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Social Media Beltwide Cotton
 

Social Media Beltwide Cotton

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This presentation was created for Social Media 101 session for Beltwide Cotton 2010 conference.

This presentation was created for Social Media 101 session for Beltwide Cotton 2010 conference.
http://blog.anneadrian.com

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  • Explain post-it notes…participants will write questions, thoughts, concerns, reasons why they would or would not use technologies….in approximate 140 characters (approximately 30 words).GrowerSale RepOther AgribusinessMarketingGovernmentEducatorOtherInternet availabilityI have high speed internet available.I use dial-up modem to access the Internet. I plan to purchase Internet access.I do not plan to purchase Internet access.
  • Introduce the idea of advocacy and education.Pressure for growers to change methods (economic, environmental, community)Photo http://www.flickr.com/photos/judybaxter/20798810/in/set-766962
  • http://www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdfhttp://www.flickr.com/photos/walkn/3526522573/ Demonstrate that online relationships can change or focus individuals passions into causes….Ag could received the negative or positive.
  • http://www.flickr.com/photos/epsos/3384297473/
  • http://www.flickr.com/photos/epsos/3384297473/
  • Start somewhere.Ask audience which ones they have not heard of or do not recognizeMake sure you are following and friending others…Remember this is social!
  • I use Facebook more than two times a week.I use Facebook less than two times a week.I do not have a Facebook account, but plan to create one. I do not plan on using Facebook in the foreseeable future. I think Facebook is a stupid.48% of Americans have a Facebook or MySpace account. (April 2009)blog.facebook.com/blog.php?post=72353897130facebook.com/press/info.php?statistics Retrieved 10/1/2009Fastest growing demographic is those 35 years old and older.facebook.com/press/info.php?statistics Retrieved 10/1/2009Almost half (48%) of adults have either a MySpace or Facebook page with 16% of adults updating their page at least once a day. Each month:2+ billion photos uploaded to the site.14+ million videos uploaded.8+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared.facebook.com/press/info.php?statistics Retrieved 10/1/2009
  • blog.facebook.com/blog.php?post=72353897130facebook.com/press/info.php?statistics Retrieved 10/1/2009Fastest growing demographic is those 35 years old and older.facebook.com/press/info.php?statistics Retrieved 10/1/2009Almost half (48%) of adults have either a MySpace or Facebook page with 16% of adults updating their page at least once a day. Each month:2+ billion photos uploaded to the site.14+ million videos uploaded.8+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared.facebook.com/press/info.php?statistics Retrieved 10/1/2009
  • EXAMPLE FACEBOOK PAGE
  • I use Twitter more than two times a week.I use Twitter less than two times a week.I do not have a Twitter account, but plan to create one. I do not plan on using Twitter in the foreseeable future. I don’t have any idea what Twitter is.
  • emarketer.com/Article.aspx?R=1007271In 2010, eMarketer expects 15.5% of all US adult Web users to use the microblogging service via any platform. In April, eMarketer estimated that there would be just 12.1 million US adult Twitter users this year. The upward revision is due to growth in Q2 2009 even stronger than the huge gains seen by Twitter in Q1. More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
  • emarketer.com/Article.aspx?R=1007271http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.comMore than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
  • flickr.com/photos/yourdon/4049950966/
  • flickr.com/photos/ebolasmallpox/2798612882/
  • I thought Janice could start talking about Twitter and how it is used for ag advocacy and successes and how relationships have developed etc.
  • I thought Janice could start talking about Twitter and how it is used for ag advocacy and successes and how relationships have developed etc.
  • I thought Janice could start talking about Twitter and how it is used for ag advocacy and successes and how relationships have developed etc.
  • These were the only ones I could find who talk about cotton exclusively.
  • I upload videos to YouTube.I view YouTube videos, but do not upload any. I plan to upload YouTube videos.I do not think I will view any YouTube videos.I think YouTube videos are for entertainment only. thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
  • thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
  • I have blog. I read other blogs.I plan to start blogging. I plan to start reading blogs.I do not plan to read or start blogging. I don’t know what a blog is.http://tiffanyshedd.typepad.com/cottonshedd/
  • http://tiffanyshedd.typepad.com/cottonshedd/
  • http://press.linkedin.com/about 50 Million LinkedIn members in over 200 countries and territories (October 14, 2009).Executives from all Fortune 500 companies are LinkedIn members. press.linkedin.com/about
  • Though Twitter these people contributed to the statements of benefits @iamafarmer2 @nel1jack @kansfarmer @gilmerdairy @celestelaurent @kmrivard @HuskerFarm @cruisin88 @swindham @phildawgkey @cornfedfarmer
  • http://www.flickr.com/photos/pinksherbet/233228813/
  • Theses slides are here for notes. Will not use in presentation.
  • Theses slides are here for notes. Will not use in presentation.
  • Though Twitter these people contributed to the statements of benefits @iamafarmer2 @nel1jack @kansfarmer @gilmerdairy @celestelaurent @kmrivard @HuskerFarm @cruisin88 @swindham @phildawgkey @cornfedfarmerTheses slides are here for notes. Will not use in presentation.

Social Media Beltwide Cotton Social Media Beltwide Cotton Presentation Transcript

  • Social Media 101 and Tweetup Sponsored Farm Progress Presented by Anne Mims Adrian @aafromaa and Janice Person @JPlovesCOTTON January 6, 2010 www.slideshare.net/aafromaa
  • Create understanding about farming practices Dealing with the increased attention given to animal rights and environmental issues flickr.com/photos/judybaxter/20798810/in/set-766962
  • 87% of online community members participate in social causes that are new to them. 94% of online community members said the Internet helps them become more informed about social causes. digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf flickr.com/photos/walkn/3526522573/
  • Non-agriculture meets agriculture: http://twitter.com/tgnh since last meatcamp, mechanically tenderized recall and NYT article.. appreciated all expert, balanced info that was shared. #meatcamp http://twitter.com/BusyWomansGuide Thank you @mpaynknoper @JPlovesCOTTON and all of my new #agchat friends for helping me understand #food and #health more clearly in 2009 flickr.com/photos/epsos/3384297473/
  • Non-agriculture meets agriculture: http://twitter.comTheCityFarmer Awesome #agchat tonight. We are seeing more 'city folk', social media and new media peeps join in the conversation.... http://bit.ly/5nVDv2 flickr.com/photos/epsos/3384297473/
  • Staying current & learning of agricultural practices & community, cultural, & political issues /
  • Where to begin? Pick 1, 2, or 3.
  • 350 million 308 Facebook million Facebook United States
  • 48% of Facebook Americans have a Facebook or MySpace account. (April 2009) news.harrisinteractive.com/profiles/investor/ResLibraryView.asp?ResLibr aryID=34306&GoTopage=11&Category=1777&BzID=1963&t=11
  • EXAMPLE FACEBOOK PAGE
  • Twitter Answer “What is happening?” Share thoughts. Share links. Ask questions. Answer questions. …in 140 characters or less.
  • 15% US Internet users Twitter stats 18 million 11% US Internet users 11 million 4% of US Internet users 6 million 2008 2009 2010
  • Twitter stats 92.4% of Twitter users follow fewer than 100 other Twitter users. Inside Twitter An In-Depth Look Inside the Twitter World emarketer.com/Article.aspx?R=1007271
  • Twitter stats Social, conversational, responsive, & timely. Convenient with applications & hashtags. flickr.com/photos/yourdon/4049950966/
  • Twitter stats Following does not have to be reciprocal.
  • Twitter stats
  • Twitter stats Text and web based application that uses 140 characters or less to describe activities, thoughts and links. Twitter.com
  • #AgChat on climate change, cap & trade & Copenhagen talks.
  • @FollowFarmer is a list of ag people who use Twitter. dataforag.com/followfarmer.a5w
  • Cotton folks to follow on Twitter @cottonfarmer @cottoncandice @CottonFarming @owenoncotton @JPlovesCOTTON
  • Attending Beltwide @vfluence @ehoward01 @lacleaver @Agradioguy @RandyKrotz @FBSciences @DebraPhotog @DustyNR4N @leroyjw10 @CompetitiveAg @laurendotyscott @RandyKrotz @CottonGrowerMag @DowAgroAg @owenoncotton @monsatoco @SoutheastAgNet @jjatfp @g_a_raines @aafromaa @JPlovesCOTTON
  • YouTube 70 million – videos (March 2008) 95.4 million – videos (May 2009) 13 hours - amount of video uploaded every minute. thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers- stats/ & thefuturebuzz.com/2009/07/10/future-marketing-trends/
  • Farmers’ Videos 2009 Picking Cotton - DEJ Turner Farms youtube.com/watch?v=BHE82R4i2Vo Cotton season 2009 youtube.com/watch?v=CJcdSuoS4AY Jeremy Freitas on cotton farming in the Central Valley youtube.com/watch?v=A6V3gQNoJCQ Stuck Sprayer youtube.com/watch?v=0I3HanCPMXg Steve Chapman youtube.com/watch?v=CB87eeEXHD8 /
  • Ag Talk www.newagtalk.com
  • Ag Talk Replies www.newagtalk.com
  • Blogging
  • tiffanyshedd.typepad.com/cottonshedd/
  • blog.monsantoblog.com/
  • Other Networks
  • Advice to farmers from @DayAngus Step out of your comfort zone & join other #ag advocators using SM. Tell your #ag story. Sharing information and ideas is the heart sole of #ag networking. SM helps me accomplishes this in an instant. flickr.com/photos/mfobrien/3382977725
  • Listen flickr.com/photos/joyoflife/23724427/
  • What is being said on the web google.com/alerts Google Alerts
  • Know what people are saying search.twitter.com/
  • Participate Become part of the community flickr.com/photos/davidkohlmeyer/3393520471/
  • Be Real flickr.com/photos/gillat/3483112515/
  • Try Explore Learn “This ... is ridiculously simple.” Andy Kleinschmidt flickr.com/photos/coyotejack/2566090619/
  • A balancing act, for sure. flickr.com/photos/pinksherbet/233228813/
  • References Brogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmap globalhumancapital.org/?p=675 Why Are Marketers So Bad At Measuring Social Media? blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring- social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
  • Resources Beginners Guide for Social Media collaborate.extension.org/wiki/Beginners_Guide_to_S ocial_Media_in_Extension Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf Social Media Tips and Ideas: Put together for presentation for Extension County Directors urbangarden.posterous.com/social-media-tips-and- ideas
  • Resources Monsanto bloggers http://blog.monsantoblog.com/about-the-bloggers/ Common Craft Twitter in Plain English http://www.youtube.com/watch?v=ddO9idmax0o Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
  • Creative Commons Attribution-Noncommercial- Share Alike 3.0 United States License. Ideas for Social Media Strategy by Anne Mims Adrian is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa .
  • Benefits to farmers Share information and ideas with and learn from other farmers and ranchers and others associated with agriculture. Meet connect, interact and share with more and different people--people you'd probably never connect with otherwise. Provide quick, responsive networks and communities for farm use and important emerging issues.
  • Benefits to farmers Communicate with niche farmers (for example Angus Breeders). Build a great network for agriculture's future. Market farm and ranch products. Connect and interact with consumers, creating conversations and relationships with them.
  • Benefits to farmers Allow agriculture to share positive information. Educate people who are not associated with agriculture. Serve as important voice for agriculture where there wasn't always one before. Create a way to participate in agriculture conferences without being there. Widen the scope of local farmers.