Introduction to Using Social Media in Cooperative Extensionfor Southern Region Extension DirectorsAnne Mims Adrianblog.anneadrian.comaadrian@auburn.eduAugust 26, 2009

“Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.”Sarah Perez of ReadWriteWebflickr.com/photos/rambleon/2384382498/in/set-72157604099911780/

Adoption Curve & PhasesInitial Discovery (2006-2007)Hype & Experimentation (2008-2009)Failure & Disappointment (2010)Triumph of Determination (2011-2013)Pervasive Adoption (2014-2015)http://www.socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png

What is the point?http://www.flickr.com/photos/skipnclick/2945026921/

Forget some concepts (i.e., best practices) behind traditional media, education, and marketing.flickr.com/photos/yourdon/2715599454/

flickr.com/photos/28027797@N07/2613148011/Social media is social which means relationships, engagement, connectedness, and collaboration.

Social media provides flexibility, efficiency, scalability, and opportunities for innovation.flickr.com/photos/yourdon/2675323741///

Go where the people areflickr.com/photos/mcgarry/111003432/

Listenflickr.com/photos/joyoflife/23724427/

Connect & build relationships

Define your goals blog.k1v1n.com/2008/10/defining-freerange-enterprise.htmlflickr.com/photos/tomoski/2688883653/

Google Alerts What is being said on the webgoogle.com/alerts

Know what people are saying search.twitter.com/Twitter Searches

Try Explore LearnParticipate by DOINGflickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/

Where to begin? Pick 1, 2, or 3.

Suggestions for Extension Directors Pick 1, 2, or 3.

Other considerationsDo you offer ways for people to keep up with information about products and services?Do you have ways for customers to comment?Is your web information mobile accessible?Look for other groups, forums, social networks that are being used by your customers.

Sharing

Blogs & Microblogs

Podcastsflickr.com/jschneid

Instant Messaging

Feed (RSS) Readers

Textingflickr.com/jswaby

What is the point?http://www.flickr.com/photos/skipnclick/2945026921/

Choose the right tool.flickr.com/photos/geishaboy500/100043823/

Wikipedia75,000- active contributors 13 million– number of articles contributors have worked onthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers

Wikipedia~57 million 2008monthly visitors~65 million 2009 monthly visitors thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers

YouTube70 million– videos (March 2008)95.4 million – videos (May 2009)thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers

Blogosphere346 million– people read blogs (comScore March 2008)900,000 - average number of blog posts in a 24 hour period77% - active Internet users read blogsthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats

1 trillion- unique URLs in Google’s indexthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats

Facebook200 millionactive usersblog.facebook.com/blog.php?post=72353897130

FacebookFacebook is the largest social networking site, passing MySpace in 2008www.mashable.com

FacebookWomen older than 55 make up the fastest-growing age group on Facebookcnn.com/2009/TECH/04/13/social.network.older/

Twitter stats3 million- Tweets/day (March 2008)Tuesday – most popular dayWednesday – close 2nd popular day techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/sysomos.com/insidetwitter/Inside Twitter An In-Depth Look Inside the Twitter World

Twitter stats2.62 billion- number of Tweets as July 14, 2009 Twitter is the fastest growing (752% increase in 2008!)http://popacular.com/gigatweet/www.mashable.com

Google me Anne Adrianblog.anneadrian.comaadrian@auburn.eduTwitter: aafromaadelicious: aafromaaAIM: aafromaaSlideshare: aafromaaFlickr: aafromaaYouTube: aafromaa

ResourcesSocial Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Businesssmall-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf10 Privacy Settings Every Facebook User Should Knowhttp://www.allfacebook.com/2009/02/facebook-privacy/

ResourcesHow to Use Twitter for Business flyte.biz/resources/newsletters/08/06-twitter-for-business.phpTwitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/Deciding who to follow in Twitter (and Friendfeed) and who to friend in Facebookblog.anneadrian.com/2009/07/decide-who-to-follow-in-twitter-and.html

ResourcesRSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_englishUse a newsreaderblog.anneadrian.com/2007/05/how-to-use-news-reader.html

ResourcesClay Shirky "It's not information overload. It's filter failure" at Web 2.0 Expo NY web2expo.blip.tv/file/1277460/Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.htmlMisconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html

ResourcesEngaging Communities on their on Turf: Secrets of Social networkers hconnect.extension.iastate.edu/p79426457/Feeding FrenzyeXtension 30-Minute recording by Beth Raney, connect.extension.iastate.edu/p51525211/Beginner’s Guide to Social Media in Extensioncollaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension

ResourcesPoscente, Vince. The Age of Speed.Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23.Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311. Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”: Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.

Introduction to Using Social Media in Cooperative ExtensionAugust 26, 2009Anne Mims Adrian, PhDAlabama Cooperative Extension System at Auburn Universityaadrian@auburn.edublog.anneadrian.comThis work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. To view a copy of this license, visit creativecommons.org/licenses/by-nc/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.