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Capstone presentation (2)

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  • 1. ANDREW S Aakash Kulkarni Devarsh Shah Raunak Tandon Sayali Joshi Utsav Agarwal
  • 2. AGENDA Introduction  R& D – Learnings  Marketing – Learnings  Production – Learnings  Finance – Learnings  HR and TQM – Learnings  Conclusion 
  • 3. INTRODUCTION Andrews !!!!  Products:        Able (Traditional, now discontinued) Acre (Low segment) Adam (High segment, now discontinued) Aft (Performance) Agape (Size) Aqua (Traditional) Ace (High segment)
  • 4. R& D LEARNINGS -AAKASH
  • 5. R & D – LEARNINGS R & D is the backbone of the company and must be handled carefully.  Calculate the time and note the position you would like to be in and move towards it. 
  • 6. LEARNING 1 : NEVER DO A REVERSE R & D  Round 1  Reverse R & D for Acer (Low Segment) and revised in round 5.
  • 7. LEARNING 2: DOMINO EFFECT !!! 2014 2015
  • 8. OTHER LEARNINGS Do not spill over R & D to next year.  Never easy to come back so be careful.  Look at what your competitors are doing.  Introduce new product early in the market.  R & D a product which the market wants!!! 
  • 9. MARKETING LEARNINGS -DEVARSH
  • 10. LEARNING 1: UNDERSTANDING CUSTOMER SURVEY Round 7 Inventory: 473 Inventory: 195
  • 11. LEARNING 2: POOR DEMAND FORECAST Round 2 Round 7
  • 12. LEARNING 3: MARKETING BUDGETS Round 6
  • 13. PRODUCTION LEARNINGS -RAUNAK
  • 14. LEARNING NO 1  Not reducing capacity in the initial rounds Round 0 Round 3
  • 15. LEARNING NO 2  Not doing automation as soon as possible Round 2 Spent 43.2 million on
  • 16. LEARNING NO 3  Automation was done on the entire capacity without reducing to the ideal capacity Sunk cost Round 3
  • 17.  Selling all automated capacity in the traditional segment in Round 4
  • 18. LEARNING NO 4  Selling capacity in Low and High segment in Round 5
  • 19. LEARNING NO 5  Buying capacity in Low and Traditional segment with as much automation possible in Round 6
  • 20. LEARNING NO 6  Sold capacity in Traditional and Low segment in Round 8
  • 21. FINANCE LEARNINGS -RAUNAK
  • 22. LEARNING 1  Finances must not drive your business, business must drive your finances –Coach  Not considering the date of retirement of loan  Retirement of LTL of 6.950 million : overlooked the fact that the repayment was due. Thus, cash reserves were affected.  Emergency loan.
  • 23. LONG TERM LOAN
  • 24. EMERGENCY LOAN
  • 25. LEARNING 2 Finance drove the decisions of other departments. For, E.g.: • Affected the sales and promotion budget in the initial stages which had a long term impact on customer survey score. (round 2 low end segment pic) •
  • 26. ROUND 2 LOW END SEGMENT
  • 27. LEARNING 3: CONTRIBUTION MARGIN Year 0 Andrew s 28.3 1 2 3 4 5 6 7 8 30.8 32.1 30.9 32.0 27.5 26.9 19.7 28.9 7 8 Trend of contribution margin 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% 0 1 2 3 4 5 6
  • 28. CONTRIBUTION MARGIN AS COMPARED TO THE INDUSTRY Year Andrews Industry Average 0 28.3% 28.3% 1 30.8% 29.9% 2 32.1% 32.3% 3 30.9% 37.7% 4 32.0% 43.9% 5 27.5% 39.1% 6 26.9% 37.0% 7 19.7% 34.7% 8 28.9% 38.8% Average 32.14% 40.20% Deviation 8.07%
  • 29. WHERE ANDREWS LOST !!
  • 30. CONCLUSION READ THE INSTRUCTIONS !!!  A decision taken in the beginning can have its implications till the last round. So be careful !!!  See what your competitors are doing and take decisions accordingly. 