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Social Media
LSU AgCenter
Family Consumer Science Annual
Conference
March 25, 2010


Anne Mims Adrian
aadrian@auburn.edu
t...
What is your biggest reason for not adopting social
media for professional use?
1. Scared of privacy issues
2. Personal vs...
Goals of workshop
Learn some specific instructions in
using.
Develop some specific ideas to use
social media in Extension....
“Friends, it (social media) keeps us
relevant.” Andy Kleinschmidt




            flickr.com/photos/liewcf/3547134847/
Did you watch the 2010 Super
  Bowl?
                                  94%
  1.Yes
  2.No




                            ...
Most-watched program in
US history.
When you watched the Super
Bowl, did you get online?
                                        50%
1.Yes                    ...
During Super Bowling and
   Opening Olympic Ceremonies


                                                      Surfed web
...
During events online discussion–
   the back channel—will increase.



                                                   ...
And increase.



     Not surf                                        Surf




nytimes.com/2010/02/24/business/media/24coo...
And increase.


                                                    Surf

    Not surf




nytimes.com/2010/02/24/business...
And increase.


      Not surf

                                                       Surf



nytimes.com/2010/02/24/busi...
Adoption Curve & Phases

Initial Discovery (2006-2007)
Hype & Experimentation (2008-2009)
Failure & Disappointment (2010)
...
Where to begin?
Pick 1, 2, or 3.
Where the people are

           World Users    US Users

Facebook    400 million   112 million

MySpace     175 million  ...
400
           308




Facebook
    1

           US
            2
48% of
   Facebook                     Americans have
                                a Facebook or
                      ...
Facebook

3+ billion photos uploaded to the site each
month.

14+ million videos uploaded each month.

5+ billion pieces o...
Facebook

3+ million active Fan Pages.
1.5+ million local businesses have
active Pages.
20+ million people become fans of
...
Facebook

Average user has 130 friends on
the site.
Average user spends more than 55
minutes per day on Facebook.
facebook...
What percentage of your clients
or potential clients use
Facebook? (best guess)
1.   Fewer than 25%         53%

2.   25-5...
15% US Internet
                                           users

Twitter stats                            18 million




...
Twitter


Answer ―What is happening?‖
Share thoughts.
Share links.
Ask questions.
Answer questions.
          …in 140 char...
Twitter stats




       Following does not
     have to be reciprocal.
Twitter stats
Twitter is the fastest growing
with social network.

Now 50 million tweets per day.
blog.twitter.com/2010/02...
Twitter stats
Users with an average of 1,000 followers
tweet the most,
more than those with fewer than 100
followers, and
...
Twitter stats
Average Twitter user has 27
followers.




barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-
FINAL....
Twitter stats
Twitter users are becoming more
engaged over time when
controlled for sample age.



themetricsystem.rjmetri...
Twitter stats
Value is added with
hashtags, #LSUFSC.
Convenience is mobile
and desktop applications
(TweetDeck, HootSuite,...
LinkedIn
  Wikipedia

Executives from all Fortune 500
companies are LinkedIn
members.
Users represent 150 industries
and 2...
Wikipedia



75,000 active contributors
13 million articles
65 million 2009 monthly visitors
thefuturebuzz.com/2009/01/12/...
YouTube

Every minute, 20 hours of video is
uploaded.


51% of YouTube users go to
YouTube weekly or more often.

http://w...
Blogosphere
346 million – people read blogs
(comScore March 2008)
900,000 - average number of blog
posts in a 24 hour peri...
Mobile Computing
In 2009, smartphone ownership
increased from 11% to 17%.




resourceshelf.com/2010/02/11/a-collection-of...
Mobile Computing
                           3G phone ownership
                         increased from 32% to
            ...
Are we where the people are?




27% of US have heard of
Cooperative Extension.
What is the point?




http://www.flickr.com/photos/skipnclick/2945026921/
Old way




One to one (no scaling).
Broadcast (one to many)
Controlled publishing
Static
Photo: flickr.com/photos/hugovk/...
Some of the time,
forget traditional
concepts behind
media, education,
& marketing.




      flickr.com/photos/yourdon/27...
Listen

Learn

Connect

Share
Photo: www.flickr.com/photos/jdawg/484678361/
Learn to look at online activities
differently




Think of online social circles like we
think of face-to-face social cir...
Opportunity for transparency
whether you are online or not.
             Photo: flickr.com/photos/einaros/3453909796/
Define who are community
members
Define who is core customer /client /
community member

Why would they
care

Create perso...
Define your goals
Look for & define a higher purpose
Ask and Listen




 flickr.com/photos/joyoflife/23724427/
What is being said on the
web google.com/alerts

Google Alerts
Know what people are
saying search.twitter.com/

Twitter Searches
Ask a question in LinkedIn
Answers




mashable.com/2009/09/28/social-media-feedback/
Add a poll web site or
blog.

Add a poll to Your
Facebook Page.

Poll Your Twitter                       Joe Posnanski
Fol...
Put a survey on your blog




mashable.com/2009/09/28/social-media-feedback/
flickr.com/photos/ryangs/3364941723/
Don’t forget the use of video to
get feedback.

Post a YouTube video that
invokes emotion.



mashable.com/2009/09/28/soci...
Set your
 priorities
 based on
 your
 values


flickr.com/photos/seekoh/1225991680/
Evaluate with new
assumptions




         flickr.com/photos/goldberg/1376718557/
Be ready for fire hose effect




Photo: flickr.com/photos/theclaytaurus/4184188053/
Learn to be technically adept




          flickr.com/photos/liewcf/3547134847/
Participate




         flickr.com/photos/davidkohlmeyer/3393520471/

Become part of the community
Get Transparent




         flickr.com/photos/einaros/3453909796/
Be Real




flickr.com/photos/gillat/3483112515/
Utilize the help and
expertise of others
  images.cals.ncsu.edu/gallery2/main.php?g2_itemId=2595
Write for SEO & clients


           Learn to understand &
           write for Search Engine
           Optimization.

  ...
Choose the right tool.




                                            Adapt as tools
                                    ...
Integrate Social Media
Andy Kleinschmidt’s Example
Agriculture in the Van Wert County Blog:
agvanwert.wordpress.com/
Twitt...
Social media
                              provides
                              flexibility, efficien
                  ...
Social media
                               provides
                               timeliness,
                          ...
Also social media provides
Multi-purposing
Publishing in new forms
Increased productivity
Being found by different audienc...
Also social media provides
"...a one-on-one" feeling in a large
group setting. It's the best of both
worlds."
Floyd Davenp...
Try
                                           Explore
                                            Learn

                ...
Extension Blog Examples
Eat, Save, and Be Healthy:
Ohio State University Extension Family and
Consumer Sciences osufcs.wor...
FCS Twitter Examples
Paul McConaughy @minutrition
twitter.com/minutrition
USDA Food Safety @USDAFoodSafety
twitter.com/USD...
Social Networks Examples

ACES Food Processors Network on Ryze
http://www.ryze.com/networkindex.php?network=
acesfoodsafety
Select the one that best describes
your use of eXtension.
1. Never heard of eXtension.
                                   ...
Families, Food, and Fitness

eXtension CoP
extension.org/families%20food%20fitness



Facebook
facebook.com/#!/pages/Famil...
Extension Social Media Participation
eXtension People
extension.org/people/colleagues/socialnetworks

A Cooperative Extens...
Resources
Extension Social Media Guide (beginners)
collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Exten...
Resources
Social Media Tips and Ideas: Presentation for Extension
County Directors urbangarden.posterous.com/social-media-...
References
Brogan, Chris, Audience or Community
chrisbrogan.com/audience-or-community/

Hunt, Tara, The Whuffie Factor

Kl...
In these places or Google “Anne Adrian”
aafromaa@googlewave.com
Google Buzz
google.com/profiles/aafromaa
blog.anneadrian.c...
Creative Commons Attribution-Noncommercial-
Share Alike 3.0 United States License.




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Social Media, FCS Workshop

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I did this presentation for the LSU AgCenter Family, Consumer Science Extension programs which focus on Families, Children, Nutrition, and Financial Management..

http://blog.anneadrian.com

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  • http://www.briansolis.com/2010/03/the-future-of-broadcast-media-is-social/http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technologySuper Bowl was the most-watched program in United States history,Awards shows like the Grammys are attracting their biggest audiences in years.
  • 1 in 7 people who watch the Super Bowl and the Olympics opening ceremony surfed the web at the same time. (The Nielsen Company)http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
  • 1 in 7 people who watch the Super Bowl and the Olympics opening ceremony surfed the web at the same time. (The Nielsen Company)http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
  • 1 in 7 people who watch the Super Bowl and the Olympics opening ceremony surfed the web at the same time. (The Nielsen Company)http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
  • 1 in 7 people who watch the Super Bowl and the Olympics opening ceremony surfed the web at the same time. (The Nielsen Company)http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
  • http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technologyThe point of this is that social media and online activities are not necessarily a replacement for traditional media but is and will serve as a complement to broadcast media and other learning and commuincations venues.
  • Start somewhere.Make sure you are following and friending others…Remember this is social!
  • stics Retrieved 10/1/2009
  • blog.facebook.com/blog.php?post=72353897130facebook.com/press/info.php?statistics Retrieved 10/1/2009Fastest growing demographic is those 35 years old and older.facebook.com/press/info.php?statistics Retrieved 10/1/2009Almost half (48%) of adults have either a MySpace or Facebook page with 16% of adults updating their page at least once a day. Each month:2+ billion photos uploaded to the site.14+ million videos uploaded.8+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared.facebook.com/press/info.php?statistics Retrieved 10/1/2009
  • blog.facebook.com/blog.php?post=72353897130
  • blog.facebook.com/blog.php?post=72353897130
  • blog.facebook.com/blog.php?post=72353897130
  • emarketer.com/Article.aspx?R=1007271In 2010, eMarketer expects 15.5% of all US adult Web users to use the microblogging service via any platform. In April, eMarketer estimated that there would be just 12.1 million US adult Twitter users this year. The upward revision is due to growth in Q2 2009 even stronger than the huge gains seen by Twitter in Q1. More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
  • flickr.com/photos/ebolasmallpox/2798612882/
  • http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.comMore than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
  • ~80% of Twitter users have tweeted fewer than ten times. themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf(January 2010)More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
  • ~80% of Twitter users have tweeted fewer than ten times. (January 2010)
  • http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/
  • http://www.flickr.com/photos/nycarthur/2489426482/
  • http://press.linkedin.com/about
  • thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statsthefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
  • http://www.youtube.com/t/fact_sheet
  • thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats
  • According to Extension Brand Value Research,
  • Social Media in general can be pretty overwhelming and disorienting. It’s hard to take seriously sometimes because there is a lot of the trivial and banal out there. “What’s the point?” is a question that frequently arises, and it’s difficult to answer without some orientation.My short answer to “What’s the point?” for you if you are trying to engage, communicate, or market to an audience is – the audience is using this.Use email appropriately, stop using email because sometimes it is not the right tool.http://www.flickr.com/photos/skipnclick/2945026921/ The idea of this slide was borrowed from: Why Should I Be on Facebook, And What's a Twitter? Using Social Media to Promote, Communicate, & Connect by Gary Smith, Artesian City Marketing artesiancity.com and logosmith.net which used Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License www.creativecommons.org
  • http://mashable.com/2009/09/28/social-media-feedback/Want feedback that captures more emotion than a text response? YouTube now allows for “video responses”.
  • http://mashable.com/2009/09/28/social-media-feedback/
  • http://mashable.com/2009/09/28/social-media-feedback/
  • http://mashable.com/2009/09/28/social-media-feedback/Want feedback that captures more emotion than a text response? YouTube now allows for “video responses”.http://www.flickr.com/photos/gparmer/4357690141/
  • More than 50 percent of our organization is 50 years or older. We must adjust or we may not be relevant.
  • flickr.com/photos/pinksherbet/233228813/
  • ACES Food Processors Network on Ryze http://www.ryze.com/networkindex.php?network=acesfoodsafety
  • Transcript of "Social Media, FCS Workshop"

    1. 1. Social Media LSU AgCenter Family Consumer Science Annual Conference March 25, 2010 Anne Mims Adrian aadrian@auburn.edu twitter.com/aafromaa blog.anneadrian.com www.slideshare.net/aafromaa
    2. 2. What is your biggest reason for not adopting social media for professional use? 1. Scared of privacy issues 2. Personal vs professional 33% balance 3. Don't feel adept with technology27% 4. Too busy 18% 5. Don't understand the value 6. Social media is not valuable 11% 7% 7. My clients don't use social media 4% 0% 1
    3. 3. Goals of workshop Learn some specific instructions in using. Develop some specific ideas to use social media in Extension. Walk away having learned something new. Are more confident in trying something new.flickr.com/photos/tomoski/2688883653
    4. 4. “Friends, it (social media) keeps us relevant.” Andy Kleinschmidt flickr.com/photos/liewcf/3547134847/
    5. 5. Did you watch the 2010 Super Bowl? 94% 1.Yes 2.No 6% 1 2 flickr.com/photos/bootbearwdc/4339897127/in/photostream/
    6. 6. Most-watched program in US history.
    7. 7. When you watched the Super Bowl, did you get online? 50% 1.Yes 48% 2.No 3.I did not watch 2% 1 2 3 flickr.com/photos/rmtip21/4304930330/
    8. 8. During Super Bowling and Opening Olympic Ceremonies Surfed web Did not surf 14% 86% (The Nielsen Company) nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
    9. 9. During events online discussion– the back channel—will increase. Surf Not surf (The Nielsen Company) nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
    10. 10. And increase. Not surf Surf nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
    11. 11. And increase. Surf Not surf nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
    12. 12. And increase. Not surf Surf nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
    13. 13. Adoption Curve & Phases Initial Discovery (2006-2007) Hype & Experimentation (2008-2009) Failure & Disappointment (2010) Triumph of Determination (2011-2013) Pervasive Adoption (2014-2015) socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png
    14. 14. Where to begin? Pick 1, 2, or 3.
    15. 15. Where the people are World Users US Users Facebook 400 million 112 million MySpace 175 million 57 million Twitter 75 million 19 million LinkedIn 60 million 30 million
    16. 16. 400 308 Facebook 1 US 2
    17. 17. 48% of Facebook Americans have a Facebook or MySpace account. (April 2009) news.harrisinteractive.com/profiles/investor/ResLibraryView.asp?ResLibr aryID=34306&GoTopage=11&Category=1777&BzID=1963&t=11
    18. 18. Facebook 3+ billion photos uploaded to the site each month. 14+ million videos uploaded each month. 5+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week. facebook.com/press/info.php?statistics Retrieved 3/22/2010
    19. 19. Facebook 3+ million active Fan Pages. 1.5+ million local businesses have active Pages. 20+ million people become fans of Pages each day. facebook.com/press/info.php?statistics Retrieved 3/22/2010
    20. 20. Facebook Average user has 130 friends on the site. Average user spends more than 55 minutes per day on Facebook. facebook.com/press/info.php?statistics Retrieved 3/22/2010
    21. 21. What percentage of your clients or potential clients use Facebook? (best guess) 1. Fewer than 25% 53% 2. 25-50% 3. 50-75% 33% 4. More than 75% 13% 0% 1 2 3 4
    22. 22. 15% US Internet users Twitter stats 18 million 11% US Internet users 11 million 4% of US Internet users 6 million 2008 2009 2010
    23. 23. Twitter Answer ―What is happening?‖ Share thoughts. Share links. Ask questions. Answer questions. …in 140 characters or less.
    24. 24. Twitter stats Following does not have to be reciprocal.
    25. 25. Twitter stats Twitter is the fastest growing with social network. Now 50 million tweets per day. blog.twitter.com/2010/02/measuring-tweets.html www.mashable.com emarketer.com/Article.aspx?R=1007271
    26. 26. Twitter stats Users with an average of 1,000 followers tweet the most, more than those with fewer than 100 followers, and more than those with more than 100,000 followers. barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf (January 2010)
    27. 27. Twitter stats Average Twitter user has 27 followers. barracudalabs.com/downloads/BarracudaLabs2009AnnualReport- FINAL.pdf
    28. 28. Twitter stats Twitter users are becoming more engaged over time when controlled for sample age. themetricsystem.rjmetrics.com/2010/01/26/new-data-on- twitters-users-and-engagement/
    29. 29. Twitter stats Value is added with hashtags, #LSUFSC. Convenience is mobile and desktop applications (TweetDeck, HootSuite, UberTwitter). flickr.com/photos/nycarthur/2489426482/
    30. 30. LinkedIn Wikipedia Executives from all Fortune 500 companies are LinkedIn members. Users represent 150 industries and 200 countries. press.linkedin.com/about
    31. 31. Wikipedia 75,000 active contributors 13 million articles 65 million 2009 monthly visitors thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers- stats/ & thefuturebuzz.com/2009/07/10/future-marketing-trends/
    32. 32. YouTube Every minute, 20 hours of video is uploaded. 51% of YouTube users go to YouTube weekly or more often. http://www.youtube.com/t/fact_sheet
    33. 33. Blogosphere 346 million – people read blogs (comScore March 2008) 900,000 - average number of blog posts in a 24 hour period 77% - active Internet users read blogs thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
    34. 34. Mobile Computing In 2009, smartphone ownership increased from 11% to 17%. resourceshelf.com/2010/02/11/a-collection-of-new-statistics- about-social-networking-mobile-and-internet-traffic/
    35. 35. Mobile Computing 3G phone ownership increased from 32% to 43%. Unlimited data plan subscriptions rose from 16% to 21%. resourceshelf.com/2010/02/11/a-collection-of-new-statistics- about-social-networking-mobile-and-internet-traffic/ flickr.com/photos/yourdon/3275742912/
    36. 36. Are we where the people are? 27% of US have heard of Cooperative Extension.
    37. 37. What is the point? http://www.flickr.com/photos/skipnclick/2945026921/
    38. 38. Old way One to one (no scaling). Broadcast (one to many) Controlled publishing Static Photo: flickr.com/photos/hugovk/16072296/
    39. 39. Some of the time, forget traditional concepts behind media, education, & marketing. flickr.com/photos/yourdon/2715599454/
    40. 40. Listen Learn Connect Share Photo: www.flickr.com/photos/jdawg/484678361/
    41. 41. Learn to look at online activities differently Think of online social circles like we think of face-to-face social circles. Photo: www.flickr.com/photos/carfagno/2449419610/
    42. 42. Opportunity for transparency whether you are online or not. Photo: flickr.com/photos/einaros/3453909796/
    43. 43. Define who are community members Define who is core customer /client / community member Why would they care Create personas flickr.com/photos/cambodia4kidsorg/202143037/
    44. 44. Define your goals Look for & define a higher purpose
    45. 45. Ask and Listen flickr.com/photos/joyoflife/23724427/
    46. 46. What is being said on the web google.com/alerts Google Alerts
    47. 47. Know what people are saying search.twitter.com/ Twitter Searches
    48. 48. Ask a question in LinkedIn Answers mashable.com/2009/09/28/social-media-feedback/
    49. 49. Add a poll web site or blog. Add a poll to Your Facebook Page. Poll Your Twitter Joe Posnanski Followers. blog joeposnanski.com/JoeBlog/ mashable.com/2009/09/28/social-media-feedback/
    50. 50. Put a survey on your blog mashable.com/2009/09/28/social-media-feedback/ flickr.com/photos/ryangs/3364941723/
    51. 51. Don’t forget the use of video to get feedback. Post a YouTube video that invokes emotion. mashable.com/2009/09/28/social-media-feedback/
    52. 52. Set your priorities based on your values flickr.com/photos/seekoh/1225991680/
    53. 53. Evaluate with new assumptions flickr.com/photos/goldberg/1376718557/
    54. 54. Be ready for fire hose effect Photo: flickr.com/photos/theclaytaurus/4184188053/
    55. 55. Learn to be technically adept flickr.com/photos/liewcf/3547134847/
    56. 56. Participate flickr.com/photos/davidkohlmeyer/3393520471/ Become part of the community
    57. 57. Get Transparent flickr.com/photos/einaros/3453909796/
    58. 58. Be Real flickr.com/photos/gillat/3483112515/
    59. 59. Utilize the help and expertise of others images.cals.ncsu.edu/gallery2/main.php?g2_itemId=2595
    60. 60. Write for SEO & clients Learn to understand & write for Search Engine Optimization. Learn to write for the community.
    61. 61. Choose the right tool. Adapt as tools & environments change. flickr.com/photos/geishaboy500/100043823/
    62. 62. Integrate Social Media Andy Kleinschmidt’s Example Agriculture in the Van Wert County Blog: agvanwert.wordpress.com/ Twitter: twitter.com/akleinschmidt Facebook: www.facebook.com/people/Andy-Kleinschmidt/1385565024 Linkedin: www.linkedin.com/pub/4/b19/4 FriendFeed: friendfeed.com/akleinschmidt Plaxo: plaxo.com/directory/profile/214749075448/c303a248/Andy/Kleinschmidt Orkut: www.orkut.com Yammer www.yammer.com/users/kleinschmidt-5 Community of Science Expertise profile: http://myprofile.cos.com/aklein_1
    63. 63. Social media provides flexibility, efficien cy, & scalability. flickr.com/photos/yourdon/2675323741/
    64. 64. Social media provides timeliness, responsiveness, inclusiveness, and opportunities for innovation. http://www.facebook.com/home.php#/eatsmart
    65. 65. Also social media provides Multi-purposing Publishing in new forms Increased productivity Being found by different audiences Timely reporting & problem solving Content developed by many (we are not the only experts)
    66. 66. Also social media provides "...a one-on-one" feeling in a large group setting. It's the best of both worlds." Floyd Davenport Iowa State Cooperative Extension flickr.com/photos/yourdon/4049950966/
    67. 67. Try Explore Learn ―This ... is ridiculously simple.‖ Andy Kleinschmidt flickr.com/photos/coyotejack/2566090619/
    68. 68. Extension Blog Examples Eat, Save, and Be Healthy: Ohio State University Extension Family and Consumer Sciences osufcs.wordpress.com/ Connector information & resources useful to educators and parents. Joanne Kinsey, Family & Community Health Sciences Educator, Rutgers University fcsedu-connector.blogspot.com/
    69. 69. FCS Twitter Examples Paul McConaughy @minutrition twitter.com/minutrition USDA Food Safety @USDAFoodSafety twitter.com/USDAFoodSafety Just in time Parenting http://twitter.com/JITParenting Family, Food, Fitness @FFFCoP twitter.com/FFFCoP Personal Finance moneyeXtension http://twitter.com/moneyeXtension
    70. 70. Social Networks Examples ACES Food Processors Network on Ryze http://www.ryze.com/networkindex.php?network= acesfoodsafety
    71. 71. Select the one that best describes your use of eXtension. 1. Never heard of eXtension. 40% 2. eXtension does not apply to 37% me. 3. Have an eXtension ID but don't use it. 19% 4. Use eXtension as a resource. 5. Contribute to eXtension 4% content. 0% 1 2 3 4 5
    72. 72. Families, Food, and Fitness eXtension CoP extension.org/families%20food%20fitness Facebook facebook.com/#!/pages/Families-Food-and-Fitness/134828792843?ref=ts Twitter @FFFCoP twitter.com/FFFCoP
    73. 73. Extension Social Media Participation eXtension People extension.org/people/colleagues/socialnetworks A Cooperative Extension Twitter List twitter.com/aafromaa/cooperative-extension Facebook Cooperative Extension Group http://www.facebook.com/home.php?#!/group.php?gid=2437826929&ref=ts Google Wave (ask me for an invite, must have a Google account)
    74. 74. Resources Extension Social Media Guide (beginners) collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/ Social media in Cooperative (old list) collaborate.extension.org/wiki/Social_Media_in_Extension Find Extension colleagues in social media people.extension.org Penn State College of Agriculture Social Media Best Practices agsci.psu.edu/communications/updates/2010/03/social-media-strategy-and-best-practices Agrilife Extension Social Media Guide http://agrilifeweb.tamu.edu/us/social/
    75. 75. Resources Social Media Tips and Ideas: Presentation for Extension County Directors urbangarden.posterous.com/social-media- tips-and-ideas Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf Common Craft Twitter in Plain English http://www.youtube.com/watch?v=ddO9idmax0o Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
    76. 76. References Brogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmap globalhumancapital.org/?p=675 Why Are Marketers So Bad At Measuring Social Media? blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring- social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
    77. 77. In these places or Google “Anne Adrian” aafromaa@googlewave.com Google Buzz google.com/profiles/aafromaa blog.anneadrian.com
    78. 78. Creative Commons Attribution-Noncommercial- Share Alike 3.0 United States License. This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa Anne Mims Adrian
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