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Communication Plan Template for LavaCon "Creating a Content Strategy Ecosystem" workshop
 

Communication Plan Template for LavaCon "Creating a Content Strategy Ecosystem" workshop

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Template for Section 6, Exercise 5. Workshop charts: http://www.slideshare.net/aames/creating-a-content-strategy-ecosystem

Template for Section 6, Exercise 5. Workshop charts: http://www.slideshare.net/aames/creating-a-content-strategy-ecosystem

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    Communication Plan Template for LavaCon "Creating a Content Strategy Ecosystem" workshop Communication Plan Template for LavaCon "Creating a Content Strategy Ecosystem" workshop Document Transcript

    • Ames & Riley—Creating a Content Ecosystem —LavaCon, 10/2013 COMMUNICATION PLAN Expectations Matrix (EM) Who needs to know something Dir of Engineering What they need to know Requirements and how next mobile app release is likely to be affected What they should think or do as a result of knowing Plan staffing, release schedule
    • Ames & Riley—Creating a Content Ecosystem —LavaCon, 10/2013 COPIS Matrix Customer Output / Delivery Mechanism Process / Item / Task (“What” from EM) (How it will be communicated; what channels / delivery mechanisms will be used) Dir of Engineering Updated mobile app plan Product planning process/meetings (“Who” from EM) Input (What, if anything, is needed to communicate effectively) Business case, including specific data justifying requirements for next release Contributor / Supplier (Who is communicating) Mobile app product manager