M. AAMER WAQAS IDREES
ROLL # 02
Professor of Psychology.
Maslow focused on positive qualities of people.
Human nature is basically good, not evil.
Necessity for an organism to live a healthy life.
Can be Objective/Physical or Subjective
Objective needs - food, shelter, sleep
Subjective needs – affection, acceptance, self-esteem.
Mostly basic needs for human survival
If not met, the human body cannot function.
Metabolic needs – air, water, food, rest
• Stable physical and emotional environment issues.
• Such as benefits, pension, safe work environment, and
fair work practices.
• Safety of property against natural disasters, calamities,
• Law & order
• social acceptance issues such as friendship or cooperation
on the job.
• Need to feel a sense of belonging and acceptance
• Small groups – clubs, office teams, school/college houses
• Large groups – political parties, Sports teams.
• Positive self-image.
• Respect and recognition.
• Such as job titles, nice work spaces, and prestigious job
• Achievements oriented.
• Workplace autonomy,
• Subject matter expert status on
• Intrinsic growth of what is
already in a person.
• Growth-motivated rather than
• The basic idea of Maslow's Hierarchy of Needs: Our
needs are constantly changing.
• As one need is met, we desire other needs.
• Beauty of Maslow’s hierarchy: Reality and problemcentered.
• Maslow created his hierarchy of needs from an
INDIVIDUALISTIC PERSPECTIVE, being that he
was from the United States, a highly individualistic
• His theory was based upon healthy persons. Study of
exemplary people such as Albert Einstein, etc. No
anticipation of mentally crippled or mentally ill.
• Classic approach. No room for spirituals like Sufi, poets
• Products are formed and placed to satisfy a category of
needs in marketing as well as advertising.
• Example: You may convince a person to buy a car even if
he don’t have to by analyzing his level of need.
(Mostly in Self esteem stage because they relate
themselves with brands to show achievements.)