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Linked In Eugenie Van Wiechen Jobmarketing Update 2011
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Linked In Eugenie Van Wiechen Jobmarketing Update 2011


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  • 1. Signalfrom theStreamHow social technologies are changingbusiness.Eugenie van Wiechen
  • 2. Sanoma Uitgevers LinkedIn EMEA Eugenie van WiechenMcKinsey LinkedIn Global Marktplaats/eBay
  • 3. 1. What just happened?2. Relevancy: Signal from the Stream3. Implications for businesses 3
  • 4. Web Pages Indexed 3,000X (In MM) 4
  • 5. Wave 1: Portals 5
  • 6. 6
  • 7. 7
  • 8. Wave 3: Social Networks 8
  • 9. 35 hours of video / minute200m blogs140m tweets / day1B content shares / day1+ new member every second
  • 10. The Signal from the Stream
  • 11. Platform Connections Killer App Status, Friends, Family & Social Utility Social Gaming & Colleagues Photo Sharing Public Fans & Real timeCommunications Followers Micro-blogging Professional Colleagues & Professional Identity, Business Network Connections & Contacts Insights
  • 12. Three Dimensions of Relevancy1. Critical Mass2. Context3. Data
  • 13. Critical Mass: Network Effect Member Size of Growth Network Value of Information Information Collected
  • 14. Context Personal Professional Family
  • 15. Nico’s professional profile How You’re Connected shows the relationship within LinkedIn’s network Snapshot of Nico’s current and past Help Nico improve his occupation and profile education 3 people have recommended Nico See Nico’s activity Summary of Nico’s professional background and competencies Detailed career experienceLinkedIn Proprietary & Confidential
  • 16. Nico, different context No restrictions on Profile photo content Information is personal / social Profile page has photos, friends, informal messaging Some content is Posts may include video, generated by others audio, and commentary that and may be may be appropriate for inappropriate for a social sharing but could hurt work environment one’s reputation as a professional Presentation, font Arial, size 8, color grey Date/Time, font Arial size, 8 color grey | 16LinkedIn Proprietary & Confidential
  • 17. Data 17
  • 18. Implications for businesses
  • 19. Four major business opportunitiesBranding Comment• Social Media is voor elke organisatie belangrijk of je er nu wel of niet mee werkt, het imago van een organisatie kan razendsnel veranderen (in positieve en negatieve zin) door berichten verspreid op het internet. .. Onderschat de kracht van social media niet! Comment • Als het juist ingezet wordt zeer relevant. Het kan het imago van je bedrijf ontzettend ondersteunen. Comment • Heb zelf ervaring met uitnodigen via traditionele mailing en via Social media. LaatsteGenerating New werkte veel beter, als je mensen uit eigen netwerk aanboort voelt natuurlijk veel persoonlijkerBusiness en warme leads generen een betere response. Not rocket science ... Comment • B2B gaat bij uitstek om vertrouwen en bij voorkeur om persoonlijke relatie. Social media maakt meer dan ooit de dialoog mogelijk en dus ook de kans op onderling vertrouwen. Comment • Social Media is volop in beweging en wordt volop toegepast - blijkt zelfs eenGathering uitstekend middel om een revolte te mobiliseren. Laten we vooral niet voorbij gaan aan hetKnowledge belang van kennisdeling Comment • Social Media heeft een prominente plek binnen de wereld van recruitment weten teDeveloping your veroveren. Werving en selectie is meer dan ooit een vakgebied waarbij de focus ligt op actieve,career lange termijn betrokkenheid van Recruiters bij kandidaten en opdrachtgevers waarbij Social Media een onmisbaar medium is.
  • 20. 1 Branding
  • 21. Organizational branding – B2B context
  • 22. Organizational branding – B2C context
  • 23. 2 Generating New Business
  • 24. Your people make your brand relevant to your customers Authenticity: 1.Who recommends this person? 2.How am I connected to them?
  • 25. And your customers to other customers
  • 26. 3 Gathering knowledge
  • 27. Effective decision making What are you doing that is working or innovative to create new customers or clients? Belonging to business network groups were used to find you, and then use those Find and which search terms is the real referral generator .. Putting them on my talkscast show gives them a friendly paltform to share knowledge.. and we up our “Google” at the same time!
  • 28. Opportunities for innovation outside your company
  • 29. 4 Developing careers
  • 30. Career development
  • 31. theconnor Cisco just offered mea job! Now I have to weigh theutility of a fatty paycheck againstthe daily commute to San Joseand hating the work.About 2 minutes ago from the web
  • 32. timmylevad @theconnor Who isthe hiring manager? I’m sure theywill love to know you’ll hate thework. We here at Cisco are versedin the web.About 1 minute ago from the web
  • 33. The OpportunityLeverage your own personal and authentic brandBuild relationships with prospects as individualscreate your own communitiesHelp your company ‘own the space’