Introduction to Facebook and Twitter


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Facebook and Twitter introduction and instructions.

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Introduction to Facebook and Twitter

  1. 1. Introduction to Facebook and Twitter Anne Mims Adrian [email_address] October 6, 2009 Alabama Community Leadership Network Conference
  2. 2. “ Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.” Sarah Perez of ReadWriteWeb
  3. 3. Where to begin? Pick 1, 2, or 3.
  4. 4. Social media is not about tools & technology /
  5. 5. Social Media <ul><li>Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other . media </li></ul>
  6. 6. Facebook <ul><li>300 million active users </li></ul><ul><li> </li></ul><ul><li>Retrieved 10/1/2009 </li></ul>
  7. 7. Facebook <ul><li>50% of our active users log on to Facebook in any given day. </li></ul><ul><li> </li></ul><ul><li>Retrieved 10/1/2009 </li></ul>
  8. 8. Facebook <ul><li>More than 2 billion photos uploaded to the site each month. </li></ul><ul><li> Retrieved 10/1/2009 </li></ul>
  9. 9. Facebook <ul><li>More than 14 million videos uploaded each month. </li></ul><ul><li> Retrieved 10/1/2009 </li></ul>
  10. 10. Facebook <ul><li>More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week. </li></ul><ul><li> </li></ul><ul><li>Retrieved 10/1/2009 </li></ul>
  11. 11. Facebook <ul><li>The fastest growing demographic is those 35 years old and older. </li></ul><ul><li> </li></ul><ul><li>Retrieved 10/1/2009 </li></ul>
  12. 12. Facebook <ul><li>65 million active users currently accessing Facebook through their mobile devices. </li></ul><ul><li> </li></ul><ul><li>Retrieved 10/1/2009 </li></ul>
  13. 13. Facebook <ul><li>People who use mobile devices to access Facebook are almost 50% more active on Facebook than non-mobile users. </li></ul><ul><li> </li></ul><ul><li>Retrieved 10/1/2009 </li></ul>
  14. 14. Facebook <ul><li>More than 180 mobile operators in 60 countries working to deploy and promote Facebook mobile products. </li></ul><ul><li> </li></ul><ul><li>Retrieved 10/1/2009 </li></ul>
  15. 15. Facebook <ul><li>Facebook is the largest social networking site , passing MySpace in 2008. </li></ul><ul><li> </li></ul>
  16. 16. Twitter stats <ul><li>3 million - Tweets/day (March 2008) </li></ul><ul><li>Tuesday – most popular day </li></ul><ul><li>Wednesday – close 2 nd popular day </li></ul> Inside Twitter An In-Depth Look Inside the Twitter World
  17. 17. Twitter stats <ul><li>Twitter is the fastest growing </li></ul><ul><li>752% increase in 2008 </li></ul><ul><li> </li></ul>
  18. 18. Twitter stats <ul><li>In 2009, 18 million US adults accessed Twitter on any platform at least monthly. </li></ul><ul><li> </li></ul>Inside Twitter An In-Depth Look Inside the Twitter World
  19. 19. Twitter stats <ul><li>Usage will reach 26 million US adults in 2010 . </li></ul><ul><li> </li></ul>Inside Twitter An In-Depth Look Inside the Twitter World
  20. 20. Twitter stats <ul><li>2.62 billion - number of Tweets as July 14, 2009 </li></ul><ul><li> / </li></ul>
  21. 21. What is the point?
  22. 22. Go where the people are
  23. 23. Listen
  24. 24. <ul><li>Google Alerts </li></ul>What is being said on the web
  25. 25. Know what people are saying <ul><li>Twitter Searches </li></ul>
  26. 26. Connect & build relationships
  27. 27. Try Explore Learn Participate by DOING <ul><li> </li></ul>
  28. 28. Define your goals
  29. 29. Facebook’s strength <ul><li>lies in its ability to help people connect and stay connected . </li></ul>( , Jeremy Roux)
  30. 30. Create an account <ul><ul><li>Add friends (Must have friends to connect, converse, learn and have fun). </li></ul></ul><ul><ul><li>Search Facebook for high school and college peers and by location. </li></ul></ul>
  31. 31. Facebook
  32. 32. Facebook lists Divide friends into categories
  33. 33. Facebook privacy <ul><ul><li>Is a relatively “closed ” network, BUT: </li></ul></ul><ul><ul><ul><li>Adjust privacy settings. </li></ul></ul></ul><ul><ul><ul><li>Anything electronic is portable. ( Nothing electronically is entirely private , i.e. copy and paste works for everyone). </li></ul></ul></ul>
  34. 34. Facebook pages and groups <ul><ul><li>Groups interaction or discussion (planning high school class reunion). </li></ul></ul><ul><ul><li>Pages usually for an organization. </li></ul></ul><ul><ul><li>much like an individual’s account. </li></ul></ul>
  35. 35. Facebook group
  36. 36. Facebook group
  37. 37. Facebook group
  38. 38. Facebook page
  39. 39. Facebook page
  40. 40. Facebook page
  41. 41. Facebook pages <ul><ul><li>Create as a stand-alone account and then assign administrators (who must have their own login accounts, i.e. individual accounts). </li></ul></ul><ul><ul><li>OR </li></ul></ul><ul><ul><li>Create from your individual account, making your account the page owner . </li></ul></ul><ul><ul><li>Do NOT let an employee create a page from their individual account without making more than one trusted, senior associate or owner an admin for that page. </li></ul></ul>
  42. 42. Facebook pages <ul><ul><li>Those who follow a page are “ fans ”—not “friends”. </li></ul></ul><ul><ul><li>Page administrator does not see individuals’ updates, only what they comment on your page updates or write on your wall . </li></ul></ul><ul><ul><li>Change settings for what areas of your page your fans can write on. </li></ul></ul><ul><ul><li>Promote your page to your friends, get others to share it, put a badge on your website, and/or buy paid ads in Facebook. </li></ul></ul>
  43. 43. Example Facebook badge
  44. 44. Facebook advertisements
  45. 45. Facebook pages <ul><ul><li>Update to a page fairly frequently without annoying fans. </li></ul></ul><ul><ul><li>Page fans are most likely to be strong acquaintances, customers , and others with a strong feeling about your organization. </li></ul></ul>
  46. 46. Twitter <ul><li>Started in 2006. </li></ul><ul><li>Built for SMS (text) messaging. </li></ul><ul><li>Messages are 140 characters or less, generally visible by anyone. </li></ul>Jack Dorsey, twitter founder (
  47. 47. Twitter <ul><ul><li>Updates public by default. </li></ul></ul><ul><ul><li>Play around and learn on your own . </li></ul></ul><ul><ul><li>A loose “network”. Those you “follow” don’t necessarily follow you back and vice versa. </li></ul></ul>
  48. 48. What is the point?
  49. 49. Twitter <ul><li>Twitter is great for … </li></ul><ul><li>searching </li></ul><ul><li>listening </li></ul><ul><li>conversing </li></ul><ul><li>… to large groups of people you may not know in small sound bites. </li></ul>( , Jeremy Roux)
  50. 50. Twitter <ul><ul><li>Keep up with friends, customers, potential customers and news. </li></ul></ul><ul><ul><li>Learn . </li></ul></ul><ul><ul><li>Follow consumer brands and competitors. </li></ul></ul><ul><ul><li>Facilitate feedback to brands, media and celebrities. </li></ul></ul><ul><ul><li>Ask questions. </li></ul></ul><ul><ul><li>Answer questions. </li></ul></ul><ul><ul><li>Converse in the small sound bites. </li></ul></ul>It’s fast!
  51. 51. Twitter search <ul><ul><li>Very fast – are close to real time. </li></ul></ul><ul><ul><li>Use twitter search to find out what people are “ buzzing ” about. </li></ul></ul><ul><ul><li>Trending topics shows the most popular keywords appearing in the Twitter timeline </li></ul></ul><ul><ul><li>Click on a keyword to get a refreshable timeline. </li></ul></ul>
  52. 52. Create a Twitter account <ul><ul><li>Account comes pre-populated with some others you’ll be following – feel free to unfollow any of those. </li></ul></ul><ul><ul><li>Make some updates before adding people . </li></ul></ul>
  53. 53. Twitter <ul><ul><li>Those you follow will get a message that you are following them. And likely they will : </li></ul></ul><ul><ul><ul><li>Look at your ratio of “ followers ” to “ following ”. </li></ul></ul></ul><ul><ul><ul><li>Read some of your posts. </li></ul></ul></ul><ul><ul><ul><li>Look at your biographical info. </li></ul></ul></ul><ul><ul><ul><li>Then decide whether to follow you or not. </li></ul></ul></ul><ul><ul><li>Unlike Facebook, it’s acceptable to follow people you’ve never heard of. </li></ul></ul>
  54. 54. Twitter <ul><ul><li>Following is not reciprocal . </li></ul></ul><ul><ul><li>Don’t be offended and don’t feel obligated. </li></ul></ul><ul><ul><li>Avoid spam/“robot” twitter accounts by not following them or blocking them. </li></ul></ul><ul><ul><li>My personal rule of thumb, I don’t block account, except porn accounts </li></ul></ul><ul><ul><li>Others block “robot” accounts. </li></ul></ul><ul><ul><li>What is the point of blocking a real person – (but “to each his own”) </li></ul></ul>
  55. 55. Twitter <ul><ul><li>Twitter is very open . </li></ul></ul><ul><ul><li>Don’t post anything sensitive at all. </li></ul></ul><ul><ul><li>Anyone in the world can read it; searches will find your messages. </li></ul></ul>
  56. 56. Twitter <ul><ul><li>Set up an organizational account like an individual account. </li></ul></ul><ul><ul><li>There are no “admin” account settings; use a company e-mail or a free web account, not an employee’s personal account. </li></ul></ul>
  57. 57. Twitter <ul><ul><li>#tags facilitate search . </li></ul></ul>
  58. 58. Twitter @ replies <ul><ul><li>Indicate a reply or a reference to someone. </li></ul></ul><ul><ul><li>Create a sort of “ conversation ”. </li></ul></ul>
  59. 59. Twitter @ replies <ul><ul><li>Make your message show up in a special kind of search by user. </li></ul></ul><ul><ul><li>Creates a sort of ‘conversation”. </li></ul></ul>
  60. 60. Twitter @ replies <ul><ul><li>Make your message show up in a special kind of search by user. </li></ul></ul><ul><ul><li>Creates a sort of ‘conversation” </li></ul></ul>
  61. 61. Twitter direct messages <ul><li>Are private (still electronic). </li></ul><ul><li>Must be following each other to send them. </li></ul>
  62. 62. Example of effective use
  63. 63. Example of effective use
  64. 64. Example of effective use
  65. 65. Example of effective use
  66. 66. Example of spam account
  67. 67. Twitter applications <ul><li>Use different applications to keep the flow in small bits through out day and on different devices. </li></ul><ul><ul><li>Send and receive SMS (text messages). </li></ul></ul><ul><ul><li>iPhone and other mobile phone apps </li></ul></ul><ul><ul><ul><li>uberTwitter </li></ul></ul></ul><ul><ul><ul><li>ceTwit </li></ul></ul></ul><ul><ul><ul><li>Tiny Twitter </li></ul></ul></ul><ul><ul><ul><li>Tweetie </li></ul></ul></ul><ul><ul><li>Mobile browser version </li></ul></ul>
  68. 68. 3 rd Party desktop applications <ul><ul><ul><li>Tweetdeck </li></ul></ul></ul><ul><ul><ul><li>Twhirl </li></ul></ul></ul><ul><ul><ul><li>Tweetie </li></ul></ul></ul><ul><ul><ul><li>(There are many and more keep getting developed so this list will change). </li></ul></ul></ul>
  69. 69. Twitter tips for business <ul><li>Push Twitter updates to Page or Status updates </li></ul>
  70. 70. Integration of communities Twitter Facebook LinkedIn
  71. 71. Local Twitter examples Sandy Toomers Heath Cates
  72. 72. Other considerations <ul><li>Example your web page. </li></ul><ul><li>Do you offer ways for people to keep up with information about products and services? </li></ul><ul><li>Do you have ways for customers to comment? </li></ul><ul><li>Is your web information mobile accessible? </li></ul><ul><li>Look for other groups, forums, social networks that are being used by your customers. </li></ul>
  73. 73. Google me <ul><li>Twitter: aafromaa </li></ul><ul><li>delicious: aafromaa </li></ul><ul><li>AIM: aafromaa </li></ul><ul><li>Slideshare: aafromaa </li></ul><ul><li>Flickr: aafromaa </li></ul><ul><li>YouTube: aafromaa </li></ul>Anne Adrian [email_address]
  74. 74. Resources <ul><li>Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business </li></ul><ul><li> </li></ul><ul><li>Ohio Farm Bureau Social Media Guide </li></ul><ul><li>10 Privacy Settings Every Facebook User Should Know </li></ul><ul><li> </li></ul>
  75. 75. Resources <ul><li>How to Use Twitter for Business </li></ul><ul><li>Twitter Guide: How to, Tips, and Instructions </li></ul><ul><li>Deciding who to follow in Twitter (and Friendfeed) and who to friend in Facebook </li></ul><ul><li> </li></ul>
  76. 76. Resources <ul><li>RSS in Plain English , a video introduction to using news readers from Common Craft </li></ul><ul><li>Use a newsreader </li></ul>
  77. 77. Resources <ul><li>Clay Shirky &quot;It's not information overload. It's filter failure&quot; at Web 2.0 Expo NY </li></ul><ul><li>Not information overload--filter failure </li></ul><ul><li>Misconception about web technologies </li></ul>
  78. 78. Resources <ul><li>Engaging Communities on their on Turf: Secrets of Social networkers </li></ul><ul><li>Feeding Frenzy eXtension 30-Minute recording by Beth Raney, </li></ul><ul><li>Beginner’s Guide to Social Media in Extension </li></ul><ul><li> </li></ul>
  79. 79. Resources <ul><li>Poscente, Vince. The Age of Speed . </li></ul><ul><li>Aral, Sinan and Van Alstyne, Marshall W., &quot;Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications&quot; (January 18, 2007). Available at SSRN: </li></ul><ul><li>Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice , 3(2), 228-23. </li></ul><ul><li>Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311. </li></ul><ul><li>Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends” :  Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication , 12(4), Article 1. </li></ul>
  80. 80. Anne Mims Adrian, PhD Alabama Cooperative Extension System at Auburn University [email_address] Introduction to Twitter and Facebook October 6, 2009 This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. To view a copy of this license, visit or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.