The Global Willage (McLuhan)• The globe has been «contracted into a village by electric technology and the instantaneous movement of information from every quarter to every point at the same time»;• He predicted the Internet as an «extension of consciousness»;• The idea of an unified global community. Marshall McLuhan (1911 –1980)
Informationalism (Castells)• Information becomes a new production form;• It affects globalism and the «network society» emerges;• A «space of flows» becomes our new reality.
Knowledge Worker (Martin Feregrino)• Say «Hello» to Mr. Drucker and Mr. Toffler!• Individuals who are valued for their ability to act and communicate with knowledge within a specific subject area;• An overall understanding of that subject through focused analysis, design and/or development;• Use research skills to define problems and to identify alternatives;• Fueled by their expertise and insight;• Work to solve those problems, in an effort to influence company decisions, priorities and strategies.
Knowledge Driven Organisation (Nonaka)• Knowledge is the fuel for innovation;• Companies are more like living organisms than machines;• Knowledge is a static input to the corporate machine;• Knowledge is renewable and changing;• Knowledge workers are «agents of change»;• Knowledge-creating companies, should be focused primarily on the task of innovation.
Creative Class (Richard Florida)• Key driving force for economic development of post- industrial cities in the United States• 40 million workers (30 percent of the U.S. workforce!): • Super-Creative Core: This group comprises about 12 percent of all U.S. jobs • Creative Professionals: classic knowledge-based workers (those working in healthcare, business and finance, the legal sector, and education)
Super-Creative Core• A wide range of occupations: e.g. science, engineering, education, computer programming, research;• Fully engage in the creative process;• Innovatively creating commercial products and consumer goods;• Primary job function: to be creative and innovative;• Along with problem solving, their work may entail problem finding.
Some necessary skills• Analyzing data to establish relationships;• Assessing input in order to evaluate complex or conflicting priorities;• Identifying and understanding trends;• Making connections;• Understanding cause and effect;• Ability to brainstorm, thinking broadly (divergent thinking);• Ability to drill down, creating more focus (convergent thinking);• Producing a new capability;• Creating or modifying a strategy.
Second Recap• Nomadic Life (Hunting) : Hunters• Civic Life & Feudalism (Agriculture) : Farmers• Labor, Capital & Energy (Industrialism) : Workers & Burgeois• Cities as Talent Magnets (Informationalism) : Creative Class
Pass-it-on• Viral Loop: the Power of Pass-it-on (Adam L. Penenberg) • The viral expansion loop & Ponzi Schemes; • Social Epidemics; • Viral Marketing; • The audience decides what is good; • Viral clusters: Facebook, etc.
Social Networks …… are tools for collaboration.… foster communication.… nurture innovation.… are the new way of doing business.… require creative skills.… are based on cognitive surplus.… necessitate Motivation 3.0.
Motivation 3.0 (Dan Pink) «Carrots & Sticks are so last Century. Drive says for 21st century work, we need to upgrade to autonomy, mastery and purpose.»
HR and Pass-it-on• Foster Talent and Creativity;• Nurture Collaboration and Innovation;• Encourage Motivation 3.0;• Focus on Core Competencies;• Manage and Use your network;• Consider Crowdsourcing and good-old Outsourcing;• Support an Autonomous Work Environment;• Encourage Mastery;• Deliver Purpose.