Eat Smart New York Extension

1,470 views

Published on

This presentation was developed as a session at the Eat Smart New York Conference.

http://blog.anneadrian.com

Published in: Technology, Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,470
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • According to Extension Brand Value Research,
  • ACES Food Processors Network on Ryzehttp://www.ryze.com/networkindex.php?network=acesfoodsafety
  • flickr.com/photos/pinksherbet/233228813/
  • Eat Smart New York Extension

    1. 1. Social Networking in Extension<br />March 3, 2010<br /> <br /> Anne Mims Adrian, PhD<br />aadrian@auburn.edu<br />www.twitter.com/aafromaa<br />blog.anneadrian.com<br />www.slideshare.net/aafromaa<br /> <br />
    2. 2. What is "social networking"?<br />Social networks builds on social relations among people who share common interests, goals, and/or activities. <br />en.wikipedia.org/wiki/Social_networking<br /> <br /> <br />
    3. 3. Social networks and media<br />
    4. 4. Look at ourselves<br />What are we about?<br />What are Cooperative Extension goals and mission?<br />How do we immerse ourselves in communities—online and physical communities?<br /> flickr.com/photos/ephramjames/1483706895/<br />
    5. 5. Are we where the people are?<br /> <br />27% of US have heard of Cooperative Extension.<br /> <br />
    6. 6. Old way<br />One to one (no scaling). <br />Broadcast (one to many)<br />Controlled publishing<br />Static Photo: flickr.com/photos/hugovk/16072296/<br />
    7. 7. New Way<br />Interactive<br />Relevant<br />Scalable<br />Inclusive<br />Responsive<br />Timely<br /> <br />Photo: flickr.com/photos/yourdon/4049950966/<br />
    8. 8. New way allows<br />Fast connections Easy publishing<br />Collaboration Going where the people are<br />Maintaining relationships with clients <br />Building & confirming reputations online<br />flickr.com/photos/goldberg/1376718557/<br />
    9. 9. Think of new tools in news ways.Not new tools in old ways. <br />flickr.com/photos/yourdon/2715599454/<br />
    10. 10. 400 million <br />175 million <br />75 million<br />60 million<br />96 million videos (March 2009)<br />People are here:<br />
    11. 11. Mobile computing<br />In 2009, smartphone ownership increased from 11% to 17% of mobile users.<br /> <br />3G phone ownership increased from 32% to 43%.<br /> <br />Unlimited data plan subscriptions rose from 16% to 21%. <br />resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic/<br />
    12. 12. Be ready for fire hose effect<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />Photo: flickr.com/photos/theclaytaurus/4184188053/<br />
    13. 13. Learn to look at online differently<br />Think of online social circles much like we think of face-to-face social circles. Photo: www.flickr.com/photos/carfagno/2449419610/<br />
    14. 14. Transparency is whether you are online or not.<br /> <br /> <br />Photo: flickr.com/photos/einaros/3453909796/<br />
    15. 15. ListenLearnConnectShare<br />Photo: www.flickr.com/photos/jdawg/484678361/<br />
    16. 16. Learn to be technically adept.<br />  <br /> <br /> <br /> <br /> <br /> <br />flickr.com/photos/liewcf/3547134847/<br />
    17. 17. Extension Blog Examples<br />Eat, Save, and Be Healthy:Ohio State University Extension Family and Consumer Sciences osufcs.wordpress.com/<br />Connector information & resources useful to educators and parents. Joanne Kinsey, Family & Community Health Sciences Educator, Rutgers University<br />fcsedu-connector.blogspot.com/<br />
    18. 18. Nutrition Blog Examples<br />Dr. Joel Fuhrman, MD’s blog serves as a forum to promote discussion on diet, fitness, health and green living. Dr. Fuhrman’s high-nutrient, vegetable-based diet style is the key to optimal health, increased longevity and disease prevention. <br />www.diseaseproof.com/<br />
    19. 19. Nutrition Twitter Examples<br />Paul McConaughy (@minutrition)<br />twitter.com/minutrition<br />USDA Food Safety @USDAFoodSafety<br />twitter.com/USDAFoodSafety<br />
    20. 20. Social Networks Examples<br />ACES Food Processors Network on Ryzehttp://www.ryze.com/networkindex.php?network=acesfoodsafety<br />
    21. 21. Families, Food, and Fitness <br />eXtensionCoPextension.org/families%20food%20fitness<br />Facebook<br />facebook.com/#!/pages/Families-Food-and-Fitness/134828792843?ref=ts<br />Twitter @FFFCoP<br />twitter.com/FFFCoP<br />
    22. 22. What are some examples from other Extension professionals?<br />eXtension People<br />https://www.extension.org/people/colleagues/socialnetworks<br /> <br />A Cooperative Extension Twitter List <br />http://twitter.com/aafromaa/cooperative-extension<br /> <br />
    23. 23. Integrate Social Media: Andy Kleinschmidt’s<br />Agriculture in  the Van Wert County Blog:<br />agvanwert.wordpress.com/ <br />Twitter: <br />twitter.com/akleinschmidt<br />Facebook:<br />www.facebook.com/people/Andy-Kleinschmidt/1385565024<br />Linkedin: <br />www.linkedin.com/pub/4/b19/4<br />FriendFeed: <br />friendfeed.com/akleinschmidt<br />Plaxo: <br />plaxo.com/directory/profile/214749075448/c303a248/Andy/Kleinschmidt<br />Orkut:  <br />www.orkut.com<br />Yammer <br />www.yammer.com/users/kleinschmidt-5<br />Community of Science Expertise profile:  http://myprofile.cos.com/aklein_1<br />
    24. 24. Resources<br />Extension Social Media Guide (beginners)<br />collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/<br /> <br />Social media in Cooperative (old list) <br />collaborate.extension.org/wiki/Social_Media_in_Extension <br />Find Extension colleagues in social media people.extension.org<br />Ohio Farm Bureau Social Media Guide<br />ofbf.org/uploads/social-media-guide.pdf<br /> <br />Social Media Tips and Ideas: Presentation for Extension County Directors urbangarden.posterous.com/social-media-tips-and-ideas<br />
    25. 25. Resources<br />Common Craft Twitter in Plain English<br />http://www.youtube.com/watch?v=ddO9idmax0o<br /> <br />Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI<br /> <br />Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y<br />
    26. 26. References<br />Brogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/<br /> <br />Hunt, Tara, The Whuffie Factor<br /> <br />Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio   agvanwert.wordpress.com/<br /> <br />Scott, David Meerman, The New Rules of Marketing and PR  <br /> <br />The Social Network Roadmap<br />globalhumancapital.org/?p=675  <br />Why Are Marketers So Bad At Measuring Social Media?<br />blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664<br />
    27. 27. Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.<br />This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. <br />Based on a work at www.slideshare.net/aafromaa<br />Anne Mims Adrian<br />

    ×