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Analysis template for LavaCon "Creating a Content Strategy Ecosystem" workshop
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Analysis template for LavaCon "Creating a Content Strategy Ecosystem" workshop

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"Creating a Content Strategy Ecosystem" workshop charts: http://www.slideshare.net/aames/creating-a-content-strategy-ecosystem

"Creating a Content Strategy Ecosystem" workshop charts: http://www.slideshare.net/aames/creating-a-content-strategy-ecosystem


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  • 1. Ames —Creating a Content Strategy Ecosystem—LavaCon, 10/2014 Today-state analysis Key finding or observation Why it matters Potential impact to content strategy or experience Analysis: Business or organization—strategy, goals, target clients, development plans, etc. Analysis: Clients—roles, goals, wants, needs, today vs. tomorrow, etc. . Analysis: Current content ecosystem—content, delivery, people, processes, etc. Analysis: History—how did we get here?, why are things the way they are?, etc. Analysis: Current political landscape—who influences, who cares about what, blockers, opportunities, etc.