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Working Differently: Blogging for Education and Marketing <ul><li>June 12, 2008 </li></ul>
What are we about? What are our goals? What is our mission?
What is our most important resource?
If you have any, what are your objections to our professionals are blogging?
We have to keep up. www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
Keep clients informed www.flickr.com/photos/sharman/865719808//
We share information, knowledge, resources, solutions, and expertise.  www.flickr.com/photos/rambleon/2449976867/
We work with others. www.flickr.com/photos/jerobins/707118324/
We stay connected with <ul><li>colleagues faculty </li></ul><ul><li>industry </li></ul><ul><li>clientele. </li></ul>www.fl...
We converse. www.flickr.com/photos/ginable/325235488/
We build professional relationships.
We develop our professional reputations. www.flickr.com/photos/bruno/698615823/
We influence.  www.flickr.com/photos/briansolis/1411905457/
What is a blog? <ul><li>a we b log  is a  website , maintained with regular entries of commentary…   </li></ul><ul><li>tak...
Blogging is about sharing Work Information Knowledge Experiences Interests Opinions
Also, a blog… <ul><li>combines text, images, and links to other blogs,  web pages , and other media. … comments  in an int...
Rohit Bhargava lists 25 kinds of blog posts www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-u...
Why should we blog? <ul><li>Internet behavior is changing. </li></ul><ul><li>The mindset is more of a “come to me” world. ...
71% of adults use the internet at least occasionally from any location. <ul><li>www.pewinternet.org/pdfs/PIP_Broadband%202...
Internet users (17+) consider these as important sources of information (%)
Sources for information used (%)
Individuals decide how they want information.  Individuals depend on their communities for information.
Membership in online communities has more than doubled in the last 3 years. <ul><li>www.digitalcenter.org/pdf/2008-Digital...
54% log into their community at least once a  day. <ul><li>www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Rele...
Extension professionals & blogger characteristics <ul><li>Personality </li></ul><ul><li>Passion </li></ul><ul><li>Point </...
 
Online Community  Principles Connecting www.flickr.com/photos/fortphoto/1321162593/
Marketing <ul><li>Transparency is key. </li></ul>
Focus  on the connections and relationships. Don’t focus on the social media tools themselves.  <ul><li>http://moblogsmopr...
Think of social media as a communication tool, not as a marketing tool  <ul><li>Mack Collier of The Viral Garden </li></ul...
<ul><li>…  the businesses that utilize social media to grow will be the ones that view these tools as ways to better conne...
<ul><li>//blog.aafromaa.com/2008/05/web-presence-into-thirds-education.html </li></ul><ul><li>//www.conversationagent.com/...
Are you overwhelmed? www.flickr.com/photos/violator3/19396819 /
Use a feed reader <ul><li>RSS & Atom feeds </li></ul><ul><li>Google Reader </li></ul><ul><li>Bloglines </li></ul><ul><li>i...
Converse <ul><li>Comment on blogs—this is your introduction to blogging.  </li></ul>2 www.flickr.com/photos/bootbearwdc/20...
Microblog <ul><li>Twitter </li></ul><ul><li>Jaiku </li></ul><ul><li>Plurk </li></ul><ul><li>3 </li></ul>
Use a “start page” <ul><ul><li>Google Reader </li></ul></ul><ul><ul><li>PageFlakes  </li></ul></ul><ul><ul><li>iGoogle </l...
<ul><li>www.flickr.com/photos/8250751@N06/2410567391/   </li></ul>Bold items are new & unread.
Resources <ul><ul><li>How to use a news reader  </li></ul></ul><ul><ul><li>blog.aafromaa.com/2007/05/how-to-use-news-reade...
Beginners’ blogging tips <ul><li>Getting started in conversations   </li></ul><ul><li>Tips from a new blogger   </li></ul>...
Blogging isn’t the only social media we should be doing.
Resource Wiki  tinyurl.com/5u9dcb
Videos <ul><li>Twitter in Plain English </li></ul><ul><li>youtube.com/watch?v=ddO9idmax0o </li></ul><ul><li>Wikis in Plain...
and searching for Anne Adrian or aafromaa. Find me by using
<ul><li>Twitter: aafromaa </li></ul><ul><li>del.icio.us: aafromaa </li></ul><ul><li>AIM: aafromaa </li></ul><ul><li>Slides...
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Working Differently Blogging for Education and Marketing

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This presentation was created as part of the ACE 08 Conference for Extension Communicators.

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  • Transcript of "Working Differently Blogging for Education and Marketing"

    1. 1. Working Differently: Blogging for Education and Marketing <ul><li>June 12, 2008 </li></ul>
    2. 2. What are we about? What are our goals? What is our mission?
    3. 3. What is our most important resource?
    4. 4. If you have any, what are your objections to our professionals are blogging?
    5. 5. We have to keep up. www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
    6. 6. Keep clients informed www.flickr.com/photos/sharman/865719808//
    7. 7. We share information, knowledge, resources, solutions, and expertise. www.flickr.com/photos/rambleon/2449976867/
    8. 8. We work with others. www.flickr.com/photos/jerobins/707118324/
    9. 9. We stay connected with <ul><li>colleagues faculty </li></ul><ul><li>industry </li></ul><ul><li>clientele. </li></ul>www.flickr.com/photos/richardaustin/2085854939/
    10. 10. We converse. www.flickr.com/photos/ginable/325235488/
    11. 11. We build professional relationships.
    12. 12. We develop our professional reputations. www.flickr.com/photos/bruno/698615823/
    13. 13. We influence. www.flickr.com/photos/briansolis/1411905457/
    14. 14. What is a blog? <ul><li>a we b log is a website , maintained with regular entries of commentary… </li></ul><ul><li>taken from http://en.wikipedia.org/wiki/Blog </li></ul>
    15. 15. Blogging is about sharing Work Information Knowledge Experiences Interests Opinions
    16. 16. Also, a blog… <ul><li>combines text, images, and links to other blogs, web pages , and other media. … comments in an interactive format is an important part of many blogs. </li></ul><ul><li>http://en.wikipedia.org/wiki/Blog </li></ul>
    17. 17. Rohit Bhargava lists 25 kinds of blog posts www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one
    18. 18. Why should we blog? <ul><li>Internet behavior is changing. </li></ul><ul><li>The mindset is more of a “come to me” world. </li></ul>http://web2.wsj2.com/endless_conversation_the_unfolding_saga_of_blogs_twitter_.htm
    19. 19. 71% of adults use the internet at least occasionally from any location. <ul><li>www.pewinternet.org/pdfs/PIP_Broadband%202007.pdf </li></ul>
    20. 20. Internet users (17+) consider these as important sources of information (%)
    21. 21. Sources for information used (%)
    22. 22. Individuals decide how they want information. Individuals depend on their communities for information.
    23. 23. Membership in online communities has more than doubled in the last 3 years. <ul><li>www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf </li></ul>
    24. 24. 54% log into their community at least once a day. <ul><li>www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf </li></ul><ul><li>http://www.flickr.com/photos/thomashawk/2386257462/ </li></ul>
    25. 25. Extension professionals & blogger characteristics <ul><li>Personality </li></ul><ul><li>Passion </li></ul><ul><li>Point </li></ul><ul><li>Perseverance </li></ul>http://blog.aafromaa.com/2007/08/extension-professionals-and-their.html
    26. 27. Online Community Principles Connecting www.flickr.com/photos/fortphoto/1321162593/
    27. 28. Marketing <ul><li>Transparency is key. </li></ul>
    28. 29. Focus on the connections and relationships. Don’t focus on the social media tools themselves. <ul><li>http://moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html Mack Collier of The Viral Garden </li></ul><ul><li>Photo: http://www.flickr.com/photos/ihtatho/627226315/ </li></ul>
    29. 30. Think of social media as a communication tool, not as a marketing tool <ul><li>Mack Collier of The Viral Garden </li></ul><ul><li>http://moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html </li></ul>
    30. 31. <ul><li>… the businesses that utilize social media to grow will be the ones that view these tools as ways to better connect with and form relationships with their customers. </li></ul><ul><li>Social media is not a new set of channels to push marketing messages through. </li></ul><ul><li>http://moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html Mack Collier of The Viral Garden </li></ul>
    31. 32. <ul><li>//blog.aafromaa.com/2008/05/web-presence-into-thirds-education.html </li></ul><ul><li>//www.conversationagent.com/2008/05/13-13-13---web.html </li></ul>
    32. 33. Are you overwhelmed? www.flickr.com/photos/violator3/19396819 /
    33. 34. Use a feed reader <ul><li>RSS & Atom feeds </li></ul><ul><li>Google Reader </li></ul><ul><li>Bloglines </li></ul><ul><li>iGoogle </li></ul><ul><li>Pageflakes </li></ul><ul><li>1 </li></ul>
    34. 35. Converse <ul><li>Comment on blogs—this is your introduction to blogging. </li></ul>2 www.flickr.com/photos/bootbearwdc/20109566 /
    35. 36. Microblog <ul><li>Twitter </li></ul><ul><li>Jaiku </li></ul><ul><li>Plurk </li></ul><ul><li>3 </li></ul>
    36. 37. Use a “start page” <ul><ul><li>Google Reader </li></ul></ul><ul><ul><li>PageFlakes </li></ul></ul><ul><ul><li>iGoogle </li></ul></ul>4
    37. 38. <ul><li>www.flickr.com/photos/8250751@N06/2410567391/ </li></ul>Bold items are new & unread.
    38. 39. Resources <ul><ul><li>How to use a news reader </li></ul></ul><ul><ul><li>blog.aafromaa.com/2007/05/how-to-use-news-reader.html </li></ul></ul><ul><ul><li>Extension in Web 2.0 </li></ul></ul><ul><ul><li>http://tinyurl.com/6rkc3w </li></ul></ul><ul><li>News Readers RSS in Plain English youtube.com/watch?v=0klgLsSxGsU&feature=related </li></ul><ul><li>The Machine is Us/ing Us youtube.com/watch?v=NLlGopyXT_g&feature=related </li></ul>
    39. 40. Beginners’ blogging tips <ul><li>Getting started in conversations </li></ul><ul><li>Tips from a new blogger </li></ul><ul><li>Make mine chunky </li></ul><ul><li>Writing for the web </li></ul><ul><li>Extension professionals and their passion </li></ul><ul><li>Blogging: Stepping into the learning process </li></ul><ul><li>Blogging: Build your professional reputation </li></ul>
    40. 41. Blogging isn’t the only social media we should be doing.
    41. 42. Resource Wiki tinyurl.com/5u9dcb
    42. 43. Videos <ul><li>Twitter in Plain English </li></ul><ul><li>youtube.com/watch?v=ddO9idmax0o </li></ul><ul><li>Wikis in Plain English </li></ul><ul><li>youtube.com/watch?v=-dnL00TdmLY </li></ul>
    43. 44. and searching for Anne Adrian or aafromaa. Find me by using
    44. 45. <ul><li>Twitter: aafromaa </li></ul><ul><li>del.icio.us: aafromaa </li></ul><ul><li>AIM: aafromaa </li></ul><ul><li>Slideshare: aafromaa </li></ul><ul><li>Flickr: aafromaa </li></ul><ul><li>YouTube: aafromaa </li></ul><ul><li>blog.aafromaa.com </li></ul>Or you can find me and “friend” me in these places.
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