Eat Smart New York Extension
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Eat Smart New York Extension

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This presentation was developed as a session at the Eat Smart New York Conference.

This presentation was developed as a session at the Eat Smart New York Conference.

http://blog.anneadrian.com

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  • According to Extension Brand Value Research,
  • ACES Food Processors Network on Ryzehttp://www.ryze.com/networkindex.php?network=acesfoodsafety
  • flickr.com/photos/pinksherbet/233228813/

Eat Smart New York Extension Presentation Transcript

  • 1. Social Networking in Extension
    March 3, 2010
     
     Anne Mims Adrian, PhD
    aadrian@auburn.edu
    www.twitter.com/aafromaa
    blog.anneadrian.com
    www.slideshare.net/aafromaa
     
  • 2. What is "social networking"?
    Social networks builds on social relations among people who share common interests, goals, and/or activities. 
    en.wikipedia.org/wiki/Social_networking
     
     
  • 3. Social networks and media
  • 4. Look at ourselves
    What are we about?
    What are Cooperative Extension goals and mission?
    How do we immerse ourselves in communities—online and physical communities?
     flickr.com/photos/ephramjames/1483706895/
  • 5. Are we where the people are?
     
    27% of US have heard of Cooperative Extension.
     
  • 6. Old way
    One to one (no scaling). 
    Broadcast (one to many)
    Controlled publishing
    Static Photo: flickr.com/photos/hugovk/16072296/
  • 7. New Way
    Interactive
    Relevant
    Scalable
    Inclusive
    Responsive
    Timely
     
    Photo: flickr.com/photos/yourdon/4049950966/
  • 8. New way allows
    Fast connections Easy publishing
    Collaboration Going where the people are
    Maintaining relationships with clients
    Building & confirming reputations online
    flickr.com/photos/goldberg/1376718557/
  • 9. Think of new tools in news ways.Not new tools in old ways.
    flickr.com/photos/yourdon/2715599454/
  • 10. 400 million 
    175 million 
    75 million
    60 million
    96 million videos (March 2009)
    People are here:
  • 11. Mobile computing
    In 2009, smartphone ownership increased from 11% to 17% of mobile users.
     
    3G phone ownership increased from 32% to 43%.
     
    Unlimited data plan subscriptions rose from 16% to 21%.
    resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic/
  • 12. Be ready for fire hose effect
     
     
     
     
     
     
     
     
     
     
     
     
     
    Photo: flickr.com/photos/theclaytaurus/4184188053/
  • 13. Learn to look at online differently
    Think of online social circles much like we think of face-to-face social circles. Photo: www.flickr.com/photos/carfagno/2449419610/
  • 14. Transparency is whether you are online or not.
     
     
    Photo: flickr.com/photos/einaros/3453909796/
  • 15. ListenLearnConnectShare
    Photo: www.flickr.com/photos/jdawg/484678361/
  • 16. Learn to be technically adept.
     
     
     
     
     
     
    flickr.com/photos/liewcf/3547134847/
  • 17. Extension Blog Examples
    Eat, Save, and Be Healthy:Ohio State University Extension Family and Consumer Sciences osufcs.wordpress.com/
    Connector information & resources useful to educators and parents. Joanne Kinsey, Family & Community Health Sciences Educator, Rutgers University
    fcsedu-connector.blogspot.com/
  • 18. Nutrition Blog Examples
    Dr. Joel Fuhrman, MD’s blog serves as a forum to promote discussion on diet, fitness, health and green living. Dr. Fuhrman’s high-nutrient, vegetable-based diet style is the key to optimal health, increased longevity and disease prevention.
    www.diseaseproof.com/
  • 19. Nutrition Twitter Examples
    Paul McConaughy (@minutrition)
    twitter.com/minutrition
    USDA Food Safety @USDAFoodSafety
    twitter.com/USDAFoodSafety
  • 20. Social Networks Examples
    ACES Food Processors Network on Ryzehttp://www.ryze.com/networkindex.php?network=acesfoodsafety
  • 21. Families, Food, and Fitness
    eXtensionCoPextension.org/families%20food%20fitness
    Facebook
    facebook.com/#!/pages/Families-Food-and-Fitness/134828792843?ref=ts
    Twitter @FFFCoP
    twitter.com/FFFCoP
  • 22. What are some examples from other Extension professionals?
    eXtension People
    https://www.extension.org/people/colleagues/socialnetworks
     
    A Cooperative Extension Twitter List 
    http://twitter.com/aafromaa/cooperative-extension
     
  • 23. Integrate Social Media: Andy Kleinschmidt’s
    Agriculture in  the Van Wert County Blog:
    agvanwert.wordpress.com/ 
    Twitter:
    twitter.com/akleinschmidt
    Facebook:
    www.facebook.com/people/Andy-Kleinschmidt/1385565024
    Linkedin:
    www.linkedin.com/pub/4/b19/4
    FriendFeed:
    friendfeed.com/akleinschmidt
    Plaxo:
    plaxo.com/directory/profile/214749075448/c303a248/Andy/Kleinschmidt
    Orkut: 
    www.orkut.com
    Yammer
    www.yammer.com/users/kleinschmidt-5
    Community of Science Expertise profile:  http://myprofile.cos.com/aklein_1
  • 24. Resources
    Extension Social Media Guide (beginners)
    collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/
     
    Social media in Cooperative (old list) 
    collaborate.extension.org/wiki/Social_Media_in_Extension 
    Find Extension colleagues in social media people.extension.org
    Ohio Farm Bureau Social Media Guide
    ofbf.org/uploads/social-media-guide.pdf
     
    Social Media Tips and Ideas: Presentation for Extension County Directors urbangarden.posterous.com/social-media-tips-and-ideas
  • 25. Resources
    Common Craft Twitter in Plain English
    http://www.youtube.com/watch?v=ddO9idmax0o
     
    Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI
     
    Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
  • 26. References
    Brogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/
     
    Hunt, Tara, The Whuffie Factor
     
    Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio   agvanwert.wordpress.com/
     
    Scott, David Meerman, The New Rules of Marketing and PR 
     
    The Social Network Roadmap
    globalhumancapital.org/?p=675  
    Why Are Marketers So Bad At Measuring Social Media?
    blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
  • 27. Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
    This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
    Based on a work at www.slideshare.net/aafromaa
    Anne Mims Adrian