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The global recession has impacted the volume of mobile handsets in recent years. This trend has
not been seen in equal measure across all segments. While demand on the mid-tier fell away,
sales of new smart phones has grown, due largely to consumer demand and mobile operators'
focus on increasing smart phone penetration.
Some of the key questions addressed in this report are:
· How much has the global recession affected the outlook for handset sales volume?
· Are handset manufacturers making dramatic changes in offerings?

4. · What is the anticipated effect of Google on the handset marketplace?
· What changes to the above have on margins?
This research also evaluates the mobile wallet as potentially the killer application for handsets,
analyzes the current state of mobile application stores, evaluates the impact of LTE on handset
usage, and forecasting volume and revenues.
Audience:
· Wireless device vendors
· Cellular service providers
· Mobile infrastructure suppliers
· Mobile application developers and stores
Table of Contents :
1.0 INTRODUCTION 4
2.0 SELECT VENDOR UPDATES 5
2.1 NOKIA 5
2.2 LG 6
2.3 SAMSUNG 6
3.0 GLOBAL SHIPMENTS AND MARKET SHARE UPDATE 8
3.1 GLOBAL HANDSET SHIPMENTS 8
3.2 GLOBAL HANDSET VENDOR MARKET SHARES 8
4.0 MOBILE APPLICATION STORE ANALYSIS 9
4.1 COMPARATIVE SWOT ANALYSIS: APPLE/RIM/NOKIA/GOOGLE/PALM-HP 9
4.2 MARKET ASSESSMENT 11
5.0 THE GOOGLE EFFECT 14
5.1 OVERVIEW 14
5.2 MOTOROLA MOBILITY 15
6.0 HANDSETS ARE A BIG DRIVER FOR SEMICONDUCTOR SALES 17
6.1 SEMICONDUCTOR UPDATE 17
6.2 HANDSETS DRIVING GROWTH 17
7.0 IN SEARCH OF THE "KILLER APP": MOBILE WALLETS 19
7.1 ISIS WALLET 19
7.2 GOOGLE WALLET 19
7.3 PAYPAL VS. GOOGLE WALLET 21
7.4 VISA WALLET 22
7.5 SERVE BY AMERICAN EXPRESS E-WALLET AND ITS SWOT ANALYSIS 26
7.6 GOOGLE WALLET VS. ISIS WALLET 27
7.7 WALLET SYSTEM COMPARATIVE ANALYSIS 29
8.0 THE IMPACT OF 4G: THE LTE EFFECT30

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