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Representation case study template

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  • 1. Representation Case Study Template AS Media Studies 2014 Page 1 of 8 You can use this template for any representation case study. Don’t forget in the exam you could be asked about 2/3 representations of: Gender – women and men Age - young and old Ethnicity National & Regional Identity Events & Issues CASE STUDY - Title, Year, Genre (e.g. Attack the Block, (2011), hybrid sci-fi comedy) PART 1 Ideology Q1. What is the media texts ideology? What is the intended message? E.g. When the text is created, the producers encode a meaning, which they intend. This is the reading likely to be made to the target audience - preferred reading. Ideology Q2. How do you know that the media text intends this reading? Are any stereotypes used, if so why?
  • 2. Representation Case Study Template AS Media Studies 2014 Page 2 of 8 Ideology Q3. Give evidence of any OPINION within this media text. Ideology Q4.Give evidence of ANY BIAS within this media text. PART 2. Discuss HOW the issue/event/social group been represented using PRIMARY and SECONDARY codes. Make notes on the following. PRIMARY (everyday) codes SECONDARY (media specific, technical) codes i. What LEXIS (language) is used to represent this media text? i. How is LIGHTING used to represent this media text?
  • 3. Representation Case Study Template AS Media Studies 2014 Page 3 of 8 PRIMARY (everyday) codes SECONDARY (media specific, technical) codes ii. What CLOTHING is shown to represent this media text? ii. What CAMERA ANGLES AND CAMERA MOVEMENTS are used to represent this media text? iii. How are COLOURS used to represent this media text? iv. How is non-verbal communication (NVC) used to represent this media text? iii. What EDITING techniques have been used to represent this media text? iv. What FRAMING and SHOT SIZES have been used to represent this media text? v. What SOUND and MUSIC have been used to represent this media text?
  • 4. Representation Case Study Template AS Media Studies 2014 Page 4 of 8 PART 3. Discuss the process of MEDIATION in this media text representation. SELECTION and CONSTRUCTION REJECTION 1. What has been SELECTED to be INCLUDED in the representation of the media text 1. What has been left? 2. What IMPACT can this selection have upon the audience? 2.WHY has this information or coverage been omitted from the representation in your view? 3.How might the audience feel about the social group/event /issue based upon what is shown? 3. How might the audience feel about the social group/event /issue as a result of what is left out of the media text?
  • 5. Representation Case Study Template AS Media Studies 2014 Page 5 of 8 PART 4. The MAIN FOCUS of the representation. Main focus Q1. What is the main focus of this media text? Has the mediation process encouraged the audience to focus on a particular aspect?
  • 6. Representation Case Study Template AS Media Studies 2014 Page 6 of 8 PART 5. The role of opinion leaders who have the power to influence the audience to think a certain way about the group/event. Opinion leaders Q1. Do any opinion leaders give their views of this group/event /issue in this media text? Opinion leaders Q2. Why do you think their views were included in the representation of this media text?
  • 7. Representation Case Study Template AS Media Studies 2014 Page 7 of 8 PART 6. The Audience Audience Q1. How have the audience been positioned and targeted? Think about the construction of the text, language, mode of address, primary and secondary codes, representations/stereotypes used in the text Audience Q2. How does the media text appeal/attract an audience? Audience Q3.How does the media text attract a range of different audience responses? E.g age, gender, ethnicity, situated culture, cultural competence etc Audience Q4. Who is the target audience for the media text? Audience Q5. Who could be a secondary audience for the media text?
  • 8. Representation Case Study Template AS Media Studies 2014 Page 8 of 8

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