10 Things We've Learnt About MultiPlatform

323 views

Published on

This is a talk Dan Efergan originally did at FMX.de.

"Over the last few years the entertainment industry has grown hungry for content that transcends across platforms. With this desire we find ourselves on a journey to discover what this actually means in terms of production and process. This session is a chance to hear the mistakes, successes and general ramblings of a company venturing into the brave new unknown."

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
323
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

10 Things We've Learnt About MultiPlatform

  1. 1. 10 things we’ve learned about cross platform
  2. 2. ™  Multicrosstrans360mediaplatforms  
  3. 3. One interconnected experience for and acrossmultiple platforms  
  4. 4. Start with the right people  
  5. 5. Develop a common language  
  6. 6. It starts with the world,characters and narrative  
  7. 7. Map the journey  
  8. 8. Use the right platform for the right reason  
  9. 9. …intermission…  
  10. 10. •  Images of Tate Sitethe movie maker project
  11. 11. the movie maker project
  12. 12. the movie maker project
  13. 13. the movie maker project
  14. 14. the movie maker project
  15. 15. tate movie project shot test
  16. 16. …intermission over…  
  17. 17. Each platform should be an experience in its own right   But The whole is greater than the sum of its parts
  18. 18. Build strongcompulsion jumps  
  19. 19. For mass appeal be obvious about the journey   ...for now...
  20. 20. Cathys book
  21. 21. To progress we need to think shared experiences not Digital marketing  
  22. 22. Communities are greatbut a great responsibility  
  23. 23. Thanks and Bye bye
  24. 24. eferganDan.efergan aardman.com Thanks and Bye bye

×