Working Differently Blogging for Education and Marketing

Slide 1: Working Differently: Blogging for Education and Marketing June 12, 2008

Slide 2: What are we about? What are our goals? What is our mission?

Slide 3: What is our most important resource?

Slide 4: If you have any, what are your objections to our professionals are blogging?

Slide 5: We have to keep up. www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/

Slide 6: Keep clients informed www.flickr.com/photos/sharman/865719808//

Slide 7: We share information, knowledge, resources, solutions, and expertise. www.flickr.com/photos/rambleon/2449976867/

Slide 8: We work with others. www.flickr.com/photos/jerobins/707118324/

Slide 9: We stay connected with colleagues faculty industry clientele. www.flickr.com/photos/richardaustin/2085854939/

Slide 10: We converse. www.flickr.com/photos/ginable/325235488/

Slide 11: We build professional relationships.

Slide 12: We develop our professional reputations. www.flickr.com/photos/bruno/698615823/

Slide 13: We influence. www.flickr.com/photos/briansolis/1411905457/

Slide 14: What is a blog? a web log is a website, maintained with regular entries of commentary… taken from http://en.wikipedia.org/wiki/Blog

Slide 15: Blogging is about sharing Work Information Knowledge Experiences Interests Opinions

Slide 16: Also, a blog… combines text, images, and links to other blogs, web pages, and other media. …comments in an interactive format is an important part of many blogs. http://en.wikipedia.org/wiki/Blog

Slide 17: Rohit Bhargava lists 25 kinds of blog posts www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one

Slide 18: Why should we blog? Internet behavior is changing. The mindset is more of a “come to me” world. http://web2.wsj2.com/endless_conversation_the_unfolding_saga_of_blogs_twitter_.htm

Slide 19: 71% of adults use the internet at least occasionally from any location. www.pewinternet.org/pdfs/PIP_Broadband%202007.pdf

Slide 20: Internet users (17+) consider these as important sources of information (%)

Slide 21: Sources for information used (%)

Slide 22: Individuals decide how they want information. Individuals depend on their communities for information.

Slide 23: Membership in online communities has more than doubled in the last 3 years. www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf

Slide 24: 54% log into their community at least once a day. www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf http://www.flickr.com/photos/thomashawk/2386257462/

Slide 25: Extension professionals & blogger characteristics Personality Passion Point Perseverance http://blog.aafromaa.com/2007/08/extension-professionals-and-their.html

Slide 27: Online Community Principles Connecting www.flickr.com/photos/fortphoto/1321162593/

Slide 28: Marketing Transparency is key.

Slide 29: Focus on the connections and relationships. Don’t focus on the social media tools themselves. http://moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html Mack Collier of The Viral Garden Photo: http://www.flickr.com/photos/ihtatho/627226315/

Slide 30: Think of social media as a communication tool, not as a marketing tool Mack Collier of The Viral Garden http://moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells- amie.html

Slide 31: … the businesses that utilize social media to grow will be the ones that view these tools as ways to better connect with and form relationships with their customers. Social media is not a new set of channels to push marketing messages through. http://moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html Mack Collier of The Viral Garden

Slide 32: //blog.aafromaa.com/2008/05/web-presence-into-thirds-education.html //www.conversationagent.com/2008/05/13-13-13---web.html

Slide 33: Are you overwhelmed? www.flickr.com/photos/violator3/19396819/

Slide 34: Use a feed reader RSS & Atom feeds Google Reader Bloglines iGoogle Pageflakes 1

Slide 35: Converse www.flickr.com/photos/bootbearwdc/20109566/ Comment on blogs—this is your introduction to blogging. 2

Slide 36: Microblog Twitter Jaiku Plurk 3

Slide 37: Use a “start page” 4

Slide 38: Bold items are new & unread. www.flickr.com/photos/8250751@N06/2410567391/

Slide 39: Resources How to use a news reader blog.aafromaa.com/2007/05/how-to-use-news-reader.html Extension in Web 2.0 http://tinyurl.com/6rkc3w News Readers RSS in Plain English youtube.com/watch?v=0klgLsSxGsU&feature=related The Machine is Us/ing Us youtube.com/watch?v=NLlGopyXT_g&feature=related

Slide 40: Beginners’ blogging tips Getting started in conversations Tips from a new blogger Make mine chunky Writing for the web Extension professionals and their passion Blogging: Stepping into the learning process Blogging: Build your professional reputation

Slide 41: Blogging isn’t the only social media we should be doing.

Slide 42: Resource Wiki tinyurl.com/5u9dcb

Slide 43: Videos Twitter in Plain English youtube.com/watch?v=ddO9idmax0o Wikis in Plain English youtube.com/watch?v=-dnL00TdmLY

Slide 44: Find me by using and searching for Anne Adrian or aafromaa.

Slide 45: Or you can find me and “friend” me in these places. Twitter: aafromaa del.icio.us: aafromaa AIM: aafromaa Slideshare: aafromaa Flickr: aafromaa YouTube: aafromaa blog.aafromaa.com