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How to drink from a fire hose

by Anne Adrian

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How to drink from a fire hose. Presentation made to the North Carolina Cooperative Extension Virtual IT conference. Filtering based off of importance of the information.

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Anne Adrian, Social Media and Technology at eXtension at Auburn University Ok...so I didn't use your Friendfeed slide sets but I did use a very cute stay curious photo. 4 years ago
Are you sure you want to
jerobins :-D 4 years ago
Are you sure you want to

http://www.flickr.com/photos/kichigai/2520874129/ I get to drink from the fire hose You are free:to Share — to copy, distribute and transmit the workto Remix — to adapt the workUnder the following conditions:Attribution. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Attribute this work: Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one.
You realize that there is a plethora of information available, some that is accurate and some that may not be accurate, but nevertheless you want to keep up.You are true professional, and you don’t want to get caught now knowing your industry, your area of expertise.http://www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780Attribution-Noncommercial-Share Alike 2.0 GenericShare —Remix — Under the following conditions:Attribution. Noncommercial.
Why do you want to learn how to drink from a fire hose, or maybe you are not convinced that you need to learn to manage the flow of information.Some of probably feel overwhelmed by the emails, the thought of keeping up with blogs, news both general news and news within the industry.flickr.com/photos/violator3/19396819 Attribution 2.0 Generic Share — to Remix —Attribution.
Vince Poscente the author of Age of Speed describes that increasing the speed for which we do things and absorb information is integral to surviving today and tomorrow. He also recognizes that demand and desire for speed has blurred the lines between work, home and play. This new environment has changed the paradigm of compartmentalized life. While some of us see this as a negative, Vince Poscente describes ways that using more flexibility a prescription of how having more flexibility --not in compartmentalized way but mixing and matching the different aspects of our lives—can actually help in doing those things we value and find significant.I recognize that some of you probably don’t believe me. However, it is important to recognize that others are working in this way and more and more will seek the flexibility of work and play.The key is managing, filtering, and balancing all that is thrown our way.\"Speed leads to a more pleasant, less stressful experience.“ http://www.time.com/time/business/article/0,8599,1670550,00.html XxxWe want things faster, but we don't necessarily want to do things faster.“This time where we really have to decide, and our employers have to decide, how we're going to respect our time and the choices we can make and the boundaries that we want to have to be able to really truly have the time for those significant things. That's where the overwhelm is coming from. We have no time to think or do anything. This survey that I did, it's really interesting; 56% of people felt that in order to be successful they had to slow their lives down. But 77% felt that things would only speed up in the next five years. So the knee-jerk reaction is that in order for us to feel like we're enjoying anything, we have to slow down. [But] things aren't slowing down.”So you don't have to use your speed to be speedier.No, that's the thing. You don't have to use the speed to be busier. We make these choices so we can have the more significant things in life, the things that are really important to us. What is the impact of all of this speed on families, when parents are so speeded up that they can't pay enough attention to their families?I think we're in some dangerous times and I think it is a bad thing. We are not choosing the extra time that all this technology and all the products and services that are supposed to provide. We aren't making the choice in many cases to say, 'wait a minute, I'm going to use this extra time with my kids.‘What about the old saying, \"Haste makes waste\"?Haste can make waste, [but] a stitch in time saves nine. If we use the technology to accelerate, use the products, use the services that are designed to buy us this time, then you can change from the word \"haste\" to \"leveraging the speed.\" Harnessing this oncoming force and use it to our advantage. That's the opposite of waste. That's where we have bought us the time to have more life than we have and enjoy it even more. It turns out that the fortuneteller was wrong. xxxx
Vince Poscente the author of The Age of Speed describes that increasing the speed for which we do things and absorb information is integral to surviving today and tomorrow. He also recognizes that demand and desire for speed has blurred the lines between work, home and play. This new environment has changed the paradigm of compartmentalized life.
While some of us see this as a negative, Vince Poscente describes ways that using more flexibility a prescription of how having more flexibility --not in compartmentalized way but mixing and matching the different aspects of our lives—can actually help in doing those things we value and find significant.I recognize that some of you probably don’t believe me. However, it is important to recognize that others are working in this way and more and more will seek the flexibility of work and play.The key is managing, filtering, and balancing all that is thrown our way.\"Speed leads to a more pleasant, less stressful experience.“ http://www.time.com/time/business/article/0,8599,1670550,00.html “We want things faster, but we don't necessarily want to do things faster. So you get that disconnect.”
Information, Technology and Information Worker Productivity Sinan Aral NYU - Stern School of Business; Massachusetts Institute of Technology (MIT) - Sloan School of ManagementErik Brynjolfsson Massachusetts Institute of Technology (MIT) - Sloan School of Management; National Bureau of Economic Research (NBER)Marshall W. Van Alstyne Boston University - Department of Management Information Systems; MIT - Center for E-BusinessAbstract: �� We study the fine-grained relationships among information flows, IT use, and individual information worker productivity, by analyzing work at a midsize executive recruiting firm. We analyze both project-level and individual-level performance using: (1) direct observation of over 125,000 e-mail messages over a period of 10 months by individual workers (2) detailed accounting data on revenues, compensation, project completion rates, and team membership for over 1300 projects spanning 5 years, and (3) survey data on a matched set of the same workers' IT skills, IT use and information sharing. These detailed data permit us to econometrically evaluate a multistage model of production and interaction activities at the firm, and to analyze the relationships among communications flows, key technologies, work practices, and output. We find that (a) the structure and size of workers' communication networks are highly correlated with their performance; (b) IT use is strongly correlated with productivity but mainly by allowing multitasking rather than by speeding up work; (c) productivity is greatest for small amounts of multitasking but beyond an optimum, multitasking is associated with declining project completion rates and revenue generation; and (d) asynchronous information seeking such as email and database use promotes multitasking while synchronous information seeking over the phone shows a negative correlation. Overall, these data show statistically significant relationships among social networks, technology use, completed projects, and revenues for project-based information workers. Results are consistent with simple production models of queuing and multitasking and these methods can be replicated in other settings, suggesting new frontiers for bridging the research on social networks and IT value. Keywords: Productivity, Information Worker, Information Technology, Social Networks, Multitasking, Production Function Working Paper Series http://papers.ssrn.com/sol3/papers.cfm?abstract_id=942310 The paper can be found here:Aral, Sinan and Van Alstyne, Marshall W., \"Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications\" (January 18, 2007). Available at SSRN: http://ssrn.com/abstract=958158http://www.flickr.com/photos/totalaldo/2400635097/
We analyzed the *content* of the email messages and found that in fact employees with more diverse social networks did have access to more diverse information (as measured across the content of their email). We also found that this link - between network diversity and information diversity - explained productivity and performance differences: Workers with access to diverse information through diverse social networks generated more revenue, completed more projects and completed projects faster, controlling for a host of traditional demographic and human capital variables such as age, gender, education, industry experience etc.The paper can be found here:Aral, Sinan and Van Alstyne, Marshall W., \"Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implications\" (January 18, 2007). Available at SSRN: http://ssrn.com/abstract=958158
Workstreaming describes a new model of business process enabled by the creation of workstreams, i.e. digital footprints[1] and activity trails formed during work-related collaboration and communications. Workstreams and are made possible through the use of specific technologies and the movements toward more open, distributed and accountable business processes. Workstreaming is a best practice of social business design (SBD).Workstreaming tools are often designed with architectures supporting real-time activity streams sometimes called flow applications but applied within the context of workWorkstreaming is a best practice instituted by businesses that desire increased openness and transparency (sometimes also referred to as socialprise or open enterprise). Such businesses place an emphasis on cultures of participation, centralized accountability and collaboration among a distributed workforce.http://en.wikipedia.org/wiki/Workstreaming Result of the use of social and collaborative technologies and the movements toward more open, distributed and accountable business processes. en.wikipedia.org/wiki/Workstreaming flickr.com/photos/tomsaint/2782080849
Workstreaming http://en.wikipedia.org/wiki/Workstreaming flickr.com/photos/choconancy/433796533/in/set-72157603227477900
The term free ranging, Kevin Gamble. The term free ranging, Kevin Gamble. “We've entered an era where distributed cognition, and socially constructed knowledge rule the day. This is exactly the sort of participatory use of technology that people are demanding. If you're in the knowledge business you really have no choice but to invite the people to the table.” Kevin Gamblehttp://blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/extensionhorticulture/2902409080/in/set-72157607604707298
The term free ranging, Kevin Gamble. “We've entered an era where distributed cognition, and socially constructed knowledge rule the day. This is exactly the sort of participatory use of technology that people are demanding. If you're in the knowledge business you really have no choice but to invite the people to the table.” Kevin Gamblehttp://blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/wonderlane/2349225382/
Kevin Gamble uses the term freeranging. blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/jswaby/936193896/
Kevin Gamble uses the term freeranging. blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/marcfonteijn/2608506370/
Kevin Gamble uses the term freeranging.http://blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/extensionhorticulture/2902409080/in/set-72157607604707298
Kevin Gamble uses the term free ranging. Also, the term Workstreaming describes a new model of business process enabled by the creation of workstreams, i.e. digital footprints[1] and activity trails formed during work-related collaboration and communications. Workstreams and workstreaming are made possible through the use of specific technologies and the movements toward more open, distributed and accountable business processes. Workstreaming is a best practice of social business design (SBD).Workstreaming tools are often designed with architectures supporting real-time activity streams sometimes called flow applications but applied within the context of workWorkstreaming is a best practice instituted by businesses that desire increased openness and transparency (sometimes also referred to as socialprise or open enterprise). Such businesses place an emphasis on cultures of participation, centralized accountability and collaboration among a distributed workforce.http://en.wikipedia.org/wiki/Workstreaming Result of the use of social and collaborative technologies and the movements toward more open, distributed and accountable business processes. http://blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/extensionhorticulture/2902409080/in/set-72157607604707298
Leveraging of edge competencies – seed of innovation are at the edge http://blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/liberato/223754291/
Freerangingblog.k1v1n.com/2008/10/defining-freerange-enterprise.html
Freeranging. blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/tomoski/2688883653
This goes back to the idea that we break down the physical boundaries of time and physical locations. Information is fluid.
Strategies for managing information and technology growthAdapted partially from Floyd Davenport’s Keeping Up With Technology by Floyd DavenportFirst and foremost, relax. Don’t let technology overwhelm and stress you. There are over 100 million blogs covering thousands of different subjects, you can’t read them all. Studies have shown that up to 90% of software features go unused, don’t feel you have to learn them all. Recognize your own limitations and priorities and understand that you are not alone. http://www.flickr.com/photos/zunami/2283133585/ Attribution-Share Alike 2.0 GenericYou are free: to Share — to Remix — Under the following conditions: Attribution. Share Alike.
Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping up with TechnologyStay curious. Embrace your inner child and don’t be afraid to play. People over the age of 25 didn’t grow up in the digital age so we can be out of our comfort zone when experimenting with new technologies. We like to understand what will happen before we press a button. Don’t be too quick to judge the value of a new service or technology until you have had a chance to experience it. Look for potential and be creative.http://www.flickr.com/photos/jerobins/2760299430/
Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping Up With Technology by Floyd DavenportUse a “start page” service like Netvibes (http://www.netvibes.com/) or iGoogle (http://www.google.com/ig) to organize and review information. These easy to use services help you create your own “home” page and aggregate information and applications into one location. They list numerous resources which can keep you current on everything from the newest gadgets to the latest services in social media. Choose a couple of news services that Techmeme (http://www.techmeme.com/) that bring the latest news on technology.
Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping Up With Technology by Floyd DavenportNetwork with your friends and colleagues. We can communicate, share information and engage with more people today than ever before. Take advantage of services like Facebook (http://www.facebook.com/) or Twitter (http://twitter.com/) and build relationships with individuals who share your interests. My personal favorite is Twitter for its portability and casual conversation. Don’t underestimate the power of networking. Your network can become the single most important filter for relevant information.
Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping Up With Technology by Floyd DavenportNetwork with your friends and colleagues. We can communicate, share information and engage with more people today than ever before. Take advantage of services like Facebook (http://www.facebook.com/) or Twitter (http://twitter.com/) and build relationships with individuals who share your interests. My personal favorite is Twitter for its portability and casual conversation. Don’t underestimate the power of networking. Your network can become the single most important filter for relevant information.
Strategies for managing information and technology growthAdapted from Floyd Davenport’s Keeping Up With TechnologyParticipate and plan time to explore and learn. Easy to say and hard to do, but work at your own pace and set aside a reasonable amount of time given your individual priorities.
People change locations /tools / communities
Strategies for managing information and technology growth
Filters for information must be automated, manually constructed, and continuously re-tuned. All solutions for filters are temporary. It's not an information overload problem, it's a filter failure, and we, as individuals, have to create, rethink, and re-tuned the filters. Today, we design the filters so the privacy works the way we want it? Updating the old filters is not the fix.
Managing privacy information flow is unnatural for most of us because before the Internet, providing private information was difficult, inconvenient, and inefficient. Filters for information must be automated, manually constructed, and continuously re-tuned. All solutions for filters are temporary. It's not an information overload problem, it's a filter failure, and we, as individuals, have to create, rethink, and re-tuned the filters. Managing privacy information flow is unnatural for most of us because before the Internet, providing private information was difficult, inconvenient, and inefficient. My thoughts: it's a new paradigm and we rethink the social structure, expectations, the underlying way for which we decide what to share and not share. Today, we design the filters so the privacy works the way we want it?
Filters for information must be automated, manually constructed, and continuously re-tuned. All solutions for filters are temporary. It's not an information overload problem, it's a filter failure, and we, as individuals, have to create, rethink, and re-tuned the filters. Managing privacy information flow is unnatural for most of us because before the Internet, providing private information was difficult, inconvenient, and inefficient. My thoughts: it's a new paradigm and we rethink the social social structure, expectations, the underlying way for which we decide what to share and not share. Today, we design the filters so the privacy works the way we want it? Large groups are tolerant of free riders where small groups are not tolerant of free riders. My rewording: In large groups you can easily have lurkers. In small groups, you must be able to contribute in some way--just lurking is not permitted. It's a mental shift--rethinking the model--we are the same as fish in the ocean--we are just in the flow. My rewording: The ocean isn't the problem. The question is: how do we navigate the flow? Rethinking the model because before the Internet the filter of the information was at the source. Now the filters are with the people. Updating the old filters is not the fix. We should re-think the social norms. When you think you have information overload, think about what filters broke. How is email broken? What are the solutions? Other methods of sharing, wikis, blogs, Twitter,FriendFeed, instant messaging. How are feeds from newsreaders broken? How do I streamline and choose what feeds I read? Constantly changing feeds in my reader. What about other solutions? Friendfeed and Twitter for manual filtering? Still not working? More solutions coming.
Filters for information must be automated, manually constructed, and continuously re-tuned. All solutions for filters are temporary. It's not an information overload problem, it's a filter failure, and we, as individuals, have to create, rethink, and re-tuned the filters. Managing privacy information flow is unnatural for most of us because before the Internet, providing private information was difficult, inconvenient, and inefficient. My thoughts: it's a new paradigm and we rethink the social social structure, expectations, the underlying way for which we decide what to share and not share. Today, we design the filters so the privacy works the way we want it? Large groups are tolerant of free riders where small groups are not tolerant of free riders. My rewording: In large groups you can easily have lurkers. In small groups, you must be able to contribute in some way--just lurking is not permitted. It's a mental shift--rethinking the model--we are the same as fish in the ocean--we are just in the flow. My rewording: The ocean isn't the problem. The question is: how do we navigate the flow? Rethinking the model because before the Internet the filter of the information was at the source. Now the filters are with the people. Updating the old filters is not the fix. We should re-think the social norms. When you think you have information overload, think about what filters broke. How is email broken? What are the solutions? Other methods of sharing, wikis, blogs, Twitter,FriendFeed, instant messaging. How are feeds from newsreaders broken? How do I streamline and choose what feeds I read? Constantly changing feeds in my reader. What about other solutions? Friendfeed and Twitter for manual filtering? Still not working? More solutions coming.

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Lester Cox, President at Cox Consulting / Bigga Life Seminars 2 years ago
transonic 3 years ago
John Dorner, IT Training at NC Cooperative Extension 4 years ago
rphelps 4 years ago

How to drink from a fire hose Presentation Transcript

Anne Mims Adrian, PhD Alabama Cooperative Extension System at Auburn University aadrian@auburn.edu blog.aafromaa.com “How to Drink from a Fire Hose”
Google me and find me Twitter: aafromaa delicious: aafromaa AIM: aafromaa Slideshare: aafromaa Flickr: aafromaa YouTube: aafromaa
How to Drink from a Fire Hose Anne Mims Adrian, PhD Alabama Cooperative Extension System at Auburn University
“Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.” Sarah Perez of ReadWriteWeb flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
Facebook 150,000,000 active users thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats
Unique URLs in Google’s index 1,000,000,000,000 (one trillion) thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats
Wikipedia 2,695,205 - articles in English 684,000,000 - visitors in 2008 75,000 - active contributors thefuturebuzz.com/2009/01/12/social-media- web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats
YouTube 70,000,000 – videos (March 2008) 412.3 years - time it would take to view all content on YouTube (March 2008) (sources here, here and here) thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats
YouTube 13 hours - amount of video are uploaded every minute $1,000,000 - YouTube’s estimated bandwidth costs per day (sources here, here and here) thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats
Blogosphere 346,000,000 - people globally who read blogs (comScore March 2008) 900,000 - average number of blog posts in a 24 hour period 77% - active Internet users read blogs thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats
Twitter stats 1, 376,315,900 - Tweets as of 3/23/2009 (continuous count ) 3,000,000 - Tweets/day (March 2008) (from TechCrunch) 63% - Twitter users who are male (from Time) thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ 49 Amazing Social Media, Web 2.0 And Internet Stats
Overwhelmed? flickr.com/photos/violator3/19396819/
The Age of Speed Learning to Thrive in a More-Faster-New World by Vince Poscente
Physical and traditional boundaries of time Work Leisure Home
Multitasking IT Productive in the long run
Information through diverse social networks generates: More revenue More and faster completed projects
Workstreaming Open Transparent en.wikipedia.org/wiki/Workstreaming flickr.com/photos/tomsaint/2782080849/
Workstreaming Participative Collaboration among a distributed workforce. Enabled by creation of digital footprints and activity trails. en.wikipedia.org/wiki/Workstreaming flickr.com/photos/choconancy/433796533/in/set-72157603227477900
Blurring of work and personal blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/extensionhorticulture/2902409080/in/set-72157607604707298/
Radical transparency blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/wonderlane/2349225382/
Burst style of working- anywhere / anytime blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/jswaby/936193896/
Contributions measured by value added blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/marcfonteijn/2608506370/
Personal responsibility and trust blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/shawdm/486400745/
Flatness in organizational hierarchy blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/tomsaint/2782080849/
Leveraging of edge competencies blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/liberato/223754291/
Co-creation blog.k1v1n.com/2008/10/defining-freerange-enterprise.html
Purpose driven blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/tomoski/2688883653/
Multiple areas of interest and avenues Wiki Organization’s news Documents (University, State Extension, National Twitter Extension, eXtensio Facebook n, USDA, National Friendfeed 4-H) Subject matter Bookmarks Colleagues
Multiple areas of interest and avenues Email Communities Comments on blogs (book club, Ning communities) (particularly my own) Flickr Google Analytics YouTube Feedburner General news Google Alerts Personal information
Information does not flow linearly
Relax flickr.com/photos/zunami/2283133585/
Stay Curious flickr.com/photos/jerobins/2760299430/
Use a “start page” iGoogle Google Reader Netvibes
Network Build relationships with those who share your interests.
Use your network to filter
Participate Explore Learn flickr.com/photos/aafromaa/3027113461/in/set-72157608631840641/
…that's part of the firehose …a mix of rapid fire ideas loaded with “imperfections”— a lot like life. Jason Adam Young flickr.com/photos/aafromaa/3026998606/in/set-72157608631840641 /
Choose pipes, methods, and info based on your purpose and what you value flickr.com/photos/namlhots/3096109459/
Go where people are
Keep skills up-to-date Keep learning new tools Technologies and communities will not stay constant
Lifestream—bring into one place FriendFeed Feed readers (Google Reader) Tweetdeck
My Google Reader Priorities not categories
Re-tune filters Manually construct Automate Continuously re-tune Are temporary
Re-think social structure & expectations We create, rethink, and re-tuned filters. Now we are in the flow. How do we navigate the flow?
Re-tune filters Updating the old filters is not the fix. We create, rethink, and re- tuned the filters.
Topics for discussions – How is email broken? – What are the solutions? – Other methods of sharing, wikis, blogs, Twitter, Fr iendFeed, IM? – Still not working? More solutions coming.
Resources Engaging Communities on their on Turf: Secrets of Social networkers http://connect.extension.iastate.edu/p794 26457/ Not information overload--filter failure http://blog.aafromaa.com/2008/10/not- information-overload-filter-failure.html
Resources Clay Shirky quot;It's not information overload. It's filter failurequot; http://web2expo.blip.tv/file/1277460/ at Web 2.0 Expo NY Beginner’s Guide to Social Media in Extension http://collaborate.extension.org/wiki/Beginn ers_Guide_to_Social_Media_in_Extension
Resources Poscente, Vince. The Age of Speed Aral, Sinan and Van Alstyne, Marshall W., quot;Network Structure & Information Advantage: Structural Determinants of Access to Novel Information and Their Performance Implicationsquot; (January 18, 2007). Available at SSRN: http://ssrn.com/abstract=958158
Resources RSS in Plain English, a video introduction to using news readers from Common Craft http://www.commoncraft.com/rss_plain_e nglish
Resources Feeding Frenzy, an eXtension 30-Minute session recording presented by Beth Raney, extension http://connect.extension.iastate.edu/p5152 5211/ Use a newsreader, http://blog.aafromaa.com/2 007/05/how-to-use-news-reader.html