Film Posters
Meaning & Representation
Poster Conventions
• A poster campaign must project a coherent idea
of the film across all posters – the film becomes a
br...
Teaser Posters
• Usually no ‘billing block’ – why?
• Often no title – simply potent icon or image
used (branding).
• Simpl...
Conventions?
Release Poster
• Main campaign ingredients and iconography
used for all poster and marketing materials.
• This house style...
Post Release – Pull Quotes Poster
• A variant of the main campaign concept but
with a positive line or quotes pulled from ...
House style?
Character Thumbnail Posters
• Separate posters, usually portrait format on
different characters from the film.
• Designed ...
•Typography
•Iconography
•Colour
MS1 film poster conventions
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MS1 film poster conventions

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MS1 film poster conventions

  1. 1. Film Posters Meaning & Representation
  2. 2. Poster Conventions • A poster campaign must project a coherent idea of the film across all posters – the film becomes a brand with a clear identity e.g. ‘house style’ • Formats – Teaser, Release, (outdoor landscape/ billboard or portrait/ bus shelter, Post-release (press quotes & awards or nominations) & character posters. • Imagery – Must highlight key focus of story & characters. Use iconography to convey genre & emotional tone. Sum up story in a picture using key signifiers (including intertextuality).
  3. 3. Teaser Posters • Usually no ‘billing block’ – why? • Often no title – simply potent icon or image used (branding). • Simple, crisp, & over arching message – often a mystery, hook or tease (enigma) to draw audience interest (‘raising product awareness’ in advertising speak) • Date of release to create ‘buzz’ over imminence of general release.
  4. 4. Conventions?
  5. 5. Release Poster • Main campaign ingredients and iconography used for all poster and marketing materials. • This house style creates a ‘branded’ concept that identifies the film as a ‘unique good’ in a crowded market place. Billing block present. • Use of a logo or other icon is often vital for large scale Hollywood films, crucial for synergy & merchandising. Use of tagline common for audience recognition & recall.
  6. 6. Post Release – Pull Quotes Poster • A variant of the main campaign concept but with a positive line or quotes pulled from a press review just after/around general release. • Pull quotes provide a ‘mark of quality’ stamp –used to attract & reinforce target audience. • Appropriate quotes must connect with target audience especially press/magazine/TV refs • Quotes may reinforce particular genre elements – comedy, drama or horror.
  7. 7. House style?
  8. 8. Character Thumbnail Posters • Separate posters, usually portrait format on different characters from the film. • Designed to appeal to different audience segments (male, female, young, old, etc). • Used ‘outdoor’ at bus shelters or in magazines to maintain the presence of the film and saturate audience awareness.
  9. 9. •Typography •Iconography •Colour
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