• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Ethical aspects of advertising
 

Ethical aspects of advertising

on

  • 622 views

A

A
Presentation
On
Legal & Ethical Aspects Of Advertising
Ethics are the moral standards against which behavior is judged.

Statistics

Views

Total Views
622
Views on SlideShare
622
Embed Views
0

Actions

Likes
0
Downloads
20
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Ethical aspects of advertising Ethical aspects of advertising Presentation Transcript

    • Ethics are the moral standards against which behavior is judged. Key areas of debate regarding ethics and advertising are:  Truth in advertising  Advertising to children  Advertising controversial products
    • Truth in Advertising  Deception is making false or misleading statements, but puffery (commercial exaggeration) is legal.  Cannot legislate against emotional appeals
    • Advertising to Children—Issues  Advertising promotes superficiality and materialism in children  Children are inexperienced and easy prey  Persuasion to children creates child-parent conflicts
    • Advertising Controversial Products  Critics question “targeting” minorities  Tobacco, alcohol, gambling and lotteries are product categories of greatest concern  How does the concept of “primary demand” provide insights here?
    • Legal Aspects of Advertising •GOVERNMENT REGULATION: •[pass and enforce laws] •SELF-REGULATON: •Independent bodies [set standards] •Media companies [to accept ads] •OTHER: •Buyer Recourse [“caveat emptor”]
    •  Federal laws  Alcohol  Food and Drugs  Provincial laws  Alcohol Regulations  Credit and Loan Disclosures  Self Regulation  Canadian Code of Advertising Standards