 24 Table 13 Global Spending (in U.S. $ billions) on Mobile Advertising and Marketing, 2012, 2015 and 2020 33 Table 14 Global Spending (in U.S. $ billions) on Mobile Marketing and Advertising by Type of Ad, 2012, 2016 and 2020 34 For more information please visit link: http://www.aarkstore.com/reports/Mobile-Marketing-Advertising-2013-Challenges-and- Opportunities-158227.html Neel Aarkstore Enterprise Phone:08149852585 Email:firstname.lastname@example.org URL:www.aarkstore.com http://www.facebook.com/aarkstoreenterprise http://in.linkedin.com/in/aarkstorehttp://www.aarkstore.com/reports/Mobile-Network-APIs-2012-2016-217856.htmlhttp://www.aarkstore.com/reports/Telecom-Network-APIs-2012-2016-217955.html
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