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Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
Why Extension should use social media
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Why Extension should use social media

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Prepared this presentation for an adult education class focus on Extension programming, …

Prepared this presentation for an adult education class focus on Extension programming,
http://blog.anneadrian.com
www.extension.org

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  • http://www.briansolis.com/2010/03/the-future-of-broadcast-media-is-social/http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technologySuper Bowl was the most-watched program in United States history,Awards shows like the Grammys are attracting their biggest audiences in years.
  • 1 in 7 people who watch the Super Bowl and the Olympics opening ceremony surfed the web at the same time. (The Nielsen Company)http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
  • 1 in 7 people who watch the Super Bowl and the Olympics opening ceremony surfed the web at the same time. (The Nielsen Company)http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
  • 1 in 7 people who watch the Super Bowl and the Olympics opening ceremony surfed the web at the same time. (The Nielsen Company)http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
  • 1 in 7 people who watch the Super Bowl and the Olympics opening ceremony surfed the web at the same time. (The Nielsen Company)http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
  • http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technologyThe point of this is that social media and online activities are not necessarily a replacement for traditional media but is and will serve as a complement to broadcast media and other learning and commuincations venues.
  • According to Extension Brand Value Research, 27% of US have heard of Cooperative Extension.*Andy Kleinschidmt  *I have been running my blog for a year and had my all time  traffic day yesterday because of this post I created- http://ff.im/-8ZuqSThis post has very little to do with my program BUT it does several things, most importantly is keeping Ohio State Univ Extension relevant and *part of the conversation*. The post was discussed on Twitter and Facebook by several ag media reps.flickr.com/photos/liewcf/3547134847/  Ask the question: What is your biggest reason for not adopting social media for professional use? 
  • According to Extension Brand Value Research, 27% of US have heard of Cooperative Extension.*Andy Kleinschidmt  *I have been running my blog for a year and had my all time  traffic day yesterday because of this post I created- http://ff.im/-8ZuqSThis post has very little to do with my program BUT it does several things, most importantly is keeping Ohio State Univ Extension relevant and *part of the conversation*. The post was discussed on Twitter and Facebook by several ag media reps.flickr.com/photos/liewcf/3547134847/  Ask the question: What is your biggest reason for not adopting social media for professional use? 
  • Start somewhere.Make sure you are following and friending others…Remember this is social!
  • Social Media in general can be pretty overwhelming and disorienting. It’s hard to take seriously sometimes because there is a lot of the trivial and banal out there. “What’s the point?” is a question that frequently arises, and it’s difficult to answer without some orientation.My short answer to “What’s the point?” for you if you are trying to engage, communicate, or market to an audience is – the audience is using this.Use email appropriately, stop using email because sometimes it is not the right tool.http://www.flickr.com/photos/skipnclick/2945026921/ The idea of this slide was borrowed from: Why Should I Be on Facebook, And What's a Twitter? Using Social Media to Promote, Communicate, & Connect by Gary Smith, Artesian City Marketing artesiancity.com and logosmith.net which used Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License www.creativecommons.org
  • Most traditional marketing and advertisements are considered to be broadcasting. The purpose of social media implies that individuals and organizations interact in online environments.  However, many organizations use social media to broadcast their messages and have not used social media tools to listen or interact.  Because there is so much "noise" online, clients or potential clients ignore organizations' bull-horn messages.  Broadcasting example: We can use Twitter to publicize a new blog post.
  • Influence happens in small social circles. Messages may or may not resonate as they are spread through other circles.http://www.flickr.com/photos/aafromaa/4476152633/ Think of online social circles like we think of face-to-face social circles
  • http://mashable.com/2009/09/28/social-media-feedback/Want feedback that captures more emotion than a text response? YouTube now allows for “video responses”.
  • http://mashable.com/2009/09/28/social-media-feedback/
  • http://mashable.com/2009/09/28/social-media-feedback/
  • http://mashable.com/2009/09/28/social-media-feedback/Want feedback that captures more emotion than a text response? YouTube now allows for “video responses”.http://www.flickr.com/photos/gparmer/4357690141/
  • More than 50 percent of our organization is 50 years or older. We must adjust or we may not be relevant.
  • flickr.com/photos/pinksherbet/233228813/
  • stics Retrieved 10/1/2009
  • blog.facebook.com/blog.php?post=72353897130facebook.com/press/info.php?statistics Retrieved 10/1/2009Fastest growing demographic is those 35 years old and older.facebook.com/press/info.php?statistics Retrieved 10/1/2009Almost half (48%) of adults have either a MySpace or Facebook page with 16% of adults updating their page at least once a day. Each month:2+ billion photos uploaded to the site.14+ million videos uploaded.8+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared.facebook.com/press/info.php?statistics Retrieved 10/1/2009
  • weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html
  • blog.facebook.com/blog.php?post=72353897130
  • blog.facebook.com/blog.php?post=72353897130
  • blog.facebook.com/blog.php?post=72353897130
  • flickr.com/photos/ebolasmallpox/2798612882/
  • emarketer.com/Article.aspx?R=1007271In 2010, eMarketer expects 15.5% of all US adult Web users to use the microblogging service via any platform. In April, eMarketer estimated that there would be just 12.1 million US adult Twitter users this year. The upward revision is due to growth in Q2 2009 even stronger than the huge gains seen by Twitter in Q1. More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
  • http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.comMore than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
  • ~80% of Twitter users have tweeted fewer than ten times. themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf(January 2010)More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
  • ~80% of Twitter users have tweeted fewer than ten times. (January 2010)
  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/
  • http://www.flickr.com/photos/nycarthur/2489426482/
  • http://press.linkedin.com/about
  • thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statsthefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
  • http://www.youtube.com/t/fact_sheet
  • thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats
  • eXtension
  • eXtensionhttp://about.extension.org/why-extension/
  • Transcript

    • 1. Why Extension should use social media Auburn University Education Graduate Class April 13, 2010 Anne Mims Adrian aadrian@auburn.edu twitter.com/aafromaa blog.anneadrian.com www.slideshare.net/aafromaa
    • 2. Did you watch the 2010 Super Bowl? 1.Yes 2.No flickr.com/photos/bootbearwdc/4339897127/in/photostream/
    • 3. Most-watched program in US history.
    • 4. When you watched the Super Bowl, did you get online? 1.Yes 2.No 3.I did not watch flickr.com/photos/rmtip21/4304930330/
    • 5. During Super Bowling and Opening Olympic Ceremonies Surfed web Did not surf 14% 86% (The Nielsen Company) nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
    • 6. During events online discussion– the back channel—will increase. Surf Not surf (The Nielsen Company) nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
    • 7. And increase. Not surf Surf nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
    • 8. And increase. Surf Not surf nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
    • 9. And increase. Not surf Surf nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
    • 10. Are we where the people are? 27% of US have heard of Cooperative Extension.
    • 11. Adoption Curve & Phases Initial Discovery (2006-2007) Hype & Experimentation (2008-2009) Failure & Disappointment (2010) Triumph of Determination (2011-2013) Pervasive Adoption (2014-2015) socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png
    • 12. Where to begin? Pick 1, 2, or 3.
    • 13. Where the people are World Users US Users Facebook 400 million 112 million MySpace 175 million 57 million Twitter 75 million 19 million LinkedIn 60 million 30 million
    • 14. Twitter Share thoughts. Share links. Ask questions. Answer questions. …in 140 characters or less.
    • 15. Twitter stats Following does not have to be reciprocal.
    • 16. In 2009, smartphone ownership increased from 11% to 17%. resourceshelf.com/2010/02/11/a-collection-of-new-statistics- about-social-networking-mobile-and-internet-traffic/ flickr.com/photos/yourdon/4236402727/
    • 17. Of smartphone users, in 2009: 3G phone ownership increased from 32% to 43%. Unlimited data plan subscriptions rose from 16% to 21%. resourceshelf.com/2010/02/11/a-collection-of-new-statistics- about-social-networking-mobile-and-internet-traffic/ flickr.com/photos/yourdon/3275742912/
    • 18. What is the point? http://www.flickr.com/photos/skipnclick/2945026921/
    • 19. Some of the time, forget traditional concepts behind media, education, & marketing. flickr.com/photos/yourdon/2715599454/
    • 20. Broadcasting Pushing content (products, services, advertisements) One to many Controlled publishing Static flickr.com/photos/matthileo/3728593992/
    • 21. One to one Little or no scaling flickr.com/photos/hugovk/16072296/
    • 22. Real people being Social Real life One life flickr.com/photos/aafromaa/846487425/
    • 23. Influence ripples are not created by throwing a rock into a lake. flickr.com/photos/28481088@N00/438591493
    • 24. Influence occurs in small social circles flickr.com/photos/aafromaa/4476152633/
    • 25. Transparency—online or not—there is no hiding. Photo: flickr.com/photos/einaros/3453909796/
    • 26. Define who are community members Define who is core customer /client / community member Why would they care Create personas flickr.com/photos/cambodia4kidsorg/202143037/
    • 27. Define your goals Look for & define a higher purpose
    • 28. Listen Learn Connect Share Photo: flickr.com/photos/jdawg/484678361/
    • 29. What is being said on the web google.com/alerts Google Alerts
    • 30. Know what people are saying search.twitter.com Twitter Searches
    • 31. Ask a question in LinkedIn Answers mashable.com/2009/09/28/social-media-feedback/
    • 32. Add a poll web site or blog. Add a poll to Your Facebook Page. Poll Your Twitter Joe Posnanski Followers. blog joeposnanski.com/JoeBlog/ mashable.com/2009/09/28/social-media-feedback/
    • 33. Put a survey on your blog mashable.com/2009/09/28/social-media-feedback/ flickr.com/photos/ryangs/3364941723/
    • 34. Don’t forget the use of video to get feedback. Post a YouTube video that invokes emotion. mashable.com/2009/09/28/social-media-feedback/
    • 35. Set your priorities based on your values flickr.com/photos/seekoh/1225991680/
    • 36. Evaluate with new assumptions flickr.com/photos/goldberg/1376718557/
    • 37. Be ready for fire hose effect Photo: flickr.com/photos/theclaytaurus/4184188053/
    • 38. Learn to be technically adept flickr.com/photos/liewcf/3547134847/
    • 39. Participate flickr.com/photos/davidkohlmeyer/3393520471/ Become part of the community
    • 40. Get Transparent flickr.com/photos/einaros/3453909796/
    • 41. Be Real flickr.com/photos/gillat/3483112515/
    • 42. Utilize help and expertise of others images.cals.ncsu.edu/gallery2/main.php?g2_itemId=2595
    • 43. Write for SEO & clients Learn to understand & write for Search Engine Optimization. Learn to write for the community.
    • 44. Choose the right tool. Adapt. Don’t . get tied to any one tool! flickr.com/photos/geishaboy500/100043823/
    • 45. Integrate Social Media Andy Kleinschmidt’s Example Agriculture in the Van Wert County Blog: agvanwert.wordpress.com/ Twitter: twitter.com/akleinschmidt Facebook: www.facebook.com/people/Andy-Kleinschmidt/1385565024 Linkedin: www.linkedin.com/pub/4/b19/4 FriendFeed: friendfeed.com/akleinschmidt Plaxo: plaxo.com/directory/profile/214749075448/c303a248/Andy/Kleinschmidt Orkut: www.orkut.com Yammer www.yammer.com/users/kleinschmidt-5 Community of Science Expertise profile: http://myprofile.cos.com/aklein_1
    • 46. Social media provides flexibility, efficiency, and scalability. flickr.com/photos/yourdon/2675323741/
    • 47. Social media provides timeliness, responsiveness, inclusiveness, and opportunities for innovation. http://www.facebook.com/home.php#/eatsmart
    • 48. Also social media provides Multi-purposing Publishing in new forms Increased productivity Being found by different audiences Timely reporting & problem solving Content developed by many (we are not the only experts)
    • 49. Also social media provides "...a one-on-one" feeling in a large group setting. It's the best of both worlds." Floyd Davenport Iowa State Cooperative Extension flickr.com/photos/yourdon/4049950966/
    • 50. Try Explore Learn ―This ... is ridiculously simple.‖ Andy Kleinschmidt flickr.com/photos/coyotejack/2566090619/
    • 51. eXtension Credible expertise Reliable answers based upon sound research Connections to the best minds in American universities Creative solutions to today's complex challenges Customized answers to your specific needs Trustworthy, field-tested data Dynamic, relevant and timely answers
    • 52. 400 308 Facebook 1 US 2
    • 53. 48% of Facebook Americans have a Facebook or MySpace account. (April 2009) news.harrisinteractive.com/profiles/investor/ResLibraryView.asp?ResLibr aryID=34306&GoTopage=11&Category=1777&BzID=1963&t=11
    • 54. Facebook 3+ billion photos uploaded to the site each month. 14+ million videos uploaded each month. 5+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week. facebook.com/press/info.php?statistics Retrieved 3/22/2010
    • 55. Facebook 3+ million active Fan Pages. 1.5+ million local businesses have active Pages. 20+ million people become fans of Pages each day. facebook.com/press/info.php?statistics Retrieved 3/22/2010
    • 56. 15% US Internet users Twitter stats 18 million 11% US Internet users 11 million 4% of US Internet users 6 million 2008 2009 2010
    • 57. Twitter stats Twitter is the fastest growing with social network. Now 50 million tweets per day. blog.twitter.com/2010/02/measuring-tweets.html www.mashable.com emarketer.com/Article.aspx?R=1007271
    • 58. Twitter stats Users with an average of 1,000 followers tweet the most, more than those with fewer than 100 followers, and more than those with more than 100,000 followers. barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf (January 2010)
    • 59. Twitter stats Average Twitter user has 27 followers. barracudalabs.com/downloads/BarracudaLabs2009AnnualReport- FINAL.pdf
    • 60. Twitter stats Twitter users are becoming more engaged over time when controlled for sample age. themetricsystem.rjmetrics.com/2010/01/26/new-data-on- twitters-users-and-engagement/
    • 61. Twitter stats Value is added with hashtags, #LSUFSC. Convenience is mobile and desktop applications (TweetDeck, HootSuite, UberTwitter). flickr.com/photos/nycarthur/2489426482/
    • 62. LinkedIn Wikipedia Executives from all Fortune 500 companies are LinkedIn members. Users represent 150 industries and 200 countries. press.linkedin.com/about
    • 63. Wikipedia 75,000 active contributors 13 million articles 65 million 2009 monthly visitors thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers- stats/ & thefuturebuzz.com/2009/07/10/future-marketing-trends/
    • 64. YouTube Every minute, 20 hours of video is uploaded. 51% of YouTube users go to YouTube weekly or more often. http://www.youtube.com/t/fact_sheet
    • 65. Blogosphere 346 million – people read blogs (comScore March 2008) 900,000 - average number of blog posts in a 24 hour period 77% - active Internet users read blogs thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
    • 66. Facebook Average user has 130 friends on the site. Average user spends more than 55 minutes per day on Facebook. facebook.com/press/info.php?statistics Retrieved 3/22/2010
    • 67. Extension Social Media Participation eXtension People extension.org/people/colleagues/socialnetworks A Cooperative Extension Twitter List twitter.com/aafromaa/cooperative-extension Facebook Cooperative Extension Group http://www.facebook.com/home.php?#!/group.php?gid=2437826929&ref=ts Google Wave (ask me for an invite, must have a Google account)
    • 68. Resources Extension Social Media Guide (beginners) collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/ Social media in Cooperative (old list) collaborate.extension.org/wiki/Social_Media_in_Extension Find Extension colleagues in social media people.extension.org Penn State College of Agriculture Social Media Best Practices agsci.psu.edu/communications/updates/2010/03/social-media-strategy-and-best-practices Agrilife Extension Social Media Guide http://agrilifeweb.tamu.edu/us/social/
    • 69. Resources Social Media Tips and Ideas: Presentation for Extension County Directors urbangarden.posterous.com/social-media- tips-and-ideas Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf Common Craft Twitter in Plain English http://www.youtube.com/watch?v=ddO9idmax0o Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
    • 70. References Brogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmap globalhumancapital.org/?p=675 Why Are Marketers So Bad At Measuring Social Media? blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring- social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
    • 71. In these places or Google ―Anne Adrian‖ aafromaa@googlewave.com Google Buzz google.com/profiles/aafromaa blog.anneadrian.com twitter.com/aafromaa slideshare.net/aafromaa
    • 72. Creative Commons Attribution-Noncommercial- Share Alike 3.0 United States License. This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa Anne Mims Adrian

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