Price Optimization and Direct Marketing</li></li></ul><li>CONSUMER CENTRIC MARKETING<br /><ul><li>Customer-centric marketing raises awareness and optimizes appeal informed by customer intelligence.
From the marketing perspective, the industry is shifting from a one size fits all mass media strategy to more </li></ul> personalized communications based on customer buying patterns and prefrences.<br />
MERCHANDISING<br /><ul><li>Merchandising is any practice which contributes to the sale of products to a retail consumer. .
From the merchandising perspective, chains are tailoring and localizing assortment and pricing based on local consumer demand. </li></li></ul><li>PRICE OPTIMIZING AND DIRECT MARKETING<br />Top priorities today include price optimization and direct marketing compagin management. Retailers often deploy a series of self funded , bite-sized programme with the goal of achieving transformation into a customer driven enterprise that Is well postioned for long term success.<br />
ROLE OF TECHNOLOGY<br /> Technology is a critical enabler. A customer driven enterprises requires execution at very detailed level. Automation enabled by analytical technology is required to acheive this in a cost effective manner. <br />Thesetechnologies allow21st century retailers to offer the more personalized service of the yesteryear in a cost effective manner.<br />
EVALUATION OF CUSTOMER EXPERINCE EVOLVING IN FUTRE<br /> With the pervasive web access enabled by today’s mobile devices, the multi channel world is evolving into a single retail channnel with multiple channel touchpoints. This allow the consumer choice, control and visibility to construct their own<br /> personalized shopping process –a foundation element of customer centricity<br />