Building an Evidence-Based Local Arts Program for Sacred Heart Medical Center at RiverBend Kathy Hathorn CEO/Creative Director American Art Resources Houston, Texas

Presentation Outline Project Overview Getting the Project Built Creating the Program Managing a Local Arts Program Project Publicity Successes of the Project One Year Later

Project Overview Located in Springfield, Oregon 365 million dollars 1.2 million sq. ft. medical complex Owned by Peace Health, Bellevue, Washington WATG/Anshen + Allen Service area - 7 counties Project Overview

Design Direction Modern interpretation of Timberline Lodge Arts and Crafts motif Homage to healing and wellness Art to play an integral role Project Overview

Timberline Lodge Mt. Hood, Oregon Project Overview

History of the Timberline Lodge Constructed between June, 1936 - September, 1937, Federal Works Progress Administration (WPA) Built entirely by hand, inside and out Built by unemployed craftsmen and artists Harmonize with nature Lift the spirits of its builders Project Overview

Sacred Heart Medical Center at RiverBend Project Overview

What it Took to Get the RiverBend Project Built

Timeline September, 2001 - plans announced August, 2008 - hospital opened Delayed by zoning issues and litigation Biggest land use decision in city’s history Success came in spirit of cooperation Getting the Project Built

Team Work Over 1100 nurses, physicians, etc. Over 100 former patients on Patient Council Pebble Project - sharing research Design collaborative Getting the Project Built

Creating the Art Program

Creating an Evidence-Based Art Program Began in Design Development Create standards for entire PeaceHealth System Commitment to Pebble Partnership Clearly presented to key stakeholders Utilize local talent whenever possible Creating the Art Program

Forming the Art Committee Hand-selected and privately invited Represented broard cross-section of stakeholders Role clearly defined from the beginning Creating the Art Program

Role of the Art Committee Create policies and standards Approve general direction of the art program Generate a buzz in local arts community Creating the Art Program

To provide positive distractions, to reduce stress and bring hope and comfort through imagery The imagery of the PeaceHealth art program will offer benefits to its viewers, whether patients, family, or staff, by creating an environment that is supportive, embracing, and positive, rather than foreign and challenging. It will clearly support the mission of healing and compassionate care. In this way the imagery will work in tandem with medical, spiritual, and social aspects of the healing process. The imagery will be based on recognized research findings that clearly demonstrate the positive connection between renewal and stress reduction and viewing images of nature. The imagery will suggest wellness, healing, and the power of nature to improve patient lives even when curing isn’t possible. The art program also has research potential as part of the Pebble Project commitment. Goals of the Art Program Creating the Art Program

To provide positive distractions, to reduce stress and bring hope and comfort through imagery

The imagery of the PeaceHealth art program will offer

benefits to its viewers, whether patients, family, or staff,

by creating an environment that is supportive, embracing,

and positive, rather than foreign and challenging. It will

clearly support the mission of healing and compassionate

care. In this way the imagery will work in tandem with medical, spiritual, and social aspects of the healing process.

The imagery will be based on recognized research findings that clearly demonstrate the positive connection between renewal and stress reduction and viewing images of nature. The imagery will suggest wellness, healing, and the power of nature to improve patient lives even when curing isn’t possible. The art program also has research potential as part of the Pebble Project commitment.

To reflect and support the expectation of quality developed through design and architecture In the case of RiverBend, the art program will be created as an addition worthy of architectural design that is sure to garner both national and international attention . The program will honor a sense of place by linking nature, architecture, and art, complimenting and enhancing the natural setting. The quality of the art in the program will be in keeping with the quality of the architecture, creating a synergy between the two. Scale and proportion will be in keeping with the space, marrying art and architecture in perfect harmony. This harmony is a crucial component of creating a sense of wellness and peacefulness throughout the space. Artists and media included will be chosen for their ability to support the architecture, design, and its intent. Goals of the Art Program Creating the Art Program

To reflect and support the expectation of quality developed through design and architecture

In the case of RiverBend, the art program will be created as an addition worthy of architectural design that is sure to garner both national and international attention . The program will honor a sense of place by linking nature, architecture, and art, complimenting and enhancing the natural setting. The quality of the art in the program will be in keeping with the quality of the architecture, creating a synergy between the two. Scale and proportion will be in keeping with the space, marrying art and architecture in perfect harmony. This harmony is a crucial component of creating a sense of wellness and peacefulness throughout the space. Artists and media included will be chosen for their ability to support the architecture, design, and its intent.

To address the culture and diversity of the population as well as the geography of the area The art program is designed to be inclusive of and sensitive to all ethnicities, cultures, chronological ages, socio-economic and educational backgrounds, spiritual beliefs, and lifestyles. While the program is too large to be made up solely of Lane County artists and imagery, the imagery will include familiar images of Lane County as well as the Pacific Northwest. Goals of the Art Program Creating the Art Program

To address the culture and diversity of the population as well as the geography of the area

The art program is designed to be inclusive of and sensitive to all ethnicities, cultures, chronological ages, socio-economic and educational backgrounds, spiritual beliefs, and lifestyles. While the program is too large to be made up solely of Lane County artists and imagery, the imagery will include familiar images of Lane County as well as the Pacific Northwest.

D) To recognize and address the needs of different patient populations By addressing the specific needs of different patient populations, the art program will reflect the promise to deliver exceptional medicine and compassionate care. Artwork will be selected department by department to include those traits and characteristic that will support the patients in each department. The physical, psychological, emotional, and social aspects of each type of illness or condition of the patient will determine the content of the art for each department or nursing unit. Goals of the Art Program Creating the Art Program

E) To reflect the overall standards of excellence of PeaceHealth The art program will nurture a relationship with the community in an effort to brand PeaceHealth as caring and involved in the daily lives of its neighbors. It will provide numerous opportunities for artists of varying levels of talent to participate, either individually or in a partnership with various arts groups throughout the region. The program has the potential to be developed into a full-fledged ARTS program, including visual arts, poetry, dance, and music, which already has a strong leadership and place in the System. It also has the potential to be a program that would be benchmarked as an exemplary arts program. The popular press is also particularly interested in featuring such programs, which will be an additional opportunity to increase identity within the general community. Goals of the Art Program Creating the Art Program

Policy For Art Donation Creating the Art Program

We gladly accept donated art that fits the criteria of the PeaceHealth Art Program Guidelines. Prospective donors are encouraged to visit our facilities to see examples of the type of art that we would be grateful to receive. We will share the criteria via email, or you are welcome to visit the offices of the Foundation where you can see examples of the type of art that we are hoping to receive. Policy for Art Donations Creating the Art Program

All donated art and frames must be in excellent condition and ready to display . Policy for Art Donations Creating the Art Program

PeaceHealth reserves the right to use the art donation in the manner in which it will best suit the facility. There is no promise to display the donated art. Donated art that is displayed could be subject to future removal or relocation as deemed appropriate by PeaceHealth. Policy for Art Donations Creating the Art Program

In circumstances where a donated work of art has great monetary value, PeaceHealth may choose to sell the work and use the funds to support the healing mission. Policy for Art Donations Creating the Art Program

Managing a Local Arts Program Managing Local Arts Program

Common Misconceptions About “Local” Art Art is within the budget Art is high quality Art is appropriate for patients Art is appropriate for project Managing Local Arts Program

PeaceHealth Definition of Local Art Local defined as an artist living or working in the Pacific Northwest Quality of work was given priority over locality Managing Local Arts Program

What This Accomplished Defined selection criteria Created program flexibility Access to best artists for project Resulted in a big buy-in by key stakeholders Managing Local Arts Program

Call for Artists Placed in local and regional newspapers Mailed to various local and regional arts organizations Mailed to artists in American Art Resources database Placed on PeaceHealth Website Managing Local Arts Program

Response From Call For Artists 168 Artists from Oregon 51 Artists from Washington 19 Artists from California 47 Artists from other Areas Managing Local Arts Program

Summary Totals of Art for Project Signature Works (5) - 2 local artists Original Works (120) - 30 local artists Photography (315) - 72 local artists Managing Local Arts Program

Signature Work - Marriage of Art and Architecture Monumental exterior sculpture Two bas reliefs - clock tower Three stained glass windows - chapel Two stair rails - 600+ linear feet Managing Local Arts Program

How Signature Commissions Were Awarded Call For Artists Private Invitation Managing Local Arts Program

Publicity From Commissioning Procedures Proposals Working drawings Progress photos Finished work Project Publicity

Exterior Signature Sculpture Bronze Ellen Tykeson Eugene, Oregon 4 - 12 feet tall Located in Meadow Entrance Project Publicity Medium: Artist Selected:

Exterior Bronze Sculpture - Location Project Publicity

Exterior Bronze Sculpture - Preliminary Project Publicity Concept drawing:

Exterior Bronze Sculpture - In Progress Project Publicity Wax models:

Exterior Bronze Sculpture Project Publicity Detail: Finished Work

Art in Architecture Limestone Bas Reliefs Karen Heyl Escondito, California Two 10’ x 16’ works each consisting of 6 integrated panels Located on north and west faces of clock tower Project Publicity Medium: Artist Selected:

Limestone Bas Reliefs - Preliminary Project Publicity

Limestone Bas Reliefs - Working Drawing Project Publicity

Limestone Bas Reliefs Project Publicity

Art in Architecture Glass Warren Carther Winnipeg, Manitoba Three windows including 10’ x 35’ exterior window Located in interior/exterior chapel walls Project Publicity Medium: Artist Selected:

Carved Glass - Preliminary Project Publicity

Carved Glass - In Progress Project Publicity

Carved Glass - In Progress Project Publicity

Carved Glass Project Publicity

Art in Architecture Hand-Forged Iron Stair Rail Louis Herrera Austin, Texas 468 running feet Located around 2nd floor atrium Project Publicity Medium: Artist Selected:

Stair Rail - Atrium Lobby - Preliminary Project Publicity Detail from earlier work

Stair Rail - Atrium Lobby - In Progress Project Publicity

Stair Rail - Atrium Lobby Project Publicity

Stair Rail - Atrium Lobby Project Publicity

Art in Architecture Laser-Cut Steel and Bronze Stair Rail Lin Cook Monroe, Oregon 165 running feet Located in the Oregon Heart and Vascular Institute Atrium Project Publicity Medium: Artist Selected:

Stair Rail - OHVI Lobby - Preliminary Project Publicity

Stair Rail - OHVI Lobby Project Publicity

Stair Rail - OHVI Lobby Project Publicity

Two-Dimensional Art Review (Evidence-Based) Input from Family Council Art Survey by Committee Art Survey by In-patients PeaceHealth and American Art Resources Research Team Project Publicity

Examples of Commissioned Originals Project Publicity

Examples of Commissioned Originals Project Publicity

Examples of Commissioned Originals Project Publicity

Examples of Photography Project Publicity

Photography for Pediatrics Project Publicity

Buzz Mentioned on electronic newsletters and listserves of artists from Lane Arts Council (regional arts organization) as well as DIVA (Downtown Initiative for the Visual Arts), and other more informal artist networks. Public service announcements about the Call for Artists in The Register-Guard and Eugene Weekly. Project Publicity

Buzz Ads for call for artists in the Seattle Times, The Oregonion, The Register-Guard, Cascade A&E Call for artists was eventually picked up by at least three Web sites and shared with artists nationally. Project Publicity

Buzz Big feature story in Arts section of The Register-Guard . Article in the University of Oregon paper, the Emerald . Business section article in The Register-Guard in story about bronze foundry. Project Publicity

Buzz ABC news is considering coming out to do a story on the design of the new hospital, and the art element is one of the story threads they’re most interested in. Arts reporter for the local NPR affiliate, KLCC, is doing two stories: one on bronze sculpture generally, featuring sculpture Fine Balance, and another on the rest of the art. Project Publicity

Buzz The quARTerly did a 10-page folio focused on art at the hospital. The Jacobs Gallery , a leading local nonprofit art gallery, is planning a show in 2010 on evidence-based uses of art in healthcare, featuring artists whose work was acquired for Sacred Heart. Project Publicity

Project Publicity

Project Publicity

Project Publicity

Project Publicity

One Year Later Dealing with the Recession Many Requests for Tours University of Oregon Partnership Increased Philanthropy Increased Interest of Artists Use of Facility as Retreat

In Conclusion . . . Local Arts Program Support local community Enhance public perception Increase brand awareness Garner positive media attention Encourage philanthropy

Questions?

Building an Evidence-Based Local Arts Program for Sacred Heart Medical Center at RiverBend Kathy Hathorn CEO/Creative Director American Art Resources Houston, Texas