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Ll marketing

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Location Based Marketing

Location Based Marketing


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  • 1. a Akash  Agarwal   SVP  Pla.orm   akash@loca3on-­‐labs.com   Loca3on-­‐Enabled  Mobile  Marke3ng  
  • 2. © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization. •  The Mobile Location-Based Services Leader o  Leader in LBS platforms & applications: Universal Location Service, Geofencing, Family Safety, Location Enabled Mobile Marketing •  Headquarters: Silicon Valley, CA o  70 employees. Strength in engineering and development. 80% of team are engineers •  Strong Financial Partners o  $26M - Led by Draper Fisher Jurvetson, Blue Run Ventures (Nokia Ventures), Intel Capital, Qualcomm, Mitsui, British Telecom •  Most Successful Private Location Company o  Very Profitable & Fast Growing @ >200%
  • 3. © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
  • 4. 4 Drivers of Mobile Location For Retailers" Acquisition" Loyalty" Physical Confirmation" Measurement"
  • 5. •  Location-based marketing augments other marketing tactics •  Consumers must opt-in and find the offer valuable •  Location matters to everyone: Retailers, Brands, Local Merchants, Franchisees, Malls •  Conversation is still smart phone-centric, however 75% of customer phone are non smart phones © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
  • 6. •  Universal Location Service for Massive Reach o  50+ marketing campaigns executed for far using LL platform across multiple verticals, retailers & brands •  Geofencing for Targeted Reach o  1000’s of Geofences in use today across both iPhone and Android platforms o  Auto Checkin & Checkout •  Messaging & Privacy Management o  SMS, Push Notification, Email, CRM Integration, © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
  • 7. ULS customizes locations of interest per opted-in customer At specific times of day, ULS used to determine if user is close to an a location of interest, e.g. San Francisco Bay Area Region used by The North Face Program reaches all types of mobile Phones Ability to reach over 300M phones in US Customers Opt-in to receive a message from Retail Brand •  Access the customer’s “always on” mobile device •  Extend marketing programs to customers while they are shopping •  Deliver requested content & information to customer based on time & place © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
  • 8. A virtual boundary around a location created to trigger a personalized marketing message to a consumer entering or exiting it .Flexibility • Geofences can be created around any location • Add, remove & optimize geo-fences • Concentric Geofences provide store visit insights Strategy • Based on program objectives, trade areas, and customer demographic/psychographic profiles • Incorporate directional attributes (enter, exit) © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
  • 9. •  Auto-check-in to your favorite Foursquare or other venues •  No need to open App, Geofence API automatically and intelligently checks you in •  iPhone & Android Apps to drive customer engagement & loyalty © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
  • 10. •  Ability to “Reach” over 300MM mobile subscribes •  Proximity based targeting based on Geofencing drives “Relevance” •  “Engagement” driven by push alerts & customized content •  Proven ROI for brands & retailers © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
  • 11. •  Want to learn how location and geofences can super-charge Mobile Marketing? •  Contact akash@location-labs.com © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
  • 12. Creating a presence across popular mobile platforms Across all the major US Operators & 300MM handsets iPhone Android BlackBerry Mobile WebSmart Phones Feature Phones WAPPalm Pre Pre-Loads © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.