Customer Acquisition, Susan Cain, Quiet the power of introverts, The New Rules of Marketing & PR, Thank you Economy, Gary Vaynerchuk, Mapping customers, searching on Twitter, Social Media and Engagement Marketing Presentation
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Customer Acquisition, Susan Cain, Quiet the power of introverts, The New Rules of Marketing & PR, Thank you Economy, Gary Vaynerchuk, Mapping customers, searching on Twitter, Social Media and Engagement Marketing Presentation

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Fresh off attending "The World Largest Gathering of Inbound Marketers" conference, Valentina will be sharing the latest techniques by expert marketers and sharing market studies about improving your ...

Fresh off attending "The World Largest Gathering of Inbound Marketers" conference, Valentina will be sharing the latest techniques by expert marketers and sharing market studies about improving your social media campaigns.

Valentina Escobar-Gonzalez, MBA has a background in sales and has been using social media platforms professionally since 2009. Her experiences stems from years staying current on the latest in industry news, handling customer objectives, and creating a solid social media marketing plan. Extensive expertise on how to engage with your customers through social media - Facebook, Twitter, Pinterest, Google+, LinkedIn, blogs, YouTube, Flickr and more. She helps her clients create value and cultivate a competitive advantage on marketing trends through actionable strategies.

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Customer Acquisition, Susan Cain, Quiet the power of introverts, The New Rules of Marketing & PR, Thank you Economy, Gary Vaynerchuk, Mapping customers, searching on Twitter, Social Media and Engagement Marketing Presentation Presentation Transcript

  • 1. Social Media & Engagement Marketing M. Valentina Escobar-Gonzalez, MBA Founder & Bilingual Marketing Consultant www.Beyond-Engagement.com @EquineValentina #BeyondEngagement
  • 2. What is “Inbound” Marketing? Publish + Share = Get Found@EquineValentina #BeyondEngagement
  • 3. Rethink: How deliveryour Message, treat Customers, & Employees @EquineValentina #BeyondEngagement
  • 4. @EquineValentina #BeyondEngagement
  • 5. @EquineValentina #BeyondEngagement
  • 6. Make it Personal• Make it Personal: What does the company do? iStock photos on Website?• Don’t use their words!• Innovate, Pleased to, Unique, Focused on, leading provider, Commitment, Partnership, New and Improved, Leverage, 120 Percent, Cost effective, Next generation, 110 Percent, Flexible, World Class @EquineValentina #BeyondEngagement
  • 7. The Future of Mobile Marketing 6 Billion People 4 Billion 3.5 Billion @EquineValentina #BeyondEngagement
  • 8. @EquineValentina #BeyondEngagement
  • 9. Location-Based Inbound Marketing• Is your website mobile-friendly?• Keywords?• Google or download: Charmin’s “Sit or Squat App” @EquineValentina #BeyondEngagement
  • 10. @EquineValentina #BeyondEngagement
  • 11. Customer Service• 36-48 month life cycle (TV, Emails, GroupOn)• Retention• Customer Acquisition: “being mapped”• Traditional vs. New MarketingTV Ads, Billboards, “Screen economy”• Forget Google! (Context) Search.Twitter.com• “Surprize & Delight” (i.e. Wedding) @EquineValentina #BeyondEngagement
  • 12. @EquineValentina #BeyondEngagement
  • 13. Introverts are Amazing!• How to “Wage a Quiet Revolution”MeetingsOffice SpaceLeadership @EquineValentina #BeyondEngagement
  • 14. Why You Get Fired? Mobile Marketing in an Inbound From Boring World: Apps, Tactics, and Metrics to Story: How for Success to Make Your The Art and Science of Content Rule Selling Agency Services Whither Everything A Marketer Needs to Twitter? Know about LinkedIn The Case for Getting your Small: Building Clients to Pay 7 Content Ideas to an Inbound for Strategy Blow Up Your Marketing Brand, Business, Consultancy and Sales in 2012 and Beyond @EquineValentina #BeyondEngagement
  • 15. References• Inbound 2012 Conference hosted by HubSpot• David Meerman Scott, “The New Rules of Marketing & PR”• Gary Vaynerchuk (Vee), “Thank You Economy”• Susan Cain, “QUIET: The Power of Introverts”• Mark Schaefer “Return on Influence” & “The Tao of Twitter” @EquineValentina #BeyondEngagement
  • 16. Contact Valentina: M. Valentina Escobar-Gonzalez Valentina@Beyond-Engagement.com 855-880-5082 www.Beyond-Engagement.com @EquineValentinahttp://www.facebook.com/BeyondEngagement @EquineValentina #BeyondEngagement