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Social media stats used for
“Why Extension should use
social media”
Auburn University Education
Graduate Class
April 13, 2...
74% of U.S. adults use the Internet.
Super Bowl was most
watch program ever
recorded in US history.

1 in 7 got online during
 the Super Bowl


The Nielsen Com...
Adoption Curve & Phases

Initial Discovery (2006-2007)
Hype & Experimentation (2008-2009)
Failure & Disappointment (2010)
...
Where the people are

           World Users    US Users

Facebook    400 million   112 million

MySpace     175 million  ...
How many have heard of
Cooperative Extension?
How have heard of Cooperative
Extension?
Are we where the people are?




27% of U. S. adult population
16 % of U.S. 18-35...
In 2010 Gen Y will outnumber Baby
Boomers.

96% of them have joined social
networks.




flickr.com/photos/vermininc/30707...
93% of Americans own a cell phone
flickr.com/photos/yourdon/3554487541/
In 2009, smartphone ownership
increased from 11% to 17%.




resourceshelf.com/2010/02/11/a-collection-of-new-statistics-
...
Of smartphone users,
                            in 2009:
                    3G phone ownership
             increased fr...
400
           308




Facebook
    1

           US
            2
48% of Americans
   Facebook                     have a Facebook
                                or MySpace
              ...
Facebook

 In mid March 2010
 Facebook surpassed Google
 in the US to become the most
 visited website for a week.

weblog...
Facebook

Average user has 130 friends on
the site.
Average user spends more than 55
minutes per day on Facebook.
facebook...
Facebook

3+ billion photos uploaded to the site each
month.

14+ million videos uploaded each month.

5+ billion pieces o...
Facebook

3+ million active Fan Pages.
1.5+ million local businesses have
active Pages.
20+ million people become fans of
...
YouTube

Every minute, 20 hours of video is
uploaded.


51% of YouTube users go to
YouTube weekly or more often.

http://w...
Blogosphere
346 million – people read blogs
(comScore March 2008)
900,000 - average number of blog
posts in a 24 hour peri...
15% US Internet
                                           users

Twitter stats                            18 million




...
Twitter stats
Twitter is the fastest growing
with social network.

Now 50 million tweets per day.
blog.twitter.com/2010/02...
Twitter stats
Users with an average of 1,000 followers
tweet the most,
more than those with fewer than 100
followers, and
...
Twitter stats
Average Twitter user has 27
followers.




barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-
FINAL....
Twitter stats
Twitter users are becoming more
engaged over time when
controlled for sample age.



themetricsystem.rjmetri...
80% of all         usage is
on mobile devices.
             flickr.com/photos/whartz/2944633673/
LinkedIn
  Wikipedia

Executives from all Fortune 500
companies are LinkedIn
members.
Users represent 150 industries
and 2...
Wikipedia



75,000 active contributors
13 million articles
65 million 2009 monthly visitors
thefuturebuzz.com/2009/01/12/...
Are YOU one of the 2,500
Cooperative Extension educators
     who have worked in a
    Community of Practice?
eXtension has published 32,821
pages of content and more than
40,000 frequently asked
questions and answers



http://abou...
More than 22,000 Ask
an Expert questions
have been resolved.

56% of Ask an Expert
users are NEW to
Cooperative
Extension....
eXtension has 201 courses in Moodle with
3000 registered public users

eXtension has 160 courses in Moodle for
Professiona...
More than 2,500 Extension professionals
were trained in 78 events via eXtension in
2009.
Extension Social Media Participation
eXtension People
extension.org/people/colleagues/socialnetworks

A Cooperative Extens...
Resources
Extension Social Media Guide (beginners)
collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Exten...
Resources
Social Media Tips and Ideas: Presentation for Extension
County Directors urbangarden.posterous.com/social-media-...
References
Brogan, Chris, Audience or Community
chrisbrogan.com/audience-or-community/

Hunt, Tara, The Whuffie Factor

Kl...
References
Brogan, Chris, Audience or Community chrisbrogan.com/audience-or-
community/

Hunt, Tara, The Whuffie Factor

K...
In these places or Google “Anne Adrian”
aafromaa@googlewave.com
Google Buzz
google.com/profiles/aafromaa
blog.anneadrian.c...
Creative Commons Attribution-Noncommercial-
Share Alike 3.0 United States License.




This presentation is licensed under...
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  • 1 in 7 people who watch the Super Bowl and the Olympics opening ceremony surfed the web at the same time. (The Nielsen Company)http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
  • According to Extension Brand Value Research, 27% of US have heard of Cooperative Extension.*Andy Kleinschidmt  *I have been running my blog for a year and had my all time  traffic day yesterday because of this post I created- http://ff.im/-8ZuqSThis post has very little to do with my program BUT it does several things, most importantly is keeping Ohio State Univ Extension relevant and *part of the conversation*. The post was discussed on Twitter and Facebook by several ag media reps.flickr.com/photos/liewcf/3547134847/  Ask the question: What is your biggest reason for not adopting social media for professional use? 
  • According to Extension Brand Value Research, 27% of US have heard of Cooperative Extension.*Andy Kleinschidmt  *I have been running my blog for a year and had my all time  traffic day yesterday because of this post I created- http://ff.im/-8ZuqSThis post has very little to do with my program BUT it does several things, most importantly is keeping Ohio State Univ Extension relevant and *part of the conversation*. The post was discussed on Twitter and Facebook by several ag media reps.flickr.com/photos/liewcf/3547134847/  Ask the question: What is your biggest reason for not adopting social media for professional use? 
  • stics Retrieved 10/1/2009
  • blog.facebook.com/blog.php?post=72353897130facebook.com/press/info.php?statistics Retrieved 10/1/2009Fastest growing demographic is those 35 years old and older.facebook.com/press/info.php?statistics Retrieved 10/1/2009Almost half (48%) of adults have either a MySpace or Facebook page with 16% of adults updating their page at least once a day. Each month:2+ billion photos uploaded to the site.14+ million videos uploaded.8+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared.facebook.com/press/info.php?statistics Retrieved 10/1/2009
  • weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html
  • blog.facebook.com/blog.php?post=72353897130
  • blog.facebook.com/blog.php?post=72353897130
  • blog.facebook.com/blog.php?post=72353897130
  • http://www.youtube.com/t/fact_sheet
  • thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats
  • emarketer.com/Article.aspx?R=1007271In 2010, eMarketer expects 15.5% of all US adult Web users to use the microblogging service via any platform. In April, eMarketer estimated that there would be just 12.1 million US adult Twitter users this year. The upward revision is due to growth in Q2 2009 even stronger than the huge gains seen by Twitter in Q1. More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
  • http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.comMore than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
  • ~80% of Twitter users have tweeted fewer than ten times. themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf(January 2010)More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
  • ~80% of Twitter users have tweeted fewer than ten times. (January 2010)
  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/
  • http://press.linkedin.com/about
  • thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statsthefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
  • eXtensionhttp://about.extension.org/why-extension/
  • Transcript of "Stats for why Extension should use social media"

    1. 1. Social media stats used for “Why Extension should use social media” Auburn University Education Graduate Class April 13, 2010 Anne Mims Adrian aadrian@auburn.edu twitter.com/aafromaa blog.anneadrian.com www.slideshare.net/aafromaa
    2. 2. 74% of U.S. adults use the Internet.
    3. 3. Super Bowl was most watch program ever recorded in US history. 1 in 7 got online during the Super Bowl The Nielsen Company) nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology http://www.flickr.com/photos/cayusa/4339358375/
    4. 4. Adoption Curve & Phases Initial Discovery (2006-2007) Hype & Experimentation (2008-2009) Failure & Disappointment (2010) Triumph of Determination (2011-2013) Pervasive Adoption (2014-2015) socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png
    5. 5. Where the people are World Users US Users Facebook 400 million 112 million MySpace 175 million 57 million Twitter 75 million 19 million LinkedIn 60 million 30 million
    6. 6. How many have heard of Cooperative Extension?
    7. 7. How have heard of Cooperative Extension? Are we where the people are? 27% of U. S. adult population 16 % of U.S. 18-35 year olds
    8. 8. In 2010 Gen Y will outnumber Baby Boomers. 96% of them have joined social networks. flickr.com/photos/vermininc/3070779130/
    9. 9. 93% of Americans own a cell phone flickr.com/photos/yourdon/3554487541/
    10. 10. In 2009, smartphone ownership increased from 11% to 17%. resourceshelf.com/2010/02/11/a-collection-of-new-statistics- about-social-networking-mobile-and-internet-traffic/ flickr.com/photos/yourdon/4236402727/
    11. 11. Of smartphone users, in 2009: 3G phone ownership increased from 32% to 43%. Unlimited data plan subscriptions rose from 16% to 21%. resourceshelf.com/2010/02/11/a-collection-of-new-statistics- about-social-networking-mobile-and-internet-traffic/ flickr.com/photos/yourdon/3275742912/
    12. 12. 400 308 Facebook 1 US 2
    13. 13. 48% of Americans Facebook have a Facebook or MySpace account. (April 2009) news.harrisinteractive.com/profiles/investor/ResLibraryView.asp?ResLibr aryID=34306&GoTopage=11&Category=1777&BzID=1963&t=11
    14. 14. Facebook In mid March 2010 Facebook surpassed Google in the US to become the most visited website for a week. weblogs.hitwise.com/heather- dougherty/2010/03/facebook_reaches_top_ranking_i.html
    15. 15. Facebook Average user has 130 friends on the site. Average user spends more than 55 minutes per day on Facebook. facebook.com/press/info.php?statistics Retrieved 3/22/2010
    16. 16. Facebook 3+ billion photos uploaded to the site each month. 14+ million videos uploaded each month. 5+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week. facebook.com/press/info.php?statistics Retrieved 3/22/2010
    17. 17. Facebook 3+ million active Fan Pages. 1.5+ million local businesses have active Pages. 20+ million people become fans of Pages each day. facebook.com/press/info.php?statistics Retrieved 3/22/2010
    18. 18. YouTube Every minute, 20 hours of video is uploaded. 51% of YouTube users go to YouTube weekly or more often. http://www.youtube.com/t/fact_sheet
    19. 19. Blogosphere 346 million – people read blogs (comScore March 2008) 900,000 - average number of blog posts in a 24 hour period 77% - active Internet users read blogs thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
    20. 20. 15% US Internet users Twitter stats 18 million 11% US Internet users 11 million 4% of US Internet users 6 million 2008 2009 2010
    21. 21. Twitter stats Twitter is the fastest growing with social network. Now 50 million tweets per day. blog.twitter.com/2010/02/measuring-tweets.html www.mashable.com emarketer.com/Article.aspx?R=1007271
    22. 22. Twitter stats Users with an average of 1,000 followers tweet the most, more than those with fewer than 100 followers, and more than those with more than 100,000 followers. barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf (January 2010)
    23. 23. Twitter stats Average Twitter user has 27 followers. barracudalabs.com/downloads/BarracudaLabs2009AnnualReport- FINAL.pdf
    24. 24. Twitter stats Twitter users are becoming more engaged over time when controlled for sample age. themetricsystem.rjmetrics.com/2010/01/26/new-data-on- twitters-users-and-engagement/
    25. 25. 80% of all usage is on mobile devices. flickr.com/photos/whartz/2944633673/
    26. 26. LinkedIn Wikipedia Executives from all Fortune 500 companies are LinkedIn members. Users represent 150 industries and 200 countries. press.linkedin.com/about
    27. 27. Wikipedia 75,000 active contributors 13 million articles 65 million 2009 monthly visitors thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers- stats/ & thefuturebuzz.com/2009/07/10/future-marketing-trends/
    28. 28. Are YOU one of the 2,500 Cooperative Extension educators who have worked in a Community of Practice?
    29. 29. eXtension has published 32,821 pages of content and more than 40,000 frequently asked questions and answers http://about.extension.org/why-extension/
    30. 30. More than 22,000 Ask an Expert questions have been resolved. 56% of Ask an Expert users are NEW to Cooperative Extension. They believe eXtension answers are trusted and unbiased.
    31. 31. eXtension has 201 courses in Moodle with 3000 registered public users eXtension has 160 courses in Moodle for Professional Development
    32. 32. More than 2,500 Extension professionals were trained in 78 events via eXtension in 2009.
    33. 33. Extension Social Media Participation eXtension People extension.org/people/colleagues/socialnetworks A Cooperative Extension Twitter List twitter.com/aafromaa/cooperative-extension Facebook Cooperative Extension Group http://www.facebook.com/home.php?#!/group.php?gid=2437826929&ref=ts Google Wave (ask me for an invite, must have a Google account)
    34. 34. Resources Extension Social Media Guide (beginners) collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/ Social media in Cooperative (old list) collaborate.extension.org/wiki/Social_Media_in_Extension Find Extension colleagues in social media people.extension.org Penn State College of Agriculture Social Media Best Practices agsci.psu.edu/communications/updates/2010/03/social-media-strategy-and-best-practices Agrilife Extension Social Media Guide http://agrilifeweb.tamu.edu/us/social/
    35. 35. Resources Social Media Tips and Ideas: Presentation for Extension County Directors urbangarden.posterous.com/social-media- tips-and-ideas Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf Common Craft Twitter in Plain English http://www.youtube.com/watch?v=ddO9idmax0o Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
    36. 36. References Brogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmap globalhumancapital.org/?p=675 Why Are Marketers So Bad At Measuring Social Media? blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring- social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
    37. 37. References Brogan, Chris, Audience or Community chrisbrogan.com/audience-or- community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmap globalhumancapital.org/?p=675 Why Are Marketers So Bad At Measuring Social Media? blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at- measuring-social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664 Why eXtension? about.extension.org/why-extension/
    38. 38. In these places or Google “Anne Adrian” aafromaa@googlewave.com Google Buzz google.com/profiles/aafromaa blog.anneadrian.com twitter.com/aafromaa slideshare.net/aafromaa
    39. 39. Creative Commons Attribution-Noncommercial- Share Alike 3.0 United States License. This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa Anne Mims Adrian
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