Intro Social Media for Cooperative Extension Directors

Introduction to Using Social Media in Cooperative Extensionfor Southern Region Extension Directors
Anne Mims Adrian
blog.anneadrian.com
aadrian@auburn.edu
August 26, 2009

“Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.”Sarah Perez of ReadWriteWeb
flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/

Adoption Curve & Phases
Initial Discovery (2006-2007)
Hype & Experimentation (2008-2009)
Failure & Disappointment (2010)
Triumph of Determination (2011-2013)
Pervasive Adoption (2014-2015)
http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png

What is the point?
http://www.flickr.com/photos/skipnclick/2945026921/

Forget some concepts (i.e., best practices) behind traditional media, education, and marketing.
flickr.com/photos/yourdon/2715599454/

flickr.com/photos/28027797@N07/2613148011/
Social media is social which means relationships, engagement, connectedness, and collaboration.

Social media provides flexibility, efficiency, scalability, and opportunities for innovation.
flickr.com/photos/yourdon/2675323741///

Go where the people are
flickr.com/photos/mcgarry/111003432/

Listen
flickr.com/photos/joyoflife/23724427/

Connect & build relationships

Define your goals
blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
flickr.com/photos/tomoski/2688883653/

Google Alerts
What is being said on the webgoogle.com/alerts

Know what people are saying search.twitter.com/
Twitter Searches

Try Explore LearnParticipate by DOING
flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/

Where to begin? Pick 1, 2, or 3.

Suggestions for Extension Directors Pick 1, 2, or 3.

Other considerations
Do you offer ways for people to keep up with information about products and services?
Do you have ways for customers to comment?
Is your web information mobile accessible?
Look for other groups, forums, social networks that are being used by your customers.

Sharing

Blogs & Microblogs

Podcasts
flickr.com/jschneid

Instant Messaging

Feed (RSS) Readers

Texting
flickr.com/jswaby

What is the point?
http://www.flickr.com/photos/skipnclick/2945026921/

Choose the right tool.
flickr.com/photos/geishaboy500/100043823/

Wikipedia
75,000- active contributors
13 million– number of articles contributors have worked on
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
49 Amazing Social Media, Web 2.0 And Internet Stats
& thefuturebuzz.com/2009/07/10/future-marketing-trends/
Future Marketing Trends – By The Numbers

Wikipedia
~57 million 2008monthly visitors
~65 million 2009 monthly visitors

YouTube
70 million– videos (March 2008)
95.4 million – videos (May 2009)

Blogosphere
346 million– people read blogs (comScore March 2008)
900,000 - average number of blog posts in a 24 hour period
77% - active Internet users read blogs

1 trillion- unique URLs in Google’s index

Facebook
200 millionactive users
blog.facebook.com/blog.php?post=72353897130

Facebook
Facebook is the largest social networking site, passing MySpace in 2008
www.mashable.com

Facebook
Women older than 55 make up the fastest-growing age group on Facebook
cnn.com/2009/TECH/04/13/social.network.older/

Twitter stats
3 million- Tweets/day (March 2008)
Tuesday – most popular day
Wednesday – close 2nd popular day
techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/
sysomos.com/insidetwitter/Inside Twitter An In-Depth Look Inside the Twitter World

Twitter stats
2.62 billion- number of Tweets as July 14, 2009
Twitter is the fastest growing (752% increase in 2008!)
http://popacular.com/gigatweet/
www.mashable.com

Google me
Anne Adrian
blog.anneadrian.com
aadrian@auburn.edu
Twitter: aafromaa
delicious: aafromaa
AIM: aafromaa
Slideshare: aafromaa
Flickr: aafromaa
YouTube: aafromaa

Resources
Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business
small-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/
Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf
10 Privacy Settings Every Facebook User Should Know
http://www.allfacebook.com/2009/02/facebook-privacy/

Resources
How to Use Twitter for Business flyte.biz/resources/newsletters/08/06-twitter-for-business.php
Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/
Deciding who to follow in Twitter (and Friendfeed) and who to friend in Facebook
blog.anneadrian.com/2009/07/decide-who-to-follow-in-twitter-and.html

Resources
RSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english
Use a newsreaderblog.anneadrian.com/2007/05/how-to-use-news-reader.html

Resources
Clay Shirky "It's not information overload. It's filter failure" at Web 2.0 Expo NY web2expo.blip.tv/file/1277460/
Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html
Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html

Resources
Engaging Communities on their on Turf: Secrets of Social networkers hconnect.extension.iastate.edu/p79426457/
Feeding FrenzyeXtension 30-Minute recording by Beth Raney, connect.extension.iastate.edu/p51525211/
Beginner’s Guide to Social Media in Extension
collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension

Resources
Poscente, Vince. The Age of Speed.
Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158
Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23.
Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311.
Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”: Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.

Introduction to Using Social Media in Cooperative ExtensionAugust 26, 2009
Anne Mims Adrian, PhD
Alabama Cooperative Extension System at Auburn University
aadrian@auburn.edu
blog.anneadrian.com
This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. To view a copy of this license, visit creativecommons.org/licenses/by-nc/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Intro Social Media for Cooperative Extension Directors

by Anne Adrian on Aug 29, 2009

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