Intro Social Media for Small Business

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Introduction to Using Social Media in Small Business Anne Mims Adrian blog.anneadrian.com aadrian@auburn.edu April 14, 2009 This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

You realize that there is a plethora of information available, some that is accurate and some that may not be accurate, but nevertheless you want to keep up.You are true professional, and you don’t want to get caught now knowing your industry, your area of expertise.http://www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780Attribution-Noncommercial-Share Alike 2.0 GenericShare —Remix — Under the following conditions:Attribution. Noncommercial.

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Intro Social Media for Small Business - Presentation Transcript

  1. Introduction to Using Social Media in Small Business
    Anne Mims Adrian
    blog.anneadrian.com
    aadrian@auburn.edu
    July 15, 2009
  2. “Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.”Sarah Perez of ReadWriteWeb
    flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
  3. Where to begin? Pick 1, 2, or 3.
  4. Social media is not about tools & technology
    flickr.com/photos/nycarthur/2489426482/
  5. Social Media
    Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with eachother.en.wikipedia.org/wiki/Social media
  6. Wikipedia
    75,000- active contributors
    13 million– number of articles contributors have worked on
    thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
    49 Amazing Social Media, Web 2.0 And Internet Stats
    & thefuturebuzz.com/2009/07/10/future-marketing-trends/
    Future Marketing Trends – By The Numbers
  7. Wikipedia
    ~57 million 2008monthly visitors
    ~65 million 2009 monthly visitors
    thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
    49 Amazing Social Media, Web 2.0 And Internet Stats
    & thefuturebuzz.com/2009/07/10/future-marketing-trends/
    Future Marketing Trends – By The Numbers
  8. YouTube
    70 million– videos (March 2008)
    95.4 million – videos (May 2009)
    thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
    49 Amazing Social Media, Web 2.0 And Internet Stats
    & thefuturebuzz.com/2009/07/10/future-marketing-trends/
    Future Marketing Trends – By The Numbers
  9. Blogosphere
    346 million– people read blogs (comScore March 2008)
    900,000 - average number of blog posts in a 24 hour period
    77% - active Internet users read blogs
    thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
    49 Amazing Social Media, Web 2.0 And Internet Stats
  10. 1 trillion- unique URLs in Google’s index
    thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
    49 Amazing Social Media, Web 2.0 And Internet Stats
  11. Facebook
    200 millionactive users
    blog.facebook.com/blog.php?post=72353897130
  12. Facebook
    Facebook is the largest social networking site, passing MySpace in 2008
    www.mashable.com
  13. Facebook
    Women older than 55 make up the fastest-growing age group on Facebook
    cnn.com/2009/TECH/04/13/social.network.older/
  14. Twitter stats
    3 million- Tweets/day (March 2008)
    Tuesday – most popular day
    Wednesday – close 2nd popular day
    techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/
    sysomos.com/insidetwitter/Inside Twitter An In-Depth Look Inside the Twitter World
  15. Twitter stats
    2.62 billion- number of Tweets as July 14, 2009
    Twitter is the fastest growing (752% increase in 2008!)
    http://popacular.com/gigatweet/
    www.mashable.com
  16. What is the point?
    http://www.flickr.com/photos/skipnclick/2945026921/
  17. Go where the people are
    flickr.com/photos/mcgarry/111003432/
  18. Listen
    flickr.com/photos/joyoflife/23724427/
  19. Google Alerts
    What is being said on the webgoogle.com/alerts
  20. Know what people are saying search.twitter.com/
    Twitter Searches
  21. Connect & build relationships
  22. Try Explore LearnParticipate by DOING
    flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/
  23. Define your goals
    blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
    flickr.com/photos/tomoski/2688883653/
  24. Facebook’s strength
    lies in its ability to help people connect and stay connected.
    (www.iconspedia.com , Jeremy Roux)
  25. Create an accountwww.facebook.com
    Add friends (Must have friends to connect, converse, learn and have fun).
    Search Facebook for high school and college peers and by location.
  26. Facebook
  27. Facebook lists
    Divide friends into categories
  28. Facebook privacy
    Is a relatively “closed” network, BUT:
    Adjust privacy settings.
    Anything electronic is portable. (Nothing electronically is entirely private, i.e. copy and paste works for everyone).
  29. Facebook pages and groups
    Groups interaction or discussion (planning high school class reunion).
    Pages usually for an organization.
    much like an individual’s account.
  30. Facebook group
  31. Facebook page
  32. Facebook page
  33. Facebook page
  34. Facebook pages
    Create as a stand-alone account and then assign administrators (who must have their own login accounts, i.e. individual accounts).
    OR
    Create from your individual account, making your account the page owner.
    Do NOT let an employee create a page from their individual account without making more than one trusted, senior associate or owner an admin for that page.
  35. Facebook pages
    Those who follow a page are “fans”—not “friends”.
    Page administrator does not see individuals’ updates, only what theycommenton your page updates or write on your wall.
    Change settings for what areas of your page your fans can write on.
    Promoteyour page to your friends, get others to share it, put a badge on your website, and/or buy paid ads in Facebook.
  36. Example Facebook badge
  37. Facebook advertisements
  38. Facebook pages
    Update to a page fairly frequently without annoying fans.
    Page fans are most likely to be strong acquaintances, customers, and others with a strong feeling about your organization.
  39. Twitter
    Started in 2006.
    Based on the architecture of SMS (text) messages.
    Messages are 140 characters or less, generally visible by anyone.
    Jack Dorsey, twitter founder (www.wikipedia.com)
  40. Twitter
    Updates public by default.
    Play around and learn on your own.
    Only a loose “network”. Those you “follow” don’t necessarily follow you back and vice versa.
  41. What is the point?
    http://www.flickr.com/photos/skipnclick/2945026921/
  42. Twitter
    Twitter is great for …
    searching
    listening
    conversing
    …to large groups of people you may not know in small sound bites.
    (www.iconspedia.com , Jeremy Roux)
  43. Twitter
    Keep up with friends, customers, potential customers and news.
    Learn.
    Followconsumer brands and competitors.
    Facilitatefeedback to brands, media and celebrities.
    Ask questions.
    Answer questions.
    Converse in the small sound bites.
    It’s fast!
  44. Twitter search
    Very fast – are close to real time.
    Use twitter search to find out what people are “buzzing” about.
    Trending topics shows the most popular keywords appearing in the Twitter timeline
    Click on a keyword to get a refreshable timeline.
  45. Create a Twitter account www.twitter.com
    Account comes pre-populated with some others you’ll be following – feel free to unfollow any of those.
    Make some updates before adding people.
  46. Twitter
    Those you follow will get a message that you are following them. And likely they will:
    Look at your ratio of “followers” to “following”.
    Read some of your posts.
    Look at your biographical info.
    Then decide whether to follow you or not.
    Unlike Facebook, it’s acceptable to follow people you’ve never heard of.
  47. Twitter
    Following is notnecessarily reciprocal.
    Don’t be offended and don’t feel obligated.
    Avoid spam/”robot” twitter accounts by not following them and block them.
    My personal rule of thumb, I don’t block anyone who seems like a real person – what’s the point? (but “to each his own”)
  48. Twitter
    Twitter is very open.
    Don’t post anything sensitive at all.
    Anyone in the world can read it; searches will find your messages.
  49. Twitter
    Set up an organizational account like an individual account.
    There are no “admin” account settings; use a company e-mail or a free web account, not an employee’s personal account.
  50. Twitter
    #tags facilitate search.
  51. Twitter @ replies
    Indicate a reply or a reference to someone.
    Create a sort of “conversation”.
  52. Twitter @ replies
    Make your message show up in a special kind of search by user.
    Creates a sort of ‘conversation”.
  53. Twitter @ replies
    Make your message show up in a special kind of search by user.
    Creates a sort of ‘conversation”
  54. Twitter direct messages
    Are private (still electronic).
    Must be following each other to send them.
  55. Example of effective use
  56. Example of effective use
  57. Example of effective use
  58. Example of effective use
  59. Example of spam account
  60. Twitter applications
    Use different applications to keep the flow in small bits through out day and on different devices.
    Send and receive SMS (text messages).
    iPhone and other mobile phone apps
    uberTwitter
    Tiny Twitter
    Tweetie
    Mobile browser version
  61. 3rd Party desktop applications
    Tweetdeck
    Twhirl
    Tweetie
    (There are many and more keep getting developed so this list will change).
  62. Twitter tips for business
    Push Twitter updates to Page or Status updates
  63. Integration of communities
    Twitter Facebook LinkedIn
  64. Local Twitter examples
    Sandy Toomers
    twitter.com/toomerscoffee
    Heath Cates
    twitter.com/heathcates
  65. Other considerations
    Example your web page.
    Do you offer ways for people to keep up with information about products and services?
    Do you have ways for customers to comment?
    Is your web information mobile accessible?
    Look for other groups, forums, social networks that are being used by your customers.
  66. Collaborate smarter
  67. Sharing
  68. Blogs & Microblogs
  69. Podcasts
    flickr.com/jschneid
  70. Instant Messaging
  71. Feed (RSS) Readers
  72. Texting
    flickr.com/jswaby
  73. What is the point?
    http://www.flickr.com/photos/skipnclick/2945026921/
  74. Choose the right tool.
    flickr.com/photos/geishaboy500/100043823/
  75. Google me
    Anne Adrian
    blog.anneadrian.com
    aadrian@auburn.edu
    Twitter: aafromaa
    delicious: aafromaa
    AIM: aafromaa
    Slideshare: aafromaa
    Flickr: aafromaa
    YouTube: aafromaa
  76. Resources
    Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business
    small-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/
    Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf
    10 Privacy Settings Every Facebook User Should Know
    http://www.allfacebook.com/2009/02/facebook-privacy/
  77. Resources
    How to Use Twitter for Business flyte.biz/resources/newsletters/08/06-twitter-for-business.php
    Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/
    Deciding who to follow in Twitter (and Friendfeed) and who to friend in Facebook
    blog.anneadrian.com/2009/07/decide-who-to-follow-in-twitter-and.html
  78. Resources
    RSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english
    Use a newsreaderblog.anneadrian.com/2007/05/how-to-use-news-reader.html
  79. Resources
    Clay Shirky "It's not information overload. It's filter failure" at Web 2.0 Expo NY web2expo.blip.tv/file/1277460/
    Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html
    Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html
  80. Resources
    Engaging Communities on their on Turf: Secrets of Social networkers hconnect.extension.iastate.edu/p79426457/
    Feeding FrenzyeXtension 30-Minute recording by Beth Raney, connect.extension.iastate.edu/p51525211/
    Beginner’s Guide to Social Media in Extension
    collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension
  81. Resources
    Poscente, Vince. The Age of Speed.
    Aral, Sinan and Van Alstyne, Marshall W., "Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications" (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158
    Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23.
    Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311.
    Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”:  Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1.
  82. Introduction to Using Social Media in Small BusinessJuly 15, 2009
    Anne Mims Adrian, PhD
    Alabama Cooperative Extension System at Auburn University
    aadrian@auburn.edu
    blog.anneadrian.com
    This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. To view a copy of this license, visit creativecommons.org/licenses/by-nc/3.0/us/or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

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