Your SlideShare is downloading. ×
0
Social Media in Extension<br />Columbus, GA<br />September 3, 2009<br />Anne Mims Adrian, PhD<br />Alabama Cooperative Ext...
“Today, if you&apos;re not staying current with Web 2.0 technologies&apos; impact on business, then you&apos;re just not s...
Adoption Curve & Phases<br />Initial Discovery (2006-2007)<br />Hype & Experimentation (2008-2009)<br />Failure & Disappoi...
What is the point?<br />http://www.flickr.com/photos/skipnclick/2945026921/<br />
Forget some concepts (i.e., best practices) behind traditional media, education, and marketing.<br />flickr.com/photos/you...
flickr.com/photos/28027797@N07/2613148011/<br />Social media is social which means relationships, engagement, connectednes...
Social media  provides flexibility, efficiency, scalability, and opportunities for innovation.<br />flickr.com/photos/your...
Facebook<br />200 millionactive users<br />blog.facebook.com/blog.php?post=72353897130<br />
Facebook<br />Facebook is the largest social networking site, passing MySpace in 2008<br />www.mashable.com<br />
Facebook<br />Women older than 55 make up the fastest-growing age group on Facebook<br />cnn.com/2009/TECH/04/13/social.ne...
Twitter stats<br />3 million - Tweets/day (March 2008)<br />Tuesday– most popular day<br />Wednesday – close 2nd popular d...
Twitter stats<br />2.62 billion -  number of Tweets as July 14, 2009 <br />Twitter is the fastest growing (752% increase i...
Wikipedia<br />75,000- active contributors <br />13 million– number of articles contributors have worked on<br />thefuture...
Wikipedia<br />~57 million 2008monthly visitors<br />~65 million 2009 monthly visitors <br />thefuturebuzz.com/2009/01/12/...
YouTube<br />70 million– videos (March 2008)<br />95.4 million – videos (May 2009)<br />13 hours- amount of video uploaded...
Blogosphere<br />346 million – people read blogs (comScore March 2008)<br />900,000 - average number of blog posts in a 24...
1 trillion - unique URLs in Google’s index<br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/<b...
What is the point?<br />http://www.flickr.com/photos/skipnclick/2945026921/<br />
Compartmentalized Life: Physical traditional boundaries of time  The Age of Speedby Vince Poscente<br />
Information through diverse social networks generates:<br />More revenue<br />More and faster completed projects<br />
Online connections enhance working & social relationships & build social capital, particularly in relationships that alrea...
So what is the point? What does this mean for Cooperative Extension?<br />flickr.com/photos/skipnclick/2945026921/<br />
Overwhelmed?<br />flickr.com/photos/violator3/19396819/<br />
Go where people are<br />flickr.com/photos/mcgarry/111003432/<br />
Information does not flow linearly <br />flickr.com/photos/philhawksworth/2588299896/<br />
Learn to drink from a fire hose<br />slideshare.net/aafromaa/drinking-from-a-fire-hoseconnect.extension.iastate.edu/p73481...
Multiple areas of interest and avenues<br />Wikis (Wikipedia,  and internal)<br />Google Documents<br />Twitter<br />Faceb...
Multiple areas of interest and avenues<br />Email<br />Comments on blogs <br />	(particularly my own)<br />Google Analytic...
Relax<br />flickr.com/photos/zunami/2283133585/<br />
Stay Curious<br />flickr.com/photos/jerobins/2760299430/<br />
Choose pipes, methods, and info based on your purpose and what you value<br />flickr.com/photos/namlhots/3096109459/<br />...
Use a “start page”<br />iGoogle<br />Google Reader<br />Netvibes<br />Friendfeed<br />
Network<br />Connect & build relationships withthose who share your interests.  <br />flickr.com/photos/rambleon/263771414...
Keep learning new tools<br />Becometechnologically adept<br />flickr.com/photos/cc511/2304699865/<br />blog.k1v1n.com/2008...
TryExploreLearnParticipate <br />flickr.com/photos/aafromaa/3027113461/in/set-72157608631840641/<br />
“…that&apos;s part of the fire hose …a mix of rapid fire ideas loaded with “imperfections”—a  lot like life. Jason Adam Yo...
Lifestream—bring into one place<br />FriendFeed<br />Feed readers (Google Reader)<br />Tweetdeck<br />
Organize by priorities not categories<br />
Build and use filters<br />Manually construct.<br />Filters automatically filter for efficiency & growth.<br />Continuousl...
Use your network in filters<br />
Re-tune filters<br />Continuously re-tune.<br />Filters temporary.<br />Updating the old filters is not the fix. <br />We ...
Navigate the flow of easily, conveniently, and efficiently published information.<br />flickr.com/photos/jdorner/262417951...
Re-think social structure & expectations<br />New paradigm –underlying way we share & not share.<br />flickr.com/photos/ih...
Extension Blog Examples<br />Winston County Natural Resources Council wcnrc.blogspot.com/<br />Agriculture in Van Wert Cou...
Extension Blog Examples<br />FCS Edu-Connector  information & resources useful to educators and parents. Joanne Kinsey, Fa...
Social Networks Examples<br />ACES Food Processors Network on Ryzehttp://www.ryze.com/networkindex.php?network=acesfoodsaf...
Family Consumer Science Extension Educators on Twitter (a few examples)<br />karynblass      media literacy for girls/youn...
Univeristy of Kentucky Extension FCS Educators on Twitter<br />
Resources<br />Engaging Communities on their on Turf: Secrets of Social networkers connect.extension.iastate.edu/p79426457...
Resources<br />Clay Shirky &quot;It&apos;s not information overload. It&apos;s filter failure&quot; http://web2expo.blip.t...
Resources<br />Poscente, Vince. The Age of Speed.<br />Aral, Sinan and Van Alstyne, Marshall W., &quot;Network Structure &...
Resources<br />RSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plai...
Resources<br />Feeding Frenzy, an eXtension 30-Minute session recording presented by Beth Raney, eXtension connect.extensi...
Resources<br />Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marke...
Resources<br />Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/<br />Ohio Farm Bureau Social ...
Resources<br />Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23. <b...
Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.<br />Social Media in Extension by Anne M...
Google me, Anne Adrian, Or find me:<br />Twitter: aafromaa<br />delicious: aafromaa<br />AIM: aafromaa<br />Slideshare: aa...
Social Media in Extension<br />September  2009<br />Anne Mims Adrian, PhD<br />Alabama Cooperative Extension System at Aub...
Upcoming SlideShare
Loading in...5
×

Social Media for Georgia FCS Extension

1,360

Published on

Presentation at the Georgia Extension Family Consumer Science annual meeting. September 3, 2009.

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,360
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • You realize that there is a plethora of information available, some that is accurate and some that may not be accurate, but nevertheless you want to keep up.You are true professional, and you don’t want to get caught now knowing your industry, your area of expertise.http://www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780Attribution-Noncommercial-Share Alike 2.0 Generic Share —Remix — Under the following conditions: Attribution. Noncommercial.
  • http://globalhumancapital.org/?p=675http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png
  • flickr.com/photos/yourdon/2715599454/
  • http://www.flickr.com/photos/yourdon/2675323741/
  • blog.facebook.com/blog.php?post=72353897130
  • www.mashable.com
  • cnn.com/2009/TECH/04/13/social.network.older
  • techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/http://www.sysomos.com/insidetwitter/Inside Twitter An In-Depth Look Inside the Twitter World
  • http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.com
  • thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statsthefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
  • thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statsthefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
  • thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
  • thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats
  • thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats
  • Vince Poscente the author ofThe Age of Speed describes that increasing the speed for which we do things and absorb information is integral to surviving today and tomorrow. He also recognizes that demand and desire for speed has blurred the lines between work, home and play. This new environment has changed the paradigm of compartmentalized life.
  • They analyzed the *content* of the email messages and found that in fact employees with more diverse social networks did have access to more diverse information (as measured across the content of their email). We also found that this link - between network diversity and information diversity - explained productivity and performance differences: Workers with access to diverse information through diverse social networks generated more revenue, completed more projects and completed projects faster, controlling for a host of traditional demographic and human capital variables such as age, gender, education, industry experience etc.The paper can be found here:Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: http://ssrn.com/abstract=958158
  • http://blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html To name just 3 studies (I can find more) are:Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23 Hampton, K. & Wellman, B. (2003) Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311. Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”:  Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.
  • People change locations /tools / communitiesflickr.com/photos/mcgarry/111003432/
  • This goes back to the idea that we break down the physical boundaries of time and physical locations. Information is fluid.http://www.flickr.com/photos/philhawksworth/2588299896/
  • http://www.flickr.com/photos/webwalker/114991439/The idea of this slide is from Drinking from a Fire Hose: http://www.slideshare.net/aafromaa/drinking-from-a-fire-hose and http://connect.extension.iastate.edu/p73481377/
  • Strategies for managing information and technology growthAdapted partially from Floyd Davenport’s Keeping Up With TechnologyFirst and foremost, relax. Don’t let technology overwhelm and stress you. There are over 100 million blogs covering thousands of different subjects, you can’t read them all. Studies have shown that up to 90% of software features go unused, don’t feel you have to learn them all. Recognize your own limitations and priorities and understand that you are not alone. http://www.flickr.com/photos/zunami/2283133585/ Attribution-Share Alike 2.0 GenericYou are free: to Share — to Remix — Under the following conditions: Attribution. Share Alike.
  • Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping up with TechnologyStay curious. Embrace your inner child and don’t be afraid to play. People over the age of 25 didn’t grow up in the digital age so we can be out of our comfort zone when experimenting with new technologies. We like to understand what will happen before we press a button. Don’t be too quick to judge the value of a new service or technology until you have had a chance to experience it. Look for potential and be creative.http://www.flickr.com/photos/jerobins/2760299430/
  • flickr.com/photos/namlhots/3096109459/log.k1v1n.com/2008/10/defining-freerange-enterprise.html
  • Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping Up With Technology by Floyd DavenportUse a “start page” service like Netvibes (http://www.netvibes.com/) or iGoogle (http://www.google.com/ig) to organize and review information. These easy to use services help you create your own “home” page and aggregate information and applications into one location. They list numerous resources which can keep you current on everything from the newest gadgets to the latest services in social media. Choose a couple of news services that Techmeme (http://www.techmeme.com/) that bring the latest news on technology.
  • Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping Up With Technology by Floyd DavenportNetwork with your friends and colleagues. We can communicate, share information and engage with more people today than ever before. Take advantage of services like Facebook (http://www.facebook.com/) or Twitter (http://twitter.com/) and build relationships with individuals who share your interests. My personal favorite is Twitter for its portability and casual conversation. Don’t underestimate the power of networking. Your network can become the single most important filter for relevant information.www.flickr.com/photos/rambleon/2637714144/
  • Technologies and communities will not stay constanthttp://www.flickr.com/photos/cc511/2304699865/blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
  • Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping Up With TechnologyParticipate and plan time to explore and learn. Easy to say and hard to do, but work at your own pace and set aside a reasonable amount of time given your individual priorities. flickr.com/photos/aafromaa/3027113461/in/set-72157608631840641/
  • Mistakes –the imperfections--will happen
  • Strategies for managing information and technology growth
  • Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping Up With Technology by Floyd DavenportNetwork with your friends and colleagues. We can communicate, share information and engage with more people today than ever before. Take advantage of services like Facebook (http://www.facebook.com/) or Twitter (http://twitter.com/) and build relationships with individuals who share your interests. My personal favorite is Twitter for its portability and casual conversation. Don’t underestimate the power of networking. Your network can become the single most important filter for relevant information.Use your network to filter
  • ACES Food Processors Network on Ryzehttp://www.ryze.com/networkindex.php?network=acesfoodsafety
  • Transcript of "Social Media for Georgia FCS Extension"

    1. 1. Social Media in Extension<br />Columbus, GA<br />September 3, 2009<br />Anne Mims Adrian, PhD<br />Alabama Cooperative Extension System at Auburn University<br />
    2. 2. “Today, if you&apos;re not staying current with Web 2.0 technologies&apos; impact on business, then you&apos;re just not staying current. Period.”Sarah Perez of ReadWriteWeb<br />flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/<br />
    3. 3. Adoption Curve & Phases<br />Initial Discovery (2006-2007)<br />Hype & Experimentation (2008-2009)<br />Failure & Disappointment (2010)<br />Triumph of Determination (2011-2013)<br />Pervasive Adoption (2014-2015)<br />http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png<br />
    4. 4. What is the point?<br />http://www.flickr.com/photos/skipnclick/2945026921/<br />
    5. 5. Forget some concepts (i.e., best practices) behind traditional media, education, and marketing.<br />flickr.com/photos/yourdon/2715599454/<br />
    6. 6. flickr.com/photos/28027797@N07/2613148011/<br />Social media is social which means relationships, engagement, connectedness, and collaboration.<br />
    7. 7. Social media provides flexibility, efficiency, scalability, and opportunities for innovation.<br />flickr.com/photos/yourdon/2675323741///<br />
    8. 8. Facebook<br />200 millionactive users<br />blog.facebook.com/blog.php?post=72353897130<br />
    9. 9. Facebook<br />Facebook is the largest social networking site, passing MySpace in 2008<br />www.mashable.com<br />
    10. 10. Facebook<br />Women older than 55 make up the fastest-growing age group on Facebook<br />cnn.com/2009/TECH/04/13/social.network.older/<br />
    11. 11. Twitter stats<br />3 million - Tweets/day (March 2008)<br />Tuesday– most popular day<br />Wednesday – close 2nd popular day <br />techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/<br />sysomos.com/insidetwitter/Inside Twitter An In-Depth Look Inside the Twitter World<br />
    12. 12. Twitter stats<br />2.62 billion - number of Tweets as July 14, 2009 <br />Twitter is the fastest growing (752% increase in 2008!)<br />http://popacular.com/gigatweet/ <br />Giga Tweet<br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/<br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />www.mashable.com<br />
    13. 13. Wikipedia<br />75,000- active contributors <br />13 million– number of articles contributors have worked on<br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ <br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />& thefuturebuzz.com/2009/07/10/future-marketing-trends/<br />Future Marketing Trends – By The Numbers<br />
    14. 14. Wikipedia<br />~57 million 2008monthly visitors<br />~65 million 2009 monthly visitors <br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ <br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />& thefuturebuzz.com/2009/07/10/future-marketing-trends/<br />Future Marketing Trends – By The Numbers<br />
    15. 15. YouTube<br />70 million– videos (March 2008)<br />95.4 million – videos (May 2009)<br />13 hours- amount of video uploaded every minute<br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/<br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />& thefuturebuzz.com/2009/07/10/future-marketing-trends/<br />Future Marketing Trends – By The Numbers<br />
    16. 16. Blogosphere<br />346 million – people read blogs (comScore March 2008)<br />900,000 - average number of blog posts in a 24 hour period<br />77% - active Internet users read blogs<br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/<br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />
    17. 17. 1 trillion - unique URLs in Google’s index<br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/<br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />
    18. 18. What is the point?<br />http://www.flickr.com/photos/skipnclick/2945026921/<br />
    19. 19. Compartmentalized Life: Physical traditional boundaries of time The Age of Speedby Vince Poscente<br />
    20. 20.
    21. 21. Information through diverse social networks generates:<br />More revenue<br />More and faster completed projects<br />
    22. 22. Online connections enhance working & social relationships & build social capital, particularly in relationships that already have a physical presence. <br />Hampton, K. (2002)<br />Hampton, K. & Wellman, B. (2003) <br />Ellison, N. B., Steinfield, C., & Lampe, C. (2007) <br />
    23. 23. So what is the point? What does this mean for Cooperative Extension?<br />flickr.com/photos/skipnclick/2945026921/<br />
    24. 24. Overwhelmed?<br />flickr.com/photos/violator3/19396819/<br />
    25. 25. Go where people are<br />flickr.com/photos/mcgarry/111003432/<br />
    26. 26. Information does not flow linearly <br />flickr.com/photos/philhawksworth/2588299896/<br />
    27. 27. Learn to drink from a fire hose<br />slideshare.net/aafromaa/drinking-from-a-fire-hoseconnect.extension.iastate.edu/p73481377/<br />flickr.com/photos/webwalker/114991439/<br />
    28. 28. Multiple areas of interest and avenues<br />Wikis (Wikipedia, and internal)<br />Google Documents<br />Twitter<br />Facebook<br />Friendfeed<br />Colleagues<br />Organization’s news <br /> (internal, partners, competitors)<br />Friends’ social bookmarks (delicious)<br />
    29. 29. Multiple areas of interest and avenues<br />Email<br />Comments on blogs <br /> (particularly my own)<br />Google Analytics<br />Feedburner<br />Google Alerts<br />Communities <br /> (book club, Ning communities)<br />Flickr<br />YouTube<br />General news<br />Personal information <br />
    30. 30. Relax<br />flickr.com/photos/zunami/2283133585/<br />
    31. 31. Stay Curious<br />flickr.com/photos/jerobins/2760299430/<br />
    32. 32. Choose pipes, methods, and info based on your purpose and what you value<br />flickr.com/photos/namlhots/3096109459/<br />blog.k1v1n.com/2008/10/defining-freerange-enterprise.html<br />
    33. 33. Use a “start page”<br />iGoogle<br />Google Reader<br />Netvibes<br />Friendfeed<br />
    34. 34. Network<br />Connect & build relationships withthose who share your interests. <br />flickr.com/photos/rambleon/2637714144/<br />
    35. 35. Keep learning new tools<br />Becometechnologically adept<br />flickr.com/photos/cc511/2304699865/<br />blog.k1v1n.com/2008/10/defining-freerange-enterprise.html<br />
    36. 36. TryExploreLearnParticipate <br />flickr.com/photos/aafromaa/3027113461/in/set-72157608631840641/<br />
    37. 37. “…that&apos;s part of the fire hose …a mix of rapid fire ideas loaded with “imperfections”—a lot like life. Jason Adam Young<br />flickr.com/photos/aafromaa/3026998606/in/set-72157608631840641/<br />
    38. 38. Lifestream—bring into one place<br />FriendFeed<br />Feed readers (Google Reader)<br />Tweetdeck<br />
    39. 39. Organize by priorities not categories<br />
    40. 40. Build and use filters<br />Manually construct.<br />Filters automatically filter for efficiency & growth.<br />Continuously re-tune & re-build.<br />flickr.com/photos/daveyll/332723930/<br />
    41. 41. Use your network in filters<br />
    42. 42. Re-tune filters<br />Continuously re-tune.<br />Filters temporary.<br />Updating the old filters is not the fix. <br />We create, rethink, and re-tuned the filters.<br />flickr.com/photos/jasoncwallace/2224259237/<br />
    43. 43. Navigate the flow of easily, conveniently, and efficiently published information.<br />flickr.com/photos/jdorner/2624179515/<br />
    44. 44. Re-think social structure & expectations<br />New paradigm –underlying way we share & not share.<br />flickr.com/photos/ihardlyflickr/2368302976/<br />
    45. 45. Extension Blog Examples<br />Winston County Natural Resources Council wcnrc.blogspot.com/<br />Agriculture in Van Wert County, Ohio gvanwert.wordpress.com/<br />Eat, Save, and Be Healthy: Ohio State University Extension Family and Consumer Sciences <br />osufcs.wordpress.com/<br />
    46. 46. Extension Blog Examples<br />FCS Edu-Connector information & resources useful to educators and parents. Joanne Kinsey, Family & Community Health Sciences Educator, Rutgers University<br />fcsedu-connector.blogspot.com/<br />
    47. 47. Social Networks Examples<br />ACES Food Processors Network on Ryzehttp://www.ryze.com/networkindex.php?network=acesfoodsafety<br />
    48. 48. Family Consumer Science Extension Educators on Twitter (a few examples)<br />karynblass media literacy for girls/young adults, financial literacy for young people.<br />sharoncowen family/work balance; also focuses on refugee parents/families.<br />justjokins Joanne Kinsey Rutgers.<br />woodskl Kristin Woods Alabama food safety agent.<br />
    49. 49. Univeristy of Kentucky Extension FCS Educators on Twitter<br />
    50. 50. Resources<br />Engaging Communities on their on Turf: Secrets of Social networkers connect.extension.iastate.edu/p79426457/<br />Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html<br />
    51. 51. Resources<br />Clay Shirky &quot;It&apos;s not information overload. It&apos;s filter failure&quot; http://web2expo.blip.tv/file/1277460/ at Web 2.0 Expo NY<br />Beginner’s Guide to Social Media in Extension http://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension<br />
    52. 52. Resources<br />Poscente, Vince. The Age of Speed.<br />Aral, Sinan and Van Alstyne, Marshall W., &quot;Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications&quot; (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158<br />
    53. 53. Resources<br />RSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english<br />Use a newsreaderblog.anneadrian.com/2007/05/how-to-use-news-reader.html<br />
    54. 54. Resources<br />Feeding Frenzy, an eXtension 30-Minute session recording presented by Beth Raney, eXtension connect.extension.iastate.edu/p51525211/<br />How to Use Twitter for Business - Webinar on 6/18/09 flyte.biz/resources/newsletters/08/06-twitter-for-business.php<br />
    55. 55. Resources<br />Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business<br />small-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/<br />
    56. 56. Resources<br />Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/<br />Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf<br />Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html <br />
    57. 57. Resources<br />Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23. <br />Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311. <br />Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”:  Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1. <br />
    58. 58. Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.<br />Social Media in Extension by Anne Mims Adrian is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa .<br />
    59. 59. Google me, Anne Adrian, Or find me:<br />Twitter: aafromaa<br />delicious: aafromaa<br />AIM: aafromaa<br />Slideshare: aafromaa<br />Flickr: aafromaa<br />YouTube: aafromaa<br />
    60. 60. Social Media in Extension<br />September 2009<br />Anne Mims Adrian, PhD<br />Alabama Cooperative Extension System at Auburn University<br />aadrian@auburn.edu<br />blog.anneadrian.com<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×