Metabical

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Metabical

  1. 1. 1. HOW DOES METABICAL COMPARE TO CURRENT WEIGHTLOSS OPTIONS? 2. IF YOU HAD TO ESTIMATE DEMAND FOR THIS PRODUCT, HOW WOULD YOU GO ABOUT IT? WHAT WOULD YOUR DEMAND (UNIT) FORECAST LOOK LIKE FOR THE FIRST FIVE YEARS? 3. WHAT CONSIDERATIONS SHOULD BE TAKEN INTO ACCOUNT WHEN MAKING DECISIONS ABOUT THE PACKAGE COUNT? WHAT PACKAGE SIZE WOULD YOU RECOMMEND? 4. WHAT PRICING STRATEGY APPROACHES WOULD YOU SUGGEST PRINTUP EXPLORE? WHAT ARE THE ADVANTAGES AND DISADVANTAGES OF EACH STRATEGY? WHAT PRICE WOULD YOU RECOMMEND? 5. WHAT IMPACT DOES YOUR PRICING DECISION HAVE ON PROFITABILITY? WHAT IS THE ROI OVER THE FIRST FIVE YEARS FOR EACH OF THE PRICING STRATEGIES IDENTIFIED?
  2. 2. Metabical Pricing , Packaging and Demand Forecasting
  3. 3. Comparison • Only FDA approved drug for overweight people (BMI<30) • Thus safe and trusted • Less severe side effects • Side effects increase with increase in fat consumption • Better and reliable than OTC drugs
  4. 4. Demand • Combination of scenario one and three
  5. 5. Package Specification • • • • Package size should be for 4 weeks Results will come in3 months Pricing is $ 125 If made smaller people may miss dose and result will not be as expected • If made larger than people may not like to invest so much in first dose
  6. 6. Pricing • $75 – High Market penetration – Low ROI • $125 – Better market penetration – Good for Brand – Better ROI • $150 – Low Market Penetration
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