Music in the New Media
By: Anthony Arcell
Professor Mr. Leal
• Popular media player software from Apple for the Mac
and Windows. Designed to transfer files to the iPod
and iPhone as well as administer the copy protection
on purchased titles, iTunes is widely used by millions
of people who play their music collections only on
their computers and not a portable device.
• Introduced in 2001 for the Mac, a Windows version
was added in 2003. Due to Windows' dominance and
iTunes's ease of use, far more people use iTunes on
Windows than they do on Apple's own Mac
computers. iTunes also integrates Apple's online store
for purchasing songs, videos and iPhone applications
How do I Listen to my Music?
• Over 26
as of April
How do I get my Music?
• Ever since 2003-2005, Apple iTunes
have sold over 350 million songs.
Every year, 50 million more songs are
• Since the release of Frostwire, over
10 million people have downloaded
How Does Music Affect Us?
• For as long as man has walked the earth, music has
been a vital part of our culture, lifestyle and
• Ancient cultures used music as a mnemonic device
to imprint vital stories and myths onto young minds.
New Media Stats:
• According to Billboard Magazine, U.S. album sales
dropped to 588.2 million in 2006 which is a 5% decrease
from the 619 million copies scanned in 2005 which is the
first time since 1993 that the U.S. sales figure has slipped
below the 600 million mark. However, as grim as the
foregoing may seem, the increase in U.S. digital sales hit
an all time high especially the week after Christmas 2006
with a whopping 30.1 million tracks sold according to
Nielsen Soundscan (582 million downloads sold total for
2006). This is a 51% increase from the 19.9 million digital
tracks sold during the last week of the year in 2005.
New Media Stats Cont.:
• Although there are numerous digital download services
available throughout the world, the most prominent
seems to be Apple’s iTunes. Through mass marketing
campaigns that extend throughout the world which
feature such globally recognized artists such as Eminem,
U2, and the Black Eyed Peas, iTunes is offered via both
PC and Mac computers which is then downloaded to a
handheld device called an iPod. By September 2006,
iTunes reported a total of 1.5 billion downloads sold. In
addition, indie-only specialist, eMusic, announced they
have just surpassed the 100 million mark at the end of
2006. Pursuant to the iTunes agreement with the record
labels, the iTunes share of income is $0.29 cents out of
each $0.99 download. (Music Biz Academy.com)