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    You realize that there is a plethora of information available, some that is accurate and some that may not be accurate, but nevertheless you want to keep up.You are true professional, and you don’t want to get caught now knowing your industry, your area of expertise.http://www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780Attribution-Noncommercial-Share Alike 2.0 Generic Share —Remix — Under the following conditions: Attribution. Noncommercial.

    http://globalhumancapital.org/?p=675http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png

    www.mashable.com

    flickr.com/photos/yourdon/2715599454/

    http://www.flickr.com/photos/yourdon/2675323741/

    blog.facebook.com/blog.php?post=72353897130

    www.mashable.com

    cnn.com/2009/TECH/04/13/social.network.older

    techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/http://www.sysomos.com/insidetwitter/Inside Twitter An In-Depth Look Inside the Twitter World

    http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.com

    thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statsthefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers

    thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statsthefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers

    thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers

    thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats

    thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats

    Vince Poscente the author ofThe Age of Speed describes that increasing the speed for which we do things and absorb information is integral to surviving today and tomorrow. He also recognizes that demand and desire for speed has blurred the lines between work, home and play. This new environment has changed the paradigm of compartmentalized life.

    They analyzed the *content* of the email messages and found that in fact employees with more diverse social networks did have access to more diverse information (as measured across the content of their email). We also found that this link - between network diversity and information diversity - explained productivity and performance differences: Workers with access to diverse information through diverse social networks generated more revenue, completed more projects and completed projects faster, controlling for a host of traditional demographic and human capital variables such as age, gender, education, industry experience etc.The paper can be found here:Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: http://ssrn.com/abstract=958158

    http://blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html To name just 3 studies (I can find more) are:Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23 Hampton, K. & Wellman, B. (2003) Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311. Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”:  Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.

    People change locations /tools / communitiesflickr.com/photos/mcgarry/111003432/

    This goes back to the idea that we break down the physical boundaries of time and physical locations. Information is fluid.http://www.flickr.com/photos/philhawksworth/2588299896/

    http://www.flickr.com/photos/webwalker/114991439/The idea of this slide is from Drinking from a Fire Hose: http://www.slideshare.net/aafromaa/drinking-from-a-fire-hose and http://connect.extension.iastate.edu/p73481377/

    Strategies for managing information and technology growthAdapted partially from Floyd Davenport’s Keeping Up With TechnologyFirst and foremost, relax. Don’t let technology overwhelm and stress you. There are over 100 million blogs covering thousands of different subjects, you can’t read them all. Studies have shown that up to 90% of software features go unused, don’t feel you have to learn them all. Recognize your own limitations and priorities and understand that you are not alone. http://www.flickr.com/photos/zunami/2283133585/ Attribution-Share Alike 2.0 GenericYou are free: to Share — to Remix — Under the following conditions: Attribution. Share Alike.

    Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping up with TechnologyStay curious. Embrace your inner child and don’t be afraid to play. People over the age of 25 didn’t grow up in the digital age so we can be out of our comfort zone when experimenting with new technologies. We like to understand what will happen before we press a button. Don’t be too quick to judge the value of a new service or technology until you have had a chance to experience it. Look for potential and be creative.http://www.flickr.com/photos/jerobins/2760299430/

    flickr.com/photos/namlhots/3096109459/log.k1v1n.com/2008/10/defining-freerange-enterprise.html

    Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping Up With Technology by Floyd DavenportUse a “start page” service like Netvibes (http://www.netvibes.com/) or iGoogle (http://www.google.com/ig) to organize and review information. These easy to use services help you create your own “home” page and aggregate information and applications into one location. They list numerous resources which can keep you current on everything from the newest gadgets to the latest services in social media. Choose a couple of news services that Techmeme (http://www.techmeme.com/) that bring the latest news on technology.

    Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping Up With Technology by Floyd DavenportNetwork with your friends and colleagues. We can communicate, share information and engage with more people today than ever before. Take advantage of services like Facebook (http://www.facebook.com/) or Twitter (http://twitter.com/) and build relationships with individuals who share your interests. My personal favorite is Twitter for its portability and casual conversation. Don’t underestimate the power of networking. Your network can become the single most important filter for relevant information.www.flickr.com/photos/rambleon/2637714144/

    Technologies and communities will not stay constanthttp://www.flickr.com/photos/cc511/2304699865/blog.k1v1n.com/2008/10/defining-freerange-enterprise.html

    Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping Up With TechnologyParticipate and plan time to explore and learn. Easy to say and hard to do, but work at your own pace and set aside a reasonable amount of time given your individual priorities. flickr.com/photos/aafromaa/3027113461/in/set-72157608631840641/

    Mistakes –the imperfections--will happen

    Strategies for managing information and technology growth

    Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping Up With Technology by Floyd DavenportNetwork with your friends and colleagues. We can communicate, share information and engage with more people today than ever before. Take advantage of services like Facebook (http://www.facebook.com/) or Twitter (http://twitter.com/) and build relationships with individuals who share your interests. My personal favorite is Twitter for its portability and casual conversation. Don’t underestimate the power of networking. Your network can become the single most important filter for relevant information.Use your network to filter

    ACES Food Processors Network on Ryzehttp://www.ryze.com/networkindex.php?network=acesfoodsafety

    ACES Food Processors Network on Ryzehttp://www.ryze.com/networkindex.php?network=acesfoodsafety

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    Socialmedia in Extension - Presentation Transcript

    1. Social Media in Extension
      Annual Meeting of the National Extension Association of Family & Consumer Sciences
      September 17, 2009
      Anne Mims Adrian, PhD
      Alabama Cooperative Extension System at Auburn University
    2. “Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.”Sarah Perez of ReadWriteWeb
      flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
    3. Adoption Curve & Phases
      Initial Discovery (2006-2007)
      Hype & Experimentation (2008-2009)
      Failure & Disappointment (2010)
      Triumph of Determination (2011-2013)
      Pervasive Adoption (2014-2015)
      http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png
    4. What is the point?
      http://www.flickr.com/photos/skipnclick/2945026921/
    5. Forget some concepts behind traditional media, education, and marketing.
      flickr.com/photos/yourdon/2715599454/
    6. flickr.com/photos/28027797@N07/2613148011/
      Social media is social which means relationships, engagement, connectedness, and collaboration.
    7. Social media adds value
      Creativity
      Efficiency
      Flexibility
      Innovation
      Scalability
    8. Facebook
      200 millionactive users
      blog.facebook.com/blog.php?post=72353897130
    9. Facebook
      Facebook is the largest social networking site, passing MySpace in 2008
      www.mashable.com
    10. Facebook
      Women older than 55 make up the fastest-growing age group on Facebook
      cnn.com/2009/TECH/04/13/social.network.older/
    11. Twitter stats
      3 million - Tweets/day (March 2008)
      Tuesday– most popular day
      Wednesday – close 2nd popular day
      techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/
      sysomos.com/insidetwitter/Inside Twitter An In-Depth Look Inside the Twitter World
    12. Twitter stats
      2.62 billion - number of Tweets as July 14, 2009
      Twitter is the fastest growing (752% increase in 2008!)
      http://popacular.com/gigatweet/
      Giga Tweet
      thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
      49 Amazing Social Media, Web 2.0 And Internet Stats
      www.mashable.com
    13. Wikipedia
      75,000- active contributors
      13 million– number of articles contributors have worked on
      thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
      49 Amazing Social Media, Web 2.0 And Internet Stats
      & thefuturebuzz.com/2009/07/10/future-marketing-trends/
      Future Marketing Trends – By The Numbers
    14. Wikipedia
      ~57 million 2008monthly visitors
      ~65 million 2009 monthly visitors
      thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
      49 Amazing Social Media, Web 2.0 And Internet Stats
      & thefuturebuzz.com/2009/07/10/future-marketing-trends/
      Future Marketing Trends – By The Numbers
    15. YouTube
      70 million– videos (March 2008)
      95.4 million – videos (May 2009)
      13 hours- amount of video uploaded every minute
      thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
      49 Amazing Social Media, Web 2.0 And Internet Stats
      & thefuturebuzz.com/2009/07/10/future-marketing-trends/
      Future Marketing Trends – By The Numbers
    16. Blogosphere
      346 million – people read blogs (comScore March 2008)
      900,000 - average number of blog posts in a 24 hour period
      77% - active Internet users read blogs
      thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
      49 Amazing Social Media, Web 2.0 And Internet Stats
    17. 1 trillion - unique URLs in Google’s index
      thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
      49 Amazing Social Media, Web 2.0 And Internet Stats
    18. What is the point?
      http://www.flickr.com/photos/skipnclick/2945026921/
    19. Compartmentalized Life: Physical traditional boundaries of time The Age of Speedby Vince Poscente
    21. Information through diverse social networks generates:
      More revenue
      More and faster completed projects
    22. Online connections enhance working & social relationships & build social capital, particularly in relationships that already have a physical presence.
      Hampton, K. (2002)
      Hampton, K. & Wellman, B. (2003)
      Ellison, N. B., Steinfield, C., & Lampe, C. (2007)
    23. So what is the point? What does this mean for Cooperative Extension?
      flickr.com/photos/skipnclick/2945026921/
    24. Overwhelmed?
      flickr.com/photos/violator3/19396819/
    25. Go where people are
      flickr.com/photos/mcgarry/111003432/
    26. Information does not flow linearly
      flickr.com/photos/philhawksworth/2588299896/
    27. Learn to drink from a fire hose
      slideshare.net/aafromaa/drinking-from-a-fire-hoseconnect.extension.iastate.edu/p73481377/
      flickr.com/photos/webwalker/114991439/
    28. Multiple areas of interest and avenues
      Wikis (Wikipedia, and internal)
      Google Documents
      Twitter
      Facebook
      Friendfeed
      Colleagues
      Organization’s news
      (internal, partners, competitors)
      Friends’ social bookmarks (delicious)
    29. Multiple areas of interest and avenues
      Email
      Comments on blogs
      (particularly my own)
      Google Analytics
      Feedburner
      Google Alerts
      Communities
      (book club, Ning communities)
      Flickr
      YouTube
      General news
      Personal information
    30. Relax
      flickr.com/photos/zunami/2283133585/
    31. Stay Curious
      flickr.com/photos/jerobins/2760299430/
    32. Choose pipes, methods, and info based on your purpose and what you value
      flickr.com/photos/namlhots/3096109459/
      blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
    33. Use a “start page”
      iGoogle
      Google Reader
      Netvibes
      Friendfeed
    34. Network
      Connect & build relationships withthose who share your interests.
      flickr.com/photos/rambleon/2637714144/
    35. Keep learning new tools
      Becometechnologically adept
      flickr.com/photos/cc511/2304699865/
      blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
    36. TryExploreLearnParticipate
      flickr.com/photos/aafromaa/3027113461/in/set-72157608631840641/
    37. …that's part of the fire hose …a mix of rapid fire ideas loaded with “imperfections”—a lot like life. Jason Adam Young
      flickr.com/photos/aafromaa/3026998606/in/set-72157608631840641/
    38. Lifestream—bring into one place
      FriendFeed
      Feed readers (Google Reader)
      Tweetdeck
    39. Organize by priorities not categories
    40. Build and use filters
      Manually construct.
      Filters automatically filter for efficiency & growth.
      Continuously re-tune & re-build.
      flickr.com/photos/daveyll/332723930/
    41. Use your network in filters
    42. Re-tune filters
      Continuously re-tune.
      Filters temporary.
      Updating the old filters is not the fix.
      We create, rethink, and re-tuned the filters.
      flickr.com/photos/jasoncwallace/2224259237/
    43. Navigate the flow of easily, conveniently, and efficiently published information.
      flickr.com/photos/jdorner/2624179515/
    44. Re-think social structure & expectations
      New paradigm –underlying way we share & not share.
      flickr.com/photos/ihardlyflickr/2368302976/
    45. Extension Blog Examples
      Winston County Natural Resources Council wcnrc.blogspot.com/
      Agriculture in Van Wert County, Ohio gvanwert.wordpress.com/
      Eat, Save, and Be Healthy: Ohio State University Extension Family and Consumer Sciences
      osufcs.wordpress.com/
    46. Extension Blog Examples
      FCS Edu-Connector information & resources useful to educators and parents. Joanne Kinsey, Family & Community Health Sciences Educator, Rutgers University
      fcsedu-connector.blogspot.com/
    47. Social Networks Examples
      ACES Food Processors Network on Ryzehttp://www.ryze.com/networkindex.php?network=acesfoodsafety
    48. Family Consumer Science Extension Educators on Twitter (a few examples)
      karynblass media literacy for girls/young adults, financial literacy for young people.
      sharoncowen family/work balance; also focuses on refugee parents/families.
      justjokins Joanne Kinsey Rutgers.
      woodskl Kristin Woods Alabama food safety agent.
    49. Univeristy of Kentucky Extension FCS Educators on Twitter
    50. Resources
      Engaging Communities on their on Turf: Secrets of Social networkers connect.extension.iastate.edu/p79426457/
      Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html
    51. Resources
      Clay Shirky "It's not information overload. It's filter failure" http://web2expo.blip.tv/file/1277460/ at Web 2.0 Expo NY
      Beginner’s Guide to Social Media in Extension http://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension
    52. Resources
      Poscente, Vince. The Age of Speed.
      Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158
    53. Resources
      RSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english
      Use a newsreaderblog.anneadrian.com/2007/05/how-to-use-news-reader.html
    54. Resources
      Feeding Frenzy, an eXtension 30-Minute session recording presented by Beth Raney, eXtension connect.extension.iastate.edu/p51525211/
      How to Use Twitter for Business - Webinar on 6/18/09 flyte.biz/resources/newsletters/08/06-twitter-for-business.php
    55. Resources
      Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business
      small-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/
    56. Resources
      Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/
      Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf
      Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html
    57. Resources
      Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23.
      Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311.
      Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”:  Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.
    58. Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
      Social Media in Extension by Anne Mims Adrian is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa .
    59. Google me, Anne Adrian, Or find me:
      Twitter: aafromaa
      delicious: aafromaa
      AIM: aafromaa
      Slideshare: aafromaa
      Flickr: aafromaa
      YouTube: aafromaa
    60. Extension Blog Examples
      Winston County Natural Resources Council wcnrc.blogspot.com/
      Agriculture in Van Wert County, Ohio gvanwert.wordpress.com/
      Eat, Save, and Be Healthy: Ohio State University Extension Family and Consumer Sciences
      osufcs.wordpress.com/
    61. Extension Blog Examples
      FCS Edu-Connector information & resources useful to educators and parents. Joanne Kinsey, Family & Community Health Sciences Educator, Rutgers University
      fcsedu-connector.blogspot.com/
    62. Social Networks Examples
      ACES Food Processors Network on Ryzehttp://www.ryze.com/networkindex.php?network=acesfoodsafety
    63. Family Consumer Science Extension Educators on Twitter (a few examples)
      karynblass media literacy for girls/young adults, financial literacy for young people.
      sharoncowen family/work balance; also focuses on refugee parents/families.
      justjokins Joanne Kinsey Rutgers.
      woodskl Kristin Woods Alabama food safety agent.
    64. Univeristy of Kentucky Extension FCS Educators on Twitter
    65. Resources
      Engaging Communities on their on Turf: Secrets of Social networkers connect.extension.iastate.edu/p79426457/
      Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html
    66. Resources
      Clay Shirky "It's not information overload. It's filter failure" http://web2expo.blip.tv/file/1277460/ at Web 2.0 Expo NY
      Beginner’s Guide to Social Media in Extension http://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension
    67. Resources
      Poscente, Vince. The Age of Speed.
      Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158
    68. Resources
      RSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english
      Use a newsreaderblog.anneadrian.com/2007/05/how-to-use-news-reader.html
    69. Resources
      Feeding Frenzy, an eXtension 30-Minute session recording presented by Beth Raney, eXtension connect.extension.iastate.edu/p51525211/
      How to Use Twitter for Business - Webinar on 6/18/09 flyte.biz/resources/newsletters/08/06-twitter-for-business.php
    70. Resources
      Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business
      small-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/
    71. Resources
      Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/
      Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf
      Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html
    72. Resources
      Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23.
      Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311.
      Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”:  Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.
    73. Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
      Social Media in Extension by Anne Mims Adrian is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa .
    74. Google me, Anne Adrian, Or find me:
      Twitter: aafromaa
      delicious: aafromaa
      AIM: aafromaa
      Slideshare: aafromaa
      Flickr: aafromaa
      YouTube: aafromaa
    75. Social Media in Extension
      September 2009
      Anne Mims Adrian, PhD
      Alabama Cooperative Extension System at Auburn University
      aadrian@auburn.edu
      blog.anneadrian.com

    + Anne AdrianAnne Adrian, 4 months ago

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