Social Media for Georgia FCS Extension

Social Media in Extension
Columbus, GA
September 3, 2009
Anne Mims Adrian, PhD
Alabama Cooperative Extension System at Auburn University

“Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.”Sarah Perez of ReadWriteWeb
flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/

Adoption Curve & Phases
Initial Discovery (2006-2007)
Hype & Experimentation (2008-2009)
Failure & Disappointment (2010)
Triumph of Determination (2011-2013)
Pervasive Adoption (2014-2015)
http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png

What is the point?
http://www.flickr.com/photos/skipnclick/2945026921/

Forget some concepts (i.e., best practices) behind traditional media, education, and marketing.
flickr.com/photos/yourdon/2715599454/

flickr.com/photos/28027797@N07/2613148011/
Social media is social which means relationships, engagement, connectedness, and collaboration.

Social media provides flexibility, efficiency, scalability, and opportunities for innovation.
flickr.com/photos/yourdon/2675323741///

Facebook
200 millionactive users
blog.facebook.com/blog.php?post=72353897130

Facebook
Facebook is the largest social networking site, passing MySpace in 2008
www.mashable.com

Facebook
Women older than 55 make up the fastest-growing age group on Facebook
cnn.com/2009/TECH/04/13/social.network.older/

Twitter stats
3 million - Tweets/day (March 2008)
Tuesday– most popular day
Wednesday – close 2nd popular day
techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/
sysomos.com/insidetwitter/Inside Twitter An In-Depth Look Inside the Twitter World

Twitter stats
2.62 billion - number of Tweets as July 14, 2009
Twitter is the fastest growing (752% increase in 2008!)
http://popacular.com/gigatweet/
Giga Tweet
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
49 Amazing Social Media, Web 2.0 And Internet Stats
www.mashable.com

Wikipedia
75,000- active contributors
13 million– number of articles contributors have worked on
& thefuturebuzz.com/2009/07/10/future-marketing-trends/
Future Marketing Trends – By The Numbers

Wikipedia
~57 million 2008monthly visitors
~65 million 2009 monthly visitors

YouTube
70 million– videos (March 2008)
95.4 million – videos (May 2009)
13 hours- amount of video uploaded every minute

Blogosphere
346 million – people read blogs (comScore March 2008)
900,000 - average number of blog posts in a 24 hour period
77% - active Internet users read blogs

1 trillion - unique URLs in Google’s index

What is the point?
http://www.flickr.com/photos/skipnclick/2945026921/

Compartmentalized Life: Physical traditional boundaries of time The Age of Speedby Vince Poscente

Information through diverse social networks generates:
More revenue
More and faster completed projects

Online connections enhance working & social relationships & build social capital, particularly in relationships that already have a physical presence.
Hampton, K. (2002)
Hampton, K. & Wellman, B. (2003)
Ellison, N. B., Steinfield, C., & Lampe, C. (2007)

So what is the point? What does this mean for Cooperative Extension?
flickr.com/photos/skipnclick/2945026921/

Overwhelmed?
flickr.com/photos/violator3/19396819/

Go where people are
flickr.com/photos/mcgarry/111003432/

Information does not flow linearly
flickr.com/photos/philhawksworth/2588299896/

Learn to drink from a fire hose
slideshare.net/aafromaa/drinking-from-a-fire-hoseconnect.extension.iastate.edu/p73481377/
flickr.com/photos/webwalker/114991439/

Multiple areas of interest and avenues
Wikis (Wikipedia, and internal)
Google Documents
Twitter
Facebook
Friendfeed
Colleagues
Organization’s news
(internal, partners, competitors)
Friends’ social bookmarks (delicious)

Multiple areas of interest and avenues
Email
Comments on blogs
(particularly my own)
Google Analytics
Feedburner
Google Alerts
Communities
(book club, Ning communities)
Flickr
YouTube
General news
Personal information

Relax
flickr.com/photos/zunami/2283133585/

Stay Curious
flickr.com/photos/jerobins/2760299430/

Choose pipes, methods, and info based on your purpose and what you value
flickr.com/photos/namlhots/3096109459/
blog.k1v1n.com/2008/10/defining-freerange-enterprise.html

Use a “start page”
iGoogle
Google Reader
Netvibes
Friendfeed

Network
Connect & build relationships withthose who share your interests.
flickr.com/photos/rambleon/2637714144/

Keep learning new tools
Becometechnologically adept
flickr.com/photos/cc511/2304699865/
blog.k1v1n.com/2008/10/defining-freerange-enterprise.html

TryExploreLearnParticipate
flickr.com/photos/aafromaa/3027113461/in/set-72157608631840641/

“…that's part of the fire hose …a mix of rapid fire ideas loaded with “imperfections”—a lot like life. Jason Adam Young
flickr.com/photos/aafromaa/3026998606/in/set-72157608631840641/

Lifestream—bring into one place
FriendFeed
Feed readers (Google Reader)
Tweetdeck

Organize by priorities not categories

Build and use filters
Manually construct.
Filters automatically filter for efficiency & growth.
Continuously re-tune & re-build.
flickr.com/photos/daveyll/332723930/

Use your network in filters

Re-tune filters
Continuously re-tune.
Filters temporary.
Updating the old filters is not the fix.
We create, rethink, and re-tuned the filters.
flickr.com/photos/jasoncwallace/2224259237/

Navigate the flow of easily, conveniently, and efficiently published information.
flickr.com/photos/jdorner/2624179515/

Re-think social structure & expectations
New paradigm –underlying way we share & not share.
flickr.com/photos/ihardlyflickr/2368302976/

Extension Blog Examples
Winston County Natural Resources Council wcnrc.blogspot.com/
Agriculture in Van Wert County, Ohio gvanwert.wordpress.com/
Eat, Save, and Be Healthy: Ohio State University Extension Family and Consumer Sciences
osufcs.wordpress.com/

Extension Blog Examples
FCS Edu-Connector information & resources useful to educators and parents. Joanne Kinsey, Family & Community Health Sciences Educator, Rutgers University
fcsedu-connector.blogspot.com/

Social Networks Examples
ACES Food Processors Network on Ryzehttp://www.ryze.com/networkindex.php?network=acesfoodsafety

Family Consumer Science Extension Educators on Twitter (a few examples)
karynblass media literacy for girls/young adults, financial literacy for young people.
sharoncowen family/work balance; also focuses on refugee parents/families.
justjokins Joanne Kinsey Rutgers.
woodskl Kristin Woods Alabama food safety agent.

Univeristy of Kentucky Extension FCS Educators on Twitter

Resources
Engaging Communities on their on Turf: Secrets of Social networkers connect.extension.iastate.edu/p79426457/
Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html

Resources
Clay Shirky "It's not information overload. It's filter failure" http://web2expo.blip.tv/file/1277460/ at Web 2.0 Expo NY
Beginner’s Guide to Social Media in Extension http://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension

Resources
Poscente, Vince. The Age of Speed.
Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158

Resources
RSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english
Use a newsreaderblog.anneadrian.com/2007/05/how-to-use-news-reader.html

Resources
Feeding Frenzy, an eXtension 30-Minute session recording presented by Beth Raney, eXtension connect.extension.iastate.edu/p51525211/
How to Use Twitter for Business - Webinar on 6/18/09 flyte.biz/resources/newsletters/08/06-twitter-for-business.php

Resources
Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business
small-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/

Resources
Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/
Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf
Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html

Resources
Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23.
Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311.
Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”: Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.

Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
Social Media in Extension by Anne Mims Adrian is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa .

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Social Media in Extension
September 2009
Anne Mims Adrian, PhD
Alabama Cooperative Extension System at Auburn University
aadrian@auburn.edu
blog.anneadrian.com

Social Media for Georgia FCS Extension

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Social Media for Georgia FCS Extension — Presentation Transcript