Analysis template for LavaCon "Creating a Content Strategy Ecosystem" workshop
Ames —Creating a Content Strategy Ecosystem—LavaCon, 10/2014
Potential impact to
content strategy or experience
Analysis: Business or organization—strategy, goals, target clients, development plans, etc.
Analysis: Clients—roles, goals, wants, needs, today vs. tomorrow, etc.
Analysis: Current content ecosystem—content, delivery, people, processes, etc.
Analysis: History—how did we get here?, why are things the way they are?, etc.
Analysis: Current political landscape—who influences, who cares about what, blockers, opportunities, etc.