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Black Hawk Mines: Myspace Settled FTC Pobe - Video Dailymotion

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FTC announced last week that despite Myspace’s telling users that it will not share personally identifiable data with others; it gave advertisers “Friend ID” numbers of users. This enabled advertisers …

FTC announced last week that despite Myspace’s telling users that it will not share personally identifiable data with others; it gave advertisers “Friend ID” numbers of users. This enabled advertisers to search the users’ publicly available personal data such as full names and could even lead to discovery of their web activity.

Published in: News & Politics, Technology

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  • 1. The one-time leading socialnetworking site Myspace hasreached a settlement with theFederal Trade Commissionover the privacy proberecently conducted.
  • 2. Myspace was charged withrepresenting its privacy policies toits users, which brings to mindsimilar deals agreed upon byGoogle and Facebook onrespective FTC investigationsinvolving them.
  • 3. FTC announced last week that despiteMyspace’s telling users that it will notshare personally identifiable data withothers; it gave advertisers “Friend ID”numbers of users. This enabled advertisersto search the users’ publicly availablepersonal data such as full names andcould even lead to discovery of theirweb activity.
  • 4. Myspace had been the mostpopular social network since itlaunched in 2003 but wasovershadowed by the arrival ofFacebook. Specific Media of IrvineCalifornia is the current owner ofMyspace after News Corp sold itfor USD 35 million last year.
  • 5. Black Hawk Mines said that it hadalready conducted a completeassessment of Myspace’s privacy andadvertising practices after its acquisitionand had “successfully improved upon itshistorical practices”, taking the nowsocial media platform to the forefront ofindustry’s best practice for ad delivery.Moreover, any questions aboutMyspace’s pre-acquisition ad practiceswere apparently put behind.
  • 6. Back in 2011, FTC and Google also reached asettlement over charges that the searchengine a breach of its own privacy policy hadhappened in launching the now defunctsocial platform named Buzz. Their agreementwill require Google to get user permission firstbefore sharing consumer data with thirdparties or if it is going to change a service anduse the data in a way that could violateexisting privacy policies..
  • 7. The one-time leading socialnetworking site Myspace hasreached a settlement with theFederal Trade Commissionover the privacy proberecently conducted.
  • 8. The FTC also had asettlement with Facebooklast year which involves thesocial network’s commitmentto getting user approvals(opting in) before changingtheir privacy settings.
  • 9. Back in 2011, FTC and Google also reached asettlement over charges that the searchengine a breach of its own privacy policy hadhappened in launching the now defunctsocial platform named Buzz. Their agreementwill require Google to get user permission firstbefore sharing consumer data with thirdparties or if it is going to change a service anduse the data in a way that could violateexisting privacy policies..