a
Akash	
  Agarwal	
  
SVP	
  Pla.orm	
  
akash@loca3on-­‐labs.com	
  
Loca3on-­‐Enabled	
  Mobile	
  Marke3ng	
  
© 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
•  The Mobile L...
© 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
4 Drivers of Mobile Location For
Retailers"
Acquisition"
Loyalty"
Physical
Confirmation"
Measurement"
•  Location-based marketing augments other
marketing tactics
•  Consumers must opt-in and find the offer valuable
•  Locat...
•  Universal Location Service for Massive Reach
o  50+ marketing campaigns executed for far using LL
platform across multi...
ULS customizes locations of interest
per opted-in customer
At specific times of day, ULS used to
determine if user is clos...
A virtual boundary around a location created to trigger a personalized
marketing message to a consumer entering or exiting...
•  Auto-check-in to your favorite
Foursquare or other venues
•  No need to open App, Geofence
API automatically and intell...
•  Ability to “Reach” over 300MM mobile subscribes
•  Proximity based targeting based on Geofencing
drives “Relevance”
•  ...
•  Want to learn how location and geofences
can super-charge Mobile Marketing?
•  Contact
akash@location-labs.com
© 2000-2...
Creating a presence across popular mobile platforms
Across all the major US Operators & 300MM handsets
iPhone Android Blac...
Ll marketing
Upcoming SlideShare
Loading in...5
×

Ll marketing

643

Published on

Location Based Marketing

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
643
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ll marketing

  1. 1. a Akash  Agarwal   SVP  Pla.orm   akash@loca3on-­‐labs.com   Loca3on-­‐Enabled  Mobile  Marke3ng  
  2. 2. © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization. •  The Mobile Location-Based Services Leader o  Leader in LBS platforms & applications: Universal Location Service, Geofencing, Family Safety, Location Enabled Mobile Marketing •  Headquarters: Silicon Valley, CA o  70 employees. Strength in engineering and development. 80% of team are engineers •  Strong Financial Partners o  $26M - Led by Draper Fisher Jurvetson, Blue Run Ventures (Nokia Ventures), Intel Capital, Qualcomm, Mitsui, British Telecom •  Most Successful Private Location Company o  Very Profitable & Fast Growing @ >200%
  3. 3. © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
  4. 4. 4 Drivers of Mobile Location For Retailers" Acquisition" Loyalty" Physical Confirmation" Measurement"
  5. 5. •  Location-based marketing augments other marketing tactics •  Consumers must opt-in and find the offer valuable •  Location matters to everyone: Retailers, Brands, Local Merchants, Franchisees, Malls •  Conversation is still smart phone-centric, however 75% of customer phone are non smart phones © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
  6. 6. •  Universal Location Service for Massive Reach o  50+ marketing campaigns executed for far using LL platform across multiple verticals, retailers & brands •  Geofencing for Targeted Reach o  1000’s of Geofences in use today across both iPhone and Android platforms o  Auto Checkin & Checkout •  Messaging & Privacy Management o  SMS, Push Notification, Email, CRM Integration, © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
  7. 7. ULS customizes locations of interest per opted-in customer At specific times of day, ULS used to determine if user is close to an a location of interest, e.g. San Francisco Bay Area Region used by The North Face Program reaches all types of mobile Phones Ability to reach over 300M phones in US Customers Opt-in to receive a message from Retail Brand •  Access the customer’s “always on” mobile device •  Extend marketing programs to customers while they are shopping •  Deliver requested content & information to customer based on time & place © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
  8. 8. A virtual boundary around a location created to trigger a personalized marketing message to a consumer entering or exiting it .Flexibility • Geofences can be created around any location • Add, remove & optimize geo-fences • Concentric Geofences provide store visit insights Strategy • Based on program objectives, trade areas, and customer demographic/psychographic profiles • Incorporate directional attributes (enter, exit) © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
  9. 9. •  Auto-check-in to your favorite Foursquare or other venues •  No need to open App, Geofence API automatically and intelligently checks you in •  iPhone & Android Apps to drive customer engagement & loyalty © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
  10. 10. •  Ability to “Reach” over 300MM mobile subscribes •  Proximity based targeting based on Geofencing drives “Relevance” •  “Engagement” driven by push alerts & customized content •  Proven ROI for brands & retailers © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
  11. 11. •  Want to learn how location and geofences can super-charge Mobile Marketing? •  Contact akash@location-labs.com © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
  12. 12. Creating a presence across popular mobile platforms Across all the major US Operators & 300MM handsets iPhone Android BlackBerry Mobile WebSmart Phones Feature Phones WAPPalm Pre Pre-Loads © 2000-2010 WaveMarket, Inc. Proprietary and Confidential. Do not distribute outside of your organization.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×