Monsterboard S Nagtegaal Jobmarketing Update 2011

Jobmarketing Update ConferenceSamantha Nagtegaal-Waas Manager Marketing and Communications

In the beginning there was:
2

Then came Internet

Now:
4

Are you ready to….BeKnown?
Gelanceerd op 25 juni 2011
Professionelenetwerkapplicatie op Facebook
Monster Worldwide is nu social
Werkzoekendenkunnenwerk en privescheiden op FB
Naasteenprofielhebbenleden direct toegang tot vacatures
5

Black Box for seekers
6

We see four kind of seekers:
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“Optimistic Aspirers”
“No-Nonsense Career-Builders”
“Easy Riders”
“Lost and Nervous”

Underlying segments
From this early point in the discussions, participants seemed to sort themselves into several categories:
They want their next job to excite them, to represent a positive leap forward, and they look at the job search more as an opportunity than as a set-back.
They are the most insecure—about their future, their direction and choices, their ability to present themselves well, and whether they’re applying for jobs they have a chance of getting.
“Easy Riders”
They are annoyed by the search process, complain about how much time it takes and how tedious it is, and want the process to require as little effort as possible.
They approach the job search as they approach projects: with clear goals, to-do lists, and a desire to get to an appropriate next job as quickly and efficiently as possible.

What works for each seeker
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They want their next job to excite them, to represent a positive leap forward, and they look at the job search more as an opportunity than as a set-back.
They are the most insecure—about their future, their direction and choices, their ability to present themselves well, and whether they’re applying for jobs they have a chance of getting.
Hand-holding, advice, guidance, feedback
Suggestions, new ideas, creative search techniques
“Easy Riders”
They are annoyed by the search process, complain about how much time it takes and how tedious it is, and want the process to require as little effort as possible.
They approach the job search as they approach projects: with clear goals, to-do lists, and a desire to get to an appropriate next job as quickly and efficiently as possible.
Filtering power, detailed information on the jobs available
“One click” options

How to be found
CV database
How does it work
Public CV
Who can see it?
Keywords
Be a keyword expert
Updates
How to be on top of the list
10

And then what…
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Research
Understand
Engage

How to find
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SearchHow does it work
Jobsearch agents
Who can see it?
Keywords
Be a keyword expert
Cover letter and CV
Be ready

And then what…
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Research
Understand
Engage

14
THANK YOU

Monsterboard S Nagtegaal Jobmarketing Update 2011

by aaltjevincent on Jul 06, 2011

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Monsterboard S Nagtegaal Jobmarketing Update 2011 — Presentation Transcript