Ideas for Social Media Strategy for Southern Rural Development Center
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Ideas for Social Media Strategy for Southern Rural Development Center



This presentation was adapted from the National eXtension Conference ...

This presentation was adapted from the National eXtension Conference

Please read the notes. More ideas, concepts, and references are given in the notes.



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  • Twitter An In-Depth Look Inside the Twitter World
  • Giga Amazing Social Media, Web 2.0 And Internet Statswww.mashable.comMore than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people.
  • Twitter An In-Depth Look Inside the Twitter World

Ideas for Social Media Strategy for Southern Rural Development Center Ideas for Social Media Strategy for Southern Rural Development Center Presentation Transcript

  • Ideas for establishing a social media strategy Anne Mims Adrian Rhonda Conlon Jerry Thomas Special thanks to Floyd Davenport & Andy Kleinschmidt November 3, 2009 Presented at Southern Rural Development Center Board Meeting
  • “Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.” Sarah Perez of ReadWriteWeb
  • “Friends, it (social media) keeps us relevant.” Andy Kleinschmidt
  • Adoption Curve & Phases Initial Discovery (2006-2007) Hype & Experimentation (2008-2009) Failure & Disappointment (2010) Triumph of Determination (2011-2013) Pervasive Adoption (2014-2015)
  • Where to begin? Pick 1, 2, or 3.
  • Facebook More than 2 billion photos uploaded to the site each month. Retrieved 10/1/2009
  • Facebook 14+ million videos uploaded each month. 2+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week. Retrieved 10/1/2009
  • Facebook The fastest growing demographic is those 35 years old and older. Retrieved 10/1/2009
  • Facebook People who use mobile devices to access Facebook are almost 50% more active on Facebook than non-mobile users. Retrieved 10/1/2009
  • Facebook More than 180 mobile operators in 60 countries working to deploy and promote Facebook mobile products. Retrieved 10/1/2009
  • Twitter stats 3 million - Tweets/day (March 2008) Tuesday – most popular day numbers/ & World
  • Twitter stats Twitter is the fastest growing 752% increase in 2008.
  • Twitter stats In 2009, 18 million US adults accessed Twitter on any platform at least monthly.
  • Twitter stats Usage will reach 26 million US adults in 2010. Inside Twitter An In-Depth Look Inside the Twitter World
  • Twitter stats 92.4% of Twitter users follow fewer than 100 other Twitter users. Inside Twitter An In-Depth Look Inside the Twitter World
  • What is the point?
  • Go where the people are
  • Wikipedia 75,000 active contributors 13 million articles 65 million 2009 monthly visitors on stats/ &
  • YouTube 70 million – videos (March 2008) 95.4 million – videos (May 2009) 13 hours - amount of video uploaded every minute stats/ &
  • Blogosphere 346 million – people read blogs (comScore March 2008) 900,000 - average number of blog posts in a 24 hour period 77% - active Internet users read blogs
  • Some of the time, forget traditional concepts behind traditional media, education, & marketing.
  • Define who are community members Define who is core customer /client / community member Why would they care Create personas
  • Define your goals Look for & define a higher purpose
  • Set your priorities based on your values
  • Ask and Listen
  • What is being said on the web Google Alerts
  • Know what people are saying Twitter Searches
  • Take a poll Ask a question .. in Twitter or … on your blog or … in a video Poll resides on Joe Posnanski blog
  • Evaluate with new assumptions
  • Participate Become part of the community
  • Get Transparent
  • Be Real
  • Utilize the help and expertise of others
  • Write for SEO & clients Learn to understand & write for Search Engine Optimization. Learn to write for the community.
  • Social media provides flexibility, efficiency, & scalability.
  • Social media provides timeliness, responsiveness, inclusiveness, & opportunities for innovation
  • Also social media provides Multi-purposing Publishing in new forms More productivity Being found by different audiences Timely reporting & problem solving Content developed by many (we are not the only experts)
  • Also social media provides "...a one-on-one" feeling in a large group setting. It's the best of both worlds." Floyd Davenport Iowa State Cooperative Extension
  • Try Explore Learn “This ... is ridiculously simple.” Andy Kleinschmidt
  • Choose the right tool. Adapt as tools & environments change.
  • References Brogan, Chris, Audience or Community Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmap Why Are Marketers So Bad At Measuring Social Media? social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
  • Resources Beginners Guide for Social Media Ohio Farm Bureau Social Media Guide Find Extension colleagues in social media Intel Social Media Guidelines
  • Resources Common Craft Twitter in Plain English Common Craft Blogs in Plain English Common Craft Google Reader in Plain English
  • Creative Commons Attribution-Noncommercial- Share Alike 3.0 United States License. Ideas for Social Media Strategy by Anne Mims Adrian, Rhonda Conlon, and Jerry Thomas is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at .