Competing for a share of sustainability expenditure in the packaging industry 2010 2012 green marketing strategies and drivers, packaging supplier expenditure activity, and impact on profitability

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Competing for a Share of Sustainability Expenditure in the Packaging Industry 2010-2012: Green Marketing Strategies and Drivers, Packaging Supplier Expenditure Activity, and Impact on Profitability ” …

Competing for a Share of Sustainability Expenditure in the Packaging Industry 2010-2012: Green Marketing Strategies and Drivers, Packaging Supplier Expenditure Activity, and Impact on Profitability ” is a new report by ICD research that analyzes how defense industry buyers perceive sustainability

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  • 1. Competing for a Share of Sustainability Expenditure in the Packaging Industry 2010-2012: Green Marketing Strategies and Drivers, Packaging Supplier Expenditure Activity, and Impact on Profitability Summary “Competing for a Share of Sustainability Expenditure in the Packaging Industry 2010-2012: Green Marketing Strategies and Drivers, Packaging Supplier Expenditure Activity, and Impact on Profitability ” is a new report by ICD research that analyzes how defense industry buyers perceive sustainability; specific procurement strategies and practices being undertaken; how sustainability initiatives have been affected by the economic downturn; and what actions are being taken to minimize its negative effects. This report also examines category-level spending outlooks; sustainable procurement budgets; supplier selection criteria; competitive structure developments; the principal challenges associated with the implementation of sustainability practices; market-specific growth opportunities; and the investment opportunities available for leading purchase decision makers. In addition, this report explores both buyer and supplier expectations of profitability as the industry progresses into 2011, and reveals the stakeholders responsible for sustainability-related decisions. Scope • The report is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations • Opinions and forward looking statements on sustainability management of over 113 industry executives are captured in our in-depth survey, of which 60% represent Directors, C-levels & Departmental Heads Reasons To Buy • Benchmark your sales and marketing plans with industry competitors to effectively determine sustainability strategy and drivers • Identify the specific green marketing channels your competitors are using to win business • Better promote your business by aligning your capabilities and business practices with your customers’ changing sustainability needs • Predict customer spend on sustainability, and acceptance of green initiatives to help forecast revenues • Understand post recession modifications to sustainability initiatives to formulate company policies Key Highlights • Cost savings, attracting new customers and positive outcomes for the environment are major drivers influencing sustainability efforts in the packaging industry. • Post recession some 71% of industry players are looking to increase their sustainability budget over the next 12 months, with only 29% looking to decrease it. • Some 32% of companies in packaging industry consider green marketing to be more effective than traditional marketing, whereas only 13% consider it to be less effective.
  • 2. Table of Contents : Chapter 1: Executive Summary Chapter 2: Introduction Heading: Profile Of Survey Respondents Chapter 3: Sustainability In The Packaging Industry Heading: What sustainability means to the packaging industry Heading: Leaders of sustainability in the packaging industry Heading: Implementation of sustainability practices in the packaging industry Heading: The drivers of sustainability in the packaging industry List of Tables Table 1: Count of global packaging industry survey respondents by company type (number of respondents), 2010 industry Table 2: Buyer respondents by job role (% of buyer respondents), global packaging industry, 2010 Table 3: Buyer respondents by organization’s global company turnover (% of buyer respondents), global packaging industry, 2010 Table 4: Buyer respondents by organization’s total employee size (% of buyer respondents), global packaging industry, 2010 Table 5: Buyer respondents by region (% of buyer respondents), global packaging industry, 2010 Table 6: Supplier respondents by job role (% of supplier respondents), global packaging industry, 2010 Table 7: Supplier respondents by organization’s global company turnover (% of supplier respondents), global packaging industry, 2010 List of Figures Figure 1: Perceptions of sustainability in the global packaging industry (% of packaged goods manufacturer / converter respondents), 2010-2011 Figure 2: Perceptions of sustainability in the global packaging industry (% of packaging supplier respondents), 2010-2011 Figure 3: Perceptions of sustainability in the global packaging industry by company turnover: (% of all respondents), 2010-2011 Figure 4: Regional variations: perceptions of sustainability in the global packaging industry (% of all respondents), 2010-2011 Figure 5: Perceptions of sustainability in the global packaging industry by senior level respondents (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011 Figure 6: Champions of sustainability in the global packaging industry: packaged goods manufacturer / converter vs. packaging supplier (% of all respondents), 2010-2011 Figure 7: Champions of sustainability in the global packaging industry by region: North America, Europe, Asia-Pacific, Rest of the World (% of all respondents), 2010-2011 For more information, please visit :
  • 3. http://www.aarkstore.com/reports/Competing-for-a-Share-of-Sustainability-Expenditure- in-the-Packaging-Industry-2010-2012-Green-Marketing-Strategies-and-Drivers- Packaging-Supplier-Expenditure-Activity-and-Impact-on-Profitability-78813.html Contact :Sanaa Aarkstore Enterprise Tel : +912227453309 Mobile No: +919272852585 Email : contact@aarkstore.com