Arlan Suderman Ag and Social Media

Strategic Marketing Using the Social Media Stretch Your Borders Without it Stretching You Arlan Suderman Market Analyst Farm Futures

Strategic Marketing Using the Social Media
6 Steps to Adoption of Social Media
Stupid trend – Someone talks you into it.
You find information that perks your interest.
You start building connections – community builds.
You reach a point of feeling obligated to share.
You realize the power of the message and harness it.
Addiction.
SOURCE: Michele Payn-Knoper – Social Media Guru - @mpaynknoper on Twitter

Strengths of Social Media
It’s revolutionizing our culture, just as the air conditioner changed our demographics and how we relate to others.
It’s a cost-effective communication tool.
Rapidly being driven by the over-35 crowd.
It allows you to mix media – pictures, video, web links.
Reaches your target audience in real time where they are – enhanced by the emergence of smart phones.
Stimulates two-way dialogue – provides avenue for dialogue and feed back from the client.
It knows no geographical boundaries.
It’s a great advocacy tool.

Hazards of Social Media
It can own you if you don’t master it.
It knows no geographic or demographic boundaries.
You can lose your focus – diluting your message and causing clients to move elsewhere.
It functions 24 hours a day – the “ping addiction.”
It allows two-way dialogue – Followers can consume your time.
We’re becoming a “ping” culture.
It’s a big world once the doors are opened – Those who oppose your views will find you.

Strategy and Discipline
Define your objective
Define your audience
Define your tool – Twitter, Facebook, Blog, You-Tube, etc.
Develop your strategy / content
Market your tool
Remain true to your objective
Evaluate your results

Farm Futures
Objective: A) Provide real-time commodity market commentary to farmers on the tractor, B) Build brand name and C) Build hit-count at FarmFutures.com.
Audience: Nation’s largest 205,000 farmers
Tool: Twitter
Strategy – Content: A) Tweet real-time market commentary, B) Tweet relevant content (weather) and C) Tweet links to relevant news stories.
Market the Tool: Promote online, in the magazine, e-newsletter and when speaking.
Evaluation: Feedback, rising Web hits and 1,266 followers and rising rapidly.

Thank You For Your Time!
[email_address]
www.farmfutures.com
www.twitter.com/ArlanFF101
316-729-4599

Arlan Suderman Ag and Social Media

by Anne Adrian on Jan 24, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 12

Statistics

Arlan Suderman Ag and Social Media — Presentation Transcript

http://about.extension.org	10
http://www.slideshare.net	2