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Video Direct For Website
 

Video Direct For Website

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    Video Direct For Website Video Direct For Website Presentation Transcript

    • ©2008 Aardvark Innovation Ltd. All Rights Reserved Affordable online Video Production
    • About Us VideoDirect is a division of Aardvark Innovation which provides a wide range of online sales and marketing services to partners including: VideoDirect provides a complete, wholesale (B2B) solution for publishers, associations and online retailers looking for a cost effective way to bring the power of online video to their website or directory. VideoDirect handles the whole process from production to promotion and enables our partners to add a retail margin or offer the service as a member benefit. The company benefits from an experienced management team. Managing Director: Richard Counsell: Barclays Bank and Sunday Telegraphs Entrepreneur of the Year , 2000. Lloyds TSB ‘Big Idea’ Winner 2005. Finalist ‘Licensing Awards’ 2007 Sales Director: Tina Veater: Former director of Northcliffe Newspapers Finance Director : Phil Morris: Formely of Deloitte Chairman: Charles Sanders : Founder director of Druid Group, sold for £765m in 2000
      • The Increasing Importance of Online Video
      • We live in a world where most people use the internet every day, often spending more time online than watching television.
      • Online video is now an increasingly important way for your advertisers or members to get noticed and to keep online visitors engaged.
      • Consumers absorb more information when it’s presented in an engaging and attractive format. Furthermore, much more information is presented to the consumer through video than from text or a photo providing the consumer with a higher level of trust of the product or service and therefore increasing the chances of purchase.
      Comscore Research company, state during April 2007, 80% of UK internet users over the age of 15 watched a video online
    • B2B Solution for Partners
      • The unique process behind VideoDirect has been designed to make online videos affordable and flexible for SME sized businesses from all sectors.
      • After the initial booking is made with a sales partner, VideoDirect handles all aspects of the Video from filming, editing, hosting and promotion.
      • How Does it Work?
      Your sales team offer the opportunity to advertisers or members at your retail price DIY or Professional Footage Captured Video is edited to 2-3mins of final footage Client sent link to approve the final edit and uploads contact/response details Video goes live on your new video directory/website Video link sent to client for own website Video is made available for the agreed/paid for timescale Invoice Sent to Partner at wholesale cost Own brand video directory is designed and built for your website Video is booked online and the Client/Member gets sent a secure login in to the online studio
      • DIY Footage Option
      • Partner books a new video online
      • Client is sent secure login to the online Studio
      • Client books camcorder equipment at £10/day
      • Camcorder equipment arrives and client films >30 minutes of footage
      • Client uploads text, contact details and logo.
      • Camera sent back to VideoDirect
      • Footage Edited to 2-3 minute flash video
      • Client sent draft for 1 edit
      • Final video is uploaded to partner video directory
      • Video is sent to client for own website
      • Hosting and promotion starts
      • Partner Invoiced Wholesale Cost:
      • Production and then monthly hosting
      • Email [email_address] for current wholesale cost
      • Professional Footage Option
      • Partner books a new video online
      • Client is sent secure login to the online Studio
      • Client books professional cameraman to visit single location
      • Client uploads text, contact details and logo.
      • Cameraman films ½ day with client at single location
      • Footage Edited to 2-3 minute flash video
      • Client sent draft for >3 edits
      • On approval final video is uploaded to partner video directory
      • Video is sent to client for own website
      • Hosting and promotion starts
      • Partner Invoiced Wholesale Cost:
      • Production and then monthly hosting
      • Email [email_address] for current wholesale cost
      The Production Process
      • Benefits to Partners
      • No cost to create a significant revenue opportunity or member benefit
      • VideoDirect offers a scaleable and reliable solution from Day 1
      • Positioning your brand at the heart of innovation and creativity
      • Your Company/Association logo will appear on screen on all Videos
      • You can offer a unique service at extremely competitive rates
      • Easily integrate with VideoDirect without any bandwidth implications
      • Increase traffic with great content for visitors/readers
      • Analytics enables the monitoring of response and visitors 24/7
      • Revenue generation from non/irregular advertisers or members
      • Use the online video yourself to promote your business and services
      • Benefits to Clients/Members
      • Low cost way of further promoting their business, products or services
      • Easily integrate the video into their own website with full technical support
      • Increase the visitors/sales to their website
      • Clients can link or embed the video in emails, blogs and newsletters to promote their business
      • Clients can alternate/pause/update videos throughout the agreed hosting period
      • Show customers that they value innovation and creativity
      • Case studies and full instructions are provided to help get the best results
      • Technical support from the VideoDirect team to create a valuable business asset
    • Cost to Partners
      • We provide a complete B2B service from production to promotion at an affordable wholesale cost to publishers, retailers and member organisations.
      • After a Video is booked online by a partner, VideoDirect invoices a wholesale production charge for filming and editing per video and then a monthly hosting and promotion fee per video for an agreed period of time.
      • Production costs are payable at 14 days.
      • Hosting and promotion costs are payable monthly.
      • Each video is booked using a unique reference number and detailed statements are issued to allow partners to check live videos against payments.
      • Partners typically add 100-200% for a retail margin on both the production and hosting charges.
      Video Directory Setup There is no cost to a new partner for the service. Instead partners pay a one off sales guarantee to cover the design, building or integration of a customised video directory. Partners are then not invoiced for production costs until the sales guarantee is exceeded.
    • To discuss how VideoDirect could work with your business, please contact Richard Counsell T: 0845 0176 292 F: 01225 738 661 E: richard.counsell@video-direct.co.uk