2. What is Brand Endorsement?
• Process of a employing a Person by
an organization or company to promote its products or
services within the activity known as branding.
• The Brand ambassador is meant to embody
the corporate identity in appearance, demeanor, values
• The key element of brand ambassadors lies in their
ability to use promotional strategies that will strengthen
the customer-product/service relationship and influence
a large audience to buy and consume more.
• Positive spokesperson appointed as an internal or
external agent to boost product/service sales and create
3. M.C. Mary Kom
Full name: Mangte Chungneijang Mary Kom
: 1 March 1983, Kangathei, Manipur
5 Time World Boxing Champion
Bronze Medalist at 2012 London Summer Olympics
Next Story of A Bollywood Movie
• Yes, She should Endorse Brands.
• She represents Power, Dominance, Stamina
• According to survey, Sports Brands will suit