Cool things about Google Ad Planner<br />India, 10 May 2011<br />
RESEARCH PAGE<br />1.<br />
a. Search by site <br /><ul><li>Category of the website
Advertising</li></li></ul><li>a. Search by site contd. <br /><ul><li>Other sites
Keywords</li></ul>     It can be used for Search Engine Optimization. Also it helps content writers and site designers val...
b. Search by audience<br /><ul><li>Defining your audience
 Predefined audience</li></ul>     It shows highlighted tabs which show you the keywords they search for, the sites that t...
b. Search by audience contd.<br /><ul><li>Sorting by comp index as opposed to reach</li></ul>         It gives a list of s...
Visualization Tools</li></li></ul><li>Media plan page<br />2.<br />
Helps a Media Planner in 3 key areas :<br /><ul><li>Reach</li></ul>It involves finding the list of sites that is going to ...
Helps take an informed decision based on <br /><ul><li> Geo-targeting
 Psychographics
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Cool things about google ad planner

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Cool things about google ad planner

  1. 1. Cool things about Google Ad Planner<br />India, 10 May 2011<br />
  2. 2. RESEARCH PAGE<br />1.<br />
  3. 3. a. Search by site <br /><ul><li>Category of the website
  4. 4. Advertising</li></li></ul><li>a. Search by site contd. <br /><ul><li>Other sites
  5. 5. Keywords</li></ul> It can be used for Search Engine Optimization. Also it helps content writers and site designers valuable information.<br />
  6. 6. b. Search by audience<br /><ul><li>Defining your audience
  7. 7. Predefined audience</li></ul> It shows highlighted tabs which show you the keywords they search for, the sites that they visit, the demographics they have selected.<br />
  8. 8. b. Search by audience contd.<br /><ul><li>Sorting by comp index as opposed to reach</li></ul> It gives a list of smaller websites which will be more targeted towards the audience.<br /><ul><li>Ads
  9. 9. Visualization Tools</li></li></ul><li>Media plan page<br />2.<br />
  10. 10. Helps a Media Planner in 3 key areas :<br /><ul><li>Reach</li></ul>It involves finding the list of sites that is going to work for your campaign.<br /><ul><li>Relevance</li></ul>It involves having a certain degree of confidence that the sites that you are targeting will work for your audience. <br /><ul><li>Insights</li></ul>Also it tells me where my audience is going beyond the obvious sites.<br />
  11. 11. Helps take an informed decision based on <br /><ul><li> Geo-targeting
  12. 12. Psychographics
  13. 13. Traffic estimates</li></ul>It helps to:<br /><ul><li>Get higher response rate
  14. 14. Waste fewer Marketing money</li></li></ul><li>PUBLISHER PAGE<br />3.<br />
  15. 15. Helps a Publisher to :<br /><ul><li> Increase their earning potential by making it easier for the advertisers to find their websites .
  16. 16. Edit their website details and optimize it.</li></li></ul><li>THANK YOU<br />

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