Stakeholder expectations template for LavaCon "Creating a Content Strategy Ecosystem" workshop

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"Creating a Content Strategy Ecosystem" workshop charts: http://www.slideshare.net/aames/creating-a-content-strategy-ecosystem

"Creating a Content Strategy Ecosystem" workshop charts: http://www.slideshare.net/aames/creating-a-content-strategy-ecosystem

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  • 1. Ames —Creating a Content Strategy Ecosystem—LavaCon, 10/2014 STAKEHOLDER EXPECTATIONS MATRIX (EM) Who needs to know something What they need to know What they should think or do as a result of knowing Dir of Engineering Requirements and how next mobile app release is likely to be affected Plan staffing, release schedule
  • 2. Ames —Creating a Content Strategy Ecosystem—LavaCon, 10/2014 COPIS Matrix Customer (“Who” from EM) Output / Delivery Mechanism (“What” from EM) Process / Item / Task (How it will be communicated; what channels / delivery mechanisms will be used) Input (What, if anything, is needed to communicate effectively) Contributor / Supplier (Who is communicating) Dir of Engineering Updated mobile app plan Product planning process/meetings Business case, including specific data justifying requirements for next release Mobile app product manager