Invitation to Indonesia
Ultimate in Shopping

Ir. Jero Wacik, SE
Minister of Culture and Tourism, RI
Dear Friends,
I would like to personally invite you to come to Indonesia to experience the wonderful
shopping that can be found throughout our beautiful archipelago of 17,000 plus
islands.
These include the output of Indonesian and international designers found in unique
boutiques and well-stocked shopping malls located throughout the most popular
tourist destinations. Alongside these are the arts, crafts, and fine arts from the deeply-
talented artisans that have made Indonesia a “must” shopping destination for the
serious collector as well as the casual visitor for many years.
A big advantage for shoppers is not only the wide variety and award-winning
craftsmanship but the excellent value-for-money and year-round bargains that are
readily available.
You can also be certain of receiving a very warm welcome when you come and
discover Indonesia’ “shopping paradise” for yourself!
s
Regards,
Jero Wacik
Contents
Enjoy Shopping and Clothing to Discover More about Yourselves.
04 - 05 Fashion in Indonesia
Jakarta
06 Super City for Shopping
Mall Culture
07 - 09 Things to Do at the Malls

Boutiques
10 - 11 Special, Out of Ordinary and Elusive
Bandung
12 - 13 Top Areas to Shop
Traditional Crafts in Java
14 - 15 Gorgeous Handicrafts and Printed Batik
The Craftsmen’ Road in Bali
s
18 - 20 Stone Carving, Woodcarving and Art Markets

02
I
Is shopping a guilty pleasure or a necessity?
Probably, a bit of both. Fashion, style, clothes,
Ultimate in
shopping… words which will simultaneously raise
wistful smiles from women and frustrated sighs
from men the world over. Indonesia is no exception.
In fact, the archipelago offers an unrivalled wealth
Shopping
of shopping opportunities to suit all budgets, tastes, fashions
and trends - it's quite simply a shoppers paradise. From home-
wares to high fashion, ethnic curios to electronics, Indonesia
offers visitors with an almost overwhelming choice of shopping
opportunities, all at incredible value for money - you' re sure
to leave with more luggage than you arrived with.

03

04
Fashion in Indonesia
Shopping in Indonesia is by no means just restricted
to tourist souvenirs and cheap clothing. The local fashion
scene has flourished over the past few years and shoppers
are now spoilt for choice, whether from the major label
stores or smaller designer boutiques. Enjoying fashion and
keeping a sense of self and some individuality are by no
means mutually exclusive – in fact the most stylish people
are often those who are able to adapt what they like from
the season’ ideas and mix in a little of their own personal
s
style – not only is this conducive to a more comfortable
feeling, but it also avoids looking like an unwitting clothes
horse or walking advertisement. And by no means is it
necessary to wear designer, high-end labels in order to
evoke your inner style guru - nowadays there are so many
Everyone should take the
opportunity to enjoy clothing,
enjoy playing with styles and
trends, colors and fabrics
excellent lower priced labels around which will take inspiration
from the catwalk to offer something far more accessible and
affordable. And fashion in Indonesia is accessible – be not
afraid of the mall, of the shiny racks of shoes and myriad
of colors and fabrics! Fashion doesn’t have to be difficult
or bewildering – everyone should take the opportunity to
enjoy clothing, enjoy playing with styles and trends, colors
and fabrics and discover what suits and flatters both their
body and their personality, no matter what their age, sex,
or size.

05

07
Senayan City
MALLS
Mall life in Indonesia is a culture in itself – it would Senayan City also introduces the arrival of
not be unheard of to spend an entire day at the mall, international fashion brands such as Topshop Topman,
eating three meals at various cafés and eateries, enjoying Ted Baker, Miss Selfridge, Bebe in Indonesia and an
coffee at one American coffee chain or another, going array of exclusive stores like Zara, Armani Exchange,
to the cinema, iceskating and of course, indulging in Raoul, Guess, La Senza, Ferre, an International Dental
some shopping with friends and family. The city's mega- & Medical Centre, banking services, international clubs,
malls offer a day out for all the family and a place to two conceptual food courts, the Urban Kitchen and Food
spend some hard-earned cash! Jakarta’s streets must Studio, Cinema XXI and the Premiere.
have been built with some kind of mall growing fertilizer, Located in Senayan, part of Jakarta’s Central
as these multi-storey receptacles of all things shopping Business District, Senayan City is easily accessible from
are popping up everywhere like daisies in a well-hewn Jalan Sudirman, Thamrin and Arteri Pondok Indah,
garden. As such, a lot of shops can be found replicated without the hassles of 3-in1 zone.
in several different malls throughout the city.
Mall Taman Anggrek
The super mall of super malls. With an ice skating
Senayan City
The brand-new, exclusive mall occupies total land rink, a cinema and a branch of every food chain known
area of 76,000-square-meter, consisting of 418 retail to man, you could practically set up camp at the mall.
spaces, gourmet supermarkets and international The little wheeled carts surrounding the escalators, which
department stores in five levels. The mall houses famous are often ignored as containing either cheap or childish
retailers like Debenhams, Best Denki and Fitness First toys, or every mobile phone accessory under the sun,
Plus. actually contain some great little handbags and costume

08
Pondok Indah Mall 2

09
jewelry, and some carts even let you make your own
with a selection of beads and baubles less expensive
than other shops offering the same idea. Canadian
underwear giant la Senza can be found here as
well as in Pondok Indah, but bustier ladies will have
to look elsewhere as sizes really don’t extend much
beyond a C cup! The range of loungewear is very
cute and cheerful however and is sized from S to L,
so head here for little shorts and camisoles or a
toweling robe or hooded sweater for mooching
round the house at night.
Australian label Body & Soul is also available
here and has some great uncomplicated beach wear
which is not, for once, bordering on Surfer Girl
label insanity, so often seen in an abundance of
Billabong, Quicksilver and O’Neill! From really
simple camisoles and vest tops, strapless dresses
in paisley patterns and pastel, sandy colors and
casual skirts in a variety of lengths and fabrics, to
more intricate beaded tops and evening wear, the
feel is distinctly cool and casual- anything here
could easily be teamed with flip flops for a dressed
Mal Taman Anggrek
up or dressed down look. Fabrics are harder wearing
and good quality, whilst prices area really
reasonable.
Pondok Indah Mall
You’d be well advised to approach Pondok
Indah Mall with a cartographical map and a
compass. Two buildings, interconnecting walkways,
north, south, lower ground east upper sky planet…
However, it has a few gems lurking within its
cavernous walls. As well as department store giants
Sogo and Metro, there are an abundance of shoe
shops, boutiques and fashion stores.
If it is shoes you need then Pondok Indah Mall
is probably your best bet, as there are a multitude
of shoe shops, from big name brands such as Nine
West and branches of Linea, to shops named with
every pun on the word “sole” that you could possibly
imagine. From sexy stilettos to everyday loafers,
you’re sure to find something to your liking here.
The emergence of beaded Indian slippers is also
starting to be seen in stores such as Marie Claire,
part of the well known BATA group, URS & inc.,
and Bellagio. Men should head to Andrew of
England for sensible loafers and work shoes and
for some more funky footwear try out Democrata.
Singapore duo Charles & Keith Wong has a branch
here with a wide variety of super comfortable
sandals, heels and slippers at surprisingly cheap
prices.
Kelapa Gading Mall

10
BOUTIQUES
Jakarta seems to breed little boutiques. In every mall, on
every side street, around every corner and down every pavement
swings the inevitable sign, advertising in bright colors and
flowery lettering another boutique named after something
which sounds either suitably girly or cosmopolitan! However,
in amongst the rainforest of offerings, are some jewels in the
proverbial crown. Head to some of Jakarta’s great boutiques
to find something really special, out of the ordinary, or to
check out some of the more elusive designer labels than the
omnipresent likes of Vuitton, Gucci or Bally.
A great place to start is FjL, hidden on Kemang Raya in
a clean white building set back from the road. It’s a quietly
confident establishment with every right to be so. Downstairs
stocks men’s labels and London designer Anya Hindmarsh’s
handbags which are really stunning – from coin purses to
large hold alls, the selection isn’t enormous but you’ll want to
buy every piece anyway! Simple monogrammed handbags lie
alongside the newest collection; vintage style travel adverts
are overlaid with sequin embroidery and beaded details.

11
Hindmarsh’s signature handbags, famous for using photographs
printed onto fabric, often old black and white pictures or cute
animal photos are also available. A glass case nearer the
back of the ground floor carries a further collection of flat
evening clutches, alongside a small but interesting jewelry
collection, and some very attractive Clara Kasavina clutches,
featuring little cameo broaches on metallic snakeskin. The
mixed feel of vintage and modern works wonderfully.
The men’s clothing is what every trendy man under the age
of 35 should be wearing, and what every girl wishes her
boyfriend was wearing. Some great denim is stocked here,
famous brands such as Paper Denim & Cloth, True Religion,
Chip & Pepper, Helmut Lang, Citizens of Humanity, Tag and
Loomstate. The feel is preppy American chic – polo shirts from
Abercrombie and Fitch and American Eagle Outfitters in candy
colors and rugby style striped jersey shirts hang alongside
great Juicy Couture sweaters and polo shirts. Rare t-shirts and
shirts are unique trendy pieces – embroidered shirts and cool
American diner-esque t-shirts look great with Costume National
leather flip flops. For a smarter look there are shirts from Marc
Jacobs and Paul & Joe in both fun and more somber prints
and bold colors, as well as some fine knit wear.

12
BANDUNG
Within an easy reach from Jakarta, Bandung is undeniably Cihampelas (famous for its jeans). We recommend stopping
one of the favorite weekend getaways. A two-hour drive on at one end of the street and working your way down, shop by
Cipularang tollroad will take you to the mountainous city, shop. Once you’ve exhausted one area, move on to another.
which offers a cool atmosphere and relief from the heat of the One outlet you shouldn’t miss is the ever reliable Rumah Mode
metropolis. Dubbed Parijs van Java by the Dutch during the located at Jl. Setiabudi 41F.
Colonial Era, Bandung has a long history as the city that Distros are the latest thing to hit Bandung. These small
boasts fresh highland air, neat city parks, unique cultural stylish shops sell products made by local designers who have
traditions and pleasant Sundanese people. yet to acquire their own label. The shops sell anything from
Bandung is famous for its shopping outlets and there are clothing and accessories to magazines, books and indie
many great stores. It’s difficult to recommend one over another, records. The idea is that once a product receives enough
as one month a store may be full of great stuff and then publicity and attention, they get their own label. It’s a great
another month have nothing. The tree top areas to shop are way to find some really unique stuff while supporting budding
Jl. Dago (Rich & Famous, Blossom, Uptown, Glamour), Jl. Riau designers and entrepreneurs. A few distros to check out are
(Heritage, Summit, Oasis, Terminal Tas, Metropolitan) and Jl. No Label (Jl. Sumatra 24) and Eat (Jl. Trunojoyo 4).

13

14
TRADITIONAL
CRAFTS IN JAVA
Central Java and Jogjakarta are so full of talented artisans
that a visit to the area would not be complete without stuffing your
suitcase with everything from handmade pottery, to fine silver
filigree, bamboo carvings, embroidery, leather goods and, of
course, gorgeous hand-made and printed batik.
For starters, there’s the Malioboro street traditional market,
and the Triwindu antique centre. For brass artifacts, visit Juwana
in the Pati regency, or for beautiful teak furniture, Jepara’s products
are exported all over the world. A visit to the region’s art galleries
and other traditional markets is bound to uncover a few treasures.
Of course there are also several more modern malls for a shop till
you drop experience.
On second thought, maybe your suitcase won’t be big enough.
If not, there are many shipping agencies that will ship your good
back home, safely and securely. And just think of the memories
you’ll send back with them.

15
KOTA GEDE
Another tradition which remained virtually untouched by modern
technology is the silver trade which thrives in the picturesque center
of Kota Gede, just seven kilometers out of the city center. Silver
workshops have existed here since the 16th century and have
survived colonization, world wars and the fight for independence.
Not much has changed in the methods of producing fine silverware.
The whole process – from the melting of pure silver beads to forging,
engraving and assembling the different parts in the final product
is done by hand.
BATIK
Yogya is famous for its traditional batik cloth and Jalan
Tirtodipuran is the heart of the Batik home industry. Before setting
off on a batik-buying spree, it is worth visiting the Batik Research
Center on Jalan Kusmanegara 2. Here you will find an enormous
variety of patterns and styles, as well as be able to see all the steps
involved in the complex production process.
WAYANG
Wayang, the traditional shadow puppet theatre, has been
integral to Javanese life for at least a millennium. Based largely on
the tales of the Hindu epic, Mahabharata, the wayang uses high
drama, action, slapstick comedy ad satire to entertain, instruct and
examine Javanese society. It has many forms including flat, leather
puppets, wooden figures or even human actors in face paint, and
the inanimate wayang are manipulated by a dalang (expert
puppeteer). The Sono Budoyo Museum on Jalan Malioboro,
Yogyakarta has a good collection of wayang puppets, examples of
which can be bought at stalls or shops in the city.

16
BALI
As Indonesia's premier tourist destination, Bali features
some of the best shopping the country has to offer. From
designer boutiques to ancient stone carvings, Bali offers
a fascinating blend of the modern and traditional world.
Some of the world's foremost artists and jewellery designers
call the island home whilst the local population are renowned
the world over for their artistic skill and flair, whether on
canvas, wood, silver or stone. The fashion industry on Bali
is also flourishing and the streets of Kuta, Seminyak,
Kerobokan and Ubud are lined with colourful boutiques,
with both local and international labels on offer. Bali's
Kuta Square and Galleria Mall feature more of the world's
top labels and popular chains. Bali is also paradise for
lovers of old teak furniture and more modern furnishing
designs. The thriving villas industry has inspired a wealth
of designer home-ware and interior decor shops allowing
visitors the chance to furnish their houses back home in
the same cutting-edge fashion.

17

18
THE
CRAFTMEN’S
ROAD IN BALI
Between Denpasar and Ubud, craft villages straggle along
the road, each with its own speciality. Here, children start
soaking up traditional skills before they’ve learned to walk,
for chances are that home is also the family workshop.
Batubulan
Stone-carving is as much a part of Bali’s culture as temple
festivals and gamelan. Much of it is produced in this village
just north of Denpasar. Batubulan is where the Balinese come
to shop for a pair of demons to guard the threshold of their
temple, hire a master-carver to carve a frieze in-situ at their
bale banjar, or bargain for a statue of a Hindu goddess to
grace the lobby of their new hotel.
Celuk
At the northern edge of Batubulan, the main road turns
sharply eastwards. As you round the bend, stone statues give
way to signs advertising the showrooms of Celuk’s silversmiths
and goldsmiths. Unlike Batubulan, Celuk doesn’t do much
local trade. While Balinese buyers head for Denpasar’s
jewellery quarter, Celuk lives more off tourists and export
buyers and there are many galleries and workshops catering
either to visiting tour buses and travel groups or the more
adventurous shopper.

19

20
Sukawati
Sukawati’s art market, Pasar Seni, is a busy centre for
colourful local craft. Offering wind chimes, t-shirts, brightly
painted kites, wooden carvings of all shapes and sizes and
much more, this is an excellent place to enjoy shopping with
the locals, with prices far lower than elsewhere on the island.
The Balinese come to buy parasols to decorate their temples
and carry in processions, chose new lemak hung with Chinese
coins to hang on family shrines at Galungan and bargain for
lengths of the gold-painted perada cloth that’s wound round
pillars, eaves and shrines whenever there’s a temple festival
or a rite of passage within their house compound. Sukawati
is a lively centre for temple decorations.
Children start soaking up
traditional skills before
they’ve learned to walk
Batuan
Northern Sukawati merges into southern Batuan, a village
known not only for its dancers and painters, but also its
talented woodcarvers. The concrete floors of the many work-
shops that line the street are scattered with aromatic wood
shavings, as the carvers intricately carve their beautiful designs.
Mas
A little beyond Batuan, we leave the main road and turn
northwards to Mas. Once, woodcarvers here turned out
architectural pieces not so different from those still made in
Batuan, all to be brightly painted and often gilded, then
incorporated into temples and palaces. At Njana Tilem, a
dozen men and women are at work in the garden courtyards
and open-sided bales of the old family compound. The place
oozes serenity. Birds sing, petals drift across the pavement,
and alongside the carvers and polishers, other women weave
offerings from coconut palm.

Indonesia Government Tourism Offices 21
West Sumatra Provincial Tourist Office
Ministry of Culture and Tourism SULAWESI
Gedung Sapta Pesona JI. Khatib Sulaiman no.7, Padang South Sulawesi Provincial Tourist Office
JI. Medan Merdeka Barat No. 17 Phone: 62-751.55 711, 55 183 Gedung Mulo
Jakarta 10110 Fax: 62-751. 446 282 J!, Sudirman No.23, Makasar 90133
Phone: 62-21.383 8102, 383 8436, Website: http.www.sumbar.id Phone: 62-411- 878 912
383 8352 Fax: 62-411- 812 314
Fax: 62-21.385 4558, 386 7589 Jambi Provincial Tourist Office Website:http//www.phinisi.com
Website: www.indonesiatourism.go.id, JI. KH. Agus Salim, Kota Baru, Email disbudpar-sulsel@telkom.net
www.budpar.go.id Jambi 36128
Phone: 62-741.445 054, 445 056 North Sulawesi Provincial Tourist Office
Fax: 62-741.445054 JI Diponegoro 111, Manado 95112
Phone: 62-431- 851 723
BALI
Bali Provincial Tourist Office Riau Provincial Tourist Office Fax: 62-431- 852 730
JI. S. Parman Niti Mandala Denpasar 80235 Jl. Jend. Sudirman no.200, Pekan Baru
Phone: 62-361. 222 387, 226 313 Phone: 62-761. 314 52, 403 56 Central Sulawesi Provincial Tourist Office
Fax: 62-361. 226 313 Fax: 62-761. 314 52 JI. Dewi Sartika, Palu
Phone: 62-451- 217 95, 268 10
Bengkulu Provincial Tourist Office Fax: 62-451- 483 941
JI. P. Tendean No. 17, Bengkulu
JAVA
Banten Provincial Tourist Office Phone: 62-736- 212 72, 342 200 South East Sulawesi Provincial Tourist Office
Jl. Ayib Usman No. 1, Kaligandu Fax: 62-736- 421 00 Jl. Tebau Nunggu No 2, Kendari
Serang 42151 Phone: 62-401. 236 634
Phone: 62-254. 211 333 South Sumatra Provincial Tourist Office Fax; 62-401- 327 435
Fax: 62-254. 200 220 JI. Demang Lebar Daun Kav. IX, Palembang
Phone: 62-711. 356 661, 310 026, Gorontalo Provincial Tourist Office
West Java Provincial Tourist Office 311 345 JI. KH. Dewantara No. 147, Gorontalo
Jl. RE. Martadinata No. 209 Fax: 62-711 311 544 Phone: 62-435- 822 579
Bandung 40411 Fax: 62-435- 830 412
Phone: 62-22. 727 1385 Bangka Belitung Provincial Tourist Office
Fax 62-22. 727 3209 JI. Merdeka (ex. Wisma Timah lV)
Pangkal Pinang 33121 MALUKU
Jakarta Provincial Tourist Office Phone: 62-717- 437 705, 437 442 Maluku Provincial Tourist Office
Jl Kuningan Barat No.2, Jakarta 12710 ext 122 Kantor Gubernur Provinsi Maluku
Phone: 62-21.527 0917, 526 3922 Fax: 62-717- 437 442 Jl. Dr. J.B Sitanala, Ambon 97112
Fax: 62-21.522 9139 Phone: 62-911- 345 336, 352 471
Website: Jakarta.go.id Lampung Provincial Tourist Office Fax: 62-911- 352 471
JI. Jend. Sudirman No. 29
Central Java Provincial Tourist Office Bandar Lampung 35127 North Maluku Provincial Tourist Office
Jl. Madukoro Blok BB-ID, Semarang Phone: 62-711- 261 430 Jl. Kamboja No. 144, Ternate
Phone: 62-24.760 7184, 760 8570 Fax: 62-721- 266 184 Phone: 62-921- 326 277, 327 396
Fax; 62-24.760 7182
Website; http//semarangwasantara.net.id
Email:tourism@semarangwasantara.net.id KALIMANTAN NUSA TENGGARA
West Kalimantan ProvinciaI Tourist West Nusa Tenggara Provincial Tourist Office
Yogyakarta Tourist Office Office JI..Langko 70, Mataram 21868
Jl. Malioboro 56, Yogyakarta Jl. Letjen.Sutoyo Km 17, Pontianak Phone: 62-370- 634 800
Phone: 62-274.587 486 Phone: 62-561- 742 838, 741 445 Fax: 62-370- 637 233
Fax: 62-274. 565 437 Fax: 62-561- 739 644 Website: http//entebe.com
Email: disbudpar@wasantara.net.id
East Java Provincial Tourist Office East Kalimantan Provincial Tourist Office
JI Wisata Manengga1, Surabaya JI Jend. Sudirman 22, Samarinda East Nusa Tenggara Provincial Tourist Office
Phone: 62-31. 853 1714, 853 1815 Phone: 62-541- 736 860, 747 241 JI. Raya EI Tari No. 72, Kupang 85227
Fax: 62-31. 853 1822 Fax: 62-541- 736 868 Phone: 62-380 821 540, 833 650
Fax: 62-380 821 540
South Kalimantan Provincial Tourist Office Website: http//www.promontt.com
JI Pramuka No.4, Banjarmasin 702249 Email: promontt@tefkom.fd
SUMATERA
Nonggroe Aceh Darussalam Provincial Tourist Phone: 62-511- 364 5511, 326 4511
Office Fax: 62-511- 364 5512
Jl Tgk. Cik. Kuta Karan No. 03 PAPUA
Banda Aceh 23121 Central Kalimantan Provincial Tourist Office Papua Provincial Tourist Qffice
Phone: 62-651.23 692 Jl. Tjilik Riwut Km. 5, Palangkaraya 73112 JI. Raya Kota Raja Pim. Abe Pura, Papua
Fax: 62-651.33 723 Phone: 62-536- 311 10, 310 07 Phone: 62-967- 583 001
Fax: 62-536 29377 Fax: 62-967- 583 001
North Sumatra Provincial Tourist Office
JI Jend. Ahmad Yoni No.107, Medan
Phone: 62-61.453 8101, 452 8436
Fax; 62-61.452 8436
Website: http//www.pariwisatasumut.go.id
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