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Introduction to Using Social Media in Small Business<br />Anne Mims Adrian<br />blog.anneadrian.com<br />aadrian@auburn.ed...
“Today, if you&apos;re not staying current with Web 2.0 technologies&apos; impact on business, then you&apos;re just not s...
Where to begin? Pick 1, 2, or 3.<br />
Social media is not about tools & technology<br />flickr.com/photos/nycarthur/2489426482/<br />
Social Media<br />Online technologies and practices that people use to share opinions, insights, experiences, and perspect...
Wikipedia<br />75,000- active contributors <br />13 million– number of articles contributors have worked on<br />thefuture...
Wikipedia<br />~57 million 2008monthly visitors<br />~65 million 2009 monthly visitors <br />thefuturebuzz.com/2009/01/12/...
YouTube<br />70 million– videos (March 2008)<br />95.4 million – videos (May 2009)<br />thefuturebuzz.com/2009/01/12/socia...
Blogosphere<br />346 million– people read blogs (comScore March 2008)<br />900,000 - average number of blog posts in a 24 ...
1 trillion- unique URLs in Google’s index<br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/<br...
Facebook<br />200 millionactive users<br />blog.facebook.com/blog.php?post=72353897130<br />
Facebook<br />Facebook is the largest social networking site, passing MySpace in 2008<br />www.mashable.com<br />
Facebook<br />Women older than 55 make up the fastest-growing age group on Facebook<br />cnn.com/2009/TECH/04/13/social.ne...
Twitter stats<br />3 million- Tweets/day (March 2008)<br />Tuesday – most popular day<br />Wednesday – close 2nd popular d...
Twitter stats<br />2.62 billion-  number of Tweets as July 14, 2009 <br />Twitter is the fastest growing (752% increase in...
What is the point?<br />http://www.flickr.com/photos/skipnclick/2945026921/<br />
Go where the people are<br />flickr.com/photos/mcgarry/111003432/<br />
Listen<br />flickr.com/photos/joyoflife/23724427/<br />
Google Alerts <br />What is being said on the webgoogle.com/alerts<br />
Know what people are saying search.twitter.com/<br />Twitter Searches<br />
Connect & build relationships<br />
Try Explore LearnParticipate by DOING<br />flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/<br />
Define your goals <br />blog.k1v1n.com/2008/10/defining-freerange-enterprise.html<br />flickr.com/photos/tomoski/268888365...
Facebook’s strength <br />lies in its ability to help people connect and stay connected.<br />(www.iconspedia.com , Jeremy...
Create an accountwww.facebook.com<br />Add friends (Must have friends to connect, converse, learn and have fun).<br />Sear...
Facebook<br />
Facebook lists<br />Divide friends into categories<br />
Facebook privacy<br />Is a relatively “closed” network, BUT:<br />Adjust privacy settings.<br />Anything electronic is por...
Facebook pages and groups	<br />Groups 	interaction or discussion (planning high school class reunion). <br />Pages  	usua...
Facebook group<br />
Facebook page<br />
Facebook page<br />
Facebook page<br />
Facebook pages<br />Create as a stand-alone account and then assign administrators (who must have their own login accounts...
Facebook pages<br />Those who follow a page are “fans”—not “friends”.<br />Page administrator does not see individuals’ up...
Example Facebook badge<br />
Facebook advertisements<br />
Facebook pages<br />Update to a page fairly frequently without annoying fans.<br />Page fans are most likely to be strong ...
Twitter<br />Started in 2006. <br />Based on the architecture of SMS (text) messages.<br />Messages are 140 characters or ...
Twitter<br />Updates public by default.<br />Play around and learn on your own.<br />Only a loose “network”. Those you “fo...
What is the point?<br />http://www.flickr.com/photos/skipnclick/2945026921/<br />
Twitter<br />Twitter is great for …<br />searching <br />listening<br />conversing <br />…to large groups of people you ma...
Twitter<br />Keep up with friends, customers, potential customers and news.<br />Learn.<br />Followconsumer brands and com...
Twitter search<br />Very fast – are close to real time.<br />Use twitter search to find out what people are “buzzing” abou...
Create a Twitter account  www.twitter.com<br />Account comes pre-populated with some others you’ll be following – feel fre...
Twitter<br />Those you follow will get a message that you are following them. And likely they will:<br />Look at your rati...
Twitter<br />Following is notnecessarily reciprocal.<br />Don’t be offended and don’t feel obligated.<br />Avoid spam/”rob...
Twitter<br />Twitter is very open.<br />Don’t post anything sensitive at all. <br />Anyone in the world can read it; searc...
Twitter<br />Set up an organizational account like an individual account. <br />There are no “admin” account settings; use...
Twitter<br />#tags facilitate search. <br />
Twitter @ replies <br />Indicate a reply or a reference to someone.<br />Create a sort of “conversation”.<br />
Twitter @ replies <br />Make your message show up in a special kind of search by user. <br />Creates a sort of ‘conversati...
Twitter @ replies <br />Make your message show up in a special kind of search by user. <br />Creates a sort of ‘conversati...
Twitter direct messages<br />Are private (still electronic). <br />Must be following each other to send them.<br />
Example of effective use<br />
Example of effective use<br />
Example of effective use<br />
Example of effective use<br />
Example of spam account<br />
Twitter applications<br />Use different applications to keep the flow in small bits through out day and on different devic...
3rd Party desktop applications<br />Tweetdeck<br />Twhirl<br />Tweetie<br />(There are many and more keep getting develope...
Twitter tips for business<br />Push Twitter updates to Page or Status updates<br />
Integration of communities<br />Twitter Facebook LinkedIn<br />
Local Twitter examples<br />Sandy Toomers<br />twitter.com/toomerscoffee<br />Heath Cates<br />twitter.com/heathcates<br />
Other considerations<br />Example your web page.<br />Do you offer ways for people to keep up with information about produ...
Collaborate smarter<br />
Sharing<br />
Blogs & Microblogs<br />
Podcasts<br />flickr.com/jschneid<br />
Instant Messaging<br />
Feed (RSS) Readers<br />
Texting<br />flickr.com/jswaby<br />
What is the point?<br />http://www.flickr.com/photos/skipnclick/2945026921/<br />
Choose the right tool.<br />flickr.com/photos/geishaboy500/100043823/<br />
Google me <br />Anne Adrian<br />blog.anneadrian.com<br />aadrian@auburn.edu<br />Twitter: aafromaa<br />delicious: aafrom...
Resources<br />Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marke...
Resources<br />How to Use Twitter for Business flyte.biz/resources/newsletters/08/06-twitter-for-business.php<br />Twitter...
Resources<br />RSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plai...
Resources<br />Clay Shirky &quot;It&apos;s not information overload. It&apos;s filter failure&quot; at Web 2.0 Expo NY web...
Resources<br />Engaging Communities on their on Turf: Secrets of Social networkers hconnect.extension.iastate.edu/p7942645...
Resources<br />Poscente, Vince. The Age of Speed.<br />Aral, Sinan and Van Alstyne, Marshall W., &quot;Network Structure &...
Introduction to Using Social Media in Small BusinessJuly 15, 2009<br />Anne Mims Adrian, PhD<br />Alabama Cooperative Exte...
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Intro Social Media for Small Business

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Introduction to Social Media for Small Businesses. This presentation is a mixture of concepts of social media and getting started with Twitter and Facebook. Special thanks to Gary Smith of Artesian City Marketing for providing some of the instructional information. For more information http://blog.anneadrian.com

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  • Introduction to Using Social Media in Small Business Anne Mims Adrian blog.anneadrian.com aadrian@auburn.edu April 14, 2009 This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
  • You realize that there is a plethora of information available, some that is accurate and some that may not be accurate, but nevertheless you want to keep up.You are true professional, and you don’t want to get caught now knowing your industry, your area of expertise.http://www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780Attribution-Noncommercial-Share Alike 2.0 GenericShare —Remix — Under the following conditions:Attribution. Noncommercial.
  • Transcript of "Intro Social Media for Small Business"

    1. 1. Introduction to Using Social Media in Small Business<br />Anne Mims Adrian<br />blog.anneadrian.com<br />aadrian@auburn.edu<br />July 15, 2009<br />
    2. 2. “Today, if you&apos;re not staying current with Web 2.0 technologies&apos; impact on business, then you&apos;re just not staying current. Period.”Sarah Perez of ReadWriteWeb<br />flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/<br />
    3. 3. Where to begin? Pick 1, 2, or 3.<br />
    4. 4. Social media is not about tools & technology<br />flickr.com/photos/nycarthur/2489426482/<br />
    5. 5. Social Media<br />Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with eachother.en.wikipedia.org/wiki/Social media<br />
    6. 6. Wikipedia<br />75,000- active contributors <br />13 million– number of articles contributors have worked on<br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ <br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />& thefuturebuzz.com/2009/07/10/future-marketing-trends/<br />Future Marketing Trends – By The Numbers<br />
    7. 7. Wikipedia<br />~57 million 2008monthly visitors<br />~65 million 2009 monthly visitors <br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ <br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />& thefuturebuzz.com/2009/07/10/future-marketing-trends/<br />Future Marketing Trends – By The Numbers<br />
    8. 8. YouTube<br />70 million– videos (March 2008)<br />95.4 million – videos (May 2009)<br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/<br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />& thefuturebuzz.com/2009/07/10/future-marketing-trends/<br />Future Marketing Trends – By The Numbers<br />
    9. 9. Blogosphere<br />346 million– people read blogs (comScore March 2008)<br />900,000 - average number of blog posts in a 24 hour period<br />77% - active Internet users read blogs<br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/<br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />
    10. 10. 1 trillion- unique URLs in Google’s index<br />thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/<br />49 Amazing Social Media, Web 2.0 And Internet Stats<br />
    11. 11. Facebook<br />200 millionactive users<br />blog.facebook.com/blog.php?post=72353897130<br />
    12. 12. Facebook<br />Facebook is the largest social networking site, passing MySpace in 2008<br />www.mashable.com<br />
    13. 13. Facebook<br />Women older than 55 make up the fastest-growing age group on Facebook<br />cnn.com/2009/TECH/04/13/social.network.older/<br />
    14. 14. Twitter stats<br />3 million- Tweets/day (March 2008)<br />Tuesday – most popular day<br />Wednesday – close 2nd popular day <br />techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/<br />sysomos.com/insidetwitter/Inside Twitter An In-Depth Look Inside the Twitter World<br />
    15. 15. Twitter stats<br />2.62 billion- number of Tweets as July 14, 2009 <br />Twitter is the fastest growing (752% increase in 2008!)<br />http://popacular.com/gigatweet/<br />www.mashable.com<br />
    16. 16. What is the point?<br />http://www.flickr.com/photos/skipnclick/2945026921/<br />
    17. 17. Go where the people are<br />flickr.com/photos/mcgarry/111003432/<br />
    18. 18. Listen<br />flickr.com/photos/joyoflife/23724427/<br />
    19. 19. Google Alerts <br />What is being said on the webgoogle.com/alerts<br />
    20. 20. Know what people are saying search.twitter.com/<br />Twitter Searches<br />
    21. 21. Connect & build relationships<br />
    22. 22. Try Explore LearnParticipate by DOING<br />flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/<br />
    23. 23. Define your goals <br />blog.k1v1n.com/2008/10/defining-freerange-enterprise.html<br />flickr.com/photos/tomoski/2688883653/ <br />
    24. 24. Facebook’s strength <br />lies in its ability to help people connect and stay connected.<br />(www.iconspedia.com , Jeremy Roux)<br />
    25. 25. Create an accountwww.facebook.com<br />Add friends (Must have friends to connect, converse, learn and have fun).<br />Search Facebook for high school and college peers and by location. <br />
    26. 26. Facebook<br />
    27. 27. Facebook lists<br />Divide friends into categories<br />
    28. 28. Facebook privacy<br />Is a relatively “closed” network, BUT:<br />Adjust privacy settings.<br />Anything electronic is portable. (Nothing electronically is entirely private, i.e. copy and paste works for everyone).<br />
    29. 29. Facebook pages and groups <br />Groups interaction or discussion (planning high school class reunion). <br />Pages usually for an organization. <br /> much like an individual’s account. <br />
    30. 30. Facebook group<br />
    31. 31. Facebook page<br />
    32. 32. Facebook page<br />
    33. 33. Facebook page<br />
    34. 34. Facebook pages<br />Create as a stand-alone account and then assign administrators (who must have their own login accounts, i.e. individual accounts).<br />OR<br />Create from your individual account, making your account the page owner.<br />Do NOT let an employee create a page from their individual account without making more than one trusted, senior associate or owner an admin for that page. <br />
    35. 35. Facebook pages<br />Those who follow a page are “fans”—not “friends”.<br />Page administrator does not see individuals’ updates, only what theycommenton your page updates or write on your wall.<br />Change settings for what areas of your page your fans can write on.<br />Promoteyour page to your friends, get others to share it, put a badge on your website, and/or buy paid ads in Facebook.<br />
    36. 36. Example Facebook badge<br />
    37. 37. Facebook advertisements<br />
    38. 38. Facebook pages<br />Update to a page fairly frequently without annoying fans.<br />Page fans are most likely to be strong acquaintances, customers, and others with a strong feeling about your organization.<br />
    39. 39. Twitter<br />Started in 2006. <br />Based on the architecture of SMS (text) messages.<br />Messages are 140 characters or less, generally visible by anyone.<br />Jack Dorsey, twitter founder (www.wikipedia.com)<br />
    40. 40. Twitter<br />Updates public by default.<br />Play around and learn on your own.<br />Only a loose “network”. Those you “follow” don’t necessarily follow you back and vice versa.<br />
    41. 41. What is the point?<br />http://www.flickr.com/photos/skipnclick/2945026921/<br />
    42. 42. Twitter<br />Twitter is great for …<br />searching <br />listening<br />conversing <br />…to large groups of people you may not know in small sound bites. <br />(www.iconspedia.com , Jeremy Roux)<br />
    43. 43. Twitter<br />Keep up with friends, customers, potential customers and news.<br />Learn.<br />Followconsumer brands and competitors.<br />Facilitatefeedback to brands, media and celebrities.<br />Ask questions.<br />Answer questions.<br />Converse in the small sound bites.<br />It’s fast!<br />
    44. 44. Twitter search<br />Very fast – are close to real time.<br />Use twitter search to find out what people are “buzzing” about.<br />Trending topics shows the most popular keywords appearing in the Twitter timeline<br />Click on a keyword to get a refreshable timeline.<br />
    45. 45. Create a Twitter account www.twitter.com<br />Account comes pre-populated with some others you’ll be following – feel free to unfollow any of those.<br />Make some updates before adding people.<br />
    46. 46. Twitter<br />Those you follow will get a message that you are following them. And likely they will:<br />Look at your ratio of “followers” to “following”.<br />Read some of your posts.<br />Look at your biographical info.<br />Then decide whether to follow you or not.<br />Unlike Facebook, it’s acceptable to follow people you’ve never heard of. <br />
    47. 47. Twitter<br />Following is notnecessarily reciprocal.<br />Don’t be offended and don’t feel obligated.<br />Avoid spam/”robot” twitter accounts by not following them and block them. <br />My personal rule of thumb, I don’t block anyone who seems like a real person – what’s the point? (but “to each his own”)<br />
    48. 48. Twitter<br />Twitter is very open.<br />Don’t post anything sensitive at all. <br />Anyone in the world can read it; searches will find your messages.<br />
    49. 49. Twitter<br />Set up an organizational account like an individual account. <br />There are no “admin” account settings; use a company e-mail or a free web account, not an employee’s personal account.<br />
    50. 50. Twitter<br />#tags facilitate search. <br />
    51. 51. Twitter @ replies <br />Indicate a reply or a reference to someone.<br />Create a sort of “conversation”.<br />
    52. 52. Twitter @ replies <br />Make your message show up in a special kind of search by user. <br />Creates a sort of ‘conversation”.<br />
    53. 53. Twitter @ replies <br />Make your message show up in a special kind of search by user. <br />Creates a sort of ‘conversation”<br />
    54. 54. Twitter direct messages<br />Are private (still electronic). <br />Must be following each other to send them.<br />
    55. 55. Example of effective use<br />
    56. 56. Example of effective use<br />
    57. 57. Example of effective use<br />
    58. 58. Example of effective use<br />
    59. 59. Example of spam account<br />
    60. 60. Twitter applications<br />Use different applications to keep the flow in small bits through out day and on different devices. <br />Send and receive SMS (text messages).<br />iPhone and other mobile phone apps<br />uberTwitter<br />Tiny Twitter<br />Tweetie<br />Mobile browser version<br />
    61. 61. 3rd Party desktop applications<br />Tweetdeck<br />Twhirl<br />Tweetie<br />(There are many and more keep getting developed so this list will change).<br />
    62. 62. Twitter tips for business<br />Push Twitter updates to Page or Status updates<br />
    63. 63. Integration of communities<br />Twitter Facebook LinkedIn<br />
    64. 64. Local Twitter examples<br />Sandy Toomers<br />twitter.com/toomerscoffee<br />Heath Cates<br />twitter.com/heathcates<br />
    65. 65. Other considerations<br />Example your web page.<br />Do you offer ways for people to keep up with information about products and services?<br />Do you have ways for customers to comment?<br />Is your web information mobile accessible?<br />Look for other groups, forums, social networks that are being used by your customers.<br />
    66. 66. Collaborate smarter<br />
    67. 67. Sharing<br />
    68. 68. Blogs & Microblogs<br />
    69. 69. Podcasts<br />flickr.com/jschneid<br />
    70. 70. Instant Messaging<br />
    71. 71. Feed (RSS) Readers<br />
    72. 72. Texting<br />flickr.com/jswaby<br />
    73. 73. What is the point?<br />http://www.flickr.com/photos/skipnclick/2945026921/<br />
    74. 74. Choose the right tool.<br />flickr.com/photos/geishaboy500/100043823/<br />
    75. 75. Google me <br />Anne Adrian<br />blog.anneadrian.com<br />aadrian@auburn.edu<br />Twitter: aafromaa<br />delicious: aafromaa<br />AIM: aafromaa<br />Slideshare: aafromaa<br />Flickr: aafromaa<br />YouTube: aafromaa<br />
    76. 76. Resources<br />Social Media Marketing Guide. How To Use Twitter, Facebook, YouTube And MySpace To Grow Your Internet Marketing Business<br />small-business-articles.com/social-media-marketing-guide-how-to-use-twitter-facebook-youtube-and-myspace-to-grow-your-internet-marketing-business/<br />Ohio Farm Bureau Social Media Guide ofbf.org/uploads/social-media-guide.pdf<br />10 Privacy Settings Every Facebook User Should Know<br />http://www.allfacebook.com/2009/02/facebook-privacy/<br />
    77. 77. Resources<br />How to Use Twitter for Business flyte.biz/resources/newsletters/08/06-twitter-for-business.php<br />Twitter Guide: How to, Tips, and Instructions mashable.com/guidebook/twitter/<br />Deciding who to follow in Twitter (and Friendfeed) and who to friend in Facebook<br />blog.anneadrian.com/2009/07/decide-who-to-follow-in-twitter-and.html <br />
    78. 78. Resources<br />RSS in Plain English, a video introduction to using news readers from Common Craft commoncraft.com/rss_plain_english<br />Use a newsreaderblog.anneadrian.com/2007/05/how-to-use-news-reader.html<br />
    79. 79. Resources<br />Clay Shirky &quot;It&apos;s not information overload. It&apos;s filter failure&quot; at Web 2.0 Expo NY web2expo.blip.tv/file/1277460/<br />Not information overload--filter failure blog.anneadrian.com/2008/10/not-information-overload-filter-failure.html<br />Misconception about web technologies blog.anneadrian.com/2009/06/misconception-about-web-technologies_26.html <br />
    80. 80. Resources<br />Engaging Communities on their on Turf: Secrets of Social networkers hconnect.extension.iastate.edu/p79426457/<br />Feeding FrenzyeXtension 30-Minute recording by Beth Raney, connect.extension.iastate.edu/p51525211/<br />Beginner’s Guide to Social Media in Extension<br />collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension<br />
    81. 81. Resources<br />Poscente, Vince. The Age of Speed.<br />Aral, Sinan and Van Alstyne, Marshall W., &quot;Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications&quot; (January 18, 2007). Available at SSRN: ssrn.com/abstract=958158<br />Hampton, K. (2002). Place-based and IT mediated “community.” Planning Theory and Practice, 3(2), 228-23.<br />Hampton, K. & Wellman, B. (2003). Neighboring in Netville: How the Internet supports community and social capital in a wired suburb. City and Community, 2(4), 277-311. <br />Ellison, N. B. Steinfield, C., and Lampe, C. (2007). The benefits of Facebook “friends”:  Social capital and college students’ use of online social network sites. Journal of Computer Mediation Communication, 12(4), Article 1. <br />
    82. 82. Introduction to Using Social Media in Small BusinessJuly 15, 2009<br />Anne Mims Adrian, PhD<br />Alabama Cooperative Extension System at Auburn University<br />aadrian@auburn.edu<br />blog.anneadrian.com<br />This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. To view a copy of this license, visit creativecommons.org/licenses/by-nc/3.0/us/or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.<br />
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