Merchandising is any practice which contributes to the sale of products to a retail consumer. .
From the merchandising perspective, chains are tailoring and localizing assortment and pricing based on local consumer demand.
PRICE OPTIMIZING AND DIRECT MARKETING Top priorities today include price optimization and direct marketing compagin management. Retailers often deploy a series of self funded , bite-sized programme with the goal of achieving transformation into a customer driven enterprise that Is well postioned for long term success.
ROLE OF TECHNOLOGY Technology is a critical enabler. A customer driven enterprises requires execution at very detailed level. Automation enabled by analytical technology is required to acheive this in a cost effective manner. Thesetechnologies allow21st century retailers to offer the more personalized service of the yesteryear in a cost effective manner.
EVALUATION OF CUSTOMER EXPERINCE EVOLVING IN FUTRE With the pervasive web access enabled by today’s mobile devices, the multi channel world is evolving into a single retail channnel with multiple channel touchpoints. This allow the consumer choice, control and visibility to construct their own personalized shopping process –a foundation element of customer centricity