10 Things We've Learnt About MultiPlatform

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This is a talk Dan Efergan originally did at FMX.de. …

This is a talk Dan Efergan originally did at FMX.de.

"Over the last few years the entertainment industry has grown hungry for content that transcends across platforms. With this desire we find ourselves on a journey to discover what this actually means in terms of production and process. This session is a chance to hear the mistakes, successes and general ramblings of a company venturing into the brave new unknown."

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Transcript

  • 1. 10 things we’ve learned about cross platform
  • 2. ™  Multicrosstrans360mediaplatforms  
  • 3. One interconnected experience for and acrossmultiple platforms  
  • 4. Start with the right people  
  • 5. Develop a common language  
  • 6. It starts with the world,characters and narrative  
  • 7. Map the journey  
  • 8. Use the right platform for the right reason  
  • 9. …intermission…  
  • 10. •  Images of Tate Sitethe movie maker project
  • 11. the movie maker project
  • 12. the movie maker project
  • 13. the movie maker project
  • 14. the movie maker project
  • 15. tate movie project shot test
  • 16. …intermission over…  
  • 17. Each platform should be an experience in its own right   But The whole is greater than the sum of its parts
  • 18. Build strongcompulsion jumps  
  • 19. For mass appeal be obvious about the journey   ...for now...
  • 20. Cathys book
  • 21. To progress we need to think shared experiences not Digital marketing  
  • 22. Communities are greatbut a great responsibility  
  • 23. Thanks and Bye bye
  • 24. eferganDan.efergan aardman.com Thanks and Bye bye