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Working Differently Blogging for Education and Marketing

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This presentation was created as part of the ACE 08 Conference for Extension Communicators.

This presentation was created as part of the ACE 08 Conference for Extension Communicators.

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Transcript

  • 1. Working Differently: Blogging for Education and Marketing
    • June 12, 2008
  • 2. What are we about? What are our goals? What is our mission?
  • 3. What is our most important resource?
  • 4. If you have any, what are your objections to our professionals are blogging?
  • 5. We have to keep up. www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
  • 6. Keep clients informed www.flickr.com/photos/sharman/865719808//
  • 7. We share information, knowledge, resources, solutions, and expertise. www.flickr.com/photos/rambleon/2449976867/
  • 8. We work with others. www.flickr.com/photos/jerobins/707118324/
  • 9. We stay connected with
    • colleagues faculty
    • industry
    • clientele.
    www.flickr.com/photos/richardaustin/2085854939/
  • 10. We converse. www.flickr.com/photos/ginable/325235488/
  • 11. We build professional relationships.
  • 12. We develop our professional reputations. www.flickr.com/photos/bruno/698615823/
  • 13. We influence. www.flickr.com/photos/briansolis/1411905457/
  • 14. What is a blog?
    • a we b log is a website , maintained with regular entries of commentary…
    • taken from http://en.wikipedia.org/wiki/Blog
  • 15. Blogging is about sharing Work Information Knowledge Experiences Interests Opinions
  • 16. Also, a blog…
    • combines text, images, and links to other blogs, web pages , and other media. … comments in an interactive format is an important part of many blogs.
    • http://en.wikipedia.org/wiki/Blog
  • 17. Rohit Bhargava lists 25 kinds of blog posts www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one
  • 18. Why should we blog?
    • Internet behavior is changing.
    • The mindset is more of a “come to me” world.
    http://web2.wsj2.com/endless_conversation_the_unfolding_saga_of_blogs_twitter_.htm
  • 19. 71% of adults use the internet at least occasionally from any location.
    • www.pewinternet.org/pdfs/PIP_Broadband%202007.pdf
  • 20. Internet users (17+) consider these as important sources of information (%)
  • 21. Sources for information used (%)
  • 22. Individuals decide how they want information. Individuals depend on their communities for information.
  • 23. Membership in online communities has more than doubled in the last 3 years.
    • www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf
  • 24. 54% log into their community at least once a day.
    • www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf
    • http://www.flickr.com/photos/thomashawk/2386257462/
  • 25. Extension professionals & blogger characteristics
    • Personality
    • Passion
    • Point
    • Perseverance
    http://blog.aafromaa.com/2007/08/extension-professionals-and-their.html
  • 26.  
  • 27. Online Community Principles Connecting www.flickr.com/photos/fortphoto/1321162593/
  • 28. Marketing
    • Transparency is key.
  • 29. Focus on the connections and relationships. Don’t focus on the social media tools themselves.
    • http://moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html Mack Collier of The Viral Garden
    • Photo: http://www.flickr.com/photos/ihtatho/627226315/
  • 30. Think of social media as a communication tool, not as a marketing tool
    • Mack Collier of The Viral Garden
    • http://moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html
  • 31.
    • … the businesses that utilize social media to grow will be the ones that view these tools as ways to better connect with and form relationships with their customers.
    • Social media is not a new set of channels to push marketing messages through.
    • http://moblogsmoproblems.blogspot.com/2008/06/talking-social-media-with-dells-amie.html Mack Collier of The Viral Garden
  • 32.
    • //blog.aafromaa.com/2008/05/web-presence-into-thirds-education.html
    • //www.conversationagent.com/2008/05/13-13-13---web.html
  • 33. Are you overwhelmed? www.flickr.com/photos/violator3/19396819 /
  • 34. Use a feed reader
    • RSS & Atom feeds
    • Google Reader
    • Bloglines
    • iGoogle
    • Pageflakes
    • 1
  • 35. Converse
    • Comment on blogs—this is your introduction to blogging.
    2 www.flickr.com/photos/bootbearwdc/20109566 /
  • 36. Microblog
    • Twitter
    • Jaiku
    • Plurk
    • 3
  • 37. Use a “start page”
      • Google Reader
      • PageFlakes
      • iGoogle
    4
  • 38.
    • www.flickr.com/photos/8250751@N06/2410567391/
    Bold items are new & unread.
  • 39. Resources
      • How to use a news reader
      • blog.aafromaa.com/2007/05/how-to-use-news-reader.html
      • Extension in Web 2.0
      • http://tinyurl.com/6rkc3w
    • News Readers RSS in Plain English youtube.com/watch?v=0klgLsSxGsU&feature=related
    • The Machine is Us/ing Us youtube.com/watch?v=NLlGopyXT_g&feature=related
  • 40. Beginners’ blogging tips
    • Getting started in conversations
    • Tips from a new blogger
    • Make mine chunky
    • Writing for the web
    • Extension professionals and their passion
    • Blogging: Stepping into the learning process
    • Blogging: Build your professional reputation
  • 41. Blogging isn’t the only social media we should be doing.
  • 42. Resource Wiki tinyurl.com/5u9dcb
  • 43. Videos
    • Twitter in Plain English
    • youtube.com/watch?v=ddO9idmax0o
    • Wikis in Plain English
    • youtube.com/watch?v=-dnL00TdmLY
  • 44. and searching for Anne Adrian or aafromaa. Find me by using
  • 45.
    • Twitter: aafromaa
    • del.icio.us: aafromaa
    • AIM: aafromaa
    • Slideshare: aafromaa
    • Flickr: aafromaa
    • YouTube: aafromaa
    • blog.aafromaa.com
    Or you can find me and “friend” me in these places.