Economic Survivel

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  • Economic Survivel

    1. 1. The Key to Economic Survival - Retail<br />Presented By<br /> Kapil Vardani<br />
    2. 2. INTRODUCTION<br /> In the worst economy retailer still struggle to build loyalty among cost conscious customer and by all accounts, that time won’t be a lot easier.<br />
    3. 3. EFFECT OF ECONOMIC SLOWDOWN ON RETAIL<br /><ul><li>Change in consumer psychology.
    4. 4. Less discretionery cash to spend.
    5. 5. Fear of finacial and job security.</li></li></ul><li>CHANGES FOR ECONOMIC SURVIVAL<br /><ul><li>Watch expenses and cash flow.
    6. 6. Continue investing in solution.
    7. 7. Apply consumer centric strategies.
    8. 8. Apply chainStorage system.</li></li></ul><li>KEY ELEMENT<br /><ul><li>Consumer centric marketing.
    9. 9. Merchandising
    10. 10. Price Optimization and Direct Marketing</li></li></ul><li>CONSUMER CENTRIC MARKETING<br /><ul><li>Customer-centric marketing raises awareness and optimizes appeal informed by customer intelligence.
    11. 11. From the marketing perspective, the industry is shifting from a one size fits all mass media strategy to more </li></ul> personalized communications based on customer buying patterns and prefrences.<br />
    12. 12. MERCHANDISING<br /><ul><li>Merchandising is any practice which contributes to the sale of products to a retail consumer. .
    13. 13. From the merchandising perspective, chains are tailoring and localizing assortment and pricing based on local consumer demand. </li></li></ul><li>PRICE OPTIMIZING AND DIRECT MARKETING<br />Top priorities today include price optimization and direct marketing compagin management. Retailers often deploy a series of self funded , bite-sized programme with the goal of achieving transformation into a customer driven enterprise that Is well postioned for long term success.<br />
    14. 14. ROLE OF TECHNOLOGY<br /> Technology is a critical enabler. A customer driven enterprises requires execution at very detailed level. Automation enabled by analytical technology is required to acheive this in a cost effective manner. <br />Thesetechnologies allow21st century retailers to offer the more personalized service of the yesteryear in a cost effective manner.<br />
    15. 15. EVALUATION OF CUSTOMER EXPERINCE EVOLVING IN FUTRE<br /> With the pervasive web access enabled by today’s mobile devices, the multi channel world is evolving into a single retail channnel with multiple channel touchpoints. This allow the consumer choice, control and visibility to construct their own<br /> personalized shopping process –a foundation element of customer centricity<br />
    16. 16. Thank you<br />

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