Competition for share of sustainability expenditure in the packaging industry 2010 2012 green marketing strategies and drivers, packaging supplier expenditure activity, and impact on profitability

Competition for Share of Sustainability Expenditure in the Packaging Industry 2010-2012: Green Marketing Strategies and Drivers, Packaging Supplier Expenditure Activity, and Impact on ProfitabilitySummary“Competition for Share of Sustainability Expenditure in the Packaging Industry 2010-2012:Green Marketing Strategies and Drivers, Packaging Supplier Expenditure Activity, and Impacton Profitability ” is a new report by ICD research that analyzes how defense industry buyersperceive sustainability; specific procurement strategies and practices being undertaken; howsustainability initiatives have been affected by the economic downturn; and what actions arebeing taken to minimize its negative effects. This report also examines category-level spendingoutlooks; sustainable procurement budgets; supplier selection criteria; competitive structuredevelopments; the principal challenges associated with the implementation of sustainabilitypractices; market-specific growth opportunities; and the investment opportunities available forleading purchase decision makers. In addition, this report explores both buyer and supplierexpectations of profitability as the industry progresses into 2011, and reveals the stakeholdersresponsible for sustainability-related decisions.Scope• The report is based on primary survey research conducted by ICD Research accessing its B2Bpanels comprised of senior purchase decision makers and leading supplier organizations• Opinions and forward looking statements on sustainability management of over 113 industryexecutives are captured in our in-depth survey, of which 60% represent Directors, C-levels &Departmental Heads• Analysis of buyer spend on sustainability, sustainable procurement practices and post recessionindustry developments• Key topics include suppliers’ annual and green marketing budgets, post recession spendingtrends and modifications, customer acceptance of green initiatives marketing, and howsustainability might influence future business and profitability• In the report suppliers identify whether green marketing is more effective than traditionalmarketing while industry players predict customer spending patterns on sustainability for thenext 12-24 months• The geographical scope of the research is global – drawing on the activity and expectations ofleading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle EastReasons To Buy• Benchmark your sales and marketing plans with industry competitors to effectively determinesustainability strategy and drivers• Identify the specific green marketing channels your competitors are using to win business• Better promote your business by aligning your capabilities and business practices with yourcustomers’ changing sustainability needs• Predict customer spend on sustainability, and acceptance of green initiatives to help forecastrevenues

• Understand post recession modifications to sustainability initiatives to formulate companypoliciesKey Highlights• Cost savings, attracting new customers and positive outcomes for the environment are majordrivers influencing sustainability efforts in the packaging industry.• Post recession some 71% of industry players are looking to increase their sustainability budgetover the next 12 months, with only 29% looking to decrease it.• Some 32% of companies in packaging industry consider green marketing to be more effectivethan traditional marketing, whereas only 13% consider it to be less effective.Table of Contents :Chapter 1: Executive SummaryChapter 2: IntroductionHeading: Profile Of Survey RespondentsChapter 3: Sustainability In The Packaging IndustryHeading: What sustainability means to the packaging industryHeading: Leaders of sustainability in the packaging industryHeading: Implementation of sustainability practices in the packaging industryHeading: The drivers of sustainability in the packaging industryChapter 4: How The Economic Downturn Has Affected Sustainability Initiatives In ThePackaging IndustryHeading: The importance of sustainability after the recessionHeading: Post recession spending trendsHeading: Post recession modifications to sustainability initiativesHeading: Leading concerns in the effective implementation of sustainable practicesChapter 5: Demand For Sustainability In 2010-2012Heading: How sustainability initiatives will impact future profitabilityHeading: Customer demand for sustainable products and services: regional growth forecastsHeading: Predictions of customer spend on sustainabilityHeading: Customer acceptance of green initiativesHeading: Important attributes of sustainable development in the value chainChapter 6: Sustainable packaging – the way aheadHeading: Key materials used for sustainable packagingHeading: Essential selection criterion of sustainable packagingHeading: Areas of improvement in the packaging supply chainHeading: Sustainability reporting in the packaging industryHeading: Companies yet to report sustainabilityChapter 7: Packaging industry marketing spend activity

Heading: Annual marketing budgets: 2010-2011Heading: Green marketing budgets in the packaging industryHeading: Key promotional channelsChapter 8: Packaging industry green marketing dynamicsHeading: Is green marketing more effective than traditional marketing?Heading: Major drivers of green marketingHeading: Key steps of marketing green credentialsChapter 9: AppendixList of TablesTable 1: Count of global packaging industry survey respondents by company type (number ofrespondents), 2010 industryTable 2: Buyer respondents by job role (% of buyer respondents), global packaging industry,2010Table 3: Buyer respondents by organization’s global company turnover (% of buyerrespondents), global packaging industry, 2010Table 4: Buyer respondents by organization’s total employee size (% of buyer respondents),global packaging industry, 2010Table 5: Buyer respondents by region (% of buyer respondents), global packaging industry, 2010Table 6: Supplier respondents by job role (% of supplier respondents), global packagingindustry, 2010Table 7: Supplier respondents by organization’s global company turnover (% of supplierrespondents), global packaging industry, 2010Table 8: Supplier respondents by organizations total employee size (% of supplier respondents),global packaging industry, 2010Table 9: Supplier respondents by region (% of supplier respondents), global packaging industry,2010Table 10: Perceptions of sustainability in the global packaging industry (% of packaged goodsmanufacturer / converter respondents), 2010-2011Table 11: Perceptions of sustainability in the global packaging industry (% of packaging supplierrespondents), 2010-2011Table 12: Perceptions of sustainability in the global packaging industry by company turnover:(% of all respondents), 2010-2011Table 13: Regional variations: perceptions of sustainability in the global packaging industry (%of all respondents), 2010-2011Table 14: Perceptions of sustainability in the global packaging industry by senior levelrespondents (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011Table 15: Champions of sustainability in the global packaging industry: packaged goodsmanufacturer / converter vs. packaging supplier (% of all respondents), 2010-2011Table 16: Champions of sustainability in the global packaging industry by region: NorthAmerica, Europe, Asia-Pacific, Rest of the World (% of all respondents), 2010-2011Table 17: Champions of sustainability in the global packaging industry by company turnover (%of all respondents), 2010-2011Table 18: Packaged goods manufacturer / converter: level of implementation of sustainabilitypractices in the global packaging industry (% of packaged goods manufacturer / converter

respondents), 2010-2011Table 19: Level of implementation of sustainability practices in the global packaging industry:(% of packaging supplier respondents), 2010-2011Table 20: Drivers of sustainability practices in the global packaging industry: packaged goodsmanufacturer / converter vs packaging supplier (% of all respondents), 2010-2011Table 21: Global packaging industry: the importance of sustainability after recession (% ofpackaged goods manufacturer / converter respondents), 2010-2011Table 22: Packaging supplier: the importance of sustainability in the global packaging industryafter recession (% of packaging supplier respondents), 2010-2011Table 23: Regional variations: global packaging industry: the importance of sustainability afterrecession (% of all respondents), 2010-2011Table 24: Variations by company turnover: global packaging industry: the importance ofsustainability after recession (% of all respondents), 2010-2011Table 25: Global packaging industry: senior level responses on the importance of sustainabilityafter recession (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011Table 26: Global packaging industry: post recession spending trends in sustainability: packagedgoods manufacturer / converter (% of all buyer respondents), 2010-2011Table 27: Global packaging industry: post recession spending trends in sustainability: packagedgoods manufacturer / converter: all increase / all decrease / all no change responses (% of allbuyer respondents), 2010-2011Table 28: Global packaging industry: post recession spending trends in sustainability: buyer vs.supplier comparison (% of all respondents), 2010-2011Table 29: Regional variations in the global packaging industry: post recession spending trends insustainability (% of all respondents), 2010-2011Table 30: Regional variations in the global packaging industry: post recession spending trends ofcompanies who assign importance to sustainability after recession (% all respondents expectingincrease in budget), 2010-2011Table 31: Variations by company turnover in the global packaging industry: post recessionspending trends in sustainability (% of all respondents), 2010-2011Table 32: Variations by employee size in the global packaging industry: post recession spendingtrends in sustainability (% of all respondents), 2010-2011Table 33: Post recession spending trends of companies who assign importance to sustainabilityafter recession, global packaging industry (% all respondents expecting increase in budget),2010-2011Table 34: How sustainability initiatives have changed in the global packaging industry (% ofpackaged goods manufacturer / converter respondents), 2010-2011Table 35: Packaging supplier: how sustainability initiatives have changed in the globalpackaging industry (% of packaging supplier respondents), 2010-2011Table 36: How sustainability initiatives have changed in the global packaging industry bycompanies assigning higher importance to sustainability after recession: (in the process ofimplementing and implemented responses), 2010-2011Table 37: Global packaging industry: leading concerns in the effective implementation ofsustainable practices: buyer vs. supplier comparison (% of all respondents), 2010-2011Table 38: Global packaging industry: leading concerns in the effective implementation ofsustainable practices: regional variations (% of all respondents), 2010-2011Table 39: Global packaging industry: leading concerns in the effective implementation of

sustainable practices: variations by company turnover(% of all respondents), 2010-2011Table 40: How sustainability initiatives will impact future profitability in the global packagingindustry: packaged goods manufacturer / converter (% of all buyer respondents), 2010- 2012Table 41: How sustainability initiatives will impact future profitability in the global packagingindustry: buyers vs. suppliers (% of all buyer respondents), 2010- 2012Table 42: Regional variations of how sustainability initiatives will impact future profitability inthe global packaging industry (% of all respondents), 2010-2012Table 43: How sustainability initiatives will impact future profitability in the global packagingindustry by company turnover (% of all respondents), 2010-2012Table 44: How sustainability initiatives will impact future profitability in the global packagingindustry by employee size (% of all respondents), 2010-2012Table 45: Packaged goods manufacturer / converter: forecast growth in customer demand forsustainability by country (packaged goods manufacturer / converter respondents), 2010-2012Table 46: Packaging supplier: forecast growth in customer demand for sustainability by country(packaging supplier respondents), 2010-2012Table 47: Predictions of customer spend on sustainability in the global packaging industry (% ofpackaged goods manufacturer / converter respondents), 2010-2011Table 48: Predictions of customer spend on sustainability in the global packaging industry (% ofpackaging supplier respondents), 2010-2011Table 49: Predictions of customer spend on sustainability in the global packaging industry bysenior level respondents (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011Table 50: Anticipated level of customer acceptance of green initiatives in the global packagingindustry: (% of all respondents), 2010-2011Table 51: Buyer vs. supplier comparison: anticipated level of customer acceptance of greeninitiatives in the global packaging industry (% of all respondents), 2010-2011Table 52: Senior level respondents: anticipated level of customer acceptance of green initiativesin the global packaging industry (% of CEO/MD/VP/SVP/HOD/Director level respondents),2010-2012Table 53: Packaged goods manufacturer / converter: important attributes of sustainabledevelopment in the value chain, global packaging industry (% of packaged goods manufacturer /converter respondents), 2010-2011Table 54: Packaging supplier: important attributes of sustainable development in the value chain,global packaging industry (% of packaging supplier respondents), 2010-2011Table 55: Packaged goods manufacturer / converter: key materials for sustainable packaging (%of packaged goods manufacturer / converter respondents), global packaging industry, 2010-2011Table 56: Packaging supplier: key materials for sustainable packaging (% of packaged goodsmanufacturer / converter respondents), global packaging industry, 2010-2011Table 57: Buyer vs. supplier comparison: key materials for sustainable packaging (% of allrespondents), global packaging industry, 2010-2011Table 58: Essential selection criterion of sustainable packaging: packaged goods manufacturer /converter vs packaging supplier (% of all respondents), 2010-2011Table 59: Essential selection criterion of sustainable packaging: regional variations (% of allrespondents), 2010-2011Table 60: Essential selection criterion of sustainable packaging: variations by company size (%of all respondents), 2010-2011Table 61: Essential selection criterion of sustainable packaging: variations by employee size (%

of all respondents), 2010-2011Table 62: Improvement areas in the packaging supply chain (% of all respondents), globalpackaging industry, 2010-2011Table 63: Improvement areas in the packaging supply chain: packaged goods manufacturer /converter vs packaging supplier (% of all respondents), global packaging industry, 2010-2011Table 64: Regional variations: improvement areas in the packaging supply chain (% of allrespondents), global packaging industry, 2010-2011Table 65: Variations by company turnover: improvement areas in the packaging supply chain (%of all respondents), global packaging industry, 2010-2011Table 66: Effective reporting of sustainability practices: packaged goods manufacturer /converter vs. packaging supplier (% of all respondents), global packaging industry, 2010-2011Table 67: Regional variations: effective reporting of sustainability practices (% of allrespondents), global packaging industry, 2010-2011Table 68: Variations by company turnover: effective reporting of sustainability practices (% ofall respondents), global packaging industry, 2010-2011Table 69: Plans of effective reporting of sustainability practices: packaged goods manufacturer /converter vs. packaging supplier (% of all respondents), global packaging industry, 2010-2011Table 70: Regional variations: plans of effective reporting of sustainability practices (% of allrespondents), global packaging industry, 2010-2011Table 71: Variations by company turnover: plans of effective reporting of sustainability practices(% of all respondents), global packaging industry, 2010-2011Table 72: Annual marketing budgets in US$ in the global packaging industry (% of all supplierrespondents), 2010-2011Table 73: Annual marketing budgets in US$ in the global packaging industry by region (% of allsupplier respondents), 2010-2011Table 74: Annual marketing budgets in US$ in the global packaging industry by companyturnover (% of all supplier respondents), 2010-2011Table 75: Annual marketing budgets in US$ in the global packaging industry by employee size(% of all supplier respondents), 2010-2011Table 76: Earmarked budget for green marketing (% of all supplier respondents), globalpackaging industry, 2010-2011Table 77: Regional variations in green marketing budgets (% of all supplier respondents), globalpackaging industry, 2010-2011Table 78: Variations in green marketing budgets by decision making authority (% of all supplierrespondents), global packaging industry, 2010-2011Table 80: Packaging suppliers: global packaging industry: key promotional channels (% of allsupplier respondents), 2010-2011Table 81: Regional variations: global packaging industry: key promotional channels (% of allsupplier respondents), 2010-2011Table 82: Company turnover variations: key promotional channels (% of all supplierrespondents): global packaging industry, 2010-2011Table 83: Variations by decision making authority: key promotional channels (% of all supplierrespondents): global packaging industry, 2010-2011Table 84: Green marketing vs. traditional marketing: global packaging industry (% of all supplierrespondents), 2010-2011Table 85: Regional variations: green marketing vs. traditional marketing, global packaging

industry (% of all supplier respondents), 2010-2011Table 86: Company turnover variations: green marketing vs. traditional marketing, globalpackaging industry (% of all supplier respondents), 2010-2011Table 87: Senior level respondents: green marketing vs. traditional marketing, global packagingindustry (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011Table 88: Green marketing drivers: packaging suppliers (% of all supplier respondents), globalpackaging industry, 2010-2011Table 89: Regional variations: green marketing drivers (% of all supplier respondents), globalpackaging industry, 2010-2011Table 90: Company turnover variations: green marketing drivers (% of all supplier respondents),global packaging industry, 2010-2011Table 91: Employee size variations: green marketing drivers (% of all supplier respondents),global packaging industry, 2010-2011Table 92: Variations by decision making authority: green marketing drivers (% of all supplierrespondents), global packaging industry, 2010-2011Table 93: Packaging suppliers: marketing green credentials (% of all supplier respondents),global packaging industry, 2010-2011Table 94: Regional variations: green marketing drivers (% of all supplier respondents), globalpackaging industry, 2010-2011Table 95: Company turnover variations: green marketing drivers (% of all supplier respondents),global packaging industry, 2010-2011Table 96: Senior level respondents: green marketing drivers, global packaging industry (% ofCEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011Table 97: Full survey results – closed questionsList of FiguresFigure 1: Perceptions of sustainability in the global packaging industry (% of packaged goodsmanufacturer / converter respondents), 2010-2011Figure 2: Perceptions of sustainability in the global packaging industry (% of packaging supplierrespondents), 2010-2011Figure 3: Perceptions of sustainability in the global packaging industry by company turnover: (%of all respondents), 2010-2011Figure 4: Regional variations: perceptions of sustainability in the global packaging industry (%of all respondents), 2010-2011Figure 5: Perceptions of sustainability in the global packaging industry by senior levelrespondents (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011Figure 6: Champions of sustainability in the global packaging industry: packaged goodsmanufacturer / converter vs. packaging supplier (% of all respondents), 2010-2011Figure 7: Champions of sustainability in the global packaging industry by region: NorthAmerica, Europe, Asia-Pacific, Rest of the World (% of all respondents), 2010-2011Figure 8: Champions of sustainability in the global packaging industry by company turnover (%of all respondents), 2010-2011Figure 9: Packaged goods manufacturer / converter: level of implementation of sustainability

practices in the global packaging industry (% of packaged goods manufacturer / converterrespondents), 2010-2011Figure 10: Level of implementation of sustainability practices in the global packaging industry:(% of packaging supplier respondents), 2010-2011Figure 11: Regional variations: level of implementation of sustainability practices in the globalpackaging industry (% of in the process of implementing and implemented combinedrespondents), 2010-2011Figure 12: Variations by company turnover: level of implementation of sustainability practices inthe global packaging industry (% of in the process of implementing and implementedrespondents), 2010-2011Figure 13: Drivers of sustainability practices in the global packaging industry: buyer vs. suppliercomparison (all respondents), 2010-2011Figure 14: Drivers of sustainability practices in the global packaging industry: packaged goodsmanufacturer / converter vs packaging supplier (all respondents), 2010-2011Figure 15: Regional variations: high influence drivers of sustainability practices in the globalpackaging industry (% of high influence respondents), 2010-2011Figure 16: Variations by company turnover: high influence drivers of sustainability practices inthe global packaging industry (% of high influence respondents), 2010-2011Figure 17: Global packaging industry: the importance of sustainability after recession (% ofpackaged goods manufacturer / converter respondents), 2010-2011Figure 18: Packaging supplier: the importance of sustainability in the global packaging industryafter recession (% of packaging supplier respondents), 2010-2011Figure 19: Regional variations: global packaging industry: the importance of sustainability afterrecession (% of all respondents), 2010-2011Figure 20: Variations by company turnover: global packaging industry: the importance ofsustainability after recession (% of all respondents), 2010-2011Figure 21: Global packaging industry: post recession spending trends in sustainability: packagedgoods manufacturer / converter (% of all buyer respondents), 2010-2011Figure 22: Global packaging industry: post recession spending trends in sustainability: buyer vs.supplier comparison (% of all respondents), 2010-2011Figure 23: Regional variations in the global packaging industry: post recession spending trendsin sustainability (% of all respondents), 2010-2011Figure 24: Variations by company turnover in the global packaging industry: post recessionspending trends in sustainability (% of all respondents), 2010-2011Figure 25: Variations by employee size in the global packaging industry: post recession spendingtrends in sustainability (% of all respondents), 2010-2011Figure 26: How sustainability initiatives have changed in the global packaging industry (% ofpackaged goods manufacturer / converter respondents), 2010-2011Figure 27: Packaging supplier: how sustainability initiatives have changed in the globalpackaging industry (% of packaging supplier respondents), 2010-2011Figure 28: How sustainability initiatives have changed in the global packaging industry byregion: North America, Europe, Asia Pacific, Rest of the World (in the process of implementingand implemented responses combined), 2010-2011Figure 29: How sustainability initiatives have changed in the global packaging industry bycompany turnover: (in the process of implementing and implemented responses combined),2010-2011

Figure 30: Global packaging industry: leading concerns in the effective implementation ofsustainable practices: buyer vs. supplier comparison (% of all respondents), 2010-2011Figure 31: Global packaging industry: leading concerns in the effective implementation ofsustainable practices: regional variations (% of all respondents), 2010-2011Figure 32: Global packaging industry: leading concerns in the effective implementation ofsustainable practices: variations by company turnover(% of all respondents), 2010-2011Figure 33: How sustainability initiatives will impact future profitability in the global packagingindustry: packaged goods manufacturer / converter (% of all buyer respondents), 2010- 2012Figure 34: How sustainability initiatives will impact future profitability in the global packagingindustry: buyers vs. suppliers (% of all buyer respondents), 2010- 2012Figure 35: Packaged goods manufacturer / converter: forecast growth in customer demand forsustainability by country (packaged goods manufacturer / converter respondents), 2010-2012Figure 36: Packaging supplier: forecast growth in customer demand for sustainability by country(packaging supplier respondents), 2010-2012Figure 37: Predictions of customer spend on sustainability in the global packaging industry (% ofpackaged goods manufacturer / converter respondents), 2010-2011Figure 38: Predictions of customer spend on sustainability in the global packaging industry (% ofpackaging supplier respondents), 2010-2011Figure 39: Predictions of customer spend on sustainability in the global packaging industry byregion (% of sum of a majority would be willing to pay more and a majority would be willing toswitch products and pay more respondents), 2010-2011Figure 40: Predictions of customer spend on sustainability in the global packaging industry bycompany turnover (% of sum of a majority would be willing to pay more and a majority wouldbe willing to switch products and pay more respondents), 2010-2011Figure 41: Packaged goods manufacturer / converter: important attributes of sustainabledevelopment in the value chain, global packaging industry (% of packaged goods manufacturer /converter respondents), 2010-2011Figure 42: Packaging supplier: important attributes of sustainable development in the valuechain, global packaging industry (% of packaging supplier respondents), 2010-2011Figure 43: Regional variations: important attributes of sustainable development in the valuechain, global packaging industry: sum of very important and important combined (% of allrespondents), 2010-2011Figure 44: Variations by company turnover: important attributes of sustainable development inthe value chain, global packaging industry: sum of very important and important combined (% ofall respondents), 2010-2011Figure 45: Packaged goods manufacturer / converter: key materials for sustainable packaging (%of packaged goods manufacturer / converter respondents), global packaging industry, 2010-2011Figure 46: Packaging supplier: key materials for sustainable packaging (% of packaged goodsmanufacturer / converter respondents), global packaging industry, 2010-2011Figure 47: Regional variations: key materials for sustainable packaging (% of most sustainableresponses), global packaging industry, 2010-2011Figure 48: Variations by company turnover: key materials for sustainable packaging (% of mostsustainable responses), global packaging industry, 2010-2011Figure 49: Purchasing decision makers: key materials for sustainable packaging (% of mostsustainable responses), global packaging industry, 2010-2011Figure 50: Essential selection criterion of sustainable packaging: packaged goods manufacturer /

converter vs packaging supplier (% of all respondents), 2010-2011Figure 51: Essential selection criterion of sustainable packaging: regional variations (% of allrespondents), 2010-2011Figure 52: Essential selection criterion of sustainable packaging: variations by company size (%of all respondents), 2010-2011Figure 53: Improvement areas in the packaging supply chain (% of all respondents), globalpackaging industry, 2010-2011Figure 54: Improvement areas in the packaging supply chain: packaged goods manufacturer /converter vs packaging supplier (% of all respondents), global packaging industry, 2010-2011Figure 55: Regional variations: improvement areas in the packaging supply chain (% of allrespondents), global packaging industry, 2010-2011Figure 56: Variations by company turnover: improvement areas in the packaging supply chain(% of all respondents), global packaging industry, 2010-2011Figure 57: Effective reporting of sustainability practices: buyer vs. supplier comparison (% of allrespondents), global packaging industry, 2010-2011Figure 58: Plans of effective reporting of sustainability practices: buyer vs. supplier comparison(% of all respondents), global packaging industry, 2010-2011Figure 59: Annual marketing budgets in US$ in the global packaging industry (% of all supplierrespondents), 2010-2011Figure 60: Annual marketing budgets in US$ in the global packaging industry by region (% of allsupplier respondents), 2010-2011Figure 61: Annual marketing budgets in US$ in the global packaging industry by companyturnover (% of all supplier respondents), 2010-2011Figure 62: Annual marketing budgets in US$ in the global packaging industry by employee size(% of all supplier respondents), 2010-2011Figure 63: Annual marketing budgets in US$ in the global packaging industry by decisionmakers (% of all supplier respondents), 2010-2011Figure 64: Earmarked budget for green marketing (% of all supplier respondents), globalpackaging industry, 2010-2011Figure 65: Regional variations in green marketing budgets (% of all supplier respondents), globalpackaging industry, 2010-2011Figure 66: Variations by company turnover in green marketing budgets (% of all supplierrespondents), global packaging industry, 2010-2011Figure 67: Green marketing budget: variations by marketing budget (% of all supplierrespondents), global packaging industry, 2010-2011Figure 68: Packaging suppliers: global packaging industry: key promotional channels (% of allsupplier respondents), 2010-2011Figure 69: Regional variations: global packaging industry: key promotional channels (% of allsupplier respondents), 2010-2011Figure 70: Company turnover variations: key promotional channels (% of all supplierrespondents): global packaging industry, 2010-2011Figure 71: Green marketing vs. traditional marketing: global packaging industry (% of allsupplier respondents), 2010-2011Figure 72: Regional variations: green marketing vs. traditional marketing, global packagingindustry (% of all supplier respondents), 2010-2011Figure 73: Company turnover variations: green marketing vs. traditional marketing, global

packaging industry (% of all supplier respondents), 2010-2011Figure 74: Green marketing drivers: packaging suppliers (% of all supplier respondents), globalpackaging industry, 2010-2011Figure 75: Regional variations: green marketing drivers (% of all supplier respondents), globalpackaging industry, 2010-2011Figure 76: Company turnover variations: green marketing drivers (% of all supplierrespondents), global packaging industry, 2010-2011Figure 77: Employee size variations: green marketing drivers (% of all supplier respondents),global packaging industry, 2010-2011Figure 78: Variations by decision making authority: green marketing drivers (% of all supplierrespondents), global packaging industry, 2010-2011Figure 79: Packaging suppliers: marketing green credentials (% of all supplier respondents),global packaging industry, 2010-2011Figure 80: Regional variations: green marketing drivers (% of all supplier respondents), globalpackaging industry, 2010-2011Figure 81: Company turnover variations: green marketing drivers (% of all supplierrespondents), global packaging industry, 2010-2011For more information, please visit :http://www.aarkstore.com/reports/Competition-for-Share-of-Sustainability-Expenditure-in-the-Packaging-Industry-2010-2012-Green-Marketing-Strategies-and-Drivers-Packaging-Supplier-Expenditure-Activity-and-Impact-on-Profitability-78813.htmlContact :SanaaAarkstore EnterpriseTel : +912227453309Mobile No: +919272852585Email : contact@aarkstore.com

Competition for share of sustainability expenditure in the packaging industry 2010 2012 green marketing strategies and drivers, packaging supplier expenditure activity, and impact on profitability

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Competition for share of sustainability expenditure in the packaging industry 2010 2012 green marketing strategies and drivers, packaging supplier expenditure activity, and impact on profitability Document Transcript