Ms1 exam feedback & guidance 2014


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  • To communicate complex information about a character, time period, location etc. as quickly as possible (narrative shortcut)
    To communicate complex information about a character, time period, location etc. as quickly as possible (narrative shortcut)
    They are able to do this as, they do not simply create stereotypes, they reflect the stereotypes that already exist within a culture.
  • Ms1 exam feedback & guidance 2014

    1. 1. AS Media Studies: MS1 Mock Exam Feedback
    2. 2. MS1 Marking Levels • A*80> • A 80 • B 70 • C 60 • D 50 • E 40 • U 39<
    3. 3. Key issues after marking mock exam • Still using the term suggest instead of signifies or connote! • Could use the term lexis instead of language • Not placing the media text in context, e.g. comedy, newspaper and how this impact on the stereotypes or representations • Not using examples for the texts to conclude whether the text subverts of reinforces the stereotype • Too generalised- case studies are being used but… • Not explaining how primary & secondary codes have an IMPACT on the audience
    4. 4. Q1 Feedback & Guidance • Strong responses developed a complex & detailed semiotic analysis of the two texts. • Key concepts and terms used as basis to construct a coherent analysis and argument about the creation of meanings. • Sophisticated & perceptive grasp of key signifiers and techniques used. Good grasp of primary & secondary codes. • Awareness of polysemic & ideological issues. Complex issues expressed with confidence and accuracy. Response: 3-4 sides of A4.
    5. 5. Q1: Main issues • Make sure you do a PLAN for all questions (bar the 4 pointer) and cross of points covered as you go. • Look at the question (visual codes, layout/design/language & mode of address) and base your response around these key terms. Compare and contrast • Don’t forget that media texts are polysemic and will be anchored by cover lines etc. • Don’t forget about the IMPACT on the audience
    6. 6. Q2 Feedback & Guidance • Strong responses show a sophisticated understanding & response to concept of audience. • Draws on own knowledge & understanding of audience response issues & debates using case studies. • Engages with relevant theoretical issues e.g. representation, needs, ideologies & aspirations. • Response length: 3-4 sides
    7. 7. Q3 Feedback & Guidance • Strong responses show a sophisticated grasp of representation. • Clear links to current and relevant thinking & theories. • Confident exploration of media concepts, issues and debates. • A wide range of media text examples (at least 2-3) from candidates and Centre. Response: 3- 4 sides.
    8. 8. Feedback on Q3: Try to get the theories right… • Dick Hebdige – representation of youths as fun or trouble • Graham Burton – problematisation
    9. 9. Overview • Write as much as you can – preferably 3-4 sides per question depending on scope and complexity of question. Create a coherent argument or analysis, especially for larger questions. • Show knowledge & understanding through use of appropriate terms, language and concepts. • Provide examples, must be quite detailed where appropriate to your point or argument. • Good spelling, punctuation and grammar are vital. • Create an essay plan for each Q even if just a mind map!
    10. 10. Revision Task • Create an action plan based on your mock performance and feedback. • Identify key areas for improvement and specific action to improve or address those areas. • Create mind maps for revision of all key terms and concepts. • Populate mind maps with your own examples.
    11. 11. Group Task • Representation task – groups to discuss what makes a good representation essay response. • Groups will use template to construct an essay response to representation of ethnicity.
    12. 12. • What you must include in any representation question introduction…. - What is representation– define it - What is mediation – show you know what it is? - What is dominant ideology and how does this occur? - What are stereotypes - define? - Why does the media use stereotypes so often? - Give an overview of the main stereotypes for that group/event/issue, e.g. Alvarado 4 types, negative In groups: Introductions to representation essay
    13. 13. Q3 Feedback: Remember to introduce the media text • For example: • Four lions (2010) is a controversial British film directed by Chris Morris that focuses upon four hopeless Asian suicide bombers (Omar, Waj, Faisal, Barry and Hassan) living in the north of England and making plans to bomb the UK.
    14. 14. Outline the representation within the media text. At the beginning of the film the four characters appear to fit one of the traditional stereotypes of Asian men that we often see in the media – The Terrorist (evil, clever and calculated, serious and brutal – often very religious.) However as the film progresses we begin to realise that Morris’ representation is actually challenging this stereotype by the use of satire (Comedy genre) and the characters appear stupid, inept and their plans to bomb the London Marathon fall apart due to their idiocy. We laugh at the idea of the stereotype. Q3: Writing about case studies
    15. 15. • This is where you need to include evidence (key scenes) from the media text to support the previous points – don’t forget to use your VAT codes! • In the film trailer – there are establishing shots which set the Location. Mise en scene – clothing, associated with terrorism, props include guns, cargo nets, bombs. Religious iconography, e.g. prayer mats, • Context - comedic elements – visual and lexis • And… the Impact on the audience Q3: Prove your point!
    16. 16. Q3: Remember Mediation! • Mediation: Representations are constructed through mediation process • How is each representation formed through primary and secondary codes? What IMPACT do these codes have on the audience? What’s been left out? WHY?
    17. 17. Mediation Mediation is the process of taking something real (a person or an event) and changing its form to produce a media text. Mediation is achieved through: • Selection • Organisation • Focusing In life we make our own decisions about what is worth our attention. Through mediation, the media text tries to decide this for us. As a result our version of reality is altered
    18. 18. Constructionist Approach: • Representation is a mixture of: • The person or group being represented • The opinions of those encoding (making) the representation – through use of symbolic, visual, technical and written codes. • The reaction of the target audience (decoders) • The context of the society – how the representation fits in with certain dominant ideologies
    19. 19. Then finally ( to get the top marks) you need to explore WHY the producer represented this group this way. Morris has deliberately aimed to get us to laugh at the idea ( and our preconceptions) that all young Asian men are terrorists-trying to get the white British audience to see the truth! He does this though the use of Comedy (satire.) Could link to the issue of Islamaphobia in British society.