Introduction to Social Media for Small Business

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Presentation given April 14, 2009

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  • Introduction to Using Social Media in Small Business Anne Mims Adrian blog.anneadrian.com aadrian@auburn.edu April 14, 2009 This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
  • You realize that there is a plethora of information available, some that is accurate and some that may not be accurate, but nevertheless you want to keep up.You are true professional, and you don’t want to get caught now knowing your industry, your area of expertise.http://www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780Attribution-Noncommercial-Share Alike 2.0 GenericShare —Remix — Under the following conditions:Attribution. Noncommercial.
  • Introduction to Social Media for Small Business

    1. 1. Introduction to Using Social Media in Small Business<br />Anne Mims Adrian<br />blog.anneadrian.com<br />aadrian@auburn.edu<br />April 14, 2009<br />
    2. 2. Where to begin? Pick 1, 2, or 3.<br />
    3. 3. “Today, if you&apos;re not staying current with Web 2.0 technologies&apos; impact on business, then you&apos;re just not staying current. Period.”Sarah Perez of ReadWriteWeb<br />flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/<br />
    4. 4. Social media is not about the tools & the technology<br />flickr.com/photos/nycarthur/2489426482/<br />
    5. 5. Social Media<br />Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.en.wikipedia.org/wiki/Social media<br />
    6. 6. Use a “start page”<br />
    7. 7. Listen<br />flickr.com/photos/joyoflife/23724427/<br />
    8. 8. Google Alerts <br />Know what people are sayinggoogle.com/alerts<br />
    9. 9. Know what people are saying search.twitter.com/<br />Twitter Searches<br />
    10. 10. Connect & build relationships<br />
    11. 11. Go where the people are<br />flickr.com/photos/mcgarry/111003432/<br />
    12. 12. Try Explore LearnParticipate by DOING<br />flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/<br />
    13. 13. Define your goals <br />blog.k1v1n.com/2008/10/defining-freerange-enterprise.html<br />flickr.com/photos/tomoski/2688883653/ <br />
    14. 14. Facebook Account<br />
    15. 15. Facebook Page<br />
    16. 16. Facebook Group<br />
    17. 17. Facebook Lists<br />Divide friends into categories<br />
    18. 18. FacebookAdvertisements<br />
    19. 19. Integration of communities<br />Twitter Facebook LinkedIn<br />
    20. 20. Discussion and examples using social media<br />Sandy Toomers<br />twitter.com/toomerscoffee<br />Heath Cates<br />twitter.com/heathcates<br />
    21. 21. Google me <br />Anne Adrian<br />blog.anneadrian.com<br />aadrian@auburn.edu<br />Twitter: aafromaa<br />delicious: aafromaa<br />AIM: aafromaa<br />Slideshare: aafromaa<br />Flickr: aafromaa<br />YouTube: aafromaa<br />
    22. 22. Resources<br />RSS in Plain English, a video introduction to using news readers from Common Craft http://www.commoncraft.com/rss_plain_english<br />Engaging Communities on their on Turf: Secrets of Social networkers http://connect.extension.iastate.edu/p79426457/<br />
    23. 23. Resources<br />Feeding Frenzy eXtension 30-Minute recording by Beth Raney, connect.extension.iastate.edu/p51525211/<br />Use a newsreaderblog.aafromaa.com/2007/05/how-to-use-news-reader.html<br />Beginner’s Guide to Social Media in Extension<br />icollaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension<br />
    24. 24. This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. <br />To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/3.0/us/ or send a letter to <br />Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.<br />

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