Ideas for Social Media Strategy for Southern Rural Development Center
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Ideas for Social Media Strategy for Southern Rural Development Center

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This presentation was adapted from the National eXtension Conference http://www.slideshare.net/aafromaa/introducing-ideas-for-social-media-strategy ...

This presentation was adapted from the National eXtension Conference http://www.slideshare.net/aafromaa/introducing-ideas-for-social-media-strategy

Please read the notes. More ideas, concepts, and references are given in the notes.

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  • blog.facebook.com/blog.php?post=72353897130
  • blog.facebook.com/blog.php?post=72353897130
  • blog.facebook.com/blog.php?post=72353897130
  • blog.facebook.com/blog.php?post=72353897130
  • blog.facebook.com/blog.php?post=72353897130
  • techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/http://www.sysomos.com/insidetwitter/Inside Twitter An In-Depth Look Inside the Twitter World
  • http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.comMore than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
  • emarketer.com/Article.aspx?R=1007271
  • techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/http://www.sysomos.com/insidetwitter/Inside Twitter An In-Depth Look Inside the Twitter World
  • emarketer.com/Article.aspx?R=1007271

Ideas for Social Media Strategy for Southern Rural Development Center Ideas for Social Media Strategy for Southern Rural Development Center Presentation Transcript

  • Ideas for establishing a social media strategy Anne Mims Adrian aadrian@auburn.edu Rhonda Conlon rconlon@ncsu.edu Jerry Thomas thomas.69@osu.edu Special thanks to Floyd Davenport & Andy Kleinschmidt November 3, 2009 Presented at Southern Rural Development Center Board Meeting www.slideshare.net/aafromaa
  • “Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.” Sarah Perez of ReadWriteWeb flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
  • “Friends, it (social media) keeps us relevant.” Andy Kleinschmidt flickr.com/photos/liewcf/3547134847/
  • Adoption Curve & Phases Initial Discovery (2006-2007) Hype & Experimentation (2008-2009) Failure & Disappointment (2010) Triumph of Determination (2011-2013) Pervasive Adoption (2014-2015) socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png
  • Where to begin? Pick 1, 2, or 3.
  • Facebook More than 2 billion photos uploaded to the site each month. facebook.com/press/info.php?statistics Retrieved 10/1/2009
  • Facebook 14+ million videos uploaded each month. 2+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week. facebook.com/press/info.php?statistics Retrieved 10/1/2009
  • Facebook The fastest growing demographic is those 35 years old and older. facebook.com/press/info.php?statistics Retrieved 10/1/2009
  • Facebook People who use mobile devices to access Facebook are almost 50% more active on Facebook than non-mobile users. facebook.com/press/info.php?statistics Retrieved 10/1/2009
  • Facebook More than 180 mobile operators in 60 countries working to deploy and promote Facebook mobile products. facebook.com/press/info.php?statistics Retrieved 10/1/2009
  • Twitter stats 3 million - Tweets/day (March 2008) Tuesday – most popular day techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage- numbers/ & sysomos.com/insidetwitterr World
  • Twitter stats Twitter is the fastest growing 752% increase in 2008. www.mashable.com
  • Twitter stats In 2009, 18 million US adults accessed Twitter on any platform at least monthly. emarketer.com/Article.aspx?R=1007271
  • Twitter stats Usage will reach 26 million US adults in 2010. Inside Twitter An In-Depth Look Inside the Twitter World emarketer.com/Article.aspx?R=1007271
  • Twitter stats 92.4% of Twitter users follow fewer than 100 other Twitter users. Inside Twitter An In-Depth Look Inside the Twitter World emarketer.com/Article.aspx?R=1007271
  • What is the point? http://www.flickr.com/photos/skipnclick/2945026921/
  • Go where the people are flickr.com/photos/mcgarry/111003432/
  • Wikipedia 75,000 active contributors 13 million articles 65 million 2009 monthly visitors on thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers- stats/ & thefuturebuzz.com/2009/07/10/future-marketing-trends/
  • YouTube 70 million – videos (March 2008) 95.4 million – videos (May 2009) 13 hours - amount of video uploaded every minute thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers- stats/ &thefuturebuzz.com/2009/07/10/future-marketing-trends/
  • Blogosphere 346 million – people read blogs (comScore March 2008) 900,000 - average number of blog posts in a 24 hour period 77% - active Internet users read blogs thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
  • Some of the time, forget traditional concepts behind traditional media, education, & marketing. flickr.com/photos/yourdon/2715599454/
  • Define who are community members Define who is core customer /client / community member Why would they care Create personas flickr.com/photos/cambodia4kidsorg/202143037/
  • Define your goals Look for & define a higher purpose flickr.com/photos/tomoski/2688883653
  • Set your priorities based on your values flickr.com/photos/seekoh/1225991680/
  • Ask and Listen flickr.com/photos/joyoflife/23724427/
  • What is being said on the web google.com/alerts Google Alerts
  • Know what people are saying search.twitter.com/ Twitter Searches
  • Take a poll Ask a question .. in Twitter or … on your blog or … in a video Poll resides on Joe Posnanski blog joeposnanski.com/JoeBlog/
  • Evaluate with new assumptions flickr.com/photos/goldberg/1376718557/
  • Participate Become part of the community flickr.com/photos/davidkohlmeyer/3393520471/
  • Get Transparent flickr.com/photos/einaros/3453909796/
  • Be Real flickr.com/photos/gillat/3483112515/
  • Utilize the help and expertise of others images.cals.ncsu.edu/gallery2/main.php?g2_itemId=2595
  • Write for SEO & clients Learn to understand & write for Search Engine Optimization. Learn to write for the community.
  • Social media provides flexibility, efficiency, & scalability. flickr.com/photos/yourdon/2675323741/
  • Social media provides timeliness, responsiveness, inclusiveness, & opportunities for innovation http://www.facebook.com/home.php#/eatsmart
  • Also social media provides Multi-purposing Publishing in new forms More productivity Being found by different audiences Timely reporting & problem solving Content developed by many (we are not the only experts)
  • Also social media provides "...a one-on-one" feeling in a large group setting. It's the best of both worlds." Floyd Davenport Iowa State Cooperative Extension flickr.com/photos/yourdon/4049950966/
  • Try Explore Learn “This ... is ridiculously simple.” Andy Kleinschmidt flickr.com/photos/coyotejack/2566090619/
  • Choose the right tool. Adapt as tools & environments change. flickr.com/photos/geishaboy500/100043823/
  • References Brogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmap globalhumancapital.org/?p=675 Why Are Marketers So Bad At Measuring Social Media? blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring- social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
  • Resources Beginners Guide for Social Media collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension Ohio Farm Bureau Social Media Guide http://ofbf.org/uploads/social-media-guide.pdf Find Extension colleagues in social media http://people.extension.org Intel Social Media Guidelines http://www.intel.com/sites/sitewide/en_US/social-media.htm
  • Resources Common Craft Twitter in Plain English http://www.youtube.com/watch?v=ddO9idmax0o Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
  • Creative Commons Attribution-Noncommercial- Share Alike 3.0 United States License. Ideas for Social Media Strategy by Anne Mims Adrian, Rhonda Conlon, and Jerry Thomas is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa .