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    American Printer Magazine American Printer Magazine Document Transcript

    • JDF: Where are we now? p.9 July 2010 WWW.AMERICANPRINTER.COMServing Senior Executives in Commercial Printing Since 1883 QR codes What every printer should know p.12A PENTON MEDIA PUBLICATIONAPTV is online! See americanprinter.com/tv/viewing
    • ILUMINA DIGITAL PRODUCTION PRESS GS ILUMINA DIGITAL ENVELOPE PRESS GS Includes iQueue Pro Over-sized sheetsColor Smart Workflow up to 13" x 47" Variable data at full speed Card stocks up to 26ptNow you can afford to go digital and meet the demand for high volume full color printing. The ILUMINA Digital Envelope PressGS delivers fast full color envelopes (60 #10 envelopes per minute for only 2¢ each*), sheets and cards (up to 13” x 22”). TheILUMINA Digital Production Press GS provides full color printing on a wide variety of media. Text weight to heavy cover stocks(up to 26pt), coated, uncoated, textured, metallic, label stocks and much more. It also prints in a wide range of sizes (from3.875" x 5.125" up to 13" x 47"). See them in action! Request a live web demo.US: 1.800.926.8839 / 251.473.6502 s EU: +31 (0) 26.319.3210 s x a n t e . c o m©2010 Xanté Corporation. Xanté, the Xanté logo and iQueue are registered trademarks of Xanté Corporation. Adobe and PostScript are registered trademarks of Adobe Systems, Inc. PANTONE ®and all other PANTONE, Inc. trademarks are the property of PANTONE, Inc. *2¢ is the average comsumables cost to print a full color #10 envelope. Circle 101 or visit www.freeproductinfo.net/ap
    • 12 Tableof Contents On the cover July 2010 | www.americanprinter.com QR Codes are easy to use—provided you follow a few basic steps: FEATURES 1 TECH UPDATE | Quick response Get a smartphone. 12 The road ahead for QR codes By John Parsons 2 16 AMERICAN QUICK PRINTER | Customer connection Install a QR Code reader app from the Building business through social media site of your choice (examples include By Denise Kapel www.beetagg.com or www.qreateandtrack.com). 20 POSTPRESS | PUR success Important considerations By Nsenga Thompson COLUMNS 3 4 EDITOR’S DESK | Are you ready for some viral marketing? Use the phone to capture the code By Katherine O’Brien image. (You can’t just take a picture of the code, you need the app.) 9 SURVEY SAYS | Automated customer feedback uncovers new business By Michael Casey 4 10 MANAGEMENT | Industry? What industry? Allow app to direct you.* By Dick Gorelick QR Codes can incorporate URLs, text, phone numbers and even videos. 11 JOHNSON’S WORLD | Make your printing clickable *Internet connection is required. By Steve Johnson Generate your own QR Code 15 TECH THOUGHT | Press testing: It’s all good The open-source code is readily By Raymond J. Prince available. When evaluating your options, consider your goals. How will you 40 EDUCATION IN ACTION | Training vs. education measure response? For more tips, see By Dan Wilson AMERICAN PRINTER’s QR Code landing page: www.americanprinter.com/ DEPARTMENTS qr-cover-072010. 2 AP, ETC. | This month at AMERICAN PRINTER Subscriptions 3 INDUSTRY EVENTS | Shows and seminars you should know about Queries, changes or corrections? Visit: http://subscribe.americanprinter.com; 6 INDUSTRY NEWS | Hot topics, management tips and newsmakers call (866) 505-7173 (U.S.) or (847) 763-9504 (international); fax (847) 763-9682; or e-mail: 22 NEW PRODUCTS | Ipex 2010 introductions americanprinter@pbinews.com.AMERICAN PRINTER, Vol. 127 No. 7, (ISSN 0744-6616) ispublished monthly by Penton Media, Inc., 9800 Metcalf N Stay up to date!Ave., Overland Park, KS 66212-2212 (www.penton.com). N Weekly broadcastPOSTAGE: Periodicals postage paid at Shawnee Mission, KS,and additional mailing offices. Canadian Post Publications N Downloadable mp4 for yourMail Agreement No. 40612608. Canada return address: BleuchipIntl., P.O. Box 25542, London, ON N6C 6B2. Current and back mobile device or computerissues, and additional resources including subscription N Available on YouTube, iTunesrequest forms and an editorial calendar are available Watch it online now aton the World Wide Web at www.americanprinter.com. americanprinter.com and at americanprinter.com/POSTMASTER: Please send address changes to AMERICAN tv/viewing.PRINTER, P.O. Box 2100, Skokie, IL, 60076-7800 USA. J ULY 2010 | WWW. A M ERIC A NP RINTER . C O M | 1
    • APEtc. E-mail us at: APeditor@americanprinter.com Why do YOU read American Printer? “ ” A Penton Media Publication, www.americanprinter.com Interesting articles. AMERICAN PRINTER Headquarters 330 N. Wabash Dr., Suite 2300, Chicago, IL 60611 —Marty Anson, Bindagraphics phone: (312) 595-1080, fax: (913) 514-3924 Editor in Chief: Katherine O’Brien, KOB@americanprinter.com Managing Editor: Denise Kapel, dkapel@americanprinter.com Associate Editor/Marketing Manager: Nsenga Thompson, nsenga.thompson@penton.com Senior Art Director: Michael P. Koch, michael.koch@penton.com Senior Vice President: Bob MacArthur, bob.macarthur@penton.com Group Publisher: Scott J. Bieda, scott.bieda@penton.com Assistant to the Publisher: Cheryl Mangano, (312) 840-8477, cheryl.mangano@penton.comSocial media stats Sales Assistant: Connie Fonseca, (312) 840-8414, connie.fonseca@penton.com Group Advertising Director:Erik Qualman, author of Deirdre D’Aniello, (312) 840-8421, deirdre.d’aniello@penton.comSocialnomics, has compiled a video Eastern Sales Manager: David Fay, (978) 356-6220, david.fay@penton.com Western Sales: John Clemens, (480) 538-5021, jclemens@cwpubreps.comthat includes these intriguing statistics: Europe/United Kingdom: Julian Maddocks-Born, +44 1442-230033 National Classified Manager:N Facebook tops Google for weekly Tim Janes, (303) 674-0577, tim.janes@penton.com traffic in the United States. Happy Birthday Online Sales Development Director: Christian Webb, (216) 931-9501, christian.webb@penton.com List Rental:N Social media has overtaken porn as from the bindery Marie Briganti, (877) 796-6947 mbriganti@meritdirect.com Group Production Manager: Jocelyn Hartzog, jocelyn.hartzog@penton.com the No. 1 activity on the Internet. Werner Rebsamen, RIT professor Ad Production Coordinator: Heather Jennings, heather.jennings@penton.com emeritus and longtime AMERICAN Classified Production Coordinator:N One in eight couples married PRINTER contributor, recently Linda Sargent, linda.sargent@penton.com Circulation / Audience Development Director: in the United States last year celebrated his 75th birthday. Bridge Jim Cowart, james.cowart@penton.com met via social media. Publications (Los Angeles) sent these creative greetings.N 80% of companies use social media for In 2006, Bridge was experiencing Penton Media, Inc. recruitment; 95% of these use LinkedIn. some board warpage problems. An Inter- Chief Executive Officer: Sharon Rowlands, sharon.rowlands@penton.com net search led them to Rebsamen’s articles Chief Financial Officer/Excecutive Vice President:N Ashton Kutcher and Ellen Degeneres and launched an ongoing consultation. Jean Clifton, jean.clifton@penton.com (combined) have more Twitter Bridge postpress crews have now Subscriptions: U.S. and territories, one year $59, two years $99; Canada, followers than the populations of mastered advanced hardcover bind- one year $69, two years $109; all other foreign, one year $99, two years $159 (surface). Prices subject to change. To order single copies, call (866) Ireland, Norway or Panama. See ing skills, producing sewn books with 505-7173 (U.S.) or (847) 763-9504 (outside U.S.). For subscriber services, http://socialnomics.net/video. gilded edges, inserted ribbons and write to Penton Media Customer Service, AMERICAN PRINTER, P.O. bound into embossed, exotic leather Box 2100, Skokie, IL 60076-7800 USA; call (866) 505-7173 (U.S.) or (847) 763-9504 (outside the U.S.); or visit www.americanprinter.com. http://twitter.com/AMPRINTMAG covers. All tasks are done mechanically Reprints: To purchase quality custom reprints or e-prints of articles http://blog.americanprinter.com/kob on Muller Martini equipment. appearing in this publication, call (888) 858-8851, e-mail reprints@ pentonreprints.com or visit www.pentonreprints.com. Instant reprints and permissions may be purchased directly from our Web site: Look for the iCopyright tag appended to the end of each article. List Rental: For list rental information, visit www.meritdirect.com/penton. For postal and telemarketing lists: Marie Briganti, (877) 796-6947 mbriganti@meritdirect.com. Inkjet vs. toner Photocopies: Authorization to photocopy articles for internalExcerpt | I remember an HP executive being quoted about corporate, personal or instructional use may be obtained from the Copyright Clearance Center (CCC) at (978) 750-8400.“selling ink by the gallons” as the company laid out its strategy Obtain further information at www.copyright.com.to pursue higher-end, production and commercial printing. Archives/Microform: This magazine is available for research and retrieval ofMy thought at the time was, “It’s not how much you sell, but selected archived articles from leading electronic databases and online search services, including Factiva, LexisNexis and ProQuest. For microform availability,at what price!” And the reality is that while traditional ink contact National Archive Publishing Co. at (800) 521-0600 or (734) 761-supplies margins have been grand, the realities of competition 4700, or search the Serials in Microform listings at www.napubco.com. Mailing Lists: Penton Media, Inc. makes portions of our magazine subscribermean that ultimately ink, which is cheaper than toner, will lists available to carefully screened companies that offer products and serviceshelp sell printers and printing.—Jim Lyons, printing/imaging directly related to the industries we cover. Subscribers who do not want toexpert and Hard Copy Observer columnist for Lyra Research receive such mailings should contact the Penton Media, Inc. subscriber servicesN See http://blog.americanprinter.com/in-focus department at (866) 505-7173 (U.S.), or (847) 763-9504 (outside U.S.). Privacy Policy: Your privacy is a priority to us. For a detailed policy statement about privacy and information dissemination practices related to Penton Media, Inc. products, please visit our Web site at www.penton.com. Corporate Office: Penton Media, Inc., 249 West 17th St., New York, NY 10011, www.penton.com. Next month in AP Copyright 2010 Penton Media, Inc. All rights reserved. PREPRESS | G7 case study PRINTED IN THE USA PRESS | Wide-format digital in offset operations POSTPRESS | Fancy folds PAPER | Coated paper trends2 | W W W .A M ER I CANPR I NTER .C OM | J ULY 2010
    • Send event information to APeditor@americanprinter.com IndustryEventsAugust 3 months ’til19 Graph Expo 2010: A virtual preview (online), Sponsored by AMERICAN PRINTER Graph Expo “The Next Generation of Print,” Graph (www.americanprinter.com) and Expo’s 2010 theme, offers the latest graphic hosted by the Graphic Arts Show Co. communication technology demonstrations across the show floor, including seven www.graphexpo.com specialized areas. These include News Print (new this year), PackPrint, Future Print25-27 Lithographic Relationships & Variables, RIT, Rochester, NY, (800) 724-2536 (printed electronics and RFID), the Mailing & Fulfillment Center, Prepress/Software-Design, Press/Finishing and the second annual GREENspace. For more information about the show and educational seminars, see www.graphexpo.com. ext. 815, www.seminars.cias.rit.eduSeptember21-23 Introduction to the Litho-graphic Process, Clemson University (Clemson, SC), www.graphics.clemson.edu27-1 Orientation to the Graphic Arts, RIT, (800) 724-2536 ext. 815, www.seminars.cias.rit.eduOctober2 Executive Outlook conference, Graphic Arts Show Co. (GASC), McCormick Place, Chicago, www.gasc.org3-6 Graph Expo 2010, GASC, McCormick Place, Chicago, www.gasc.org13-15 SGIA 2010, Specialty Graphics & Imaging Assn., Las Vegas, www.sgia.org Send in those CIPPI Bookbinding PURfection Award nominations PUR binding is easy for digital or CIP4, The Intl. Cooperation for the Integration of Processes in Prepress, commercial printing projects. Press, and Postpress Organization, is As an industry pioneer in PUR extrusion technology, Nordson’s Betterbook™ accepting entries in the solutions give you consistent, high-quality perfect bound books. You achieve global 2010 CIPPI Awards a thinner, cleaner adhesive bond so your customer gets a book that lies flatter, program. The CIPPI Award lasts longer and looks better. recognizes printers, prepress services You get a satisfied customer and: and publishers for N greater consistency N lower costs innovative implementations N increased productivity N more flexibility of process automation in the printing industry in Nordson’s broad product line of adhesive premelting, extrusion and nine different categories. verification equipment helps us create a system to meet your specific needs. Applications are due Monday, Call Nordson today or visit our website to see how our systems for single or August 16, 2010, and the awards multi-clamp binders can help you achieve PURfection. will be presented to winners at Printing Industries of America’s www.nordson.com/betterbook I toll-free (800) 683-2314 (www.printing.org) Converge Conference, November 7-9, 2010, at the Peabody Hotel in Memphis, TN. For CIPPI ©2010 Nordson Corporation Award program info and application forms, see www.cip4.org/cippi/index.html. Circle 102 or visit www.freeproductinfo.net/ap J ULY 2010 | WWW. A M ERIC A NP RINTER . C O M | 3
    • Editor’sDesk By Katherine O’Brien Are you ready for some viral marketing? I realize the baseball season has barely started. It might seem a bit premature to start discussing football. As a Chicagoan, Resco originally intended to produce a video holiday card. But the November 1, 2009, Packer-Viking game was too good to I’m not getting my hopes up. In fairness, pass up. “Since our business is located on the Sox did win the World Series in 2005. the border of Wisconsin and Minnesota, On the north side, the Cubs won their last as you might imagine the allegiance is split pennant during the Roosevelt (Theodore) about 50/50 for the Packers and the Vi- administration. kings, which can make it fun … tense and On to football. As Dennis Green re- annoying at times when the winners gloat minded us in 2006, “The Bears are who we and the losers cry,” explains Knutson. “But thought they were.” That was pretty much generally it’s fun.” true of the Bears teams of my childhood, too. Preparations began on October 20. One day “The Bears were pretty bad in the late later, the script was finalized and a shooting 1960s and early 1970s and after Gale Sayers schedule was drafted. Using a Canon Vixia 30, retired and before Walter Payton arrived,” Jeff Rybacki, web director, and Todd Giefer, concurs sportswriter Mark Potash. “All we art director, filmed the video on October 22. A had to root for in 1972 was Dick Butkus rough draft was ready to go by Friday, October demolishing some poor running back and 23. After a few more tweaks, the video was up- Bobby Douglass trying to become the first loaded on Monday, October 26. That first day, quarterback in NFL history to rush for the Resco rivalry video drew 1,861 views. By 1,000 yards.” mid-January, the video tallied 30,463 hits. Resco reports: They know their football in Hudson, WI N a 274% increase in traffic to As a kid I turned to “Instant Replay: The the company website. Green Bay Diary of Jerry Kramer.” Jerry N 23,870 visitors to its YouTube page. Kramer played left guard, generally an N Hundreds of e-mails from anonymous position. Quarterbacks, run- clients and friends. ning backs, defensive backs safeties and Local CBS, NBC and Fox affiliates picked even the referees enjoy more name recogni- up the story. MSNBC put the video on its site tion than the average offensive lineman. as its “Sports Video of the Day.” While the na- Kramer (with some help from co-author tionwide publicity was exciting, Knutson says Dick Schaap) provided an account of the it didn’t compare to what was going on in the Packers 1966-67 season. As time ran down, plant. The video was a real morale booster. “The Kramer threw the block that carried the employees thought it was fun to produce the Packers to victory over the Cowboys in the video,” says Knutson. “They had even more fun Ice Bowl of 1967. Instant replay had just dealing with the media and [resultant notoriety]. been invented—Kramer’s block was shown We received many e-mails and YouTube com- over and over again. I didn’t know as much ments [to the effect]: ‘The video was awesome, about the Vikings, but I did see a lot of you guys know how to have fun, I wish I worked Fran Tarkenton’s highlights. for a company like that.’” I was therefore intrigued to learn of a viral marketing case study involving both teams and Wanted: John Facenda type their respective fans at a Wisconsin printer. You to do video voiceover can find the “Resco Packer-Viking Rivalry in Stay tuned, sports fans, because a sequel is in the Workplace Video” at www.youtube.com/ the works. “We had great fun putting this first user/rescocompany. viral marketing effort together and are working “We were overwhelmed with the re- on [another] because of the number of requests sponse we received on our first effort,” we’ve had from viewers of the first piece,” says reports John Knutson, president of the Knutson, “This includes the television stations,You can follow us Hudson, WI, printer. “It’s a compelling which are anticipating and requesting a secondon Twitter at http:// story—maybe this type of marketing could effort from us. The YouTube hits are now overtwitter.com/AMPRINTMAG help others who are not only looking to 31,000 and continue to climb.”as well as on my new grow their business but also to have some KOB on Commer- fun with their employees. Our efforts havecial Printing at http://blog added to our bottom line with several cli-.americanprinter.com/kob. ents who called us specifically after seeing the video.” KOB@americanprinter.com4 | W W W .A M ER I CANPR I NTER .C OM | J ULY 2010
    • stopthepresses-km.com/amprintOFFSET QUALITY AND HEAVYWEIGHTPERFORMANCE ON DEMAND?STOP THEPR E S S E S.Meet the bizhub® PRESS C8000 from Konica Minolta. The digital press that truly compares with offset. Where do we begin,with all the breakthroughs? You get superior color accuracy and management. Consistent color, from the first sheet to the10,000th. Lightning speed and turnaround to meet the tightest deadlines. Support for a broad range of media, including heavystock, oversized and coated papers. Advanced, in-line finishing that saves time and labor. With maximum uptime andreliability. It’s the perfect complement to any workflow, offset or digital. Learn more at stopthepresses-km.com/amprint.©2010 KONICA MINOLTA BUSINESS SOLUTIONS, U.S.A., INC.All rights reserved. Reproduction in whole or in part without written permission is prohibited. Konica Minolta is a trademark ofKONICA MINOLTA HOLDINGS, INC. bizhub is a registered trademark of KONICA MINOLTA BUSINESS TECHNOLOGIES, INC. Circle 103 or visit www.freeproductinfo.net/ap
    • IndustryNews Hot Topics, Management Tips and NewsmakersInstallations Canon digital presses open new> Mattoon, IL printer United Graphics has addeda Nordson Corp. (www.nordson.com) spine and markets for Ambit Pressside glue system to enhance the production effi- As the owner of Ambit Press / Minuteman Press (MMP)ciency of its Muller Martini Acoro Perfect Binder. of Cambridge, MA, Peter Reed started a quick print shop> Victor Lundeen in Fergus Falls, MN, recently nearly 20 years ago that has grown into a multi-location,installed a Champion 990 score/perf/slitting sys- full-service design and print provider. In 2009, the com-tem from Rollem (www.rollemusa.com); Artistic pany moved production to a 16,000-sq.-ft. facility inPrinting in Salt Lake City, UT, recently installed Rol- Brighton, MA, and upgraded its digital pressroom withlem’s Double Head TR Rollaway bidirectional slit/ Canon’s imagePRESS C6000 and C6000VP .score/perfing system; M-13 Graphics in Schaum- Reed says, “The new [Canon] imagePRESS prod-burg, IL, installed a Rollem BCS machine for slitting ucts deliver a lower cost point with direct costs downand trimming business cards. significantly by 10 to 15%. The imagePRESS units> IL mailing and printing company Johnson & are more efficient with the C6000VP unit runningQuin has installed EFI (www.efi.com) Monarch at the same speed regardless of the media type beingto streamline its operations and centralize data. processed. And they do not require fuser oil, which> Leatherback Printing in Kirkland, WA, has in- can sometimes lead to streaking and result in downtime for technical servicing of thestalled its first digtital press, an HP Indigo 7000; units. Our floor manager is a big fan of these features because he only has to calculateSan Diego-based Quantum Digital Imaging has one run speed, which makes planning much quicker and easier.”installed a 60-inch HP Designjet L25500 printer; The 1,200 x 1,200-dpi output has opened doors for Reed, and he uses the digitalUtah’s Alexander’s Print Advantage has re- presses to deliver better price points and quality on hybrid offset/digital jobs. Look-placed its 5-color offset press with an HP Indigo ing to the future, Reed anticipates using the imagePRESS C6000 and C6000VP for7000 digital press. See www.hp.com/go/gsb. more of the company’s high-end presentation work. Coupled with more web-to-print> NY-based folding carton converter The Stan- applications, Reed says the imagePRESS units will help him build business.dard Group outfitted its Louisville, KY, plant’s new Read more about Ambit in our April 2010 feature, “Big impact: Green strategies for8-color Mitsubishi Diamond V3000LX sheetfed smaller printers,” at www.americanprinter.com/environment.press with the Hi-Cure ultraviolet (UV) systemfrom Grafix USA (www.grafix-online.de/english).> King Printing (Lowell, MA) will install a newKodak (www.kodak.com) Prosper 1000 press Peoplein August 2010 and plans to upgrade to a Kodak N Philadelphia printer BartashProsper 5000XL in early 2011. Inc. (www.bartash.com) has> Nashville printer Fidelity Offset has been suc- hired 25-year industry veterancessful with its installation of CUSTOMER+, an Bob Senske as sales executive.online marketing resource center from Respon- N The Ipex (www.ipex.org) organizerssive Solutions (www.responsivesolutions.com). have appointed Canon Europe exec David Preskett to serve as president of Ipex 2014. Bob Senske David Preskett N Pre-owned printing equipmentGlobal Graphics sues supplier PressAccess (www.pressaccess.net) has hired former Heidelberg executivescompetitor for brand misuse Walter Langley as bindery manager and Brausse specialist, Mike Morgan asHarlequin RIP developer Global Southwest sales representative and Tom Wilson as Southeast sales representative.Graphics (Acton, MA) has, through N Triangle Printers Inc. (www.triangleprinters.com) has hired Steve McAuliffits lawyers, called upon HighWater to head its new large-format digital printing department.CTP Ltd. to immediately cease usingthe Torrent brand as Global Graphicsbelieves this creates a false associationbetween HighWater CTP’s Studio RIP 100 Words or Less:and the Harlequin RIP. The Torrent Connect with chief marketersRIP has been associated with the “Printers might hold the Holy Grail for marketingHarlequin RIP since 1996, when it executives, but fall flat when ask to articulate their value.was introduced by HighWater Designs To avoid the commodity trap, the first step to success isLtd., then a Global Graphics’ customer. to speak the marketer’s language. A perfect example is theRecently, HighWater Designs went term ‘digital.’ Printers use digital to talk about high-speedinto administration and its assets were color inkjet. Marketers refer to digital as anything on thepurchased by a third party. Internet. This can be a costly miscommunication. My Global Graphics operations director advice is simple: Get educated. Sites such as the CMOCouncil.org provideNeil Wylie says, “Global Graphics wishes great platforms to learn. To reap the benefits of providing the Holy Grail today,to point out that, quite simply, there is start speaking your customer’s language!”—Lee Gallagher, director of precisionno connection between Studio RIP and marketing solutions, InfoPrint Solutions Co. (www.infoprint.com)Harlequin.” See www.globalgraphics.com.6 | W W W .A M ER I CANPR I NTER .C OM | J ULY 2010
    • IT TAKES A PRO. CLEANER RUNS. INCREASED PRODUCTIVITY. GREATER PROFITABILITY EASY AS . ABC. With longer rolls and low VOCs, Elixir®Automatic Blanket Cleaning Rolls consistently deliver fast, clean runs. Good for your shop and your bottom line. 800.338.7954 | fiberwebgraphics.com Pre-Saturated Automatic Blanket Cleaning Rolls THE P RODUC T IVIT Y EX PERTS. PREPRESS | PRESSROOM | SHEE T-FED | WEBCircle 104 or visit www.freeproductinfo.net/ap © 2010 Fiberweb Inc. Elixir® is a registered trademark of Fiberweb, Inc.
    • IndustryNews VInk prices are going up PT nASun Chemical (www.sunchemical do.com) has implemented a 6% price in- re tucrease for heatset and directory inks in feaNorth America effective July 1, 2010. As Prices will increase for all SunChemical Rycoline blanket androller washes, specialty solvents, iso-propyl alcohol, alcohol replacementand aqueous coatings. The price ofsolvent-based washes will increaseby $0.50 per gallon and aqueouscoatings by $0.05 per pound. The increasing costs of distillates,solvents, resins, and pigment rawmaterials are key factors contribut-ing to the price increase. Flint Group (www.flintgrp.com)also has raised heatset and directoryink prices. CGX roadmap to future emerges “The situation with the major By Denise Kapelraw materials for solvent-basedinks is worrying as solvents have Consolidated Graphics Inc. (CGX) (Houston, TX) recently hosted its annual “emerge” conference inalso recently started to come under San Antonio, TX. The more than 750 attendees included CGX printing companies, their customers,significant price pressure,” notes and CGX partners and suppliers. The event featured keynotes on personalization and marketingJens Zimmermann, director, global communications, the changing media mix and the value of developing a strong brand. Thirtymarketing, Flint Group Packaging suppliers presented their latest wares in an expo adjoining the conference, including an interactive& Narrow Web. “It is very clear that web-to-print demonstration. Conference sessions on 45 educational topics were geared towardmost pigment intermediates will also printers and their customers, covering the business of print as well as applications.see increased pricing, particularly CGX boasts an output of more than 30,000,000 digital 4-color pages per day and its executivesblue and red while, materials like predict that by 2020, 40% of industry sales will be digital (vs. 10% in 2010). CGX is fueling growthTiO2 and many specialty chemicals through faster time to market, flexible infrastructure, global expansion and information lifecyclewill also follow the same trend.” management, among other efficiency and infrastructure measures. The company has 70 printing businesses strategically located across 27 states, Toronto and Prague, offering sheetfed and web printing complemented by “the world’s largest integrated digital footprint.” Late last year, CGX announced plans to install the Kodak Prosper 5000XL inkjet press at Automated Graphic Systems (AGS) in White Plains, MD. The CGX experience The companies that make up Consolidated Graphics retain their branding and management teams.Sneak peek of Graph Expo 2010 Comments at emerge ranged from the benefits of paper purchasing power through CGX to theThe Graphic Arts Show Co. (GASC) will host advantage of a large human resources pool among member companies.a special online preview of Graph Expo, CGX customer and conference session presenter Micki Maynard, a project manager with Legrandsponsored by AMERICAN PRINTER, August (West Hartford, CT), shared her experience: “There are seven companies that make up Legrand, and19, 2010. we have a CGX site for each of them.” When Legrand’s corporate brand color, a PMS shade of red, “Graph Expo 2010: A Virtual Preview,” wasn’t matching up to the materials from the parent company in France, CGX came up with a solution.accessible through any computer’s web “They created a shade and called it ‘Legrand red’ just for us, and standardized profiles across all ofbrowser, will feature: our CGX printing companies to ensure it always matched.”N An interactive tour of new CGX customers learned about the integrated companies’ equipment and products. capabilities, while CGX member printers shared ideas aboutN A list of exhibitors. everything from sales to website strategy to technical mat-N Live chat and networking. ters including the latest suite of products from Adobe.N Educational webinars. See www.cgx.com.N A preview of “Must See ‘Ems” candidates and the Executive Outlook conference. Denise Kapel is managing editor for AMERICAN PRINTER.N A preview of companies and Contact her at denise.kapel@penton.com. organizations being considered for “Positively Print” recognition. Noha Edell, Adobe’s business developmentN A webcast on how to maximize your manager for cross-media publishing solutions, time at the show in October. demonstrates Creative Suite 5, “The completeAll content will be available until the start of digital content and marketing campaign solution.”Graph Expo 2010. See www.graphexpo.com. Read all about Adobe CS5 in our next issue.8 | W W W .A M ER I CANPR I NTER .C OM | JULY 2010
    • IndustryNews JDF. Similarly a JDF-enabled management customers are actively pushing their suppliersSteady on information system (MIS) might create the prepress job. At the very highest level, to integrate existing systems, and if this is not possible, replace them with JDF-capableBy Mark Gallucci and available today if both the MIS and alternatives. As the economy recovers and the prepress fully implement JDF 1.3 and JMF nature of our business extends beyond printingIt has been almost a decade since the Job (Job Messaging Format, the “command to multimedia content delivery, so will JDFDefinition Format was first drafted in an and control” aspect of JDF): automated job continue to change and evolve. CIP4 continueseffort to create a job ticket format that would creation, including process parameters; to develop the specification, the vendorsencompass the entire lifecycle of a print job. and content delivery to prepress, automated continue to implement it, and the end usersThe CIP4 (www.cip4.org) Interoperability Matrix layout, proofing, platemaking tell us what works andcurrently lists well over 500 tested “pairings” and—most significantly—“live” what needs to be addedof applications that can be connected via JDF. feedback from prepress to the or changed. Ongoing UPDATEThese span a wide range of functionality, from MIS regarding device and job development of toolsorder management to binding and delivery. status, proof approvals and for Extensible MarkupNearly every prepress workflow system from consumable usage. Language (XML), thethe major suppliers is JDF capable. Additionally, some prepress underlying language of systems are able to act as JDF controllers. A JDF, provide challenges and opportunity as well.Current capabilities sophisticated example is the delivery of PDF Ultimately, it is all about profitability, andAt the simplest level, JDF from a desktop content, printing and finishing instructions the process automation and information flowapplication can deliver product intent (number to a digital press through a JDF-enabled facilitated by JDF is helping users to realizeof pages, size, inks, customer information, job controller, and JMF feedback from that press profit through process automation, reducedparts) and PDF content to prepress. Desktop back to the prepress system. It is in these touchpoints, better cost accounting and more.imposition software can create JDF for scenarios where we begin to realize the While evolutionary, rather than revolutionary, theautomated layout. vision of the automated “smart factory.” prospects for JDF appear brighter than ever. At a higher level, an Internet-basedstorefront might deliver product intent and Industry evolution Mark Gallucci is manager of technologycustomized PDF content to prepress via JDF adoption is incremental: Increasingly, marketing for Agfa Graphics (www.agfa.com). ST >> Automated customer feedback uncovers new business AY IN TO U T C he Print Shop (Wisconsin Rapids, WI) competes with keep communication lines open in a proactive way while not H 12 other area printers. The region was hit hard in 2008 adding another responsibility to Miller’s team. when the two local paper companies were sold, resulting in The solution: The Print Shop automates customer feedback the closure of one mill and downsizing and lead generation by leveraging Printers Software, its busi- of the other, and the loss of more than ness management software. All order information, including 1,000 jobs. One of those companies the buyer’s e-mail address, is in the software’s database. An was The Print Shop’s largest customer. automated shipment reporting process takes less than 3 min./ In 2008, owner Warren Miller tried month to run. The survey process includes alerting Miller if a competing with online printers, but he customer’s loyalty is slipping and delivering leads by uncover- concluded, “Going head-to-head with ing printing services bought from competitors. In addition, to online printers was impossible with our address survey burn-out, the process is set up so that no cus- business model. The prices were rock tomer is surveyed more often than every 90 days. bottom.” He learned from the experi- The results: The feedback reveals strong loyalty and opportuni- ence and the firm is adapting. “Digital ties to close new business. Two referrals turned into new accounts. is here to stay and we are embracing digital printing to service Leverage your estimating and production system to imple- the local area and provide value-added services,” he says. The ment an effective feedback process. You probably already Print Shop also expanded into graphic design as a growth have the tools in-house to automate the process, and a well area that complemented print. designed survey process yields selling opportunities with ex- While it was inevitable that volumes would go down dur- isting customers and complements selling efforts. ing the recession, Miller wanted to leverage technology to benchmark performance, stay close to his customers, and Michael Casey is president and founder of Survey Advantage make sure he optimizes opportunities with existing custom- (www.printers.surveyadvantage.com). He is a strategic partner with ers. With hundreds of customers, it is hard to stay connected. NAPL supporting its consulting and research practices, he integrates In April 2009, Miller brought in Howie Fenton, NAPL’s project surveying with MIS systems and he is an approved supplier for senior print consultant, to help him adapt the business for the several franchise networks. future. Fenton recommended setting up a continuous customer feedback process to ensure a strong foundation for retaining customers and preserving revenues as competition scrambled to address the weak economy. An ongoing survey solution would J ULY 2010 | WWW. A M ERIC A NP RINTER . C O M | 9
    • Gorelick’sManagement By Dick Gorelick Industry? What industry? W hen someone asks about the state of our industry, I ask for his or her definition of it. In recent years, our industry has resorted to myriad becoming increasingly difficult to attain. The challenge is to meaningfully, credibly distinguish an organization from competitors—in every terms and euphemisms. Companies are increas- vertical market—not to simply duplicate or ingly uncomfortable referring to themselves as emulate norms, standards and ratios. “printers.” There is no easy or universal synonym. The most successful graphic arts companies Even industry trade associations have fled from a can provide for their prospects a proposal tailored reference to “printing” or “printers” in recent years. to the needs, perceptions, challenges and objec- The notion of a coherent, easily definable tives of the particular buying organization. And industry can be described as something between it’s rare that the response is expressed in terms of “disappearing” or “recently disappeared.” We have the manufactured product. Successful companies resorted to such terms as “graphic arts,” “Printing also avoid platitudes about customer service and and imaging,” “imaged information,” and “print delivering on promises. service providers.” Some companies simply change Melodramatic as it may sound, I believe that their corporate names to letters. in 2019 or so, we’re likely to look back on the I don’t make a value judgment on this scenario. previous year as the beginning of the end of On the one hand, it can be difficult to carry on a traditional industry terminology, definitions, conversation about the industry with an outsider. organizations and structures. Suppliers of print On the other hand, and perhaps most important, manufacturing, distribution, education, and the relative lack of coherence and universality other related services will engage in “joined at among commercial printers demonstrates that an the hip” relationships with customers that would increasing number of firms have internalized the have been rare in the 20th century. The per- critical importance of competitive differentiation. ceived risk to a buying organization of placing all or most of its proverbial eggs in a single sup-“Successful companies avoid platitudes about plier’s basket will be largely overcome by the reli- ability, speed and predictability of technology.customer service and delivering on promises.” No all-purpose answers This industry has embarked on a journey. In the I suspect that both print-buying organizations months and years ahead, companies will increas- and print companies themselves are responsible for ingly define and differentiate themselves in terms the relatively recent understanding, adoption and of customized products, services, processes and re- promotion of a differentiated strategy. Organiza- lationships created in response to the demands and tions that have failed to address or even understand requests of their accounts—rather than simply the this fundamental issue are, in many cases, the com- products, services and processes “we do best.” panies that no longer exist. Here again, our nomen- Within any vertical market, strategic hetero- clature is imprecise and frequently misleading. geneity will increase. Generalizations, trends, and economists’ reports of trends will become less rel- The customer is king evant. In this environment, owners and managers Some consultants and economists choose to of graphic arts companies looking for all-purpose debate whether our industry is, indeed, com- answers are doomed to difficulty. It is virtually moditized. That’s a moot point as long as cus- impossible to carefully draft a clever mission state- tomers believe they have many choices among ment or strategy, then attempt to create reality by competent print manufacturers. You and I enforcing it on an organization. An organization aren’t in a position to define our business. That has a culture, history and relationships that can- is accomplished by the marketplace. not easily be changed. Perhaps the most difficult Let’s expand the discussion to the business and daunting challenge of senior management world at large. Our industry is not unique. There is the management of orderly, positive change are consequences for account development. The in organizational culture and mindset without day is fast approaching when prospecting by SIC jeopardizing the most productive aspects of staff code, NAICS code or any other vertical market talents and account relationships. categorization is rapidly losing its effectiveness. As we look forward, it’s easy to conclude that Every well-run company in every vertical all generalizations are false—including this one. market is faced with the competitive differ- entiation challenge. Customers have choices. Dick Gorelick is president of Gorelick & Associates and Technology has leveled the playing field in most the Graphic Arts Sales Foundation. He can be reached businesses, and product-based differentiation is at dickgorelick@gorelickandassociates.com. 10 | W W W .A MER I CANPR I NTER .C OM | J ULY 2010
    • By Steve Johnson Johnson’sWorldMake your printing clickableH ave you seen Playboy’s June issue, featur- ing “Miss Playmate of the Year” in 3D?Put on your special glasses and voila. Who says Just recently, PURLs were going to save print. They haven’t. I wrote a long treatise two years ago on this subject called “PURLs ofprinting is old school technology? wisdom” and “More PURLs before swine” in “It’s kind of like it says on the rearview mir- January and February 2008 (see http://ror,” jokes Hope Dworaczyk, the subject of the americanprinter.com/johnsonsworld). Thosephoto spread. “Things may appear larger.” old “Johnson’s Worlds” are still right on target. Not everyone is excited about 3D in print. You would do well to reread them, to help put“This particular picture is one example of how this month’s topic in context.books and magazines are different (than com- Recently, 2D barcodes are hailed by punditsputer images),” the Associated Press quoted desperate for something to write about as theeditor Hugh Hefner as saying. “You can hold it newest salvation of print. There is one dif-in your hands, save them, and as Dad used to, ference this time: Those pundits, in spite ofput them under the mattress.” themselves and without knowing why, might Lets hear it for the value of print! actually be right. “I’m not a huge enthusiast of 3D,” contin-ued Hefner. “I leave real life to go to the movies A win-win combinationand 2D is fine with me.” I’ve said many times that the digital revolution I’m glad you brought that up, Hugh, be- (which includes both the Internet and digitalcause I wholeheartedly agree. Not just about printing) is really an evolution. Digital printingthe unique value of print, but also that print’s enabled the use of variable data, which in turnfuture may very well lie more with 2D than allowed the creation of the personalized URL,with 3D. or PURL. A PURL allows sophisticated tracking andThe next ‘big thing’ response, just as is possible with today’s sophis-2D barcodes are the generic name for an in- ticated e-mail and web communications. Theteresting glyph more commonly known as QR only thing the Internet has over print is click-Codes, which is a trademarked name. The way ability. One mouse click on a link is somethingthey work is simple, simple enough to catch on people have accepted. People are much moreeasily with the general population. reluctant to type a 40 character URL that must The first step is downloading and installing be typed and entered perfectly to work.reader software on a smartphone. The software 2D barcodes bring one-click functionalityis free and available from several sources on the to print. One click, that is, of the “shutter”Internet, dependent upon the brand of phone. on your prospect’s smartphone. Fact is, that Once the software is installed, you may printed QR Code leapfrogs over Internet hy-use the camera on your smartphone to take a perlinks, because it works anywhere, anytime.picture of any 2D barcode you run across. The All you need is to have your smartphone withsoftware recognizes the glyph as a 2D barcode, you, which today’s target audience does.interprets it, and takes whatever action the bar- A 2D code works from a direct mail letter,code has been created for. to be sure, but it also works on a sign, within a Right now the most common use of 2D bar- catalog or emblazoned on an article of clothing.codes is to take the user to a website. This means Old fashioned? Don’t carry a blackberry? Youthat after you photograph the barcode, your can read a QR Code with the camera built intosmartphone will open its web browser to display your desktop or laptop PC, the same camera youthe URL specified by the barcode creator. use for conference calls and video recordings. Much has been written about QR, or 2D 2D barcodes are a natural to combine withbarcodes. Almost too much. I’m already bored PURLs, but they also can direct people to a staticwith reading about them. Bored yes, but only website or be used to populate an online shoppingbecause most of what has been written so far cart. They can even dial a phone number.has featured style over substance. Start by reading all the “introductory” articles “2D barcodes will be the salvation of print, to learn the basics of 2D. Next, stop and think.blah, blah, blah.” We’ve been hearing this theo- How can you use these barcodes to makeretical junk for decades. your customers’ print clickable? First, digital printing was going to save Read more about QR Codesprint. It hasn’t yet. Steve Johnson is president of Copresco (Carol Stream, in this month’s cover Next, variable data was going to save print. IL), a pioneer in digital printing technology and print on story, page 12.It hasn’t yet. demand. Contact him via www.copresco.com. J ULY 2010 | WWW. A M ERIC A NP RINTER . C O M | 11
    • TechUpdate By John ParsonsQR Coderules of thumbWhether printers use theirown integrated media systemto generate QR Codes orpartner with a service thatdoes so, here are some basicrules of thumb:N Always start with the simplest possible original data, including shortened Quick URLs (or PURLs). The more data, the larger the image.N Do not make the QR Code image too small. About 3/4 Response inch is the smallest size most phone cameras can capture today, although future phones will be able to capture data from smaller images.N Beware of using QR Codes where you know the print viewing conditions The road ahead for QR codes will be problematic. Low light environments, non- perpendicular viewing angles and reflective surfaces (e.g., signs behind glass windows) might require larger QR Codes or might not work at all.N Provide a straightforward means, such as short message service (SMS), for users to download the right QR Code reader to their mobile phone. Someday, the majority of phones will come with readers. Until then, always R emember the CueCat phenomenon of the late 1990s? The feline-shaped scanner was introduced by Digital Convergence as a means and JagTag, which have not achieved the same popularity as QR Code, according to inter- linkONE (www.interlinkone.com) product print simple instructions. of facilitating website access via printed bar- manager Jason Pinto. Each format requires itsN Always include a codes. For reasons too numerous to mention, own reader application, which means, in all compelling, exclusive consumers, advertisers and print publishers probability, only one format will emerge as the offer as an incentive to rejected the tethered device and its slanted, de facto standard. QR Code seems to be the scan the QR Code. proprietary barcodes. The core idea still sur- likeliest contender.N Always make the results of a vives, however, as mobile scanning devices and Like all data workflows, QR Codes are easy QR Code scan a meaningful various flavors of data barcodes proliferate. to understand in theory but hard to implement mobile experience. For printers, one particular two-dimen- in practice. The code itself was developed by Just sending users to a sional code—the Quick Response or QR Code Japanese auto parts manufacturer Denso-Wave, regular Web page is not format—has gained a lot of attention. What which retains the patent but allows anyone to enough—especially if is less clear is the timeline for QR Code usage use the code license-free. It is now a published the page is not optimized to reach the tipping point for North American ISO standard that any company may use to en- for mobile browsers. consumers, and what print service providers code text data, including URLs, into a scannableN Be aware that public need to know before embracing this technol- image. Before the advent of smartphones, this acceptance of QR Codes— ogy. There are plenty of obstacles to consider usually required a dedicated handheld scanner and the state of mobile but, in the long term, QR Codes also provide and single-purpose software. The latest genera- software and hardware— potential benefits to a print campaign. tion of mobile devices has changed all that. are moving targets. A Digital cameras have been standard equipment print/mobile campaign The basics on most mobile phones for years—as has some that is risky today might The QR Code is only one of many 2D code form of Internet access. However, as smartphones be essential tomorrow. formats. Others include Microsoft Tag, EZCode have become increasingly sophisticated, marketers 12 | W W W .A MER I CANPR I NTER.C OM | J ULY 2010
    • TechUpdateare considering their value as personal QR Code data for each campaign. The company pro-readers and as sophisticated tools for extending vides guidance on phones, reader software andtheir company’s reach. implementation. In Japan, mobile phone scanning of printed GossRSVP director Roger Belanger describedQR Codes is much more common than else- the chicken-and-egg dilemma facing thosewhere, but like many mobile trends it is expected working with QR Codes. On the hardware side,to gain traction worldwide. There are still signifi- people can be reluctant to use their phones’cant barriers to widespread adoption, such as the limited CCD cameras to scan QR Codes, whilelack of auto-focus and other QR Code friendly phone manufacturers are slow to make theirhardware features on most camera phones. Also, cameras better “light-assisted scanners” becauseuntil recently, third-party QR Code reading QR Code use is not yet widespread.software had to be downloaded for each The software picture is improving, withhandset—illustrating an indifference a QR Code reader being included into the technology by many mobile an upcoming iPhone OS release—hardware manufacturers, including possibly followed by a similar move < Print designers areApple. But the latest versions of by RIM for Blackberry devices. combating the perception thatGoogle’s Android and Nokia’s Notwithstanding, Belanger QR Codes have to be utilitarianSymbian mobile operating maintains that the core and unattractive, as shown bysystems now include QR problem is the hardware Warbasse Design’s recent—Code reading ability, which situation, which might take and fully functional—QR Codemight be a sign of things to come. 3 or 4 years to change. Carriers for posters advertising the like AT&T might push the handset HBO series “True Blood.”Early adopters manufacturers to do so sooner, espe-Some marketing companies and their cially if some of the increased ad revenueprinting partners are not waiting for the comes their way. (Carriers also should betechnologies to become fully mature. Goss motivated by QR Code usage’s potential toIntl. subsidiary GossRSVP (www.gossrsvp. increase the use of monthly data plans.)com) has recently switched from its propri- Despite these barriers, Belanger believes thatetary 2D code to the open platform QR Code, printers should be actively pursuing print/mobileas part of its media-to-mobile service for print integration now, using text messaging and URLsadvertisers. Clients use the hosted GossRSVP or PURLs to mobile-optimized sites. With suchplatform to create campaigns with SMS or systems in place, printers and their marketing part-HTTP printable, auto-generated QR Codes; ners will be able to easily transition from text-basedmanage their interactive promotions via mo- codes to 2D barcodes. Even with the technology inbile text messaging, media links and text alert the early adopter stage, he maintains that the busi-subscription management; and collect response ness opportunity for mobile-enabled print is clear.A typical QR Code workflowbegins with a marketing orcontent management system,which handles customer and/or promotional information. The Generates QR CodesQR Codes themselves are simple (PNG or GIF files)bitmap graphic images, usuallywith complex metadata that Content or DAMa digital asset management marketing system(DAM) system would use to management QRfacilitate static or variable-data systemprinting. When captured by the Codesmartphone’s camera—and workflowits own software—the printed Digital (VD)code’s underlying data print system Feedback andconnects the user with the web interactionoriginating company’s onlineservices. Applications couldinclude direct mail responses Printeand tracking, promotional piece ddiscount offers, loyalty programpoints, direct e-commercesales or just about anythinga mobile app can facilitate. J ULY 2010 | WWW. A M ERIC A NP RINTER . C O M | 13
    • TechUpdate QR Codes will be standard print offerings at(Data) Size matters places like FedEx Kinko’s within two years’ time.QR Codes can represent up to 4,296 QR Code proponent interlinkONE hasalphanumeric characters. However, developed an integrated marketing system, in-large amounts of data—plus higher cluding web-to-print storefronts, multichannellevels of error correction capacity— communications, personalized URLs (PURLs)will result in larger image files. and more. Its customers include printers and other service providers as well as marketing agencies and larger enterprises. The company’s “QReate & Track” website (http://qreatean- dtrack.com) offers several levels of QR Code creation and tracking—including a free trial— as well as useful tutorials on QR Code issues. Getting the right QR Code reader to the user’s phone has been an interesting challenge, according Author’s E-mail Author’s Business card to Pinto. “Seeing the QR Code might cause some- one to pause and give it attention,” he says. “But it also might be worth your while to add a couple Pushing the envelope of lines of text to the printed piece that explain Developer and art director Philip Warbasse of how people can read the code. You might want to Warbasse Design (www.warbassedesign.com) direct them to a special landing page where they and Plush Mobile Servers (www.plushms.mobi) can download popular QR Code readers for their believes the adoption timeline is much shorter. specific phone. As people become more familiar Although it is a novelty now—with significant with QR Codes, those types of instructions might publicity value—QR Codes in print will be become unnecessary. But right now, they help in- normal within a year’s time, he maintains. Print- crease the success of your QR Code campaigns.” ers need to embrace integrated media now—on Another barrier to QR Code use is the prob- their own or in tandem with strategic partners— lem of data density. The more data and error and be capable of incorporating tools like QR correction used, the larger the resulting QR Code Codes as soon as possible. will be. By starting with a simple data set—like Warbasse’s QR campaigns for print always a shortened URL or PURL—the resulting code include a means to download the appropriate will be smaller, less competitive with the rest of reader, as well as an exclusive offer or incentive. the piece, and more likely to be read correctly. Above all, the user experience when scanning the One interlinkONE customer, A&M Label, QR Code must be a distinctive and compelling has had encouraging initial results with QR Code mobile-optimized Web experience, which War- use on consumer product labels. Technical ser- basse Design develops for its clients. Ordinary vices specialist David Platz describes one example, websites—especially those with features not sup- a honey product manufacturer with a new and ported by mobile browsers—are inappropriate relatively obscure product: agave nectar. Because targets for QR Code campaigns, he says. most shoppers have no idea what that is or how it One barrier to QR Code adoption is the may be used, A&M Label added a QR Code to perception that they are ugly and intrusive visual the label, with the words “Smartphone users, scan elements—especially when they need to be large this code to find out more about agave nectar.” enough for today’s camera phones. Warbasse has Those who did were directed to a custom, mobile responded with some innovative designs, such as optimized URL containing information and reci- stylized codes for the movie “Iron Man 2” and pes. interlinkONE reported over 50 hits on the the HBO series “True Blood.” The company first day. Platz said the customer was very pleased does extensive testing on all such designs—as and plans to expand QR Code usage on its honey well as providing much of the mobile-optimized labels—including a cross-promotional campaign experience for users who scan the codes. for an upcoming animated feature film. Warbasse is testing its integrated media pro- A&M Label is no stranger to barcode work- gram for printers now and will make it available flows, having managed UPC codes for in-store to printers across North America in June. The scanner use. QR Codes for consumers with entertainment industry is the most proactive smartphones is a very logical step. Platz outlined adopter, he says, while typical blue chip brands some of the company’s plans, which include wine have shown reluctance to try the new approach. and beer labels—whose QR Codes will take the Fashion and clothing manufacturers are starting user to a unique “story” (video and/or website) to show real interest, however, along with TV about the winery or brewery and its products and and network clients and magazine publishers. recipes. A&M Label uses Microsoft Tag as well Printers with existing direct mail systems are as QR Code, and is planning to do print/mobile actively exploring QR Codes as a differentiator. campaigns for DVD movie labels—allowing As public awareness grows, Warbasse maintains, shoppers to see movie previews on their phones. 14 | W W W .A MER I CANPR I NTER .C OM | J ULY 2010
    • TechUpdateThe ideal workflow—when? printed materials will only increase. WhetherAll of these pioneering companies have spent the tipping point is six months from now (astime testing the process to find the right Warbasse and others believe) or as far away ascombination of data and error correction to three years, the print/mobile trend is a realityproduce QR Codes readable by a majority of now. Printers and marketing professionals whocamera phones—many of which are less than wait for ideal conditions will miss out.ideal. They also had to be proactive in devisingways to get users to install mobile reader apps. Weighing the benefits Part of the solution thus far has been to target Printers who are not already providing servicesyounger, more technically savvy mobile users— like online print procurement, variable-datathose willing to experiment with their handsets. print campaigns and list management/trackingHowever, the rapid rise of smartphone use, and probably will not be ready to add QR Codes tothe increasing sophistication of smartphone their repertoire.hardware and software, means that the target For those who are thinking beyond print, themarket is expanding. Those that believe QR time to explore this technology is now. WhetherCodes are limited to Japan, or to young hipsters, developed in-house or in tandem with media-should remember how odd it first seemed to savvy service companies, QR Codes are yet an-hear about reading e-mails on cell phones. other enhancement to the medium we love. Even with limited phones and software, John W. Seybold famously said, “PrintQR Code use can provide measurable results speaks to us uniquely and patiently.” As wein carefully planned applications. When look for ways to enhance the unique nature ofsoftware downloads are made as simple as print—and prevent it from becoming a merepossible, and where viewing conditions commodity—QR Codes and mobile web en-are suitable, QR Codes provide potential gagement are potentially powerful tools in theadditional value to print campaigns, including print communicator’s arsenal.increased response rates, additional sales,heightened brand awareness/loyalty and John Parsons is an independent consultant and theincreased engagement by consumers. principal of Byte Media Strategies LLC. Contact him at As more smartphones include QR Code john@bytemedianews.com. (You may also contact thereader software, and as phone cameras improve author by scanning the QR Code on page 14 with yourin quality and power, the practice of scanning reader software-equipped smartphone.) Tech Thought No.43 By Raymond J. Prince Analysis. The Digital Register Analysis It’s all good test is done when misregister is detected. Nothing is worse than finding out I t is time to look at press testing, again, due to the volume of calls coming in regarding problem pieces of equipment. For new presses, sheetfed or web offset, the press test on after the warranty is up that you have a problem that is mechanical or electrical, not a training issue. the printer’s floor is a way to ensure the press is installed For used or rebuilt equipment, the properly and will meet the requirements of the printer. It is issue is much larger and more complex. always wise to put in writing the print quality requirements For used equipment, I feel the press of the press and include it in the contract. The time to discuss should be tested on the floor of the printer and then when it issues is when writing a contract, not when a large press is on is installed on your floor. Several used press dealers strongly your floor. The press test should consist of six exercises: challenge that statement. Would you purchase a used car viewed from six feet away with no test drive, no mechanic N Breakaway dry solids | This testing will ensure that all looking at it and no CarFax? The argument I hear is that pressures are set correctly and roller streaks are not an issue. there is a warranty. Well, how good is the warranty and how N Wet solids | To see the effect of the dampening long is it good for? Buying a used press from the original system on the lay of ink and to determine if there manufacturer and having it reconditioned and warranted by are any streaks caused by the dampening system. the manufacturer is a good idea. N Ghosting | The test will determine the amount of I would do all six tests on the used press just like I mechanical ghosting that is present in the press. recommended for a new press. N Fit | Can the press fit a job on a standard stock? A good contract and a good press test are good insurance N Streaking | This test will use a dot pattern printed that you will get a good press. in four colors to determine if there are streaks that would show in a screen tint build. Raymond J. Prince, NAPL partner consultant, is a leading expert in N Print Quality | Look at all print quality factors and concentrate pressroom technical and operational issues. Contact him at (605) on doubling and slurring—and, if necessary, Digital Register 941-1492 or raymondjprince@aol.com. J ULY 2010 | WWW. A M ERIC A NP RINTER . C O M | 15
    • AmericanQuickPrinter By Denise Kapel http://www.printex-press.com Printex Press Building Customer business through connection social media A re you up to speed on social media? As new media sites and approaches Facebook.com, which started as an online community continue to grow, many for college students, printers are leveraging the has ballooned into a global so- “big three”—Twitter, Face- cial network. “Over 200 mil- book and LinkedIn—to lion log in daily, and there are cultivate a community with some exciting things printers their customers. can do with Facebook’s newest “Our main goal with Printex Press provides thought features,” says Joe Kern, vice social media is to provide leadership for its customers through president of marketing and printing, marketing and use of Twitter and other social media. customer service for PagePath design information to any- Technologies (www.pagepath one who comes across our page,” says Robert .com). “If you have a web programmer, you can R. Lefcourt, general manager for Printex Press put on your main website a Facebook ‘like’ button. (www.printex-press.com) in Bellevue, WA. So if someone goes to your website and clicks the Your turn “Whether they are a customer of ours or not, button, it shows that the person ‘likes’ your com- How does your company we know the importance of being a reliable pany website, not just the Facebook page. It’s giving approach social media? and credible source of information. With social you more traction through Facebook.” He adds, Given the recent media, such as Twitter, we are able to reach “Using Facebook markup language (fbml), you controversy over privacy these people instantly with tips and tricks to have the ability to create separate tabs within your issues, more companies help improve their print campaigns. It’s a valu- business page to connect with your company’s web- are putting social able tool, especially for a small company.” to-print site: ‘Download our PDF print driver,’ or media policies in place. ‘Go to our web-to-print site.’” Facebook also offers What’s your plan? Drop Networking to thought leadership automatic Twitter updates through the “Selective us a line at APeditor@ Many, perhaps most, business people today have Tweets” tool. americanprinter.com. an account on networking and job site Many applications are available that allow users LinkedIn.com, which offers the abil- to sync their comments between various social ity to form “connections” with other media accounts. “I like to use TweetDeck, which users and join groups for discussion. is an Adobe AIR application that resides on my “It’s a great way to get a conversation started computer,” says Shaffer (see www.tweetdeck.com). and connect with others,” says Julie Shaffer, vice “It lets me monitor the ‘big three’ at the same time, president of digital technologies for Printing and I can send messages from there to any or all of Industries of America (www.printing.org). Users them at once.” In addition, sites such as HootSuite also can set it up to convert Twitter comments .com and SocialOomph.com enable users to sched- into LinkedIn status updates. ule messages to appear at a certain time.16 | W W W .A MER I CANPR I NTER.C OM | JULY 2010
    • AmericanQuickPrinterPrintex Press: 1600 124th Ave NE, Suite E, Bellevue, WA 98005-2132, Phone: (425) 455-3055, Fax: (425) 455-2625, E-mail: service@printex-press.com “While we found it important to establish One universal rule of the social media road a social networking presence on various sites, seems to be: Avoid sales pitches. “It’s consid- the most effective seems to be Twitter,” says Lef- ered spam,” says Shaffer. While short-term court. “While Facebook offers more of a ‘profile’ discount offers might work for retail establish- setup, Twitter is more interactive and creates an ments with household names, Shaffer feels it environment for not only having a conversation, isn’t likely to be effective for most print service but developing a relationship through ‘tweets.’” providers. Kern agrees, “It’s OK to do that from Shaffer notes, “Facebook is a bit trickier be- time to time, but social media is really about cause so many people are using it for personal solving problems and providing information contacts.” It’s against Facebook’s terms of usage for your prospects and customers.” Find it online for one user to keep two separate accounts. “What This ranges from quick tips that link back Visit www.american Facebook recommends is that people maintain a to a longer item on your company’s website to printer.com, where personal account for friends but build a Facebook content gleaned from RSS feeds or other social you’ll find handy Page for their professional persona. That would media users with links to external sites. Blogs links to our social be in addition to their company’s Facebook Page. (including your own) are a great resource for media sites. This isn’t a bad way to handle it.” instant-gratification style commentary on spe- And be sure “To me, it’s all about touch points,” says cific topics of interest. to check out Julie Kern. “It’s not like you’re going to get a ton of “Comments on social media platforms Shaffer’s January business from social media, but if you think of should be educational or entertaining, but 2010 article, “Social your main website as your home base, the vari- not boring,” says Shaffer. “Some people who climbing.” ous social networks are satellites where people [report] every move they make (‘Getting Shaffer recently can interact with you and your business. So it’s into a cab in NYC headed to a big marketing co-authored a good to be in as many as you can.” meeting!’ or ‘Having lunch with a colleague book with Mary “Twitter is where you have a at Luigi’s. Great salad!’) swear that this helps Garnett, “The chance to be a thought leader,” Shaf- build their public persona and keeps them Social Media Field fer adds. “I see Twitter as more of a top of mind. But unless you’ve got a base of Guide,” which is pointer to things of interest outside of Twitter, swooning fans already, I don’t advise it.” geared specifically like a blog post, news story or video.” Kern also urges social media users to establish toward print service their privacy settings so that personal friends are providers. See Best practices kept separate from business contacts. Users can www.printing.org/ Printex Press has an in-house social media ex- keep business associates from viewing photos in socialnetworking. pert, sales associate Brianne McDonough. “I their personal accounts and filter comments to believe there should be a ‘go-to’ person in every post only to certain groups. firm who utilizes social media and knows the “Always check out the people details,” says Lefcourt. who connect with you through social McDonough shares print production-related media before you allow the connection tips, design insight and other practical informa- to happen,” Shaffer warns. “I know tion via social media, along with Printex Press it seems rude to ignore a request, but promotion. “We stress the importance of our your connections can say as much FSC certification, our recycling awards and our about you as your comments.” While efforts to keep our environmental impact to a LinkedIn connections are simply the minimum in all of our marketing,” Lefcourt ex- online equivalent of exchanging a plains. “While our printed brochures and hand- business card, Twitter is a more open flow be- Check out Joe Kern’s outs include the details of our certification, we tween “followers.” Shaffer says, “On Facebook, Facebook page can use Twitter to post facts about the environ- I’ve become a bit strict about the people I invite for PagePath at ment and the printing industry that most people or select invitations from. [But] with some of the www.facebook.com/ can relate to and find interest in. It shows our famous and the diehard Twitterati boasting mil- MyOrderDesk. commitment to sustainable manufacturing prac- lions of followers, knowing every one of them is tices in a more interesting and relatable way.” certainly no prerequisite.” J ULY 2010 | WWW. A M ERIC A NP RINTER . C O M | 17
    • AmericanQuickPrinterClosing the loop Kern agrees that social networking Lefcourt says that following customers’“We try to link back to our website as sites aren’t a replacement for a good sales- social networking pages enables his firmoften as possible on our social media person. “You really don’t want to sell on to learn more about them and theiraccounts, because that really is the social media sites, although the goal is to companies than ever. “It provides agoal,” says Lefcourt. “While the social increase sales,” he explains. “You want to unique glimpse into companies we worknetworking sites can help us build and market yourselves, get people to know with. It’s a chance for them to get tomaintain relationships, our website who you are and what you’re about, and know who we are and for us to really getis where they can instantly learn then through the social network you gen- to know who our customers are—beyondeverything they need to know about our erate leads for the salesperson to follow up their printing needs.”company itself.” on over the phone or in person.” Measuring the return on investment is difficult, although tools such as Google Analytics or URL shorteners like bit.ly can provide click-through numbers. “Measuring the value of interacting through a social network is A Customized Trade Show softer and more difficult to quantify,” for the Americas says Shaffer. “Sales teams measure how many calls or visits they make to clients and compare that to work coming from the client. Add social media interaction into that mix. Any time a client comments on a post, that’s as good as a phone call, right?” Kern emphasizes the importance of using social media to generate conversation. “Ask questions and get people to interact. You can measure, based on the date, what topic got a high level of response, then touch on that more often.” The Next Location-based social platforms, including Foursquare.com and Loopt.com, Generation of Print offer another opportunity. “Restaurants and entertainment venues are using  Hot new technologies these services to direct people to their locations and offer things like free  Live equipment demonstrations drink when a group of so many people  Unique applications & workflow solutions check in to their location,” says Shaffer. “That’s something a storefront might  Network with industry experts & peers consider, and for printers it’s also  Learn something new in seminars, special something that they could help manage for their customers as part of a cross- presentations & consultations with the media marketing campaign.” experts—GRAPH EXPO exhibitors! “Don’t be afraid of [social media]— embrace it,” says Kern. “If it’s a fad, then that’s where you should be right now. Explore These Special Show Floor Features Also, make sure you set up some goals such as days of the week to post, because it can suck you in. I liken it to e-mail. You check at certain times, and social media is the same way.” Lefcourt concludes, “While printers especially might turn away from using social media as a form of protest to the PLUS the world debut of Digital Marketing Age, they are missing T H E N E W S PA P E R PAV I L I O N out on an incredible opportunity to connect with customers as a com- munication method, a marketing method or a research method for finding OCTOBER 3 – 6, 2010 X McCORMICK PLACE X CHICAGO, IL USA X WWW.GRAPHEXPO.COM new prospects.” Denise Kapel is managing editor for AMERICAN Circle 106 or visit www.freeproductinfo.net/ap PRINTER. Contact her at denise.kapel@penton.com. 18 | W W W .A MER I CANPR I NTER .C OM | J ULY 2010
    •  HP has EVERYTHING yourbusiness needs to ignite your growth.With HP, you get industry-leading, reliable digital printing technologies andthe expertise you need to capitalize on new business opportunities. Rely onthe IT leader to deliver comprehensive workflow solutions that help you realizecost efficiencies, end-to-end solutions that enable applications to expand yourbusiness reach, innovative programs like Dscoop and Capture that help yougrow your business, and service and support that you can trust.Make the right move, right now with HP.Learn more at www.hp.com/go/EVERYTHING© 2010 Hewlett-Packard Development Company, L.P. Theinformation contained herein is subject to change without Progressive Profitable Printingnotice. HP shall not be liable for technical or editorial errorsor omissions contained herein. Circle 111 or visit www.freeproductinfo.net/ap
    • PostPress By Nsenga Thompson Dollars and cents With PUR more expensive than conven- tional glue, there has been a misconception that it isn’t practical for smaller binders and shorter runs. But today’s systems are allow- ing smaller operations to invest in it. PUR success “PUR reacts to air, so in the past it required closed premelt systems and slot applicators,” Flinn explains. “These re- quirements added considerable cost and made PUR binding cost-prohibitive for short-run work. Today, new open-tank, Important considerations low-waste binding systems, coupled with new PUR formulations, have brought ef- ficiency to short-run PUR binding.” “Smaller users need to be aware that theB inding strength, stock range and spine flexibility make polyurethane reactive(PUR) adhesive an ideal solution for a variety cured and what handling practices are rec- ommended prior to a fully cured book. “Additionally, the capability and com- most efficient use of PUR might actually be to buy the smallest quantity/form available, even if it is more expensive to purchase,”of applications. With these benefits come a mitment of being able to properly main- adds Kane. “The waste of disposing unusedfew important considerations before switch- tain a PUR application system should be but cured PUR, along with the problem ofing from traditional hotmelt adhesives. considered,” Kane continues. “While the using older PUR with diminished bonding Bob Flinn, director of business develop- performance benefits of PUR typically far capability, will make purchasing larger quan-ment for Andover, MA-based Standard Fin- exceed the ‘hassle,’ regular maintenance is tities more expensive in the long run.ishing Systems (www.sdmc.com) explains needed to get the maximum performancethat printers typically use PUR to bind and production benefits.”coated or digitally imaged stock when they Run lengths are another consid-want layflat quality or when their books eration. “A binder with four or moreneed to tolerate temperature extremes. clamps would be recommended for runOnce the user has determined if PUR is lengths of 1,000 or more, while a single-right for their binding operation, Flinn clamp binder will probably do for shortersays the next consideration should be de- runs,” says Flinn. “If your book formattermining what percentage of their binding and thickness are changing often, youvolume requires PUR. “If it’s 100%, a dedi- should consider a high level of automa-cated PUR system might be the best fit,” he tion so you can perform changeoverssays. “If you want to retain the ability to do quickly and easily.” Bob Flinn with the The Standard HorizonEVA, too, you should consider a binding Just as important as the PUR system is BQ-470 4-clamp perfect binder, whichplatform that allows you to swap tanks.” the binder it is installed on. “A customer supports PUR and EVA to produce books Tom Kane, industry specialist for purchasing a new binder will need to up to 2.5 inches thick at 1,350 cph.Nordson Corp. (Duluth, GA) stresses that evaluate the merits of a closed system or anknowing the difference between PUR and open wheel pot system,” Kane advises. “If “While PUR is more expensive thanethylene vinyl acetate (EVA) adhesives is they are retrofitting an existing binder, the EVA, with the proper application system youcritical. “End users need to understand binder must be evaluated to ensure suitable can precisely control the adhesive thicknessthe differences in how the two adhesives spine preparation can be implemented, to achieve an excellent bond with a thinnercreate a bond, the amount of time before a mounting space is available and proper spine glue thickness,” Kane continues. “So,book can be trimmed, when a book is fully book handling features are in place.” the actual cost isn’t the increased price of Binding perfect books “Each wheel pot required $1,000 in maintenance With 30 employees and 41,000 sq. ft, of and resurfacing with Teflon every 3-4 months, operating space, Steffen Bookbinders and you had to have a backup for use while one (Macedonia, OH) is a midsize bindery was being [maintained].” specializing in otabind, perfect bind, Steffen turned to Nordson’s EP 48 V saddlestitch, cut, fold and shrink wrap. application heads for its two perfect binders. Steffen relied on Nordson’s (www.nordson Nordson developed this closed hotmelt .com) PB 90 Wheel System for several years PUR application system to offer substantial before seeking an alternative to the glue advantages in product quality, efficiency and system’s time-intensive wheel pots. production reliability. “Startup with wheel pots was up to 11⁄2 hours The EP 48 V applies adhesive directly to the every morning, and the old glue showed up spine of the book. Better wetting of the paper throughout the day,” explains owner Bill Turoczy. fibers ensures good adhesion with high pull 20 | W W W .A MER I CANPR I NTER.C OM | JULY 2010
    • PUR alternatives PostPress Smasher XXL Glue pots made simple Layflat binder Elizabeth, NJ-based On Demand Machinery’s (www.odmachinery.com) Spiel Associates’ (Long Island City, NY) Sticker XXL features a touchscreen LCD control panel. Operation Sterling Doublebinder will bind up to 300 consists of placing the book on the wing and depressing a foot books/hr. with no messy cleanup. The switch. A servomotor brings the glue stations in contact with the books dry instantly, and this new technol- book while the wing travels upward, applying a uniform coat- ogy produces a layflat book by gluing not ing of hotmelt adhesive. Heated joint irons aid only the spine but between the sheets. Sticker XXL in forming the cover by reactivating the adhesive in Spiel boasts it will bind coated stock the joint area and softening hardcover materials. The Smasher XXL has an ad- stronger than any other machine. See justable dwell timer that controls how long the book remains under pressure. www.spielassociates.com.PUR over EVA, but is lower because you canuse less PUR—at least one-third less.” As for larger users, Kane says they shouldconsider maximum equipment utilization:“Startup and shutdown of open-pot PURapplicators can be a consideration as that can 
    •  be an hour or more each day. A closed systemcan be started up and shutdown in 5 or 10  minutes for daily operation.” Kane credits digital print with an up-swing in PUR. “The typical EVA does notadhere well to some of the toners, oils, inksor even paper used in digital printing. PUR    
    •  is not impacted by these variables.” 
    • 
    •  
    •  
    •     
    • What’s next for PUR?     
    •       
    •   
    •    Kane says, “The demand for PUR adhe-   
    • 
    •    
    •     sives has crept into every facet of binding,   
    •  
    •  
    •      
    • 
    • so it is safe to say that every current adhe- !  
    •  
    • sive application is being evaluated to see if  
    • the benefits of PUR can be implemented.” 
    • 
    •   “PUR is moving down market in terms 
    • of price point, machine size and through- put, so PUR is now a practical option for   ultra-short runs,” says Flinn. “Adhesive 
    •  manufacturers also are working hard to     develop hybrid PUR formulations in pel-let or pillow form that won’t require the  cost or maintenance of the closed pre-melt systems that are needed today.” 
    •  !" #Nsenga Thompson is associate editor forAMERICAN PRINTER. Contact her atnsenga.thompson@penton.com.values and improved layflat properties. Thepositive adhesive application pressure andclean cutoff enables production speeds of up to18,000 books/hr. with a spine coating thicknessof 0.3 mm (0.01 inch).  With the EP 48 V, Steffen now has faster  
    •   startups and shutdowns, which plant manager Ron Myers says has been a key benefit of      
    • changing to PUR: “With the EP 48 V, there is noneed for coating as in the pot. We’ve experiencedlarge savings from not wasting 3-7 lbs of glue
    •     
    •    
    •        !"#$%&!()per binder, per day.” See www.steffenbookbinders.com. Circle 107 or visit www.freeproductinfo.net/ap J ULY 2010 | WWW. A M ERIC A NP RINTER . C O M | 21
    • NewProducts Equipment, software and supplies HP Indigo 7500 Digital Press HP expands digital printing portfolio HP (www.hp.com) (Palo Alto, CA) estimates the global digital printing market at $124 billion. Delivering on its strategy to drive analog print to digital, HP expanded its graphic arts portfolio at Ipex 2010, in the largest stand and dis-‘Back in business’ play of digital printing technologies at the show. New products include: N HP T200 Color Inkjet WebRIT professor emeritus Frank Romano says, “Ipex 2010 Press, the company’s first Smaller-format IntelliJet(www.ipex.org) has demonstrated that the printing industry is extension to the high-vol- Stamford, CT-based Pitney Bowes Inc.back in business.” Attendance topped 50,000 and there were ume inkjet portfolio, offers (www.pb.com) is expanding its line of high-more than 1,000 exhibiting companies from 40 countries. Here a lower cost and smaller, speed digital color printing systems with theis our selection of product introductions. Stay tuned for more in 20-inch format. Planned new IntelliJet 20 Printing System. Like theour next issue, and be sure to check out the April and May issues’ for availability in 2011, it IntelliJet 30, the new system is the result ofpre-Ipex coverage featuring exhibitors including Presstek, Kodak, prints 821 4-color duplex a strategic alliance with HP. The companyAtlantic Zeiser, Xeikon, EskoArtwork and KAMA GmbH. ppm and has a 23 million- is accepting U.S. and European orders for page monthly duty cycle. both systems now. N HP Indigo 3550 Digital Press, providing HP Indigo quality at a more affordable price. N HP Indigo 7500 Digital Press, a highly automated press designed for high-quality color applications such as photo books, marketing col- lateral and personalized direct mail. This press introduces the HP Indigo Vision system with automated calibration for color matching, and a higher monthly duty cycle at 4 million pages. Compared to the HP Indigo 7000, the new model consumes 10 percent less energy per printed page and offers significantly improved imaging oil recycling. N HP ElectroInk White is available for the new HP Indigo 7500, in addition to the 5000 and 5500 models. Further extension of HP ElectroInk White availability, to HP Indigo 7000 presses, is expected in the first half of 2011. Screen’s Truepress Jet SX N Four new HP Scitex large-format printers, including the first HP Scitex systems to offer odorless HP Latex Inks and two UV-curable printers, which significantly reduce the environ- mental impact (vs. solvent inks) of signage applications. N HP’s Designjet Z5200 large-format printer.Sheetfed inkjet press now offers duplex N New HP SmartStream workflow solutions and a rangeAt Ipex 2010, Screen (www.screenusa.com) (Rolling of finishing systems from HP and its partners.Meadows, IL) launched the sheetfed Truepress Jet SX B2 N HP Color Print Module, available for the first time in the new Pitneycolor inkjet press for duplex printing with full variable Bowes Envelope Messaging System, adds value to direct mail withcapability. The press was unveiled as a prototype at Drupa color text and graphics personalization. Quad/Graphics (www.2008 printing full-color variable jobs in simplex format. qg.com) will host the first commercial beta test of the HP ColorDuplex capability was added as a result of demand from Print Module imager, which uses HP Scalable Printing Technol-end users handling short runs and variable data. ogy thermal inkjet imaging to integrate cost-effective 4-color The Truepress Jet SX can run most offset stocks, process digital printing into traditional offset web press lines.including gloss papers and boards, from 80 to 400 gsm in HP has created a new Graphics Solutions Services Organization, whichsizes A4 to B2. The press prints 1,620 simplex B2 sph or extends the expertise of HP services engineers worldwide to all graphic arts810 duplex B2 sph. This is equivalent to 108 A4 pages/ customers. HP also expanded its Print Care tools and services to support amin. (standard or variable) or 13 8-page sections/min. The broader range of products.printheads jet a water-based pigment ink at up to 1,440 x HP T200 Color Inkjet Web Press1,440 dpi, which dries quickly with the help of a 3-stagedrying system. The press is driven by Screen’s new EQUIOS digitalfront end which features variable data capability, impositionand new screening algorithms developed specially for inkjet.It integrates seamlessly with Screen’s Trueflow SE workflowor other third-party workflows.22 | W W W .A MER I CANPR I NTER .C OM | J ULY 2010
    • NewProductsNew high-speed inkjet and Briefly noted... > Komori (www.komori-america.us)more digital developments Driving Xerox’s new inkjet device are 56 demonstrated several presses atXerox Corp. (www.xerox.com) (Rochester, NY) presented piezo-electric, drop-on-demand printheads Ipex, including the LITHRONE S40Pits “supercharged” continuous-feed production inkjet with more than 49,000 nozzles jetting with quick drying by H-UV andtechnology at Ipex 2010. The printer produces up to 500 fpm, nearly two billion ink drops per second. Komori’s perfecting technology.or 152.4 m/min. on lightweight papers. Designed to produce > Heidelberg’s (www.us.heidelberghigh-impact color using closed-loop controls, it delivers 600-dpi image quality on low-cost papers without .com) 16,500-sph Speedmaster CX 102special coatings or bonding agents. This is enabled by high-speed capabilities that include a new Image On Web for commercial and packaging printersArray (IOWA) sensor that scans and precisely controls every inkjet nozzle on the fly, automatically compensating made its global debut at Ipex 2010.for any jets that misfire. The granulated, resin-based ink formulation does not soak through the paper. Xerox’s > Presstek (www.presstek.com)production inkjet technology received the highest deinkability rating, “Good,” from INGEDE (www.ingede.com). demonstrated its 75DI press featuring 6-minute job-to-job turnaround atEnhanced monochrome productivity, finishing under one penny per sheet.Xerox Corp. unveiled productivity and finishing enhancements for its Nuvera portfolio, which ranges from 100 to > Muller Martini (www.mullermartini288 ipm. These include: the Plockmatic Pro 30 Booklet Maker, configured to produce 30-sheet booklets at rated .com/us) demonstrated the newspeed; the Dual Xerox Tape Binder; the C.P. Bourg High Capacity Elevator; and additional finishing capabilities. Primera 160 saddlestitcher at Ipex. > “We are extremely pleased with ouriGen4 update performance at Ipex,” says VictorXerox has added new product enhancements to its iGen4 press. These include expanded connectivity with Abergel, executive vice president,Heidelberg Prinect Print Shop Workflow for hybrid jobs, mobile job submission using QR codes linked to MGI Digital Graphic TechnologyFreeFlow software, and C.P. Bourg’s BMEx Booklet Maker for 11.25 x 14.33-inch booklets. There is also an (www.mgi-fr.com). “We have signedoptional three-side full bleed trim module. more than 20 new distributors Xerox’s new worldwide customization program allows Xerox iGen4 220 Perfecting Press owners to covering 26 countries and have alsocustomize for certain needs, such as support for thicker stocks, special feeding or finishing solutions and exceeded our expectations for globaladditional data streams and formats. sales at the show.”Mobile app for print managementEFI (Foster City, CA) launched at Ipex2010 a Mobile Client for Apple mobiledevices. EFI Mobile Client lets users 7II1EXV<view and control EFI Pace and Monarch MREGXMSREXworkflow software as well as control and [[[QEXVGSQmonitor all EFI-XF-driven printers andsoftware for production and proofing viathe iPhone, iPad or iPod. With access toEFI Fiery XF and Colorproof XF RIPs,users can view, preview, proof, print anddelete jobs on the move. See www.efi.com. 1EXV<%HLIWMZIW 8VERWJIV8ETI 1EOIEPIER&VIEO 1EXV<EHLIWMZIWWXEVXERHWXSTTVIGMWIP][LIVI]SY[ERX 2SVIWMHYIERHRSERRS]MRKWRETFEGO%RH[MXLXLIXVMKKIVPIWW IEW]XSYWI(SX7LSX‹4VS]SY´PP[ERXXSFVIEOMXSJJ[MXL XVERWJIVXETIWJSVKSSHAutomation improvements [[[QEXVGSQDallas-based KBA (www.kba.com) demonstratedthe medium-format KBA Rapida 106 with automa-tion features including Flying JobChange, automat- (SX7LSX‹4VSed coating-form change, CleanTronic Synchro high-speed washing, new AirTronic high-performance +PYI(SXW‹(SX7LSX‹4VSERH1EXV<EVIXVEHIQEVOWSJ+PYI(SXW-RXPŒ+PYI(SXW-RXPdelivery, and new QualiTronic closed-coop colorcontrol with System Brunner’s Instrument Flight. Circle 108 or visit www.freeproductinfo.net/ap J ULY 2010 | WWW. A M ERIC A NP RINTER . C O M | 23
    • NewProducts Next-generation color profiling Grand Rapids, MI–based X-Rite Inc. (www.xrite.com) introduced i1Profiler, the company’s next-Fujifilm’s Digital Inkjet Press generation color profiling soft- ware, and Pantone Link, a newNew plates, live inkjet press demo color swatch bridging software.Fujifilm (www.fujifilmusa.com) (Val- i1Profiler and PANTONE Link sup-halla, NY) launched two new thermal port up to 8-color printing (RGB,plates at Ipex 2010, both in its low- CMYK and CMYK plus any otherchemistry family. The Brillia HD 4 colors) with iterative profiling, InfoPrint 4100’s new toner supports a wider range ofLH-PLE plate and the Brillia HD peer-level workflow exchange, QA media at high speeds (1,440 2-up duplex ppm, or 1,354 A4).LH-NI3 plate are compatible with the validation and verification againstcompany’s FLH-Z ‘ZAC’ processor. ISO. At the core of i1Profiler, New day, new technology for InfoPrintTargeting the heatset web market, The scheduled for release in Q4 2010, Boulder, CO-based InfoPrint Solutions Co.Brillia HD LH-PLE bakeable negative is X-Rite’s i1Prism engine first (www.infoprint.com) now is a wholly owned sub-thermal plate supports run lengths up introduced in X-Rite’s ColorMunki sidiary of Ricoh Company Ltd. (www.ricoh.com)to 300,000 impressions. It works with portfolio and now adopted by (West Caldwell, NJ). InfoPrint introduced theUV inks on medium print runs with- numerous X-Rite OEM partners. It new, continuous-form 5000 MP (multi-purpose)out the need for baking. The Fujifilm allows for further profile optimi- with monochrome inkjet and MICR support; theBrillia HD LH-NI3 is a third-gener- zation based on any combination latest InfoPrint ProcessDirector (IPPD), Auto-ation bakeable negative thermal plate of images, spot colors or cap- mated Document Factory (ADF) and InfoPrinttargeted at very long run lengths for tured colors, including Pantone Manager workflow software; and additional mod-sheetfed and web offset applications. color libraries. els of the continuous-form laser InfoPrint 4100. Fujifilm’s sheetfed Digital InkjetPress was demonstrated live at Ipex2010. Its Samba printheads produce1,200 x 1,200-dpi resolution withfour variable dot sizes. The pressprints approximately 2,700 B2 sph Shanghai Electric assumes ownership of Gossand uses standard coated paper. Shanghai Electric (Group) Corp. (SEG) has acquired 100% ownership of Bolingbrook, IL-based According to the Intl. Assn. of Goss Intl. (www.gossinternational.com). SEG and its affiliates comprise one of the largestthe Deinking Industry’s Axel Fischer mechanical and electrical equipment manufacturing groups in China with 60 core manufacturing(www.ingede.com), “We’ve never sites, more than 40,000 employees and 2009 revenues of $8.6 billion.before seen such great [deinking SEG chairman Xu Jianguo says this acquisition will create opportunities for both companies totest] results with inkjet print.” pursue joint product development initiatives; integrate and enhance sales and support capabilities in some regions; and optimize manufacturing operations throughout America, Asia and Europe. At Ipex , Goss exhibited alongside SEC to highlight a range of newly allied printing companies and the products in the combined portfolio: N Akiyama MEGA Jprint perfecting press, with new features including the ability to automatically change all plates simultaneously in three minutes. The system also op- timizes sheet handling and registration with a subsequent press speed of 15,000 iph for 4/4 jobs. Its cylinder configuration enables the entire sheet to be printed on both sides without the need to turn the sheet or leave gripper margins on the tail edge. N Yawa PRO-F106 diecutter, designed to provide diecutting and hot-foil or hologram stamping in a single operation. It is capable of foil stamping, diecutting and stripping. A new infeed and control system enables holograms to be applied at high speed. N Goss Purlux saddlestitcher, providing a complementary solution to the Goss Pacesetter saddlestitchers. Together the products cover a wide range of binding requirements from 10,000 to 25,000 cph. N Feida automated guillotine systems, which offer high productivity postpress operation for sheetfed printers. The system exhibited at Ipex featured complete control of lifting, jogging, cutting and restacking of printed sheets at up to 48 cpm. A wide cutting throat has the capac- ity to cut any sheet substrate, from paper to board, with a maximum pile height of 165mm. N The Guanghua Bestech series of multicolor sheetfed offset presses was created to mini- mize makeready times across a wide range of applications and run lengths. Based on a design by Akiyama Intl., these presses have a 3:4:3 cylinder configuration for printing heavy recycled paper used in packaging. The range also employs a compact inline coating system. N Guanghua Z multicolor sheetfed offset presses offer a ‘soft-touch’ method of impression that minimizes dot gain and, combined with a double inker system, ensures color consistency and fidelity.24 | W W W .A MER I CANPR I NTER .C OM | J ULY 2010
    • To advertise in The Marketplace, contact Tim Janes at (303) 674-0577 or tim.janes@penton.com. TheMarketplace Circle 271 or visit www.freeproductinfo.net/ap J ULY 2010 | WWW. A M ERIC A NP RINTER . C O M | 25
    • TheMarketplace To advertise in TheMarketplace, contact Tim Janes at (303) 674-0577 or tim.janes@penton.com. AIR PURIFIERS BINDERS Circle 277 or visit www.freeproductinfo.net/ap Circle 278 or visit www.freeproductinfo.net/ap Circle 272 or visit www.freeproductinfo.net/ap AQUEOUS COATING BANNER FRAMES Circle 273 or visit www.freeproductinfo.net/ap BAGS & BOXES Circle 275 or visit www.freeproductinfo.net/ap Circle 279 or visit www.freeproductinfo.net/ap BOOK PRINTERS BINDERS  &!8  Circle 274 or visit www.freeproductinfo.net/ap www. AmericanPrinter .com Circle 276 or visit www.freeproductinfo.net/ap Circle 280 or visit www.freeproductinfo.net/ap26 | W W W .A MER I CANPR I NTER .C OM | J ULY 2010
    • To advertise in TheMarketplace, contact Tim Janes at(303) 674-0577 or tim.janes@penton.com. TheMarketplace BUSINESS FORMS CARBONLESS FORMS ONLY 250 - 10,000 sets, Edge GluedGUARANTEED lowest prices, 24 hr. service.Free price list: CFO Press, 413 Oak Pl., Ste. 6-C,Port Orange, FL 32127-4352. 1-800-451-3676 NEW Edge Glued Carbonless Forms NEW & Cut Sheet The Leader in High Quality, Low Cost, Edge Glued Carbonless Forms Now Offers Cut Sheet Printing! Check out our great pricing on our website: www.tradecarbonless.com TRADE CARBONLESS % $  %   1-800-704-7222 Circle 281 or visit www.freeproductinfo.net/ap Circle 285 or visit www.freeproductinfo.net/ap BUSINESS CARD CASES TOP QUALITY CARD CASES %*3&$530.."/6"$563&3r.ade in USA Circle 283 or visit www.freeproductinfo.net/ap CALENDAR CORNERS Free Catalog, Samples & Discount Coupon LEE’S Co. Inc. 1-800-LEES-023 1717 N. Bayshore Drive, Unit 1632 Miami, FL 33132 XXX-FFTXFCDPNt&NBJM*OGP!-FFTXFCDPN Circle 282 or visit freeproductinfo.net Circle 284 or visit www.freeproductinfo.net/ap Circle 286 or visit freeproductinfo.net COLOR PRINTING Circle 287 or visit www.freeproductinfo.net/ap J ULY 2010 | WWW. A M ERIC A NP RINTER . C O M | 27 Circle 285 or visit www.freeproductinfo.net/ap
    • TheMarketplace To advertise in TheMarketplace, contact Tim Janes at (303) 674-0577 or tim.janes@penton.com.28 | W W W .A MER I CANPR I NTER .C OM | J ULY 2010
    • To advertise in TheMarketplace, contact Tim Janes at(303) 674-0577 or tim.janes@penton.com. TheMarketplace J ULY 2010 | WWW. A M ERIC A NP RINTER . C O M | 29 Circle 288 or orvisit www.freeproductinfo.net/ap Circle 287 visit www.freeproductinfo.net/ap Circle 284 or visit www.freeproductinfo.net/ap
    • TheMarketplace To advertise in TheMarketplace, contact Tim Janes at (303) 674-0577 or tim.janes@penton.com.30 | W W W .A MER I CANPR I NTER .C OM JULY 2010 Circle 289 or visit www.freeproductinfo.net/ap
    • To advertise in TheMarketplace, contact Tim Janes at(303) 674-0577 or tim.janes@penton.com. TheMarketplace Circle 290 or visit www.freeproductinfo.net/ap J ULY 2010 | WWW. A M ERIC A NP RINTER . C O M | 31
    • To advertise in TheMarketplace, contact Tim Janes atTheMarketplace (303) 674-0577 or tim.janes@penton.com.COLOR PRINTING Circle 291 or visit www.freeproductinfo.net/ap32 | W W W .A MER I CANPR I NTER .C OM JULY 2010 Circle 292 or visit www.freeproductinfo.net/ap
    • To advertise in TheMarketplace, contact Tim Janes at(303) 674-0577 or tim.janes@penton.com. TheMarketplace COLOR PRINTING COPIES / WHOLESALE 29!y!35 Print Controllers, Fax Options, Finishers And Parts From Off Lease Copiers GVMM!CMFFE (215) 788-7111 (215) 788-7111 8 1/2" x 11" Catalog Sheets 100# Hi-Gloss Coated Text COPIERS BOUGHT AND SOLD Tipsu!Svo 2,500 5,000 10,000 4/0 sheets $191 $247 $362 Circle 297 or visit www.freeproductinfo.net/ap 4/1 sheets $264 $333 $473 4/4 sheets $288 $358 $496 4" x 6" Postcards 12pt. C2S Card Stock Aqueous Coated on One Side OP!NJOJNVNT" 35!Ipvs!Uvsobspvoe!Bwbjmbcmf ENVELOPES 4/4 Postcards $134 $178 $308 61!Qptufst!501 %!286/11 A Color Proof Will be Furnished for Your Approval Prior to Printing 211!Qptufst!501 %!361/11 Printing Direct-To-Plate for Top Quality 261!Qptufst!501 %!436/11 XEIKON prints.com X X X YF J L P O Q S J O U T  D P N Circle 293 or visit www.freeproductinfo.net/ap Circle 295 or visit www.freeproductinfo.net/ap Circle 298 or visit www.freeproductinfo.net/ap CONSULTANTS COPIES / WHOLESALE 9*1.5#. 08.12+0% 3JDF4USFFUt-VCCPDL59  YOUR MOST RELIABLE LETTERHEAD AND ENVELOPE SOURCE What’s Your Company’s t ONE COLOR - FOUR COLOR PROCESS ENVELOPES AND LETTERHEADS True Worth? t Custom Sizes and Windows t Matching Letterheads Find out from NAPL’s Consulting Group t Church Offering Envelopes It’s more than just physical assets t In-Plant Latexing NAPL’s Consulting Group can help you: t Friendly, Reliable Service Understand what drives value in your company Major Credit Cards Accepted Maximize and preserve your company’s current 6JGRTGOKGTRTKPVGTHQTVJGVTCFGQPN[ market value Learn how to add value to your business quickly 1-800-692-4676 Target your company’s direction for growth FAX: 806-762-2729 Decide what’s next for your business and how to take it there Circle 299 or visit www.freeproductinfo.net/ap Contact:Tim Fischer............................................Robin SchabackerExecutive Vice President .............................Client Coordinator(800) 642-6275, ext. 6376 ............... (800) 642-6275, ext. 6307tfischer@napl.org ............................ rschabacker@napl.org Network with www.napl.org AMERICAN PRINTER Circle 294 or visit www.freeproductinfo.net/ap www. AmericanPrinter http://www.facebook.com/pages/ .com Circle 296 or visit www.freeproductinfo.net/ap American-Printer-Magazine J ULY 2010 WWW. A M ERIC A NP RINTER . C O M | 33
    • To advertise in TheMarketplace, contact Tim Janes atTheMarketplace (303) 674-0577 or tim.janes@penton.com. EQUIPMENT FOR SALE EQUIPMENT FINANCING/LEASING DON’T SELL YOUR WEB PRESS until you contact Newman International Web Press Sales “Worldwide Marketing Of Commercial Web and Newspaper Web Presses” PRESSES WANTED: HARRIS M200, M300, M600, M1000A & B, HARRIS V15A, V15D, V25, 845; KING Process or Color; GOSS Community, Urbanite, Metro; SOLNA D30 or C96; HANTSCHO MARK IV, VI or XVI. Newman International, L.L.C. Tel: (913) 648-2000 Fax: (913) 648-7750 E-mail: j.newman@attglobal.net Circle 300 or visit www.freeproductinfo.net/ap ON-SITE CYLINDER REPAIR Dings, crushes, scores, smashes are history with our ON-PRESS repair. Call/Fax for info. or reference list, Roger Morganstern at TCM Ent. Voice/Fax (508) 881-6306 www.cylinderrepair.com Circle 301 or visit www.freeproductinfo.net/ap FRAMES Circle 303 or visit www.freeproductinfo.net/ap INDEX TABS =fccfn Index Tabs 8di`ZXeGi`eki Turned Edge Vinyl 3-Ring feKn`kki Custom Index Poly Binders Tabs Accessories _kkg1&& 1-866-708-0177 Diploma Covers Essentials@CarlsonCraft.com www.PresentationEssentials.com kn`kki%Zfd Circle 304 or visit www.freeproductinfo.net/ap &8GBF9 Circle 302 or visit www.freeproductinfo.net/ap LABELS HELP WANTEDPRINTING PLACEMENT SPECIALISTS We represent many of the top printing We convert your Booklets... companies in the country. into Booklet Labels GRAPHIC SEARCH ASSOCIATESCall 800-342-1777 FAX: 610-429-1355 BookletLabels.com e-mail: info@graphsrch.com JHBertrand Inc Buffalo NY Since 1981 716-631-9201 www.graphsrch.com Circle 305 or visit www.freeproductinfo.net/ap34 | W W W .A MER I CANPR I NTER .C OM JULY 2010
    • To advertise in TheMarketplace, contact Tim Janes at(303) 674-0577 or tim.janes@penton.com. TheMarketplace LABELS Circle 306 or visit www.freeproductinfo.net/ap Circle 307 or visit www.freeproductinfo.net/ap PRESENTATION FOLDERS EARN HIGHER PROFITS Instantly Customize Print Digital Instant Presentation Folder Kits Easy Assembly, Many Pocket OptionsUS Patent 7,153,234 SEE THE 111)&-
    • !*(4  ww lanksUSA com    VIDEO! Also available at your local paper merchant http://BlanksUSA.com/as_videos Or On YouTube! Circle 308 or visit www.freeproductinfo.net/ap J ULY 2010 WWW. A M ERIC A NP RINTER . C O M | 35
    • To advertise in TheMarketplace, contact Tim Janes atTheMarketplace (303) 674-0577 or tim.janes@penton.com. POST IT NOTES PRESENTATION FOLDERS RAFFLE TICKETS   
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    •   SIGN FRAMES Sig n S t k e Sale !!! Sign Stake Sale!!! Sig n Sta k e Sale! tak Sale ta 47¢ each 41¢ each $1.12 each and lower and lower and lower with volume with volume with volume Prices Are F.O.B. Mt. Vernon, Ohio or Anaheim, CA Circle 309 or visit www.freeproductinfo.net/ap Circle 311 or visit www.freeproductinfo.net/ap Call 1-800-6 1-800-671-1046 1-800-671-1046 for exact quote or visit our web site SAME DAY www. 24 HOUR www.ver-macindustries.com ® ® 48 HOUR AmericanPrinter FREE GROUND SHIPPING www.folderexpress.com .com QUALITY Circle 313 or visit www.freeproductinfo.net/ap 1-800-322-1064 Call for FREE Sample Kit. YOU Presentation DESERVE. Folders FAST 4" ITEM 5 *",// MW-84 5 ,)0!*- 4" x 9" Two-Pocket TAGS 5 1/+%// Folder 9" Card Slits 5 2%. !-%. 3" Stock Options VARIETY YOU DEMAND. ITEM F1-1 PrintProd Inc 419 Bainbridge St Print Dayton Ohio 45410 P Inc rod 9" x 12" Two-Pocket Folder (pocket height 33⁄4") (937) 228-2181 Fax (937) 228-3832 413/⁄2" 3 4" TAGS@printprodinc.com Circle 310 or visit www.freeproductinfo.net/ap 1-800-322-8247 Custom TAGS, Any Size Door Hanger TAGS and Die Cutting JOBzone 2 Sided Multi-Color Printed TAGS Perforations and Knife Slit TAGS American Printer has an online Jobs Section named Continuous TAGS Consecutive Numbered TAGS JOBzone. You will find jobs within the Printing Industry and many other industries on this site. Blank TAGS -- Wires -- Strings Transfer Tapes and Mylar Strips You can search jobs by Keyword, State or Industry. Check out JOBzone today! www.jobzone.americanprinter.com A Manufacturer of Printed Tags To place an ad, call Tim Janes @ 303.674.0577 Circle 312 or visit www.freeproductinfo.net/ap36 | W W W .A MER I CANPR I NTER .C OM JULY 2010
    • To advertise in TheMarketplace, contact Tim Janes at(303) 674-0577 or tim.janes@penton.com. TheMarketplace TAGS NMOVp‚~ŒŒˆt~– `†‹€†‹‹~‘†Il…†ŒQROQR www.hawkstag.com 7$*6 /$%(/6 YOUR BEST SOURCE FOR SHORT RUN PRINTED TAGS. PDGH($6< 7-10 WORK DAY DELIVERY BLANK TAGS E j†‰‰†Œ‹p‘Œ€ˆ‚ƒŒp~Š‚a~–  p…†Š‚‹‘ 8QLYHUVDO7DJ  ,QF TAG FINISHING 6HH2XU&DSDELOLWLHVDW p‘†‹„†‹„E`Œ‘‘Œ‹Cb‰~‘†€F  t††‹„ y b–‚‰‚‘‘†‹„ y m~‘€…†‹„ ZZZXQLYHUVDOWDJFRP CALL FOR PRICING ON: FINISHED TAGS 1-800-752-5765  ALL TYPES & SIZES FAX 513-752-3875 &RQWDFWXVIRUD)5((HDOHU.LW obnrbpqlromof`bifpq y %(6735,&(6 LQFOXGLQJRXU&DWDORJDQG$FWXDO Circle 316 or visit www.freeproductinfo.net/ap &XVWRP7DJ /DEHO6DPSOHV  7ROO)UHH  TICKETS )D[  HPDLOLQIR#XQLYHUVDOWDJFRP 5$))/(7,&.(76z&+$1&(%22.6 P.O. Box 580 - Wanchese, NC 27981 z CATALOG & QUOTES z Est. 1923 E-mail: artpress@embarqmail.com 1-800-366-1449 FAX (252) 473-5309 Coupon Books - Tickets - Cards - Pads Security Protection & Safety Printing Unprinted # Tickets - Cards - Hangers Circle 314 or visit www.freeproductinfo.net/ap 75$(2))6(7 /(77(535(6672 Numbering - Diecutting - Bindery - Collating Circle 315 or visit www.freeproductinfo.net/ap Folding - Punching - Perfect Binding Perforating - Wire Stitching - Packaging Hand Work - Imprinting - Round Cornering Circle 317 or visit www.freeproductinfo.net/ap Advertiser’sIndex To request FREE product information from our advertisers, see p. 39 or go online to www.freeproductinfo.net/ap. ADVERTISER PAGE ADVERTISER PAGE ADVERTISER PAGE 4, Inc. IBC Florida Trade Graphics 33 Nordson Over 3 ACRO LABELS 35 Folder Express 16 A-B, 36 On Demand Machinery 21 ADMORE 36 GASC 18, 24 Penn State Industries 26 ADR, Inc. 26 Glue Dots 23 People’s Capital & Leasing 34 Aerovex Systems 26 Goss International BC Performance Label 35 Alpina Manufacturing 26, 34 Graphic Arts Supply 26 Graphic Search Associates 34 Pitney Bowes 8 A-F Art Press 37 Blanks/USA 35 Graphics Suisse 25 Presentation Folder 36 Boss Logo Print & Graphics 28, 29 Greater Philadelphia Equip 33 Print Papa 32 Caprock 27, 33 Hawks Tag 37 PrintProd 36 Carbonless Forms Tomorrow 27 Hewlett Packard 19 Siemer Paper Products 26 Carlson Craft 26, 34 Holden Custom Business Prod. 26 Spiel Associates, Inc 26 Carter Printing Co. 36 J.H. Bertrand 34 TCM Ent. 34 CFO Press 27 Jet Graphics 38 Trade Carbonless 27 Chapman Printing Co. 27 Konica Minolta 5 Universal Tag 37 DKS - Digital Kopy Services 33 Lee’s Co. 27 Elite Color Technologies 31 Media Graphix 30 Ver-Mac Industries, Inc 36 Eoncode, Inc. 27 Midtown Printing 33 Wholesale Envelopes 33 EZ Tag Corp. 37 NAPL 33 Xante IFC Fiberweb 7 Newman International 34 Zoo Printing 32 J ULY 2010 WWW. A M ERIC A NP RINTER . C O M | 37
    • To advertise in TheMarketplace, contact Tim Janes at TheMarketplace (303) 674-0577 or tim.janes@penton.com.   
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    • July 1, 2010 Issue — valid until October 1, 2010 AFTER THIS DATE, PLEASE CONTACT SUPPLIER DIRECTLY. FreeInformation To apply for a FREE subscription to AMERICAN PRINTER, go online to subscribe.americanprinter.com or: Fill out sections A and C below* and mail this page to: AMERICAN PRINTER, P.O. Box 413050, Naples, FL 34101-6831, USA For faster service, FAX this page to: 888-847-6035 To request FREE product information from our advertisers, go online to freeproductinfo.net or: A Penton Media publication Fill out sections A and B below* and either mail or FAX this page to the above. *All questions MUST be answered for this form to be processed.A C 1. Do you wish to receive/continue to receive AMERICAN PRINTER FREE? Please print clearly with a black pen. Q YES Q No Print name __________________________________________________ Signature required Title _______________________________________________________ Date RS1007 Company____________________________________________________ 2. 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    • EducationInAction By Dan Wilson Training vs. education I meet lots of people from our industry who have opinions on what we should be doing in graphic communications education. Some you think back on your own education, what specific skills and knowledge do you remem- ber and apply in your job functions today? of these folks are looking to hire our graduates Unless you just graduated, I’d guess you’d be and others just have their own ideas about what hard pressed to remember specifics. For me, I a graphic communications degree program majored in Graphic Arts Technology in 1986. should look like. One thing that has struck me Along with general management courses, much over the years is how many people focus mainly of our curriculum centered on photo-offset on wanting our students to be better trained, lithography: halftone photography, photo- but overlook the importance of education. typesetting, film stripping and lithographic You might have noticed that I just used the presswork. The many hours spent learning words “training” and “education” as mutually these technologies were essential, at the time, exclusive. Education is elusive and difficult to to understanding the current state of technol- measure, while training is much more tangible ogy. And while mastering those technologies and easily apparent. Training is focused on nar- was not necessarily helpful in terms of life-long rowly defined operational skills, usually relating abilities, I was learning fundamentals that still to a specific job function or technology. Train- apply today. This is the core issue. My col- ing is one aspect of what we educators do, but leagues in our Technology Education program not the whole picture. like to call these abilities “enduring understand- ings,” or what you might think of as founda- Foundational knowledge tional knowledge. As a degree program in Graphic Communica- Graphic communications technology is tions at Illinois State University, if we weren’t extremely challenging intellectually, both teaching hot topics like web-to-print, variable from the trainer and trainee perspective. Just data printing, digital press systems and color this past month, a group of us from ISU at- management, we would be out of touch. But if tend a high level training session on quality control with the HP Indigo, given by Michael Johnston at Top Graphics in St. Louis. To re-Building on the basics ally understand what Michael was coveringWhen I taught at Pennsylvania College guage for Adobe Flash) or VB.NET so they required a lot of fundamentals about printof Technology, we had an internship can “hit the ground running.” From an technology, not to mention basic mathemat-program for our 2-year technical degree educator’s point of view, the specific lan- ics (one cannot really understand somethingthat placed many students in production guage used is much less important than like print contrast without a working knowl-positions for the summer. Some of the students understanding the fundamentals edge of mathematics). To get the most fromsites would provide feedback about the of programming and scripting, allowing the training, one had to have a foundationalstudent’s lack of production skills. For them to learn and apply a new language. knowledge of densitometry, halftone theory,example, one employer complained that The most important thing is that they be color theory, paper manufacture and the com-the student didn’t know how to throw highly trainable and adaptable. ponents of toners and inks.paper well (handle large piles of paperby fanning and stacking neatly on the Real world disconnect Lasting truthsinfeed table or paper cutter bed), and A few Illinois educators were invited to It becomes the job of educators to ferret outanother said the students did not know attend a meeting with our regional PIA what represents an “enduring understanding”how to remove ink from an ink can prop- affiliate. The president of a local company and differentiate these from transitional tech-erly. Another company was disappointed told us graphic communications educa- nology, then teach these fundamentals wellthat the student did not have better tion is not teaching current technology through the lens of modern technology. In ad-knowledge of a (now discontinued) well enough. He said that if a graduate ditional to teaching foundational knowledge,imposition software application. In my can’t walk into his facility and instantly our primary goals as graphic communicationsmind, these criticisms focused on a lack add value by being able to apply the latest educators at any level is to raise the level of ourof specific aspects of hands-on training technologies and suggest new, more effi- students’ basic skills, foster enthusiasm aboutbut did not reflect poorly on our ability cient ways of doing things, then we are not the discipline, and help them become betterto educate these interns. doing our jobs. When questioned further, at solving problems and more capable at inde- he walked out of the meeting. Many people pendent learning. To me, this represents printLearning is lifelong are, like him, passionate about graphic education at the highest level.Similarly, we’ve had companies request communications education—which isthat our digital media students specifically a good thing—but lack understanding Dr. Daniel Wilson is a professor and coordinator for Illinoisknow ActionScript (a programming lan- about our function as educators. State University’s Department of Technology, Graphic Communications. Contact him at dgwilso@ilstu.edu.40 | W W W .A MER I CANPR I NTER .C OM | J ULY 2010
    • Circle 109 or visit www.freeproductinfo.net/ap
    • A perfecting alternativethat turns heads,not sheetsYou have to offer something unique to get noticed and get ahead in a competitive field.The MEGA Jprint press perfects without reversing the sheets, a differentiating advantageany printer should consider before investing in a long perfector. And now proven Akiyamainnovation is backed by the strength and resources of the Goss International supportnetwork in North America.www.akiyama.com Circle 110 or visit www.freeproductinfo.net/ap www.gossinternational.com