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Location Based Marketing

Location Based Marketing

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    Ll marketing Ll marketing Presentation Transcript

    • a Loca3on-­‐Enabled  Mobile  Marke3ng   Akash  Agarwal   SVP  Pla.orm   akash@loca3on-­‐labs.com  
    • •  The Mobile Location-Based Services Leader o  Leader in LBS platforms & applications: Universal Location Service, Geofencing, Family Safety, Location Enabled Mobile Marketing •  Headquarters: Silicon Valley, CA o  70 employees. Strength in engineering and development. 80% of team are engineers •  Strong Financial Partners o  $26M - Led by Draper Fisher Jurvetson, Blue Run Ventures (Nokia Ventures), Intel Capital, Qualcomm, Mitsui, British Telecom •  Most Successful Private Location Company o  Very Profitable & Fast Growing @ >200% © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
    • © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
    • 4 Drivers of Mobile Location For Retailers" Acquisition" Loyalty" Physical Confirmation" Measurement"
    • •  Location-based marketing augments other marketing tactics •  Consumers must opt-in and find the offer valuable •  Location matters to everyone: Retailers, Brands, Local Merchants, Franchisees, Malls •  Conversation is still smart phone-centric, however 75% of customer phone are non smart phones © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
    • •  Universal Location Service for Massive Reach o  50+ marketing campaigns executed for far using LL platform across multiple verticals, retailers & brands •  Geofencing for Targeted Reach o  1000’s of Geofences in use today across both iPhone and Android platforms o  Auto Checkin & Checkout •  Messaging & Privacy Management o  SMS, Push Notification, Email, CRM Integration, © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
    • Customers Opt-in to receive a message ULS customizes locations of interest from Retail Brand per opted-in customer •  Access the customer’s “always on” mobile device At specific times of day, ULS used to determine if user is close to an a location of •  Extend marketing programs to interest, e.g. San Francisco customers while they are shopping Bay Area Region used by The North Face Program reaches all types of mobile •  Deliver requested content & information Phones to customer based on time & place Ability to reach over 300M phones in US © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
    • A virtual boundary around a location created to trigger a personalized marketing message to a consumer entering or exiting it Strategy • Based on program objectives, trade areas, and customer demographic/psychographic profiles • Incorporate directional attributes (enter, exit) Flexibility . • Geofences can be created around any location • Add, remove & optimize geo-fences • Concentric Geofences provide store visit insights © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
    • •  Auto-check-in to your favorite Foursquare or other venues •  No need to open App, Geofence API automatically and intelligently checks you in •  iPhone & Android Apps to drive customer engagement & loyalty © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
    • •  Ability to “Reach” over 300MM mobile subscribes •  Proximity based targeting based on Geofencing drives “Relevance” •  “Engagement” driven by push alerts & customized content •  Proven ROI for brands & retailers © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
    • •  Want to learn how location and geofences can super-charge Mobile Marketing? •  Contact akash@location-labs.com © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
    • Smart Phones Feature Phones Mobile Web iPhone Android BlackBerry Palm Pre Pre-Loads WAP Creating a presence across popular mobile platforms Across all the major US Operators & 300MM handsets © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.