Introduction to Facebook and Twitter Anne Mims Adrian blog.anneadrian.com [email_address] October 6, 2009 Alabama Community Leadership Network Conference

“ Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.” Sarah Perez of ReadWriteWeb flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/

Where to begin? Pick 1, 2, or 3.

Social media is not about tools & technology flickr.com/photos/nycarthur/2489426482 /

Social Media Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other . en.wikipedia.org/wiki/Social media

Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other . en.wikipedia.org/wiki/Social media

Facebook 300 million active users facebook.com/press/info.php?statistics Retrieved 10/1/2009

300 million active users

facebook.com/press/info.php?statistics

Retrieved 10/1/2009

Facebook 50% of our active users log on to Facebook in any given day. facebook.com/press/info.php?statistics Retrieved 10/1/2009

50% of our active users log on to Facebook in any given day.

facebook.com/press/info.php?statistics

Retrieved 10/1/2009

Facebook More than 2 billion photos uploaded to the site each month. facebook.com/press/info.php?statistics Retrieved 10/1/2009

More than 2 billion photos uploaded to the site each month.

facebook.com/press/info.php?statistics Retrieved 10/1/2009

Facebook More than 14 million videos uploaded each month. http://www.facebook.com/press/info.php?statistics Retrieved 10/1/2009

More than 14 million videos uploaded each month.

http://www.facebook.com/press/info.php?statistics Retrieved 10/1/2009

Facebook More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week. facebook.com/press/info.php?statistics Retrieved 10/1/2009

More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week.

facebook.com/press/info.php?statistics

Retrieved 10/1/2009

Facebook The fastest growing demographic is those 35 years old and older. facebook.com/press/info.php?statistics Retrieved 10/1/2009

The fastest growing demographic is those 35 years old and older.

facebook.com/press/info.php?statistics

Retrieved 10/1/2009

Facebook 65 million active users currently accessing Facebook through their mobile devices. facebook.com/press/info.php?statistics Retrieved 10/1/2009

65 million active users currently accessing Facebook through their mobile devices.

facebook.com/press/info.php?statistics

Retrieved 10/1/2009

Facebook People who use mobile devices to access Facebook are almost 50% more active on Facebook than non-mobile users. facebook.com/press/info.php?statistics Retrieved 10/1/2009

People who use mobile devices to access Facebook are almost 50% more active on Facebook than non-mobile users.

facebook.com/press/info.php?statistics

Retrieved 10/1/2009

Facebook More than 180 mobile operators in 60 countries working to deploy and promote Facebook mobile products. facebook.com/press/info.php?statistics Retrieved 10/1/2009

More than 180 mobile operators in 60 countries working to deploy and promote Facebook mobile products.

facebook.com/press/info.php?statistics

Retrieved 10/1/2009

Facebook Facebook is the largest social networking site , passing MySpace in 2008. www.mashable.com

Facebook is the largest social networking site , passing MySpace in 2008.

www.mashable.com

Twitter stats 3 million - Tweets/day (March 2008) Tuesday – most popular day Wednesday – close 2 nd popular day techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/ sysomos.com/insidetwitter/ Inside Twitter An In-Depth Look Inside the Twitter World

3 million - Tweets/day (March 2008)

Tuesday – most popular day

Wednesday – close 2 nd popular day

Twitter stats Twitter is the fastest growing 752% increase in 2008 www.mashable.com

Twitter is the fastest growing

752% increase in 2008

www.mashable.com

Twitter stats In 2009, 18 million US adults accessed Twitter on any platform at least monthly. emarketer.com/Article.aspx?R=1007271 Inside Twitter An In-Depth Look Inside the Twitter World

In 2009, 18 million US adults accessed Twitter on any platform at least monthly.

emarketer.com/Article.aspx?R=1007271

Twitter stats Usage will reach 26 million US adults in 2010 . emarketer.com/Article.aspx?R=1007271 Inside Twitter An In-Depth Look Inside the Twitter World

Usage will reach 26 million US adults in 2010 .

emarketer.com/Article.aspx?R=1007271

Twitter stats 2.62 billion - number of Tweets as July 14, 2009 popacular.com/gigatweet /

2.62 billion - number of Tweets as July 14, 2009

popacular.com/gigatweet /

What is the point? http://www.flickr.com/photos/skipnclick/2945026921/

Go where the people are flickr.com/photos/mcgarry/111003432/

Listen flickr.com/photos/joyoflife/23724427/

Google Alerts What is being said on the web google.com/alerts

Google Alerts

Know what people are saying search.twitter.com/ Twitter Searches

Twitter Searches

Connect & build relationships

Try Explore Learn Participate by DOING flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/

flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/

Define your goals blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/tomoski/2688883653/

Facebook’s strength lies in its ability to help people connect and stay connected . (www.iconspedia.com , Jeremy Roux)

lies in its ability to help people connect and stay connected .

Create an account www.facebook.com Add friends (Must have friends to connect, converse, learn and have fun). Search Facebook for high school and college peers and by location.

Add friends (Must have friends to connect, converse, learn and have fun).

Search Facebook for high school and college peers and by location.

Facebook

Facebook lists Divide friends into categories

Facebook privacy Is a relatively “closed ” network, BUT: Adjust privacy settings. Anything electronic is portable. ( Nothing electronically is entirely private , i.e. copy and paste works for everyone).

Is a relatively “closed ” network, BUT:

Adjust privacy settings.

Anything electronic is portable. ( Nothing electronically is entirely private , i.e. copy and paste works for everyone).

Facebook pages and groups Groups interaction or discussion (planning high school class reunion). Pages usually for an organization. much like an individual’s account.

Groups interaction or discussion (planning high school class reunion).

Pages usually for an organization.

much like an individual’s account.

Facebook group

Facebook group

Facebook group

Facebook page

Facebook page

Facebook page

Facebook pages Create as a stand-alone account and then assign administrators (who must have their own login accounts, i.e. individual accounts). OR Create from your individual account, making your account the page owner . Do NOT let an employee create a page from their individual account without making more than one trusted, senior associate or owner an admin for that page.

Create as a stand-alone account and then assign administrators (who must have their own login accounts, i.e. individual accounts).

OR

Create from your individual account, making your account the page owner .

Do NOT let an employee create a page from their individual account without making more than one trusted, senior associate or owner an admin for that page.

Facebook pages Those who follow a page are “ fans ”—not “friends”. Page administrator does not see individuals’ updates, only what they comment on your page updates or write on your wall . Change settings for what areas of your page your fans can write on. Promote your page to your friends, get others to share it, put a badge on your website, and/or buy paid ads in Facebook.

Those who follow a page are “ fans ”—not “friends”.

Page administrator does not see individuals’ updates, only what they comment on your page updates or write on your wall .

Change settings for what areas of your page your fans can write on.

Promote your page to your friends, get others to share it, put a badge on your website, and/or buy paid ads in Facebook.

Example Facebook badge

Facebook advertisements

Facebook pages Update to a page fairly frequently without annoying fans. Page fans are most likely to be strong acquaintances, customers , and others with a strong feeling about your organization.

Update to a page fairly frequently without annoying fans.

Page fans are most likely to be strong acquaintances, customers , and others with a strong feeling about your organization.

Twitter Started in 2006. Built for SMS (text) messaging. Messages are 140 characters or less, generally visible by anyone. Jack Dorsey, twitter founder (www.wikipedia.com)

Started in 2006.

Built for SMS (text) messaging.

Messages are 140 characters or less, generally visible by anyone.

Twitter Updates public by default. Play around and learn on your own . A loose “network”. Those you “follow” don’t necessarily follow you back and vice versa.

Updates public by default.

Play around and learn on your own .

A loose “network”. Those you “follow” don’t necessarily follow you back and vice versa.

What is the point? http://www.flickr.com/photos/skipnclick/2945026921/

Twitter Twitter is great for … searching listening conversing … to large groups of people you may not know in small sound bites. (www.iconspedia.com , Jeremy Roux)

Twitter is great for …

searching

listening

conversing

… to large groups of people you may not know in small sound bites.

Twitter Keep up with friends, customers, potential customers and news. Learn . Follow consumer brands and competitors. Facilitate feedback to brands, media and celebrities. Ask questions. Answer questions. Converse in the small sound bites. It’s fast!

Keep up with friends, customers, potential customers and news.

Learn .

Follow consumer brands and competitors.

Facilitate feedback to brands, media and celebrities.

Ask questions.

Answer questions.

Converse in the small sound bites.

Twitter search Very fast – are close to real time. Use twitter search to find out what people are “ buzzing ” about. Trending topics shows the most popular keywords appearing in the Twitter timeline Click on a keyword to get a refreshable timeline.

Very fast – are close to real time.

Use twitter search to find out what people are “ buzzing ” about.

Trending topics shows the most popular keywords appearing in the Twitter timeline

Click on a keyword to get a refreshable timeline.

Create a Twitter account www.twitter.com Account comes pre-populated with some others you’ll be following – feel free to unfollow any of those. Make some updates before adding people .

Account comes pre-populated with some others you’ll be following – feel free to unfollow any of those.

Make some updates before adding people .

Twitter Those you follow will get a message that you are following them. And likely they will : Look at your ratio of “ followers ” to “ following ”. Read some of your posts. Look at your biographical info. Then decide whether to follow you or not. Unlike Facebook, it’s acceptable to follow people you’ve never heard of.

Those you follow will get a message that you are following them. And likely they will :

Look at your ratio of “ followers ” to “ following ”.

Read some of your posts.

Look at your biographical info.

Then decide whether to follow you or not.

Unlike Facebook, it’s acceptable to follow people you’ve never heard of.

Twitter Following is not reciprocal . Don’t be offended and don’t feel obligated. Avoid spam/“robot” twitter accounts by not following them or blocking them. My personal rule of thumb, I don’t block account, except porn accounts Others block “robot” accounts. What is the point of blocking a real person – (but “to each his own”)

Following is not reciprocal .

Don’t be offended and don’t feel obligated.

Avoid spam/“robot” twitter accounts by not following them or blocking them.

My personal rule of thumb, I don’t block account, except porn accounts

Others block “robot” accounts.

What is the point of blocking a real person – (but “to each his own”)

Twitter Twitter is very open . Don’t post anything sensitive at all. Anyone in the world can read it; searches will find your messages.

Twitter is very open .

Don’t post anything sensitive at all.

Anyone in the world can read it; searches will find your messages.

Twitter Set up an organizational account like an individual account. There are no “admin” account settings; use a company e-mail or a free web account, not an employee’s personal account.

Set up an organizational account like an individual account.

There are no “admin” account settings; use a company e-mail or a free web account, not an employee’s personal account.

Twitter #tags facilitate search .

#tags facilitate search .

Twitter @ replies Indicate a reply or a reference to someone. Create a sort of “ conversation ”.

Indicate a reply or a reference to someone.

Create a sort of “ conversation ”.

Twitter @ replies Make your message show up in a special kind of search by user. Creates a sort of ‘conversation”.

Make your message show up in a special kind of search by user.

Creates a sort of ‘conversation”.

Twitter @ replies Make your message show up in a special kind of search by user. Creates a sort of ‘conversation”

Make your message show up in a special kind of search by user.

Creates a sort of ‘conversation”

Twitter direct messages Are private (still electronic). Must be following each other to send them.

Are private (still electronic).

Must be following each other to send them.

Example of effective use

Example of effective use

Example of effective use

Example of effective use

Example of spam account

Twitter applications Use different applications to keep the flow in small bits through out day and on different devices. Send and receive SMS (text messages). iPhone and other mobile phone apps uberTwitter ceTwit Tiny Twitter Tweetie Mobile browser version

Use different applications to keep the flow in small bits through out day and on different devices.

Send and receive SMS (text messages).

iPhone and other mobile phone apps

uberTwitter

ceTwit

Tiny Twitter

Tweetie

Mobile browser version

3 rd Party desktop applications Tweetdeck Twhirl Tweetie (There are many and more keep getting developed so this list will change).

Tweetdeck

Twhirl

Tweetie

(There are many and more keep getting developed so this list will change).

Twitter tips for business Push Twitter updates to Page or Status updates

Push Twitter updates to Page or Status updates

Integration of communities Twitter Facebook LinkedIn

Local Twitter examples Sandy Toomers twitter.com/toomerscoffee Heath Cates twitter.com/heathcates

Other considerations Example your web page. Do you offer ways for people to keep up with information about products and services? Do you have ways for customers to comment? Is your web information mobile accessible? Look for other groups, forums, social networks that are being used by your customers.

Example your web page.

Do you offer ways for people to keep up with information about products and services?

Do you have ways for customers to comment?

Is your web information mobile accessible?

Look for other groups, forums, social networks that are being used by your customers.

Google me Twitter: aafromaa delicious: aafromaa AIM: aafromaa Slideshare: aafromaa Flickr: aafromaa YouTube: aafromaa Anne Adrian blog.anneadrian.com [email_address]

Twitter: aafromaa

delicious: aafromaa

AIM: aafromaa

Slideshare: aafromaa

Flickr: aafromaa

YouTube: aafromaa

Resources Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business small-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/ Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf 10 Privacy Settings Every Facebook User Should Know http://www.allfacebook.com/2009/02/facebook-privacy/

Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business

small-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/

Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf

10 Privacy Settings Every Facebook User Should Know

http://www.allfacebook.com/2009/02/facebook-privacy/

Resources How to Use Twitter for Business flyte.biz/resources/newsletters/08/06-twitter-for-business.php Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/ Deciding who to follow in Twitter (and Friendfeed) and who to friend in Facebook blog.anneadrian.com/2009/07/decide-who-to-follow-in-twitter-and.html

How to Use Twitter for Business flyte.biz/resources/newsletters/08/06-twitter-for-business.php

Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/

Deciding who to follow in Twitter (and Friendfeed) and who to friend in Facebook

blog.anneadrian.com/2009/07/decide-who-to-follow-in-twitter-and.html

Resources RSS in Plain English , a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english Use a newsreader blog.anneadrian.com/2007/05/how-to-use-news-reader.html

RSS in Plain English , a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english

Use a newsreader blog.anneadrian.com/2007/05/how-to-use-news-reader.html

Resources Clay Shirky "It's not information overload. It's filter failure" at Web 2.0 Expo NY web2expo.blip.tv/file/1277460/ Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html

Clay Shirky "It's not information overload. It's filter failure" at Web 2.0 Expo NY web2expo.blip.tv/file/1277460/

Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html

Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html

Resources Engaging Communities on their on Turf: Secrets of Social networkers hconnect.extension.iastate.edu/p79426457/ Feeding Frenzy eXtension 30-Minute recording by Beth Raney, connect.extension.iastate.edu/p51525211/ Beginner’s Guide to Social Media in Extension collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension

Engaging Communities on their on Turf: Secrets of Social networkers hconnect.extension.iastate.edu/p79426457/

Feeding Frenzy eXtension 30-Minute recording by Beth Raney, connect.extension.iastate.edu/p51525211/

Beginner’s Guide to Social Media in Extension

collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension

Resources Poscente, Vince. The Age of Speed . Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158 Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice , 3(2), 228-23. Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311. Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends” : Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication , 12(4), Article 1.

Poscente, Vince. The Age of Speed .

Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158

Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice , 3(2), 228-23.

Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311.

Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends” : Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication , 12(4), Article 1.

Anne Mims Adrian, PhD Alabama Cooperative Extension System at Auburn University [email_address] blog.anneadrian.com Introduction to Twitter and Facebook October 6, 2009 This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. To view a copy of this license, visit creativecommons.org/licenses/by-nc/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.