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Analysis Template for LavaCon "Creating a Content Strategy Ecosystem" workshop
 

Analysis Template for LavaCon "Creating a Content Strategy Ecosystem" workshop

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Template for Section 2, Exercise 1. Workshop charts: http://www.slideshare.net/aames/creating-a-content-strategy-ecosystem

Template for Section 2, Exercise 1. Workshop charts: http://www.slideshare.net/aames/creating-a-content-strategy-ecosystem

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    Analysis Template for LavaCon "Creating a Content Strategy Ecosystem" workshop Analysis Template for LavaCon "Creating a Content Strategy Ecosystem" workshop Document Transcript

    • Ames & Riley—Creating a Content Ecosystem —LavaCon, 10/2013 Today-state analysis Key finding or observation Why it matters Potential impact to content strategy or experience Analysis: Business or organization—strategy, goals, target clients, development plans, etc. Analysis: Clients—roles, goals, wants, needs, today vs. tomorrow, etc. . Analysis: Current content ecosystem—content, delivery, people, processes, etc. Page 1 of 2
    • Ames & Riley—Creating a Content Ecosystem —LavaCon, 10/2013 Key finding or observation Why it matters Potential impact to content strategy or experience Analysis: History—how did we get here?, why are things the way they are?, etc. Analysis: Current political landscape—who influences, who cares about what, blockers, opportunities, etc. Page 2 of 2